II - Yr - Lesson Plan PDF

FINANCE
L T P C
MBN F663 FINANCIAL SERVICES
2 0 0 2
The objective of this course is to give knowledge about Financial services to the students. On
completion of this course, the students will have sufficient knowledge about different Services
in the existing Financial industry.
No.
S.N of Methodolo
Units TOPICS
O Hour gy
s
Financial services Introduction
1 Functions of Financial Services 1 Lecture
Types of Financial services
Definition
Leasing Process
Types of leasing
Lease evaluation from the lessor point of view 5 Lecture
2 Lease evaluation from the lessee point of view
Advantages & Drawbacks
Accounting Treatment of lease
Case Study - Make Or Buy Decision For Leasing Vishal
Discussions
Engineering Enterprises For Leasing & Hire Purchase 5
I
Features of Hire Purchase agreement
Contents of Hire purchase agreement
3
Diff. between HP and Lease
3 Lecture
Tax benefit in hire purchase transaction
Consumer credit introduction
4
Different types of loans
Identify a Leasing company in Chennai and evaluate their process and
outcomes.(Please mention the name of the products they considered for
leasing & Brief history of the company) Activity
2. Identify a Hirepurchase company in Chennai and evaluate their
process and outcomes.(Please mention the name of the products they
considered for leasing & Brief history of the company).
Meaning of factoring
Process or steps involved in factoring 4
II 5 Lecture
Types of factoring
Legal aspects of factoring
Benefits of factoring
Process of Forfeiting
Features of forfeiting
3.What are all the parameters in Credit rating used in ICRA Limited ,
Activity
Nandanam, Chennai and explain its silent features
Venture capital introduction
Types of venture capital
Guidelines for providing venture capital
6 2 Lecture
Legal regulations for venture capital
III SEBI regulation on venture capital
Venture capital financing stages and growth
4. Explain Venture Capital. Select a suitable company of your choice in
Chennai and identify their financial stages used for the growth of it and Activity
explain its current status.
Methods of housing finance
Creation of NHB 2 Lecture
7
Functions of NHB
IV Case Study On Housing Finance Case On NHB 2 Discussions
5. Explain the current scenario of housing finance used for upper-middle
class of Chennai residence. Substantiate your answer with a leading Activity
housing finance company situated at Chennai.
The concept of credit rating
Classification of credit rating
Credit rating of individuals, companies and countries
3 Lecture
8 Basis for credit rating
V Credit rating companies in India with its symbols
Benefits and drawbacks of credit rating agencies
Case Study On Credit Rating Of ICICI 3 Discussions
6. Briefly explain the current credit rating system prevailing in India and
Activity
explain its impact on Indian Economy for Future Generation Group.
REFERENCE BOOKS
R1. MY KHAN “FINANCIAL SERVICES” TATA MCGRAW-HILL – 3RD EDITION

R2. Dr. GURUSWAMY “MERCHANT BANKING AND FINANCIAL SERVICES” TATA
MCGRAW HILL
R3. Dr. TRIPATHY “FINANCIAL SERVICES” PRINTICE HALL
R4. Dr. PUNITHAVATHY PANDIAN “FIANCIAL SERVICES AND MARKETS” VIKAS
OTHER RELEVANT MATERIAL CAN BE COLLECTED FROM WEBSITES
INTERNAL EVALUATION:
Cycle Test: 10
Surprise Test: 5
Model Exam 10
Mini Project: 10 (Performance Of External Work To Be
Evaluated)
Viva Voce: 10 (Viva On The Best External Work Is To Be
Considered)
Attendance: 5
TOTAL: 50 MARKS
Subject Coordinator Head-Fianance Dean-MBA

STRATEGIC FINANCIAL L T P C
MBN F666
MANAGEMENT
2 0 0 2
LESSON PLAN
To equip the students with necessary knowledge and skills required to evaluate decision of
merger, acquisition and take over, buyout, legal and accounting aspects, turn-around strategies
and various techniques of cost management.
UNIT SL.NO TOPICS No of METHODOLOGY
Hours
1 Sale of Existing Assets and making 2 Lecture
discussions on complex investment
opportunities and managing risk.
2 Financial Planning –Approaches to 2 Lecture
I Financial Planning and short term Financial
Planning
3 Analysis of financial performance-Asian 2 Case Study
Paints and Reliance Industries
Take a real time Financial Statement of a company - Activity
and analyse the Financial Performance from all the
stakeholders point of view and submit a report
4 Strategic Alliances-Ownership 2 Discussion
Restructuring-Leveraged Buyouts –Sell
Offs –Leveraged Recapitalizations- Distress
II Restructuring
5 Mergers and Acquisitions-Financial 2 Lecture/Problems
Framework. Merger as a Capital Budgeting
Decision
6 Post Merger Integration Issue: Legal and 2 Case Study
Tax aspects-Case Study Modern Pharma
1) Any 5 strategic alliances in India and abroad - Activity
along with their respective strategy for entering the
alliance and submit a report. 2)Take any 5 recent
Global mergers and furnish the details of how the
share price react in the market (before and after the
merger)
7 Acquisition/TakeoverCodes- 2 Lecture
Tactics/Techniques-SEBI guidelines on
takeovers-Legal procedure
8 Leveraged Buyouts-Spin-Offs-Sell-Offs 2 Discussion
III 9 Cross Border Deals 2 Lecture
Identify any two real time take-over bids .Give a - Activity
broad outline of the defenses available against a take-
over bid
10 Corporate Sickness-operating sickness 3 Lecture
vs.financial sickness- Symptoms-
Restructuring of a sick company- Different
IV interpretations of sickness
11 Causes and Turnaround strategies- Phases 3 Lecture/Problems
in Turnaround management-Basic
Approaches-Surgical vs Human
Identify any 5 sick companies and also identify its - Activity
causes of becoming sick.Also submit a report
V 12 Strategy and Cost Management-Strategy 3 Lecture
formulation and Cost System Design-
Alternate strategies-Objectives of Cost
Management Systems-Broken Cost System
Causes and Remedy
13 Cost of Quality-Activity Based Costing 3 Lecture
principles-Target Costing (sums may be
worked out related to activity based
costing)
Establish aCosting System for a Manufaturing - Activity
Organisation and submit a report
Reference:
R1- Financial Management- IM Pandey (9th Edition)
R2-Financial Management-Prasanna Chandra(7th Edition)
R3-Financial Management-Rajiv Srivastava & Anil Misra
R4-Strategic Financial Management-G P Jakhotiya
R5-Financial Management –Khan and Jain (6th edition)
INTERNAL ASSESSMENT:
(i) Cycle test 10 marks
(ii) Surprise test 05 marks
(iii)Model exam 10 marks
(iv) Mini project 10 marks
(v) Viva 10 marks
(vi) Attendance 05marks
TOTAL 50 marks
K.Balaji Dr.S.Vasumathy Dr Jayshree Suresh

Course Coordinator Head –Finance Dean-School of
Management
MBN F662 MBN F662 MICRO FINANCE L T P C
2 0 0 2
LESSION PLAN
The objective of this subject is to give a working knowledge and the principles, practices and
application in Micro Finance to the Finance Specialization students. On completion of this
subject, the students will have more knowledge in this microfinance industry among the self –
help group.
SL TOPICS SESSIONS METHODOLOGY
NO
1 Introduction about Microfinance 1 Lecture
2 Evolution, Impact and Importance of Micro 2 Lecture
Financial Services
3 Steps Initiated in Development of Micro finance 1 Lecture
4 Case Study – Moneylender 2 Discussion
Visit Microfinance Institution Discussion with the
Head of the
Institution
5 Role of Regulatory body in Micro finance and 2 Lecture
Rural Credit system in India
Self Help groups (SHG): What is SHG: Features
of SHG: Objectivity of SHG
6 Self Help group promoting institutions (SHPI): 2 Lecture
Formation of SHG: Credit Linkage
Visit SHG Near Singaperumal Koil Discussion
7 SHGs related Case study 2 Discussion
8 Micro Finance Services, Weaker Sections, SHG- 2 Lecture
Bank Linkage
9 Banks and Financial Intermediaries, SHG-Thrift, 2 Lecture
credit, and Other Financial Services
Microfinance department in the Banks both
Private and Public Undertaking Sector
banking
10 Financial Related Case study 2 Discussion
11 Formation and development of Micro Services. 2 Lecture
Micro Finance Institutions
12 Role of MFI in developing Micro Finance, 2 Lecture
Enhancing Institutional Finance
13 MFI or Microfinance development related cases 2 Discussion
Micro Finance and Rural Development, Micro 2 Lecture
Credit Institutions, Non Government
Organization (NGO).Prospects of Micro Finance:
Village Visit and discussion with the Group to
People involved in the Women SHGs
14 RBI Role in Regulating, Bank’s Role in Micro 2 Lecture
Finance, Growth of Micro Finance, Development
of Micro Finance, Credit Plans, Credit Schemes
and social Banking.
15 RBI Issued cases or NABARD Issued cases 2 Discussion
Seminar on Microfinance industries in India
Reference Books:
1. Micro finance and poverty reduction by Susan Johnson and Bren Rogaly – Oxfam 1997
2. Indian micro finance-the challenges of rapid growth-by Prabu Ghate – Sage 2007
3. Micro finance hand book – by Jonna Ledger wood – E book
4. Commercial banks in micro finance- by Malcolm Harper and Sukhwinder Singh Aroroa –
Teri Press 2005.
Internal Assessment:
(i) Cycle Test 10 Marks
(ii) Surprise Test 05 Marks
(iii)Model Exam 10 Marks
(iv) Mini Project 10 Marks
(v) Viva (Mini Project) 10 Marks
(vi) Attendance 05 Marks
Total 50 Marks
Course Coordinator Head –Finance Dean-School of Management

MBNF 665 FINANCIAL INSTITUTTIONS AND MARKETS L T P C
2 0 0 2
OBJECTIVE:
The students are expected to have a working knowledge on the Indian Financial System,
Institution and various bodies that are going to regulate these institutions.

Hours
1. Introduction – Nature and role of financial 1 Lecture
system- Structure of financial system
2. Equilibrium of financial markets - 1 Lecture
Theories of the impact of financial
development and its process
3. Indian financial system-Indicators& 2 Lecture
I financial development.
4. Structure and Types of financial 2 Lecture
institution – Central bank policies –
Financial sector reforms – Need and
objective – Major reforms
C1 Case study – TIPS , Real Interest Rates 1 Discussion
have become observable in the United
States
To Visit Public Limited Banks Assess Group Activity
Their Process Submit Report
To Visit Private Limited Banks Assess Group Activity
Thir Process Submit Report
5. Reserve Bank of India – Functions – Role 2 Lecture
and Monetary policy of RBI
II 6. Monetary control – Recent policy 2 Lecture
development -Securities and exchange
board of India (SEBI ) – Functions and
Highlights of SEBI's performance
7. Public Deposits – Securities contracts 2 Lecture
regulations Act , 1956
To Visit NBFCs Assess Their Role Individual
Submit Report students
To Visit Post Office Savings Bank Individual students
Assess Thir Role Submit Report
8. Commercial banks – Co-Operative banks 1 Lecture
– Non-banking financial intermediaries
and statutory financial organizations
9. Small savings – Provident funds – 1 Lecture
Pension funds
III 10. Insurance companies- An overview of 1 Lecture
LIC , GIC and other private insurance
companies
11. NBFC’S– An overview up to 1995-96 1 Lecture
and present position and regulation.
12. Non-banking statutory financial 1 Lecture
organizations.
C2 Case Study (What do the Black Monday 1 Discussion

crash of 1987 and the tech crash of 2000
tell us about the efficient Market
Hypothesis)
To Visit Foreign Banks Assess Thir Group Activity
Activity Submit Report
To Collect Data From Private Lenders Individual Activity
– Analyse Data Submit One Article
13. Call money market – Treasury bills 1 Lecture
market – Commercial bills market –
Certificate of deposit – The discount
market
IV 14. Market for financial guarantees – 1 Lecture
Government securities – Industrial
securities market
15. An introduction of futures, options and 1 Lecture
forward market.
C3 Case study – An exception that proves the 1 Discussion
rule : Ivan Boesky
To Collect Data From Banks Individual Activity
Regarding Gold Coin Selling System,
Submit One Articles
To Visit Co-Operative Banks And Group Activity
Societies Assess Thir Financial Services
Submit Report
16. Foreign Exchange market – International 1 Lecture
capital flow – Uses and determinants of
Foreign capital
17. Forms of foreign capital – International 1 Lecture
V financial instrument- Foreign capital flow
in India
18. Recent developments in Foreign capital 1 Lecture
inflows – Foreign exchange market
19. Interest Rates – Level and structures of 1 Lecture
interest rates – Interest rates in India.
C4 Case study - Why are Exchange rates so 1 Discussion

Volatile
To Visit Mutual Funds Companies Group Activity
Assess Their Process Submit Report
To Visit Stock Broking Agencies Assess Group Activity
Their Role Submit Report
Text Books:
1. L.M. Bhole – "Financial institutions and markets", Structure, Growth and innovations,
Tata McGraw-HILL publishing company Limited 5th Edition -2008.
Reference Books:
1. Frederic.S.Mishkin and Stanley G.Eakins – "Financial Institutions and Markets", Pearson

Education
2. Meir Kohn – "Financial Institutions and Markets", Oxford , 2nd Edition
3. Meera Sharma – "Management of Financial Institutions" , PHI Publication, New Delhi
(vii) Cycle test 10 marks
(viii) Surprise test 05 marks
(ix) Model exam 10 marks
(x) Mini project 10 marks
(xi) Viva 10 marks
(xii) Attendance 05marks
TOTAL 50 marks
Coordinator Head-Finance Dean-MBA

MBNF 652 RISK MANAGEMENT AND INSURANCE L T P C
2 0 0 2
Unit S.N TOPICS HOURS PEDAGOGY

O (Seminar / Case
discussion)
1) Introduction to risk and risk management. 1-2 LECTURE

Definition/ meaning/ objective/ classification
/ types of risk/Degree of risk/ Scope of risk
management.
2) 3 LECTURE
Steps in Risk management / Risk
management process/ Factors influencing
3) risk/Risk control. 4 LECTURE
I
Risk avoidance/ Risk reduction / Risk
classification / Risk evaluation/ Risk
Financing/ Retention/ Transfer. 5-6 DISCUSSION
Case study
Risk assessment for maintenance work in
factory
Out of Class Survey with risk evaluator. Group activity

Room
Activity Different types of risk monitory agency Group activity
1 Enterprise risk management/ sources/ types/ 7-8 LECTURE

ERM models/ Integrated risk assessment.
Market risk management/ importance 9 LECTURE

2 /Exposure/Methods to handle and control
risk.
10 LECTURE
3 Credit risk management / needs / methods
for Credit risk management / credit
II derivatives. 11 LECTURE
Operational risk management / importance /

4 measurement of operational risk / stages of
operational risk management. 12 LECTURE
Strategic risk management/ planning to

5 manage risk / risk management in merger’s 13 - 14 DISCUSSION
and acquisitions.
Case study
1. Credit risk management in lehman
brothers
2. ERM In ABN-AMRO
Out of Class Formulate a risk content table. Group activity
Room
Activity Prepare a report on “How to overcome the Group activity
various risk in the management and give
your own solution.”
1 Project risk management / sources / 15 - 16 LECTURE
classification /scope objectives of project
risk management and phases / types of risk
handling strategies/
III 17 LECTURE
factors affecting strategy selection / risk
2 management in different types of projects
18 - 19 LECTURE
Operational risk management/sources &
3 classification/ measurement and objective of
operational risk/ stages of operational risk/
20 LECTURE
4 role of supervisor/ disclosure requirement/
insurance & operational risk
Out of Class Report on handling of project or operation Individual Activity
Room risk in shipping company.
Activity Describe the various tools in financial risk Individual Activity
management handled by any Insurance
company.
1 Financial risk management / sources /Need 21 - 22
and importance of Financial risk/ Tools of LECTURE
financial risk management / integrated risk
management / double trigger option.
IV Treasury risk management/ money market 23

2 trends/ tools of treasury risk management/ E- LECTURE
finance /Tools for treasury risk
management/derivatives.
Case study 24 - 25 DISCUSSION

Financial risk management in Toyota motor
corporation
Write a report on the procedure for insurance Group activity
Out of Class claim - in different concept.
Room Report on difference strategy followed in Group activity
Activity risk treasury management in India and
abroad.
1 Insurance / meaning/ need/ risk sharing/ risk 26-27 LECTURE
transfer / Benefits/ Elements/ types of
insurance
2 28 LECTURE
Principles of insurance / documentation
process.
3 29 LECTURE
Role of legislative and regulative matter
overview/ Insurance act 1938/ IRDA act
V 4 1999 / GIBNA 1972 / LIC act 1956 / 30 LECTURE
consumer protection act 1986
Insurance ombudsman scheme / malhotra

committee / insurance advisory committee,
Contract Act,1872.
Out of Class A report on insurance company. Individual Activity
Room Evaluation between private and govt. Group activity
Activity insurance company
(xiii) Cycle test 10 marks
(xiv) Surprise test 5 marks
(xv) Model exam 10 marks
(xvi) Mini project 10 marks
(xvii) Viva 10 marks
(xviii) Attendance 5 marks
TOTAL 50 marks
REFERENCE BOOKS:
R1) Financial risk management -- Dun & Bradstreet
R2) Risk management--Carl.pritehard
R3) Risk management & insurance--HarringtonNiehaws
R4) Risk management & insurance--Harold D.skipper/W.Jean Knan.
R5) Risk management-- David E.Bell Arthur Schleifer
R6) Risk issues & crisis management--michael regester& Judy Larkin.
R7) Principles of risk management & insurance--George E. Rejda.
R8) Risk management & insurance – Scott Harington
R9) Risk management & insurance – C. Arthur Williams.
R10)Enterprise Risk management – ICFAI publishers.
Daniel Rajkumar Dr.S.Vasumathy Dr.Jayshree Suresh

Subject co-ordinator HOD Dean.
MBNF 668 MERCHANT BANKING L T P C
2 0 0 2
Objective: To understand the merchant banker’s services, market environment in which he

operates and various the regulatory guidelines related to his activities.
Teaching Methodology: Lectures, class room discussions, mini projects/assignments, case
analysis and student presentations.
Lecture/Pres
References
Unit. Topics Hours entation/
& Page No.
Discussion
Money market-instruments-
R2
functions 1 Lecture
Pp 2-13
Functions of SEBI R1
Mutual fund-classification-benefits pp.243-
1 Lecture
and drawbacks 252&261-262
Ref2 p.44
Factoring-Services/functions of a
R1 pp398-404
facto- benefits-Factoring in India 1 Lecture
R2149-151
Credit cards-types-credit card Lecture/Discu R2 pp 213-218

1
vs.debit cards ssion &223-234
R1
Credit rating-benefits-process 1 Lecture Pp163-164
&169-173
1 Case:
Case
Banning Entry Load-A Cosmic 1 R1 pp.272-273
presentation
Change
Activity : The students need to identify the factoring service rendered by banks to
its business customers
Leasing-Types-advantages –
R1 pp.359-
Limitations-basic elements for
2 Lecture 366&R2
healthy leasing sector
pp.191-192
Concept of Hire purchase –features-

leasing vs. hire purchase-hire
2 Lecture R2 pp.192-195
purchase vs.instalment credit- Tax
aspects
Venture capital financing-features-
2 key advantages- factors affecting
venture capital investment-SEBI R1 pp.192-200
2 Lecture
(venture capital funds)Amendment R2pp.124-127
Regulations 2000
Case: Case
1 R1 pp.222
KC Pvt Ltd-A Case in Question presentation
Activity : The students need to identify the process involved in Hire purchase and
leasing
R1pp.105-106
Merchant banking-origin and
1 Lecture
growth
R1 pp106-107
Functions/services of merchant Lecture/Discu
2
banker ssion
107-110
Qualities of merchant banker-
importance and need of merchant
1 Lecture
banking in India- Indian scenario-
Relevant provisions of the

Companies Act, 1956-SEBI
1 Lecture www.sebi.gov.in
(merchant bankers)(amendment)
Regulations, 2011
3 R1pp.118-119
Case: Case
2
Did SEBI learn presentation
Activity :
Make a visit to a Mutual Bank identify their process and submit a report
R1pp 121-125
Issue Management-pre and post
1 Lecture
issue activities-kinds of issues
R1pp. 126-134&
Role of issue manager-Prospectus-
R3pp.40-42
Book building and issue pricing- 1 Lecture
4 &56-59
Green shoe option
Listing requirements-Guidelines- R4pp.916-920

SEBI’s guidelines on advertisement 2 Lecture &R5pp188-191
of capital issues-Bonus issue
Case: Bonus issue Case
1 R1p.138
Discussion
Activity :
Visit any one Merchant bank and identify its pre and post issue activities.
R3pp.12-25
Registration of merchant banker-SEBI’s
guidelines-Categories of merchant
2 Lecture
bankers-general obligations and
responsibilities—code of conduct
Relation with stock exchanges-role of

R4pp.277-
registrar 1 Lecture
280
Role of underwriter-guidelines-
responsibilities of brokers and guidelines- R5pp.85-90
activities requiring registration/no &191-194
5 registration 2 Lecture &
www.sebi.go
v.in
Activity :
Meet two underwriters, identify their work process and submit it as a report.
References:
R1- Merchant Banking & Financial Services-Madhu Vij &Swati Dhawan, Tata McGrawHill,
2012
R2-Financial Services- Nalini Prava Tripathy-PH Learning, 2009
R3-Merchant Banking &Financial Services-Dr.S.Gurusamy, Thomson Publishers,2005
R4-A Manual of Merchant Banking-Dr,J.C.Verm, Bharath Publicatons
R5-Merchant Banking –Machiraju, Vikas Publishers
Evaluation of Learning:
Cycle Test: 10 marks
Mini project/Assignment: 10 marks
Model Examination 10 marks
Comprehensive viva 10 marks
Surprise Test 5 marks
Attendance 5 marks
----------
50 marks
----------
Course Coordinator Head/Finance Dean/MBA

R.Raji Dr. Vasumathy Hariharan Dr.Jayshree Suresh
MBNF 672 FINANCIAL DERIVATIVES L T P C
2 0 0 2
Course Objective: To enable the students understand the principles of using derivative and to
apply the same in financial decision making.
Unit Session TOPIC Reference

s
1 INTRODUCTION AND OVERVIEW Any of the
Derivatives- meaning, definition, types, significance, listed books –
advantages and disadvantages, Case studies T,C
Activit Activity: The basic terms and abbreviations used in derivatives Individual
I y-1 market to be identified and listed and submitted in the report
form.
2 DERIVATIVE MARKETS IN INDIA Internet – C
Growth and the recent developments
Regulatory Authority for derivatives in India, Cases Studies
3 HEDGING STRATEGIES USING FUTURES T1, R1 - N
Futures – Definition, Types, Stock Futures, Interpreting Quotes,
Hedging using Index Futures, Commodity Futures – basics,
Hedging using Commodity Futures- Reading Futures Prices,
The Perfect Hedge
The current issues to be identified and chosen from the Team
Activit newspaper, to be discussed and hedging strategy to be presentation
II y-2 formulated for the issues discussed (10 in a team)
4 Long and Short Hedges, Cross Hedging, Basis Risk, Price Risk, T1,R3 - N
Hedging Effectiveness, Determination of Hedge Ratio
5-6 Currency Futures – Basics, Hedging using Currency Futures, T1 - N
Theoretical Futures Price, Cross Rates, Interest futures (basics)
Activity: Identifying the features of Future derivatives market Individual
Activit operating in various economies and comparing them with
y-3 Indian derivatives market with suitable suggestions if any.
7-9 HEDGING STRATEGIES T1, R1 - N
Meaning, Definition, Examples, Speculation, ,
Introduction to Options, Basic Terminologies in Options,
Activity: Meet some of the traders, exporters and business Group work
III Activit people and observe the strategy used by them to hedge their (10 in a group)
y-4 investments and other trade transactions. Prepare report and
submit for comment
10-12 HEDGING USING OPTIONS T1, R2 - N
Strategies using options, option Positions, types
13-16 PRICING OF OPTIONS T1, R2,R3 -N
Binomial Trees, Black-Scholes Model, Option on Stock
Indices, Currencies etc
17 Greek Letters, volatility measures, Spreads T1, R1, 2, 3 -T
18-19 Swaps – Basics, Concept and Nature, Evolution of Swaps T1-T
20 Features of Swaps, Types, Interest Rate Swap- Basics T1 - T
21 Interest Rate Swaps- Features, Examples, T1,R3 - T
IV Activity: Meet the bankers who deal with the swap derivatives Team work
Activit and find out the procedure and rules to enter swap transaction. (5 in a team)
y-5 The details need to be presented in the next class
22-23 Types and Valuation T1 - N
Activity: prepare the list of commodities traded in any three
Activit International commodities market and their index and the Individual
y-6 trading mechanism to be submitted for evaluation
24 Currency Swaps – Meaning, types, Valuation, T1,R3 - T

25 Debt-Equity Swap, Meaning, Features T1 - T
26 Value-at-risk (VaR), Meaning
V 27 Methods of Calculating VaR, Advantages and Disadvantages T1 - T
28 Credit risk and Credit Derivatives R4 - T
29 -30 Interest Rate Derivatives, Models
Activit Activity : Meet some of the exporters and find out the hedging
y-7 strategy ( both external and internal) used by them for their Team work ( 10
export transactions and prepare report on how banks are in a team)
assisting them in hedging process. The presentation to be made
and report to be submitted for comment and feedback.
Books :
Text Book
1. John C. Hull & Sankarshan Basu, Options, Futures, and Other Derivatives, 7th edition,
Pearosn, 2010.
Reference Books
1) Jayanth Rama Varma, Derivatives and Risk Management, Tata McGraw Hill,First
Edition 2008
2) An Introduction to Derivatives and Risk management, Don.M. Chance, Thomson/South
Western, 2004
3) S.Kevin, Commodity and Financial Derivatives, Phi Learning Pvt. Ltd,
4) N.R. Parasuraman, Fundamentals of Financial Derivatives, 2nd edition, 2009, Wiley
Course Coordinator Head, Finance Dean

R.Shenbagavalli Dr.S.Vasumathy Dr. Jayshree Suresh
MBNF672 COMMERCIAL BANKING L T P C
LESSON PLAN 2 0 0 2
OBJECTIVES:
• To enable students to understand the latest practices in commercial banks.
• At the end of the semester, students must have familiarity on Banking procedures &
regulations.
• The course will help the students to update their knowledge in various activities and
procedures of Commercial Banks.
TEACHING METHODOLOGY:
9 Lecturing and Discussions
9 Case Study
Unit S.NO TOPICS HOURS Readings
1. Introduction to Banking
Modern Day Banking in India
- Breakthroughs in Indian Banking 1
Industry R2(55-67)
- Role and functions of Commercial
banks
- E-banking and Core banking
2. Reforms in banking Systems:
- Autonomy for commercial banks 2 R2(131-135)
- Autonomy for lending rates
- Autonomy for borrowing rates
3. Best Practiced Code
Corporate Governance in Banks R1(244-245)
- Need for Corporate Governance 3
I R1(363-367)
- Prerequisites for Good Corporate
Governance
4. Introduction to Universal Banking, Narrow R1(26-30)
banking, Private sector bank guidelines 4 R1(228-230)
Know Your Customer, Anti Money Laundering R1(367-368)
5. Role of Banks as Financial Intermediary,
Constituent of payment system 5 R4
6. Banks as Financial Service provider : Banking R3

of Business Mathematics 6
Activity -1 Study of various types of banks available in the city and to categorize them.
Activity -2 The various ways of Corporate Governance practiced by any one bank
II 7. Money market operations – Introduction, 7 R1(607-615)
Objectives and functions, Reserve
Requirements
8. Profitability of banks 8 R2(101-111)
9. RBI Act 1934 – Functions, policy framework, R1(571-600,
legal requirements (CRR, SLR, PLR) 9,10 189-190)
Banking Regulation Act 1949 – provisions and
objectives R2 (122-130)
10. Negotiable Instrument Act
- Inportant sections of NI Act
- Collection of cheques 11 R1(782-828)
- Dishonour of cheques
- Remittance - Demand draft
11. Banker Customer relationship, Bankers
obligation R1(753-761)
12
Right of Appropriation - Different types of R1(770-778)
customers
Activity -1 Study of profitability of any two banks for a period of 2 years
Activity -2 Experience of the dishonor of cheques and its after effect in a bank
12. Tandon committee and Chore committee
13,14 R1(297-301)
reports
13. Credit risk management and corporate debt
15,16 R1(362-363)
restructuring
III
14. Basic principles of Lending
17,18 R1(834-835)
- Recommendations of Talwar committee
Activity -1 Implementation of TandonCommittee recommendations
Activity -2 Management of credit risk in a bank
15. Various types of Capital- Fixed Capital,
19,20 R1(835-837)
Working Capital
16. Non – fund based facilities - Letter of Credit -
Guarantee UCPDC – Pledge- Mortgage – 21-23 R1(838-859)
IV
Hypothecation – Types of charges
17. Prudential Norms 24 R1(342-343)
Activity -1 Procedure for getting LoC and pledge from a particular bank
Activity -2 Procedure for mortgage and Hypothecation by a bank
18. Asset Classification, Income Recognition and 25,26 R1(343-356)
Provisioning
19. Asset-Liability management – Capital adequacy R1(403-411,
27
V in banks (Basel I & II) 368-370)
20. Basic of Derivatives – Camels rating of banks
Introduction to credit risk, market risk and 28 R1(414-434)
operational risk
21. Banking Ombudsman scheme – Customer 29,30
R1(234-243)
Protection Act – SARFAESI Act 2002
Activity -1 Study of asset classification in a specific bank
Activity -2 Implementation of Banking Ombudsman scheme in a bank
Reference Books:
1. Banking Theory and Management - K.C.Shekar & lakshmi Shekar
2. Banking and Insurance – Jyotsna Seth
3. www.iibf.org.in
4. www.tax4india.com
Evaluation:
• Mini Project presentation and Viva :(10+10) 20 marks
• Cycle Test :10 marks
• Model test :10 marks
• Announced/Surprise test : 5 marks
• Attendance : 5 marks
SUBJECT COORDINATOR HEAD- FINANCE DEAN

MBNF656 BUSINESS VALUATION L T P C
2 0 0 2
LEARNING OBJECTIVES:
The main objective of this course is to provide a background of business valuation and
understand various methods in valuing a business. The students will be able to assess a firm’s
value in terms of assets, future earnings, etc,. In addition to this the students will be exposed to
various aspects of decision – making relating to strategic business alliances.
UNIT Sl no TOPIC Hrs Referenc Methodolog

e y
Material
1 Introduction:
Framework for business analysis and 2 T1 Lecture
valuation using financial statements – From
I financial statement to business analysis-from
business activities to financial statements.
2 Case the role of capital market intermediaries 2 T1 Discussion
in the Dot-Com Crash of 2000
3 capital structure-valuation of shares- 1 R1,R3 Lecture
dividend growth valuation models
4 MM theory- selection of appropriate cost of 2 R1,R3 Lecture
capital for valuation
Activity: arguments on Reliance brothers Activity
property division.
5 Valuation basis- principles and techniques of 1 R1,R3 Problem
valuation.
II 6 valuation- earnings valuation- cash flow 2 R1,R3 Problem
valuation- other valuation basis-
7 Impact of changing capital structure on the 1 R3 Problem
market value of the company
Activity: Assessment of market value of a Activity
firm’s asset of student’s choice.
8 Valuation of mergers and acquisations- 2 T1 Problem
recognition of the interest of various
stakeholders,
9 Implications of regulations for business 1 T1,R3 Lecture
III combinations
10 Types of exit strategies and their 1 R3 Lecture
implications- negotiation skills.
Activity: valuing pre and post mergers. Activity
11 Strategy analysis – applying industry 2 T1 Lecture
analysis-competitive corporate strategy
analysis-Overview of Accounting analysis
IV 12 Institutional framework for financial 2 T1 Discussion
reporting-factors influencing accounting
quality steps-accounting analysis pitfalls-
Implementing accounting analysis– Case
13 Financial analysis – ratio analysis-cash flow 1 T1 Lecture
analysis-case- Prospective analysis –
techniques of forecasting-sensitivity analysis.
Activity: analyzing overstated and Activity
understated liabilities/ overstated and under
stated assets.
14 Forecasting – Valuation theory and concepts . 2 T1 Discussion
various models of valuation and comparing.
Case.
15 Valuation implementation – detailed forecast 2 T1 Discussion
of implementation- terminal values-
V computing estimated values. case
16 Business analysis and valuation Applications 2 T1 Discussion
– Equity security analysis– market efficiency-
fund management and security analysis. case
17 Credit analysis and distress prediction – credit 2 T1 Discussion
analysis process- financial statement analysis
and public debt. case.
18 Corporate financing policies – factors
determining firms debt policies- financing of 2 T1 Lecture
new projects-debt equity mix-communication
and Governance –management
communication with investors-
communication through financial reporting.
Activity: visiting a business analysis firm, Activity
observing their process and report
submission.
Text Books
1) Krishna G. Palepu, Paul M. Healy, and Victor L. Bernard, “Business Analysis and
Valuation “Text and cases. Thomson Learning 2007.
Reference books
1) The handbook of advanced business valuation, Rovert .F.Reilly & Robert P.Schweihs, MC
graw Hill college Div.
2) Valuation workbook: Step by step Exercise and Tests to help your master valuation, Tom
Copeland, Tim koller Jack, John Wiley.
3) Financial Management- M.Y.Khan & Jain.
Internal Evaluation
1. Cycle Test = 10 marks
2. Model Exam = 10 marks
3. Surprise Test = 5 marks
4. Attendance = 5 marks
5. Project = 10 marks
6. Viva = 10 marks
A.R.Shanmuga Priya S.Vasumathy Dr. Jayshree Suresh

Course Coordinator Head – Finance Dean
MBNF670 BEHAVIOURAL FINANCE L T P C
2 0 0 2
S.NO. TOPICS LECTURE

SESSIONS
1. Introduction – disciplines from which behavioural finance draws; 2
Expected Utility, Attitude towards risk
2 Case study – Anderson - Enron 2
3 Assumptions of classical theories – and their drawbacks 3
Psychological aspects relating to behavioral finance
4 Efficient market hypothesis 2
Exercise on EMH
5 Market efficiency – market predictability 2
6 Arbitrage 1
7 Equity premium puzzle 1
8 Availability heuristic myopic loss aversion 2
9 Mental accounting-Discussion 2
10 Anchoring 2
11. Regret theory 2
12. Naïve diversification 1
13. Overconfidence and optimism 1
14. Expected utility – violation and risk aversion anomalies 3
15. Calendar anomalies – January 2 effect 1
16. Over reaction and under reaction 1
17. Mutual fund scandal 1
Textbook and references:

1. Behavioral finance, William Forbes, Wiley student edition. (Textbook)
2. www. Behavioral finance.com
3. Harrison, Glen W. and E. Elisabet Rutstrom, 2009. Expected Utility theory and Prospect
Theory: One wedding and a decent funeral, Experimental Economics 12 (2), 133-158.
4. Kahneman, Daniel, Paul Slovic, and Amos Tversky, Ed. 1982. Judgment under
uncertainty: Heuristics and Biases. Cambridge: Cambridge University Press
5. Daniel Khaneman (2011), Thinking Fast and Slow, Penguin Group. pp 418.
CYCLE TEST: 10
SURPRISE TEST: 10
MODEL EXAM: 10
MINI PROJECT: 10
VIVA VOCE: 10
TOTAL: 50 MARKS

MBNF660 AGRICULTURE FINANCE L T P C
2 0 0 2
The objective of this course is to give a working knowledge of Agriculture finance to the
students. On completion of this course, the students will have sufficient knowledge in mutual
fund industry.

Hours
1 Introduction, Role of Credit in 3 Lecture/Case discussion

Agriculture, Classification of
Agricultural Finance, Agricultural
Finance in India
2 Classification of Agricultural Finance, 2 Lecture/Case discussion
I 3 Agricultural Finance in India 2 Lecture/Case discussion
Identify the list of Agricultural finance - Activity

institutions in Chennai city
4 Agricultural Finance in India, 2 Discussion
5 .Traditional sources of finance for Lecture/Case discussion

agriculture – issues,
6 Significance of Co-op. Credit, 2 Lecture/Case discussion

II
Estimation of Agricultural Finance,
Issues
Make a visit to a bank assess their process for - Activity

agriculture loans and submit a report
7 Theories of Agricultural Finance 2 Lecture/Case discussion
8 Productive Vs. Consumption Credit 2 Discussion

Analysis
9 . Kind 2 Lecture/Case discussion
Loans Vs. Cash Loans, Supervised

Credit – Crop Loan – Cooperative
III credit,
Prepare a report about various schemes that - Activity

NABARD has introduced to farmers on
Agriculture
10 Financial Institutions – Central banks 2 Lecture/Case discussion

- role of NABARD, RBI and
developmental banks
11 State level - Cooperative bank 5 Lecture/Problems

IV structure and operations, problems and
fixes
Write a case involving the actions of government - Activity

that has taken during natural calamities for
farmers
12 Legal 2 Discussion
Framework for Agro finance and

lending(6)
13 Financing Agricultural industries – 4 Lecture/Case discussion

Long term loans –
V Financing Agricultural industries – Long term - Lecture/case study

loans – Need and estimation – Working, Issues in
managing Finance For Micro Finance – SHGs
Bank linkages ,
Insurance – Crop Insurance, Financing Agro

exports
Reference:
Agricultural Finance In India – Theories and Practices, VB Jugale, Atlantic Publishers

1991
Agricultural finance in India – the role of NABARD - Rajkumar K. – New Century
publications 2008

(iii)Model exam 10 marks
(v) Viva 10 marks
TOTAL 50 marks

MBNF674 MUTUAL FUNDS L T P C
2 0 0 2
The objective of this course is to give a working knowledge of mutual funds to the students. On
completion of this course, the students will have sufficient knowledge in mutual fund industry.
Hours
1 Introduction to Mutual Funds, Organisation 3 Lecture
of Mutual Funds, Objectives and
Importance of Mutual Funds, Advantages
and Disadvantages of Mutual Funds.
I 2 Global scenario of Mutual Funds, Indian 2 Lecture
Mutual Fund Industry (Four Phases),
Trends in the Indian Mutual Fund Industry.
3 Classification of Mutual Funds on the basis 2 Lecture
of operations, Return on investment,
Investments, Others.
Identify the list of Mutual Fund Companies in - Activity
Chennai city (Banking & Corporate )
4 Mutual Funds Related Case 2 Discussion
Study
5 Working of Mutual Fund Organisation - Lecture
II Sponsor, Asset Management Company,
Trustee, Custodians.
6 Mutual Fund performance Analysis – Entry 2 Lecture
and Exit load – NAV calculation.
Make a visit to a Mutual Fund Company assess their - Activity
process and submit a report
7 Regulatory Framework of mutual Funds 2 Lecture
i) Reserve bank of India Guidelines
ii) SEBI (Mutual Fund) Regulations
8 Investment Related Case Study 2 Discussion
III 9 Mutual Fund Schemes, Investment Norms, 2 Lecture
Rules Regarding Mutual Fund
Advertisement.
Take two mutual funds from corporate and banking, - Activity
analyse their performance and submit a report
10 Portfolio construction – Traditional 2 Lecture
Approach and Modern Approach.
11 Portfolio Evaluation 5 Lecture/Problems
IV i) Sharpe’s performance Index.
ii) Treynor’s Performance Index
iii) Jenson’s Performance Index.
Meet a Mutual Fund Manager ,collect data regarding - Activity
future , analyse and submit an article
12 Portfolio Related Case Study 2 Discussion
13 Portfolio Revision 4 Lecture
i) Constant Rupee Plan
ii) Constant Ratio Plan
iii) Rupee Cost Averaging
Arbitrage Pricing Theory (APT) Model
Take four Mutual funds using NAV Calculation - Activity

compare with one another submit a report
Reference:
Financial Service M.Y. Khan,TMG C.12.1 - 2007
Financial Service + Markets Dr.PunithavathyPandan,Vikas - 2010
Financial Service &Systems ,K.Sasidharn,AlexK.Mathew ,TMG - 2008
Financial Marketing & Services E.GordonK.Nataragan, Himalaya Ch.14 - 2009
Security Analysis and Port Folio ManagemetAvadhari , Himalaya - 9th edition
SAPM-Kevin – PHI 2009.
(iii) Model exam 10 marks
(v) Viva 10 marks
TOTAL 50 marks
T.Velmurugan Dr.S.Vasumathy Dr.Jayshree Suresh

Course Coordinator Head –Finance Dean
Marketing
MBN M655 SERVICES MARKETING L T P C
2 0 0 2
OBJECTIVE:
To enable the students to understand the services marketing concepts, applications and practices
in organizations, globally.
METHODOLOGY:
S.No Unit LESSON DETAILS HOURS PAGE NO.S

No.
1 I Introduction - Service economy – Growth of 1 B1 P5 – 20

service sector Characteristics of services –
Tangibility spectrum – Implications for service
managers- Dimensions of Service Quality – 1 B1 P21 -25, P6
Gaps model- Classification of services
1 B1 P35 – 48
Field study: Students have to interpret the
Service Gaps 1 B2 P23 - 27
2 II Services segmentation – consumer behavior in 2 B1 P55 – 76

services – consumer experience – post
experience evaluation
Field study: Students have to apply

segmentation process of the consumer
behavior in services
3 III Expanded Marketing mix- 2 B1 P25 – 27
Service marketing triangle – B1 P365 - 367
Easy car Case 1 B1 P590 – 599
Field study: Students have to learn

application of marketing mix elements
integrating with the industry
4 IV Physical evidence of a service 1 B1 P327 - 331
Quality Care Case 1 B1 P639-644
Demand and supply management 1 B1 P462 - 478
Service Failure – Service recovery - New 2 B1 P220 – 242

Service Development – Service Design
3 B1 P263 – 274
Service Blueprinting -Marketing Research in
services marketing , Marketing Effort 2 B1 P275 – 284
Service Tax 2 B1 P146 - 154
2 B2 P332 – 377
Field study: Students have to make a market
research in services marketing 1 B2 P383 - 404
5 V Tourism and travel – Hotel management – 1 B3 P151-159

Hospital management -
1 B3 P232-240
GE Medical Systems Case -
2 B1 P665 – 681
Educational – Financial – Entertainment -
Starbucks Case 1 B3 P180-185
Field study: Students have to visit any service 1 B1 P682 – 699

industry and learn the strategies
Total 30 hours
Lectures, Class room discussions, Mini Projects, Sharing Web Knowledge, Case Analysis,
Discussions and Presentations.
Text Book:
B1 -- Valerie Zeithaml, Ajay Pandit et al – Services Marketing – Integrating Customer

Focus across firm – Special Indian Edition – 4th Edition – Tata McGraw-Hill – 2008
Recommended Books for reading:
B2 – GovindApte – Services Marketing – Oxford Press, 2004.
– Services Marketing – Macmillan, 1999
B3 – Srinivasan.R. – Services Marketing – The Indian Context – Prentice Hall of India,

2004
B4 – Haksever, Render et al --Service Management & Operations –Pearson Education –
Second Edition, 2003
B5 -- Christopher Lovelock et al – Services Marketing – People, Technology, Strategy - A

South Asian Perspective – 5th Edition – Pearson Education – 2009
B6 - NimitChowdhary& Monika Chowdary-Text Book of Marketing of Services –

Macmillon Publishers India Limited, 2005.
Internal Marks:
Cycle Test – 10 Marks
Surprise Test -- 5 Marks
Attendance -- 5 Marks
Model Exam -- 10 Marks
Viva- voce -- 10 Marks
Mini Project -- 10 Marks
Total -- 50 Marks
Mr.E.Pradeep Dr.S.Premlatha Dr.Jayshree
(Course Co-ordinator) (Head – Marketing) (Dean)

MBN M658 RURAL MARKETING L T P C
2 0 0 2
OBJECTIVE:
To enable the student to create awareness about the applicability of the concepts, techniques and
processes of Marketing in rural context.
To familiarize with the special problems related to sales in rural markets.
To help understand the working of rural marketing institutions and agricultural products.
S.NO TOPICS HOURS
1 Characteristics and salient features of rural markets; 2
Evolution of rural markets and marketing in India. 2
Case discussion. 2
2 Product planning; 2
market research; 2
Segmentation and product identification and forecasting. 2
3 Pricing strategies and policies for the rural markets; price 2

determination; price discounts;
2
marketing communication for rural markets; and
2
special characteristics of rural advertising and
1
Promotion.
4 Sales management for rural markets; special features of sales planning

and programming for
2
rural markets; marketing channels and distribution strategies; and
2
logistics and support systems 1
For rural markets. 2
Case discussion 1
5 Agricultural marketing; 1
cooperative marketing, 1
marketing of animal products; etc 1
Total = 30hrs
References:
1. Philip Kotler: Marketing Management, Analysis, Planning Implementation and Control.
2. Barkar, J.W.: Agricultural Marketing, Oxford University Press, New York.
3. Jha, S.M. & Singh, L.P.: Marketing Management in Indian Perspective, Himalaya, Bombay.
4. Rajagopal: Rural Marketing in India, Renaissance, Delhi.
Pedagogy: Seminars, Case construction and Discussion, Mini projects and Field visits
(4hrs to 8 hrs observations per visit) to various rural area.
Scheme of Evaluation for Internal Marks (Total Marks: 50)
1. Cycle Test -10 Marks
2. Surprise Test -5 Marks
3. Attendance -5 Marks
4. Mini Project -10 Marks
5. Comprehensive Viva-10 Marks
6. Model Eamination-10marks
COORDINATOR HEAD (MARKETING) DEAN (MBA)

MBN M657 SALES MANAGEMENT L T P C
3 0 0 2
Course Objectives:
• To gain understanding of professional sales including its planning and staffing, structure,
and evaluation.
• To understand how to manage and motivate a professional sales force from the
perspectives of a sales manager (authority) and a marketing manager (influence).
Teaching Methodology:
• Lectures, Discussions, Case analysis, Expert interactions from industry, Projects

/Presentations, and assignments.
Lesson Plan:
S.No Unit Topic Session No.of

Hours
1 I Evolution of the Sales Department - Sales 1-6 6

Management – Objectives – Types of Personal
Selling objectives
2 II Market Potential – Sales potential – Sales 7-12 6

Forecast – Analyzing Market Potential – Market
Indexes – Sales Forecasting Methods –
Determining Sales-Related Marketing Policies.
3 III Nature of Sales Management Positions – 13-16 4

Functions of the Sales Executive – Qualities of
Effective Sales Executives – Relations with Top
Management – Relations with Managers of other
Marketing Activities – Compensation Patterns
for Sales Executives Purposes of Sales
Organization – Setting up a Sales Organization
4 *Activity Basic types of Sales Organizational Structures – 17-18 2

Field organization of the sales department -
Schemes for dividing Line Authority in the Sales
Organization. Personnel Management in the
Selling Field : Sales Force Management – Job
Analysis – Job Description - Organization for
Recruiting and Selection – The Pre-recruiting
Reservoir – Sources of Sales Force Recruits –
The Recruiting Effort – Selecting Sales
Personnel .
5 IV Building Sales Training Programs – Defining 19-24 6

Training Aims – Deciding Training Content –
Selecting Training Methods – Organization for
Sales Training – Evaluating Sales Training
Programs - Motivation – Motivational Help
from Management - Requirements of a Good
Sales Compensation Plan – Devising a Sales
Compensation Plan – Types of Compensation
Plans - Fringe Benefits.
S.No Unit Topic Session No.of

Hours
6 V The Sales Budget: Purpose of the Sales Budget – 25-31 6

Form and Content – Budgetary Procedure -
Quotas: Objectives in using Quotas - Types of
Quotas and Quota-Setting Procedures – Sales
Territories: Sales Territory Concept – Reasons
for Establishing Sales Territories – Procedures
for Setting up Sales Territories – Routing and
Scheduling Sales Personnel.
Reference Books
1. Richard R. Still, Edward W.Cundiff & Norman A.P.Govoni; “Sales Management “

Prentice – Hall of India , 5th Edition.
2. Tapan K.Panda,Sunil Sahadev,"Sales and Distribution Management "Oxford University
Press.
3. Dr.S.L.Gupta,"Sales and Distribution Management-Text and Cases"-Excel Books.
*Activities:
A visit to the Sales division of an enterprise and knowing their organizational design and
functioning including details outlined in S.No.4 of Lesson Plan and presentation of the
Report.
Method of Evaluation:
1. Class Test – 10 Marks

2. Surprise Test – 5 Marks
3. Attendance - 5Marks
4. Mini Project - 10 Marks
5. Comp Viva - 10 Marks
6. Model Exam – 10 Marks
------------
Total 50 Marks
------------
Course Coordinator Head - Marketing Dean-MBA

MBN M668 WEB ENABLED MARKETING L T P C
2 0 0 2
SESSION NO. TOPIC BOOK / PAGE NO
Hour UNIT -1
1 &2 Introduction to Internet marketing: An 4-8 (T)

introduction to internet marketing, using the
Internet as part of customer-centric, multi-
channel marketing
3&4 The relationship between Internet marketing, e- 8-14(T)

marketing, e-commerce and e-business
5&6 Benefits of internet, differences from other 14- 18(T)

media, Technology
Out of class Populate the list of E-commerce websites from Internet browsing
India and abroad based on the select Industry by
the Tutor
Unit -2 90(T)
Case Discussion: Zopa launches a new lending

model
7&8 Internet Microenvironment- Situation Analysis, 41- 61 (T)

Online Marketplace analysis and mapping,
Internet changes the immediate environment of
an organisation, including marketplace and
channel structure
9 &10 Type of environment analysis need to support 61-90(T)

internet strategy- examining customers,
competitors and intermediaries, evaluation of
interplay between them
Summary of process and free tools for online 61-90(T)

market place analysis, planning an online
11 &12 marketing campaign, strategies of partnering and
promotion.
Out of class Identify a product/ service which you could start Browsing Internet and
selling on exclusive Internet marketing platform work at home
and write a business model proposal.
Unit –3 141(T)
Case Discussion: Boo Hoo –Learning from the

largest European dot-com failure
13 & 14 Internet Macro environment- Situational analysis, 97- 116(T)

impact of the SLEPT or PEST or PESTLE
environment factors- Social & Legal
15 & 16 ‐ Technological & Economic 116-137 (T)
17 & 18 Political environmental influences on Internet 138- 140 (T)

strategy and its implementation
Out of class Design the Web page of the proposed Business Home exercise with
plan product/service after the due approval of the help of Internet
Tutor free tools for web
hosting
Unit -4
Case Discussion: The relaunched Napster 248(T)

changes the music marketing mix
19 & 20 Internet marketing strategy: aligned with 151- 209(T)

business and marketing strategies- situation
review, goal setting, strategy formulation and
resource allocation and monitoring
21 & 22 Internet Marketing Mix 214- 251(T)
23 & 24 In-depth research programme into online 74-85(T)

consumer behavior
Out of Class Launch the Trial website and generate user Home exercise with
traffic, measure, upgrade/modify/repair/review the help of Internet
and relaunch updated e-commerce site free tools for web
hosting
Unit -5 291(T)
Case Discussion: Boots mine diamonds in their

customer data
25 Customer Relationship Management –E-CRM 256-293(T)

using the internet details the strategies and tactics
for using the Internet to build and sustain one-to-
one relationships with customers
26 Service quality (web design) delivering the online 301-341(T)

customer experience , customer service quality
objectives. Analysis of customer needs, design of
the site structure and layout, and creating the site-
user-centered design, usability and accessibility
design.
27 Interactive marketing communication: novel 348-383 (T)

characteristics of new media, different online and
offline promotion techniques- banner advertising,
affiliate networks, promotion in search engines
and directories
28 Co-branding and sponsorship, e-mail, Loyalty 384- 407(T)

techniques and PR
29 Maintenance and monitoring: successful updating 415-446(T)

of a site and online and offline methods for
assessing the effectiveness of the site in
delivering business and marketing benefits
30 Business- to –consumer Internet marketing , 451- 510(T)

Business-to-business marketing
Reference Books:
T: Internet Marketing- Strategy, implementation and Practice, Third Edition, Dave Chaffey,
Fiona Ellis-Chadwick, Kevin Johnston & Richard Mayer, Pearson Education, India. 2009.
References:
1. E- marketing , sixth Edition, Judy Strauss & Raymond Frost, PHI Learning private Limited,
2012.
2. Internet Marketing- building advantage in a networked economy, Rafi A Mohammed, Robert J

Fisher, Bernard J Jaworski& Aileen M Cahill, 2002, Tata McGraw Hill Edition.
3. E-Commerce and Web Marketing, Hanson,&Kalyanam, First Edition, Cengage Learning,

2009.
Prepared by Approved By
S.Senthilkumar Mrs. Premalatha Dr.Jayshree
Subject Coordinator Head-Marketing Dean/MBA

MBN 656 EVENT MANAGEMENT L T P C
Lesson Plan 2 2 0 2
Course Objective:
To enable students to understand techniques, acquire competency through practical and

theoretical study to conduct events insuccessful manner.
Unit S.No Description Hours Methodology Book
Introduction to Event management:

What is an Event and Event management, R1- Pg19 -
Emergence of Event Management as an 25,
Industry, Role and scope of Event Lecture/
1 Management, 2 Discussion R1- 6-13
Types of Event Management, Categories Lecture/ R1 - Pg 4 -

2 and Typologies of Special Events, 1 Discussion 6
Event Design: Developing and analysing

the Concept, Event Designing and Lecture/ T- Pg: 32 -
3 Logistics 2 Discussion 43
Take part in any event and study the

Applicatio Event Concept and Design of any recent Field Work -
1 n events Group
Research and Analysis: SWOT Analysis,

Feasibily Study - keys to Success 2 Lecture T - 47-57
Planning: Importance and Benefit of

Planning, Frame Mission/ Purpose
Statement, Aims and Objective of the Lecture/Discu T- Pg 125-
Event 2 ssion 129
Writing an Event Proposal and Planning Lecture/ T- Pg 130-

Tools 2 Discussion 140
2 Field Work
Applicatio Do a feasibilty study and propose an
n Event Plan
Event in Real world: Exhibition

Management, Sports Event Management,
wedding Event Management, Celebrity
1 events 2 Discussion
Marketing Event Environment: Nature

of Event Marketing, Process of Event Lecture/ T - Pg: 71-
2 Marketing 2 Discussion 78
Case and T: Pg 78 -
3 Marketing Mix 2 Lecture 80
Income generation: Sponsorship,

Souvenior, Ticket price Strategy and sales
4 of Tickets 2 Discussion
Applicatio Collect the ticket rates of any one events

n and analyse their pricing Strategy Field Work
T-Pg 181-
Staffing: Recruitment and Selection, Lecture/ 189 & 192-
1 Training and Managing the volunteers 2 Discussion 194
Legal Aspects: Relevant Legislation (Local

Government Acts and regulations,
Business Registration, Entertianment
Industry Legislation, Music Copyright, ),
Polluting the Environment (Noise, Water, Lecture/
2 Sound Pollutions) 2 Discussion T-Pg 59-62
Promotional Aspects: Branding (Name,

Logo, positioning), Advertising, Publicity Lecture/ T - Pg 85-
3 and Public Relations 2 Discussion 93
Risk Management: Types of Risk, Process

of Risk Management - Identifying Risks
and Hazards, Assessing the Risks and Case and T- Pg 111-
4 Hazards and Emergency Response plan 2 Lecture 120
4 Field Work
Applicatio Take part in any event as part of the
n crew and present your experience
Event Management as a Career: Job T- Pg 269 -

1 Opportunity and Required skill 1 276
Explore the opportunity for Business,

Setting up a Event Management Firm,
2 Capital Investment and Anlaysing the ROI 2 Discussion
Applicatio
5 n Prepare a Business Plan Field Work
Text Book (T):
1. Lynn Van Der Wagen& Brenda R. Carlos, Event Management for Tourism, Cultural,
Business and Sporting Events - Pearson Education.
Reference Book (R):
1. Anton Shone, Bryn Parry - Successful Event Management - Cengage Publisher - 2nd
Edition
Internal Mark Split-up: 50 Marks
Attendance - 5 Marks Model Exam - 10 Marks
Surprise Test - 5 Marks Mini Project - 10 Marks
Cycle Test - 10 Marks Viva-voce - 10 Marks
SUBJECT COORDINATOR HEAD/MARKETING DEAN/MBA
Mr.Densingh Joshua Israel DR. S PREMLATHA DR. JAYSHREE

SURESH
MBN PRODUCT LIFE CYCLE MANAGEMENT L T P C
M672
2 0 0 2
Course Objective:
To make the learner appreciate the integrated aspects of product development and
apply the theory to practice
Teaching Methodology:
Lectures Discussions, case studies, Field Work, Seminars, Mini Projects, Etc
Sessions Topics Reference /Text
product life cycle management – back ground P2
1-3 Product data P 7-9
Reasons for development of PLM systems P 26
Benefits of the PLM system P 101
4-6 Information models and product structures P 22-24
Product development and engineering P 42
7-9 Functionality of the systems P 29
(Designing for functionality mital, anoop, subraminian, product P 241-247

development Butterworth – Heinemann, 2008)
10-12 Understanding PLM P 181-190
Challenges of product management P 123-135
Change management for PLM P 153-158
13-15 Product development strategy P 199-213
(Philip kotler, Marketing management, Prentice Hall, 2008 P 328-343
16-18 Integration of the PLM system with other applications P 57-72
ERP-CAD-EAL-Confgeirators
19-21 Deployment of the PLM system
‐ PLM maturity model

‐ Realization system of the project P 73-92
22-24 PLM and data warehousing as a tool for support decision making P 112
25-27 E- Business and PLM P215-222
28-29 Product design and development – prototyping
(Ulrich, Eppinger, Goyal, Product design and development, Tata P 247-253

McGraw Hill)
30 New product conception and process
(C.Anandan, Product Management) P 45-62
Text Book (T): Product Life Cycle Management by Springer
Reference :
1. AnttiSaaksvgori, AnselmiImmonen, Product life cycle Management, springy, 2008

(Second edition)
2. Philip Kottler Kevil Lane Keller, A Frame work for Marketing Management,
Pearson
Activity:
A Report to be submitted after study in an industry mapping the product life cycle.
Internal Mark Split-up: 50 Marks
Attendance - 5 Marks Model Exam - 10 Marks
Surprise Test - 5 Marks Mini Project - 10 Marks
Cycle Test - 10 Marks Viva-voce - 10 Marks
Course Co-Ordinator Head –Marketing Dean
S.C.Rajan Daniel Dr.PremLatha Dr.Jayshree Suresh

MBN M666 BRAND MANAGEMENT L T P C
2 0 0 2
Course objectives:
1. To gain insights into working of a Brand

2. To understand Brand development and it’s sustenance in competitive market
Teaching Methodology: Conducting Lectures, Discussions, Case Studies, Field Work, Mini
projects etc.
S.No Unit Topic for Discussion No. of Page No.

Hours
(Text
Book)
1 I Understanding Brand and its importance 1 3-12
2 I Classifications of things that are branded 1 13-33
3 I Strategic Brand management process 1 44-48
4 I Brand elements & its criteria for choosing 2 175-210
5 I Strategies of building a strong Brand 1 64-92
CASE STUDY 1
6 II Brand positioning and its guidelines 1 119-131,

136-146
7 II Designing and establishing Brand values 1 150-151
8 II Internal Branding, Co-Branding 1 156-159,

360-362
9 II Brand Auditing and its guidelines 1 162
10 II Brand equity and its concepts 2 59-61
CASE STUDY 2
11 III Integrated Marketing Communications 2 286-333

and program to build brand equity
12 III Brand leveraging 1 351-352
13 III Brand equity management system 1 408-411
14 III Qualitative and Quantitative techniques 2 432-447 ,

for measuring brand equity
453-462
CASE STUDY 3
15 IV The Brand product Matrix 1 521-526
16 IV Brand Hierarchy 1 534-544
17 IV Designing a Brand strategy 1 551-560
18 IV Brand extensions , its advantages and 2 576-608

opportunities
19 IV Reinforcing Brands & Revitalizing Brands 1 634-639,

651-662
CASE STUDY 4
20 V Rebranding 2 674
21 V Retiring Brands 2 668-671
22 V Adjustments to Brand port folios 2 663-668
CASE STUDY 5 30
Text Book
1. Building measuring and managing Brand equity, Kevin lane Keller, Second Edition,
Prentice hall of India
Reference Book
1. Brand Management Text and cases – W. Mathur, Macmillan, India
Suggested Out of the class Activities:
1. Self Positioning Statement

2. Critical Brand Reflections Choose 3 Good and 3 Bad brands, Find reasons and compare
with competitors
3. Brand Elements Identify the Brands that integrates their Brand elements well, critically
reflect on their criteria for choosing brand elements
4. Competitive Brand Message Analysis Students can collect print Ads and analyze in terms
of Brand Equity
5. Qualitative Research Group Project: Perform a primary buyer research about a Brand,
Suggest recommendations to the Brand Manager if possible
6. Extensions gone wild Find Brand extensions that are totally inappropriate, Bring
pictures/Advertisements or the items to class for a discussion
7. Brand Launch Students and develop their own brand for any product or service and
launch them
8. Problems in the News Identify a company having difficulties in establishing or
maintaining its brand, give suggestions to manage their Brand portfolios
7. Cycle Test – 10 Marks

------------
Total 50 Marks
------------
Course Coordinator HOD-MARKETING Dean-MBA
(S.PRIYA) (DR.S.PREM LATHA) (DR.JAYSHREE SURESH)

MBNM660 INDUSTRIAL MARKETING L T P C
2 0 0 2
The course will help the students to achieve the following objectives:
• Understand the nature and role of industrial markets

• To explain the characteristics of industrial markets and buying situations
• Understand how to develop and implement relevant industrial marketing strategies
S.No Unit Topic for Discussion Session No. Chapter(s)
1. I Industrial Marketing – key features of 1,2,3,4 1

organizational marketing
2. I Types of Organizational Markets – 5,6 2,3

Marketing Environment - Factors
influencing Organizational Buying
Identify an Industrial marketer in your Activity

locality and note the activities carried out
by the firm.
3. II Phases in the Purchase Decision Process 7 4
CN Information Services – Case 8 Case1

Discussion
4. II The Buygrid Model - The Buying Centre 9,10 4

Concept Buying situations – Role of
buying centre members
II Interpersonal Factors 11,12 5
5. III Marketing intelligence - Modern 13,14 8

Marketing Information System-
Segmentation of Industrial Markets
6. III Marketing Research Process- Statistical 15 7
Tools
7. III Marketing Decision Support System 16 7
8. III Market DemandSales forecast - 17 7

Forecasting methods
Kruger – Montini Manufacturing 18 Case8

Company - Case Discussion
Select a company of your choice and Activity

identify their forecasting methods
9. IV Strategic Marketing Planning -Strategic 19,20 6

perspective
10. IV Industrial Products-Pricing Industrial 21,22 9,16,17

ProductsAnd Services
11. IV Business Marketing Channels Sales 23,24 11,15,

Promotion
-Personal Selling Function

13
Visit Industrial/Trade Exhibition and give Activity

a brief report on their product, pricing &
promotional activities
12. V Planning- Controlling 25,26 14
13. V Managing customer service CRM 27,28 12

Strategy –ManagingRelationships
14. The Top Plastics Company 29,30 Case18
Case discussion
Text Book:
1. Robert & Reeder, Edward G.Brierty and Betty H.Reeder, Industrial Marketing: Analysis,
planning and control-Prentice Hall of India Ltd.

------------
Total 50 Marks
------------
S.Thanalakshmi Mrs.S.Premalatha Dr.Jayshree Suresh
Course Coordinator Head - Marketing Dean-MBA

MBN M664 INTERNATIONAL MARKETING L T P C
2 0 0 2
OBJECTIVE: To impart knowledge on International marketing and the global marketing

activities to implement in the modern business environment.
TEACHING METHODOLOGY:The course is taught through Lectures, Discussions, Case

studies, Presentations, Mini- projects etc.,
S.No Topic for Discussion Session Reference books
1. Introduction of International Marketing, The 1,2 &3 TB-3-33

concepts of International Marketing
4
Case Discussion
5
Activity:-Open discussions on Current topics
2. Glocal Marketing 6 TB-34-64
Case study 7
3. Emerging opportunities in International 8&9 TB-294-329

Marketing
Activity:-Debate on Marketing Practices adopted

10
by different companies
4. W.T.O 11 TB-56-58
5. Economic environment 12 & 13 TB-128
6. International Marketing Research 14 & 15 TB-258 -278
Case study 16
Activity:-Presentation on Contemporary 17 & 18

International Marketing Research-Approaches
7. Decision Making Process 19 TB-161
Activity:-Decision Making Games 20 & 21
8. Market Selection – Entering International Markets 22 & 23 TB-377-401
Activity:-Role plays on Entry strategies 24
9. Product Strategy – Product Quality 25 & 26 TB-405-440
Case study 27
10. Building brands in International markets 28 & 29 TB-415
Activity:-Brand based Analysis/ADZAP 30

Presentation
11. Pricing Decisions 31 TB-619-654
12. International Logistics & distribution 32 & 33 TB-538-547
Case study
13. Export , Import Policies 34 & 35 TB-516-537
14. International Trade- Risk management 36 TB-35-53
Case study
15. Export procedure – Documentation – Infra 37 TB-519-533

structure- Emerging issues
TB-661
TextBook(TB): “International marketing”-Philip.R.Cateora, John .L.Graham,PrashantSalwan-
Tata McGrawhill
Reference Books:
1.KateGillespie,JeanPierre, Jeannet,H.David Hennessey “International Marketing”, Cengage
2.Rakesh Mohan Joshi, “International Marketing”, Oxford University Press, 2005
3.SakOnkvisit& John J.Shah, “International Marketing”, Routledge Press
4.FrancisCherunilam, “International Business”,PHI Learning.

------------
Total 50 Marks
------------
P.S.Rajeswari Dr.S.Premlatha Dr.Jayshree Suresh
Co-ordinator Head-Marketing Dean/MBA

HR
MBN H 666 COMPETENCY MAPPING L T P C
3 0 0 2
Objective of the course:
The student will be able to understand the definition and concept of competency and
competency mapping and use their knowledge in their future career.
S Unit Contents Session Page No

No:
1 I Meaning ,Definition and Concept of 1,2 R1 8,15,18

Competency Mapping
2 I Competency Methods in Human 3,4 R1 20-37, 71

Resource Management
3 I Feature of Competency, Methods. 5,6 R1

Competency Mapping Procedures and
Steps 82-104
4 II Business Strategies-Performance 7,8,9 R1 47,48

Criteria-Criteria Sampling-Tools for
data collection-Validating.
5 II The competency models-Shortcut 10,11 R1 71-80

methods-Competency mapping for
future jobs
6 III Approaches to competency mapping- 12,13 R1 71,

Using competency profiles in HR 76,185
decisions
7 III Difference between skills and 14,15 R111&12,R2

competency- Components of
competency
8 III Competency assessment-Purpose of 16,17,18 R1 127

competency mapping methods of data
collection for mapping
9 IV Critical incident techniques-Expert 19,20,21 R2

panels-Surveys-Job task analysis-
Behavioral event interview
10 IV Competency application- 22,23,24,25 R1 55
Role of competency-Identification of
role competency, data recording and
analyzing the data
11 V Content analysis of verbal expression- 26,27 R2

Validating the competency models
12 V Categories of competency- 28 R2
Differentiating the competencies
13 V -Function or technical competencies- 29,30 R1 178, 189

Leadership and managerial competency
Books:
1) R1. The Hand Book of Competency Mapping-by Seema Sanghi, Sage publication,
ninth printing,2011
2) R2. Study material prepared under the guidance of Dr.Surrendra Nath.
3) R3.Competency based HRM – Ganesh Sharmon- Tata Mcgraw Hill,2004
4) R4 Competency at work- Lyle Spencer-Signe M Spencer-John Wiley and sons Inc
Evaluation:
Cycle Test : 10 marks
Model Test : 10 marks
Project : 10 marks
Viva voce : 10 marks
Surprise Test : 05 marks
Attendance : 05 marks
Dr.K.JEYARAMAN
Faculty coordinator Head(HRM) Dean(MBA)

MBN H673 ORGANIZATION STRUCTURE & DESIGN L T P C
S.N Un SESSION TOPIC 3 0CHAPTER
0 2NO
o it
1. I 1 Organization – Definition, Importance, Types 1- 20

Scope, Organization as a System
2. I 2, 3,4 Organization Design-Meaning, Structural 29 - 55

Dimensions, Theories & Current Challenges
& Practices
3. II 5, 6, 7 Organizational Purpose, Mission, Vision, 62 -83

Goals, Importance & Organizational
Strategies
4. II 8,9 Consequence of poor organizational design, 38 -53

Stakeholders, Top Managers & Authority
5. II 10, 11, 12, Ethical Dimensions & Organizational Ethics, 59 -55

13, Practices & Trends in organization design
Case study: Johnson & Johnson – Use of

Animals in cosmetic testing
6. III 14, 15 Organization Structure, Authority, Vertical 96 -122

Differentiation, Principle of Bureaucracy
7. III 16, 17, Information Processing, Functional Structure, 124 -145

Market Structure, Matrix Structure,
Horizontal Structure, Hybrid Structure
8. III 18, 19 Application & Practices in Organization 151 -184

Structure Cases
Case Study: Microsoft Corp
9. VI 20, 21 Strategy & External Environment, Functional, 215 -243

Business, Corporate level Strategies
10. VI 22, 23, Organizational Ecology/Eco systems, 249 -270

Organization Effectiveness
11. VI 24, 25 Manufacturing & Service Technology & 281- 311

Impact of technology in job design & Open
Design System Elements
12. V 26,27 Organization Size, Lifecycle, Culture & 314 -343
Ethical Values
13. V 28, 29 Evolutionary & Revolutionary change in 346 -397

Organizations case Study: Kellogg’s Rapid
Product Innovation
14. V 30 Internal Design Elements – Challenges & 403 -528

Practices
Reference Book
Gareth R. Jones “Organizational Theory, Design & Change” Fifth Edition, Pearson
Education Inc, 2011

------------
Total 50 Marks
------------
K. Vasanthi Kumari K. Vasanthi Kumari Dr. Jayshree Suresh
Coordinator HOD-HR Dean-MBA

MBN H662 STRESS MANAGEMENT L T P C
2 0 0 2
S.NO Unit Topic Page No. Hours
1. 1 Stress: Meaning And Definition T1:21-22 1
Sources of Stress T1: 22-25,50-51 2
T2: 270-273
Consequence of stress T1: 26-28 2
Burnout-Symptoms, Stress vs. T2: 274-275 1

Burnout
Stress Model T2: 271 2
T1: 26-27
Strategies of Coping Stress T1: 231-253 1
T2: 275-279
Case study T2: 268 1
2 Change management-Meaning R1:3 3
Process of Change R1: 13-20,31
Resistance to change R1: 21-29
Counseling- Npeed,Types R2: 22,226-245 2
Counseling- Process R: 121-124 1
3 Principles of time management R3: 10-13 1
Inability to say no-procrastination R3: 16-20 1
Delegation R3: 102-107

Role of technology& tools for R3: 90-98 1
Effective time management
Communication process T2: 428-429 2
Barriers to communication
Over coming barriers
Role of group cohesiveness T2: 307-310 1
Conflict resolving T2: 208-216,
T2: 371-375
4 4 Career plateauing, types, Notes
Managing the plateau
Crisis management Notes
5 Creativity 2
Process of creativity T1: 508-512
Barriers
Developing creativity
Brain strategy T1: 93-135 2
Humor at work, reducing conflict Notes

with humor
Self development T1: 298 1
Principles of self development
Meditation for peace T1: 289,335,359 1
Yoga for life problems T1: 362-378,359 2
Text Book:
T1=P.K.Dutta., “Stress Management”, Himalayas Publishing House, 2010.
T2=K.Aswathappa, Organizational Behavior, Himalaya Publishing House, 2009

Reference:
R1=S.K Bhatia, Management of change& organizational Development, Deep & Deep

Publicaton, 2005
R2=S. Narayana Rao, counseling and Guidance, Tata McGraw- Hill –publication.
R3=Dr. Jan Yager, Creative Time Management, Jacio Publication House.

------------
Total 50 Marks
------------

MBN H671 PERFORMANCE MANAGEMENT L T P C
2 0 0 2
Sl.
No.
Topics Hour
1 Concept, Challenges – Theoretical Foundations of Performance

Management.
1-2
2 Learning theories – Motivation theories – Performance Management 3-4

Systems.
3 Case Studies 5
4 Reward Management: Rewards in Performance Management. 6
5 Theoretical Foundations of reward based Performance Management. 7
6 Factors influencing reward system – Reward based Performance 8

Strategy & Non Monetary Rewards.
7 Case Studies 9
8 Career Strategy – Significance – Theoretical Foundations of Career 10

based Performance Management.
9 Career based Performance Management Strategy. 11
10 Team work in Performance Management – Theoretical Foundations of 12

Team work in Performance Management.
11 Team based Performance Management Strategy 13
12 Case Studies 14
13 Organization Culture – Significance – Theoretical Foundations of 15-16

Organization Culture in Performance Management
14 Culture based Performance Strategy – Measurement based

Performance Management – Theoretical Foundations of Measurement
in Performance Management. 17-18
15 Measurement based Performance Strategy. 19

16 Case Studies 20
Competency Management – Significance – Theoretical Foundations

17 of Performance Management. 21-22
18 Competency based Performance Management – Leadership in 23-26

Performance Management.
19 Theoretical Foundations of Leadership in Performance Management. 27
20 Leadership based Performance Strategy 28
21 Case Studies 29-30
Activites outside class room :
1. Studying an organization and assessing the procedure adopted for evaluvating the
performance of the employees
2. Discussing about the different methods of performance appraisal system in different
classes and drafting the content.
3. Visiting various organizations to know about the standards of performance appraisal.
References :
• ‘Performance Management’ - R.Srinivas Kandula, Prentice Hall India.

• ‘Performance – A Managers Challenge’ - Bhupendra Kumar Modi.
• ‘Performance Management, Key strategies and Practical Guidelines - Michael
Armstrong.
PREPARED BY HEAD IN- CHARGE APPROVED BY
Mrs.M.chitra Mrs.K.Vasanthi Kumari DR.JAYSREE SURESH
SUBJECT COORDINATOR HR - HEAD DEAN

MBN H676 NEURO LINGUISTIC PROGRAMMING L T P C
2 0 0 2
Course objectives:
To enable students to understand the process of Neuro linguistic programming. To equip
students to understand verbal and nonverbal communication and make them to familiar
with various learning tools, stress and emotion concepts more effectively.
Teaching Methodology: Conducting Lectures, Discussions, Case Studies, Field Work, Mini
projects etc.
S. No Unit Topic for Discussion No. of Hours
1 I Introduction to Neuro Linguistic Programming 1
2 I Pre suppositions of NLP 1
3 I NLP-models, methods and techniques of NLP 2
4 I Meta model, Brain gymnastics 1
5 I The effect of Music and Self-Hypnosis 2
CASE STUDY 1
6 II Communication - Intrapersonal, interpersonal, verbal 2

and nonverbal communication, Conscious and
unconscious communications.
7 II Eye Accessing , Metaphors 2
8 II Psychology of persuasion 1
9 II Rapport ,fames ,Thinking style 1
10 II Meta-programs 1
CASE STUDY 2
11 III Applications of NLP 2
12 III Neurological levels , Modeling 1
13 III Time line and its applications 1
14 III Perceptual Position and perceptual positioning exercise 2
CASE STUDY 3
15 IV Creativity and Strategies 1
16 IV Disney model creativity strategy 1
17 IV Milton model and Meta model 1
18 IV Introduction to communication and interpersonal 2

relationships
CASE STUDY 4
19 V Power of Mind. 1
20 V Colour Psychology 2
21 V Stress Management 2
CASE STUDY 5 30
Text Book
1. Mo Shapiro (2009), Neuro Linguistic Programming, Hodder & Stoughton Publishers
Reference Book
1. Sandra Janicki (2010), NLP-Neuro-Linguistic Programming: An initial introduction to
the wide field of NLP. Druk and Bindung Publishers.


------------
Total 50 Marks
------------
Course Coordinator HOD-HR Dean-MBA
(S.PRIYA) (DR.K.VASANTHI KUMARI) (DR.JAYSHREE SURESH)

MBN H 668 COMPENSATION MANAGEMENT L T P C
2 0 0 2
S.No Unit Topic for Discussion Session No. Chapter

No.
1. I Compensation- concept , dimensions & 1 1,2

system
2. I Reward – concept , Non-financial 2,3 3

compensation system
3. I Economic theory, behavioural theory 4,5 3
4. II Compensation Strategy at Macro Level 6 4,5
5. II Wage policy, wage determination 7,8 17
6. II Collective Bargaining, compensation 9,10 17,5

strategy at Micro Level – Job Evaluation
7. III Salary Progression – Methods of payment 10,11 6
8. III Competency based compensation 12,13 7
9. III Incentive Scheme – Merits , Demerits 14,15 10
10. III Performance Appraisal 16,17 11
11. III Case Study - I 18,19
12. IV Minimum Wages Act 1948,Payment of 20,21 13

Wages Act 1936
13. IV Equal Remuneration Act 1976, 22,23 13

Managerial remuneration
14. IV Tax Planning ,salary structuring 24,25 12
15. Case Study – II 26,27

16. V Voluntary Retirement Scheme, 28,29 18
International Compensation
17. V Recent changes in compensation Strategy 30 18
Reference Book
1. Compensation & Reward Management , B.D.Singh , Excel Books,2006

2. Compensation, Milkovich & Newman,2008

35. Viva Voce - 10 Marks
------------
Total 50 Marks
------------
Celina Dr. K. Vasanthi Kumari Dr.Jayshree Suresh

MBN H672 LEADERSHIP L T P C
2 0 0 2
Objectives
The student will be able to understand the meaning, definitions and concepts leadership. It helps
to influence the people to work effectively in an organization and to understand the importance
leadership and styles of leadership to develop the team works and motivate individuals as well as
group members.
SL.NO TOPICS SESSION CHAPTER NO.
1 Meaning , definition and concept of leadership, 5 Book 4 Pg 2-Pg 15

importance of leadership, scope and insignificance
of leadership, qualities of leader, difference between
leader and manager- difference between leadership
and Manager.
2 Case study on Leadership Characteristics 2 Book 4 Pg 16- Pg 17
3 Theories of Leadership- Types of leader leadership 4 Book 4 Pg 20-g 56

styles, leadership styles of Indian managers.
4 Ethics-Ethical theories-principles of ethical 3 Book 4 Pg88-Pg97

leadership-leadership in action.
5 Leadership and values, principles of leadership, 3 R1 Pg-361- Pg 384

Leadership doing Right things-leading across culture
7 Power and Influence, meaning and definition of 3 R3 Pg 157- Pg165

power, leadership influence tactics
8 Women leadership concept and significance of 3 Book 4 Pg 69-Pg 71

women leadership
9 Women employee and Manager, role of women 3 Book 4Pg 71- Pg 81

entrepreneurs and leaders for the academic
development of country.
10 Case study/ Exercise 2 Book 4 Pg 84- Pg 85

Reference Books.
1. Leadership, Richard L. Huges, MC Graw Hill Companies-2009

2. Understanding Behaviors for effective Leadership Jon.P.Howell, PHI learning Pvt.Ltd.,
New Delhi-2008
3. Research findings and Practice, Biztantra, New Delhi, Andrew J Dubrin-2007
4. Leadership and Management, Dr. A. Chandra Mohan, Himalaya Publishing House-2007
(xix) Cycle test 10 marks

(xx) Surprise test 5marks
(xxi) Attendance 5 marks
(xxii) Model exam 10 marks
(xxiii) Mini project 10 marks
(xxiv) Viva 10 marks
TOTAL 50 marks
COORDINATOR HOD-HR Dean/MBA

Dr. A. Chandra Mohan Dr.Vasanthi kumari Dr. JayshreeSuresh
MBN H670 STRATEGIC HRM L T P C
3 0 0 2
Objective
This course will help the student to get exposure on Strategic Human Resource Management.
Understand the different strategies relating to human resource management.
Unit S.NO TOPICS HOURS PEDAGOGY
(Seminar / Case
discussion)
1) Human Resource functions in India –

Emergence of Human Resource
Management –Distinctive features of human 1,2 & 3 LECTURE
resource management
I Strategic Human Resource
2) Management – Aligning human resource to 4 &5 DISCUSSION

corporate strategy – Human Resource
Management in practice – Case Studies
Organization Socialization process –

Mentoring – Organizational Culture –
3) 6 &7 LECTURE
Organizational Change – Human Resource
Planning.
Out of Class Prepare table for various types of Reward

Room given by various industries.
Activity Individual activity
1 Employee Resourcing –
Recruitment & Selection process Placement 8&9 DISCUSSION

– Case Studies.
Performance Management – Performance

2 Appraisal System – Reward & Performance 10 & 11 LECTURE
II Management.
Motivation – Job Redesign – Job

3 Enlargement – Wage Structuring –
Wages & Salary policies - Case study 12 & 13 DISCUSSION
Out of Class Prepare a table for Wage calculation for

Room various grades of employees in various
Activity industries. Group activity
1 Legal frame work – Wage differentials – Job 14 , 15 DISCUSSION

Evaluation –
& 16
Incentive Payment system – Payment by
result – Case Studies.
2 Training Methodologies – Management 17, 18 LECTURE
III Development – Career Development – & 19

Succession Planning.
3 Welfare & Health – Industrial Relations – 20 &21 LECTURE

Concept, Scope & Objectives – Changing
Values & impact.
Out of Class Report on Identification of succession plan

Room for any industry
Activity Individual Activity
1 Trade Unionism – Employee participation in 22 & 23 DISCUSSION

management – Collective Bargaining –
Grievance Procedure – Case Studies.
Human Resource Outsourcing – Planning

2 Retirement 24 & 25 LECTURE
IV 3 Human Resource Management in Indian 26 & 27 LECTURE
Context & International Context
Out of Class Write a report on the welfare activities

Room provides by various industries.
Activity Group activity
1 Ethics in India – Work & Business Ethics. 28 LECTURE
2 Corporate Social Responsibility / 29 LECTURE
Corporate
V 3 Governance – Case Studied 30 DISCUSSION
Out of Class Collect the details of the demands kept by

Room employees and wage agreement signed by
Activity the companies – Report submission Individual Activity

Total 50 Marks

MBN H754 KNOWLEDGE MANAGEMENT L T P C
3 0 0 2
Objectives
There are four divisions comprises of knowledge management.
1. Knowledge influences
2. Knowledge foundations
3. Knowledge applications
4. Knowledge enhancement and review
The different divisions are dovetailed as lectures and given in the following table.
S.No Lecture No of Activities

hours
1. The changing nature of organizations 2 Emerging concept of knowledge

management ; Snapshot Industries
2. Explicit and tacit knowledge 2 Developing model of strategic

knowledge management
3. Organizational knowledge 1 Sources of organizational

knowledge for an IT organization
4. A model of strategic knowledge 1 Conceptually designing model for

management strategic knowledge management
5. Knowledge workers and phases of 2 Evaluating organizations knowledge

knowledge development-Social focus-Developing instrument
infrastructure
6. Knowledge transference and five P’s 2 Case study: Employer of Choice for
of strategic knowledge management futuristic Organization-BYOD
7. Leadership and knowledge leadership; 2 Storytelling and principles of

contribution of different disciplines narration.
for knowledge organization
Case study: 3M Experience of story
telling
8. Effective knowledge cultures and 2 Core and Enacted values: Examples

knowledge culture enablers of Infosys, Wipro, TATA.
9. Knowledge culture enhancement 1 Processes-strategies-tasks

programmes
10. HRM Practices and Knowledge 2 Conceptual discussion

management interface
11. Technology and Knowledge 2 Practice with google apps

management
12. Developing core knowledge 1 Conceptual discussion

framework
Reference Books:
Knowledge Management Shelda Debowski Shelda Debowski’ - 2010, Wiley India Pvt.
Ltd
Knowledge Management Rajiv Shaberwal Rajiv Shaberwal – 2010, PHI

Total 50 Marks

MBN H 752 LABOUR LEGISLATION L T P C
3 0 0 2
Objective of the course:
This Course will help the student to get exposure on Labour Legislations. The student
can also understand the relationship between the employee&employer, union and government
and to have awareness of various Labour Legislations relating to employees.
S Unit Contents Session Page No

No:
1 I Factories Act 1948 1,2,3 279 - 311
2 I Industrial Dispute Act 4,5,6,7 163-262
363-397
3 II Industrial Employment (Standing Order) Act 1946 8,9 399 – 414
4 II Trade Union Act 1926 13,14 482 – 501
5 II Employee Provident Fund & Miscellaneous Act 10,11,12 415 – 422

1952
6 III Employee State Insurance Act 1948 18,19,20 422-424
7 III Payment of wages Act 1936 15,16 312-325
8 III Minimum Wages Act 1948 17 326-341
9 IV Payment of Bonus Act 1965 21,22 R1&R2
10 IV Payment of Gratuity Act 1972 23,24,25 422
11 V Workmen Compensation Act 1923 26,27 425-443
12 V Maternity Benefit Act 1961 28,29 444-454
13 V The Apprentice Act 1961 30 R1,R2

Books:
1. Industrial Relations, Trade Unions and Labour Legislation, P.R.N.Sinha and others
(2011) Pearson
2. N.D.Kapoor (2006), Industrial Law, Himalaya Publishers
3. S.C.Srivastava (2009),Industrial Relations and Labour Laws, Vikas
Evaluation:
Project : 10 marks
Dr.K.JEYARAMAN
Faculty coordinator Head(HRM) Dean(MBA)

MBNH 660 ORGANISATIONAL CHANGE AND L T P C
DEVELOPMENT
2 0 0 2
Learning Objectives: To enable the students understand the organizational change, framework,
dimensions of change which result in better performance and organization development globally.
Pedagogy: The topics shall be handled as Lectures/Seminar/Case Discussion.
Sl.No Units Topics for discussion Session Page No.
1 1 Introduction – Concept – Framework - Perspective of 1,2,3 Text: 1 -

Organization change - Need & Importance Of Change, 20
2 1 4,5 Text : 30 -
Organization change Factors - Dimensions,
32
3 1 Theories of Change – Forces of Change 6,7 Text : 2 -5
4 2 Models of Change – Types of Change – Resistance to 8,9,10

Change – Managing Change – Change agent roles, skills, Text: 6 -10
implementation
5 2 Organization culture & change, Case 1/Activity 1 11,12 Text: 232
6 3 Case 2 13,14 Text: 250
7 3 Organizational Development – Concept, Characteristics, 15,16 Text: 151 -

Assumption of OD. 171
8 3 Model, OD Process, analyzing, evaluating the OD 17,18 Text: 155 -

intervention 161
9 3 19,20 Text: 67 -
Leading & Managing Change, Activity 2
83
10 4 Human Process interventions – Individual, Interpersonal & 21,22 Text: 84 -

Group Approaches, 111
11 4 Restructuring Organizations, Employee involvement & work 23,24 Text: 19 -

design 37
12 5 HRM interventions-Performance management, strategic 25,26 Text: 191 -
interventions, competitive & collaborative strategies. 216
13 5 Organizational transformation, Case 3 27,28 Text: 262
14 5 29,30 Text: 112 -

OD in Global Setting, Activity 3
128
15 5 31,32 Text: 38 -
OD in Private & Public Sector Organizations
50
Activity 1: Create a Framework - Perspective of Organization changes
Activity 2: Write a short case for Cultural changes in any one organization.
Activity 3: From the learned experience do an analysis regarding the current and future trends of
OD.
TEXT:
JIM Grieves (2010), Organisational change, Oxford publishers
References:
1. Radha R Sharma, Change management concept and applications, TMH publishers.
2. Thomas G. Cummings, Christopher G. Worley, ORGANIZATION DEVELOPMENT AND

CHANGE, 9th Edition, Cengage Learning.
Evaluation:
Project : 10 marks
Coordinator HOD-HR Dean / MBA

MBNH674 TEAM MANAGEMENT L T P C
2 0 0 2
S.No Unit Topic for Discussion Session Chapter

No. No.
1. I Meaning, definitions, concept of team-team 1,2,3,4 R1-13

work.
2. I Team management- Role of team, objectives, 5,6,7 9

significance of team management
3. II Communication in groups and Teams- Team 8,9,10 R2-1

communication performance strategies.
4. II Team building Motivation 11,12,13 6, 9
5. II Problem solving skills for effective decision 14,15 R2-7

making.
5. III Management of teams – Strategies for 16,17,18 R2-7

managing Team conflict- different types of
conflict-reasons for conflict
6. III Morale and decision making skills for effective 19,20,21 R3-5
team management
7. IV Job satisfaction of team members 22,23 6
8. IV Factors influencing motivation of team 24,25,26 6

members.
9. V Management insights for improving 27,28,29,30 R2-11,12

organization effectiveness
Text Books
2. Leadership and Team Building,Uday Kumar Haldar,Oxford University Press,2011.

3. Leading groups and team, Bonnie .T. Yarbrouch, Cengage Learning, New Delhi, 2009.
Reference
R1- K. Aswathappa, Organizational Behaviour, Himalaya Publishing House, Mumbai,
8thEdition,2009
R2- Rodney W. Napier & Matti K. Gershenfeld, Groups, A.I.T.B.S. Publishers,Delhi, 5th
Edition, 1996.
R3-Management Extra, Leading Teams, Elsevier,1st Reprint,2007.
OUT OF CLASS ACTIVITIES
I Team building activities
1. Formulate the quality policy of a public sector enterprise.

2. Formulate HRD policy of a private sector enterprise.
3. Improving quality culture at Apolla Hospital.
II Use this activity to review the challenges that face managers and staff working with global
teams. While the development of technology is making the use of global teams more common,
you need to think carefully about the challenges this type of team working brings.
III This activity will help you to consider the purpose and characteristics of teams. It asks you to
analyse the opinions and suggestions of members of your own team about how they work
together as a team.

------------
Total 50 Marks
------------

PRODUCTION
MBN 0652 TECHNOLOGY MANAGEMENT L T P C
3 0 0 2
S.NO TOPICS COVERED HOURS Pedagogy REFERENCES
1 Meaning; Technology 2 Lecture /PPT TB (1-3)
2 Technology versus Technique 2 Lecture/PPT TB(4-7)
3 Technology Life cycle 2 Lecture/PPT TB (7-17)
4 Research function 2 Lecture/PPT TB (188-189)
5 Product life cycle 2 Lecture/PPT TB (190)
6 R&D Projects 2 Panel Discussion
7 CASE STUDY 2 Research Functions Case let I
8 R&D design 2 Lecture/PPT TB (204-211)
9 Simultaneous Engineering 2 Lecture/PPT TB (219-221)
10 Product liability and safety 2 Lecture/PPT TB (224-226)
12 Infant Mortality 2 Lecture/PPT TB (234-235)
13 Engineering-value, flexible 2 Seminar/ Lecture/PPT TB (236,275)
14 JIT 2 Seminar/ Lecture/PPT TB (290)
15 Project-definition, proposal, 2 Seminar/ Lecture/PPT TB (349-366)

process
16 Cost & Schedule 2 Seminar/ Lecture/PPT TB (385-390)
17 Technological Environmental Out of Visit a nearby plant to Dicussion/

Changes class document the recent TEC
in class
18 Human factors in Engineering Out of Interview Plant –HR with Document to be

class questions pertaining to H presented in text
Factors in engineering format with proof
19 Network Models Out of Study the models in Presentation with

class Chennai METRO Or charts
NHAI,
TEXT BOOK
Technology Management–C.S.V Murthy, Himalaya Publishing House.
REFERENCES
1. Handbook of Technology Management Gerard H. Gaynor, McGraw-Hill.
2. www.technozeast.com/5-trusted-technology-magazines-in-india.html
Co-ordinator Head-Operations Dean/MBA

MBN 0664 REAL ESTATE MANAGEMENT L T P C
2 0 0 2
Objectives:
Upon completion of this course, each student should have a stronger appreciation of the
Dynamics of Real Estate Development and management
Sl. Topic Reading No. of hours

No Material
1 Introduction to the course Real Estate Management Book 1 2
2 Developers and Team Book 2 2
3 Case Study 2
4 Inception of the idea and the Design Book 1 2
5 Market Research and Feasibility Self 2

Study
6 Case Study 2
7 Land Development and Housing Book 2 2
8 Retail and Office Development Book 2 2
9 Case Study 2
10 Debt Financing and Equity Investment Book 4 2
11 Leasing and Tenant Improvement Book 4 2
12 Operations and Management Book 5 2
13 Case Study 2
14 Pre-construction services Book 5
15 Taxation and Legal Liability issues Book 5
16 Case Study 2
Reference Books:
1. Real Estate Development: Principles and Process, Mike E. Miles, Gayle Berens, Mare A.
Weiss, Urban land institute, 3rd Edition (January 17, 2000), ISBN:0874208254
2. Professional real Estate Development, Richard B.Peiser, Anne B. Frej, Urban Land institute;
2nd Edition (Jan uary 2003), ISBN: 0874208947
3. Dictionary of Real Estate Terms, Jack P. Friedman, Jack C.Harris, J. Bruce Lindeman,
Barron’s Educational Series; 5th Edition (September 1, 2000), ISBN: 0764112643
4. Real Estate Finance-6th Edition by John P. Wiedemer 1990, Presentice Hall. INC.
5. Real Estate Investments and how to make them 3rd Edition, By milt Tanzer 1996, Prentica
Hall, INC
Internal Marks Assessment:
Cycle Test- 10
Surprise Test - 05
Model Exam- 10
Mini Project- 10
Viva Voce- 10
Attendance- 05
Total - 50
Mini Project:
Any topic – Real time Application and Site visit.
Ms. M. Vetri selvi Dr. K. sadasivan Dr. Jayshree Suresh
Co-ordinator Head-Operations Dean/MBA

MBNO662 Auto Industry L T P C
2 0 0 2
Objectives:
1. To understand the evolution and current scenario of Global Auto industry and in
particular the Indian Automotive Industry.
2. To disseminate knowledge regarding various automotive concepts from automotive
design, QMS, SCM, TPM and marketing practices.
S.No Topics Reading Material No: of hours
1 Introduction to Auto industry Printed Material from 1

various sources
2 History of U.S, Europe and Japan Auto Printed Material from 2

Industry various sources
3 History of Indian Automotive Industry Printed Material from 2

various sources
4 Theoretical concepts on engines, fuels, Internal combustion 3

alternate fuels and Engine emissions & engines (3rd edition) -
controls – Euro & Bharath emission norms V.Ganesan (Page: 3 to
12, 185 to 190, 201 to
208, 471 to 491)
5 Basic terminologies in Automotives Automobile 1

Engineering by
V.Ganesan
6 Auto components scenario in India. CII Report 3
7 SMEs in Indian Automotive Industry CII Report 2
8 Automotive Design Internet 2
9 Toyota Production System TPS – Tata Macgraw Hill 3
10 Quality Management Systems in Automotives Guest Lecture 3
11 Supply chain management practices in Guest Lecture 3

Automotive industry
12 Total Productive Maintenance in Automotive Guest Lecture 3

industry
13 Automotive Marketing practices Guest Lecture 2
Reference Books:
1. The Automotive Revolution – Jean – Pierre Bardou – North Carolina Press.

2. Stuart & Gordon – Automotive Industry – Technical challenges and global issues – Nova
science publication.
3. V.Ganesan - Internal combustion engines – 3rd Edition, 2011 Tata McGraw Hill
Publications.
4. Dr.Kirpal Singh – Automobile Engineering, Volume 1, Standard Publishers.
Cycle Test- 10
Surprise Test - 05
Model Exam- 10
Mini Project- 10
Viva Voce- 10
Attendance- 05
Total - 50
Course Coordinator Head Operations Dean-MBA

MBN0 BUSINESS L T P C
666 OUTSOURCING
2 0 0 2
Objectives:
To enable the students understand the technology and practices and area of applications in
business process outsourcing.
Methodology: lectures, class room discussions, student presentations, case analysis and mini
project .
Sl Topics Reading No. Of

no: Material Hours
1 Outsourcing- Definition, need and B1,20-29 1

scope Guidelines and Issue
2 Best Practices, Competitiveness, B1,29,2-16, 2

Evaluation
Case Study
3 Achieving business transformation B1,14 1
4 Business Model B1,15 1
5 Call centres- Evolution, B1,32-39 2

Technology and success factor
Case study
6 Business Process Outsourcing- B1,39-43 2

Service, Scope, Benefits
Case Study
7 Indian Scenario B1,47 1
Case Study
8 Framework for execution B1,57-58 1
Case Study
9 Managing Transition B1,52-56 2
Case Study
10 Business Process – Types B1,64 1
11 Strategy & process of outsourcing B1,65-66 2
Case Study
12 Classification of BPO outfits B1,67-69 1
13 Models – Governance- Legal B1,77-99 2

issues –
14 Regulatory issues , B1,100-112 2
Case Study
15 Service supplier selection , B1,114-123 2
Case Study
16 Service level agreement B1,124-131 1
17 Transition from BPO to KPO up B1,144-157 2

the value chain,
18 The road ahead for business B1,179-184 2

outsourcing, Pre-requisites and
precautions
Case Study
19 Service quality issues in business B1,185-196 2

outsourcing
Case Study
Reference books :
Business Process Outsourcing- A supply chain of expertise – Vinod V Sople – Eastern Economy
Edition- 2009 Edition- PHI Learning Pvt. Ltd,. New delhi.
Outsourcing and in sourcing in an international context – Marc J. Schniederjans al – 2008
edition- Prentice Hall of India.
Cycle Test- 10
Surprise Test - 05
Model Exam- 10
Mini Project- 10
Viva Voce- 10
Attendance- 05
Total - 50
Prepared by Verified by Approved by
Suresh.V Dr.K.Sadasivan Dr.Jayshreesuresh
Coordinator-BPO HOD-Operations DEAN

MBN O654 WORLD CLASS MANUFACTURING L T P C
LESSON PLAN 3 0 0 2
OBJECTIVE:
To enable the students to understand the principles, practices and applications in World Class
Manufacturing.
At the end of the semester students will have an knowledge on the latest practices in World Class
Manufacturing.
Unit TOPIC No. of Text Book

Page No.
Hours
I The emergence of Information age 1 1-3
Business Challenges of the information age – Operating

1 4-6
Environment of Information age business
Globalization and international business 1 6-9
India’s global competitiveness & Manufacturing Excellence 1 9-10
Case Analysis 2
World class manufacturing and Information age competition

II 2 11-13
– Manufacturing Challenges of the Information age
Time based knowledge – Managing Knowledge – Problems

1 13-15
in the manufacturing Industry
Manufacturing excellence and competitiveness 1 16-20
Case Analysis 2
World class manufacturing- the need and how to achieve the

III 1 21-30
same
The philosophy and practices of world class manufacturing 1 30-55
Quality in world class manufacturing 1 55-67

Overview of systems and tools, Information management
1 71-86
tools
Material processing and handling tools, assessment of

1 86-94
manufacturing systems and tools
Case Analysis 1
IV Competitiveness of Indian Manufacturing 1 96-97
Manufacturing performance and planned strategies of Indian

1 97-101
manufacturing firms
Manufacturing objectives and strategy, management

1 101-111
practices
IT infrastructure and practices, manufacturing strategic

1 111-121
Intent framework
Manufacturing Applications, Manufacturing strategy, World

1 121-128
class status and IT use.- overview of India’s status
Case Analysis 1
Business Strategy and global competitiveness , Generic

V manufacturing strategies for the information age- 1 130-135
Developing strategic thinking in manufacturing
Issues in strategic planning for world class manufacturing 1 135-145
Implementing the world class manufacturing plan, Need for

1 145-162
performance measurement
Human resource dimensions in world class manufacturing 1 162-166
Manufacturing strategy-Futile search for an elusive link, The

1 168-179
manufacturing strategic intent classification
Case Analysis 1
Total 30
Text Book:
World Class Manufacturing – A Strategic Perspective – B .C .Sahay, KBC Saxena and Ashish
Kumar, I edition, 2007 – McMillan India ltd,2000. Reprinted 2006.
References Book
The competitive Advantage of Nations, Porter M.E , Free Press, New York 1990. America’s
best: Industry Week’s guide to world class manufacturing plants, John Wiley, Kinni, T.B, New
York 1996.
TEACHING METHODOLOGY:
9 Lecturing and Discussions

9 Case Study
EVALUATION:
Attendance - 5 marks
Surprise Test – 5 marks
Cycle Test – 10 marks
Model Exam – 10 marks
Mini Project – 10 marks
Viva-voce – 10 marks
Total - 50 marks
Course Co-ordinator Head/ Operations Dean/ MBA

(Mr. C. ARUNKUMAR) (Dr. K. SADASIVAN) (Dr. JAYSHREE SURESH)
MBN O659 MAINTENANCE MANAGEMENT L T P C
LESSON PLAN 2 0 0 2
Unit TOPIC No. of Text Book

Page No.
Hours
Maintenance Concept - definition, approach, challenges,

I 2 1-12
objectives. Responsibilities of maintenance department.
Types of Maintenance - Breakdown maintenance, Preventive

maintenance, Predictive maintenance, planned maintenance,
corrective maintenance, condition based maintenance, 2 12-19
reliability centered maintenance, total productive
maintenance, etc.
Benefits & effects of maintenance. Maintainability,

2 19-27
overhauling, expert systems.
Preventive Maintenance - scope, inspection, lubrication, &

II calibration. work planning and scheduling, work load & 2 28-39
manpower estimation and scheduling
Forecasting requirement, planned maintenance procedure,

2 40-49
and effectiveness,
Condition monitoring - levels, systems, & future 2 61-83
Manintenance planning and scheduling - long range

III planning, short range planning, planning techniques and 2 116-130
procedures, estimation of work, scheduling and control
Computers in maintenance - computer aided maintenance,

2 131-152
computerised maintenance planning.
Reliability in maintenance - failure functions and models,

applications, design for reliability, quality and reliability, 2 152-164
reliability improvement.
IV Development of Maintenance Engg practices - tribology, 1 165-178

reconditioning, advanced strategies.
Economic aspects of maintenance - life cycle costing, impact

2 203-211
of maintenance cost, budget and cost control.
Maintainability - maintainability analysis, functional

2 212-221
analysis, maintainability prediction
Lubricants and maintenance - 1 121-128
Decision making in Maintenance - problems in making

V rational decisions, decision models, information collection & 2 232-243
its limitations
Maintenance of mechanical and electrical systems 2 268-280
Advances in maintenance - total productive maintenance,

optimisation of maintenance activities, risk based
2 281-293
maintenance planning, root cause analysis, outsourcing
maintenance.
Text Book : Maintenance Engineering and Management by R C Mishra and K Pathak, PHI
Learning Pvt Ltd. 2012
Reference books :
1. Maintenance and Spare parts Management by P Gopalakrishnan & A K Banerji Prentice

Hall of India 2007
2. Industrial Engineering and Management by O P Khanna, Dhanpat Rai & Sons, 2008
EVALUATION:
1. Attendance - 5 marks
2. Surprise Test – 5 marks
3. Cycle Test – 10 marks
4. Model Exam – 10 marks
5. Mini Project – 10 marks
6. Viva-voce – 10 marks
Total - 50 marks

(Prof BVS Prasad) (Dr. K. SADASIVAN) (Dr. JAYSHREE SURESH)
MBN O658 SERVICE MANAGEMENT L T P C
3 0 0 2
Objectives:
Upon completion of this course, each student should have a good appreciation of the theoretical and
Practical aspects of service management.
Methodology: Lectures, class room discussions, mini projects, case analysis and presentation
Unit Sessions Topics Contents Page
I 1 Services & Society Service definition, dependency of

manufacturing on services, Economic
revolution, Nature of service sector, R1: 23-52
sources of service sector growth. R3: 4-12
2&3 Nature of services & Classification, characteristics, R3

service encounters classifying services for the strategic
insights- service encounter triad, service 17-29
organization, contact personnel.
197-202
Customers and Relationship,
R1: 91-154
Customer as the focus Customer expectations and satisfaction,
4 of service management R3
Creating a customer service orientation,
service profit chain. 205-209
5&6 CASE DISCUSSION
Service management in R3: 554-

the international arena 570
7 Growth and globalization of services
Service strategy and R3:37-64

8&9 The competitive environment of
competitiveness services, competitive service strategies,
II winning customers in the market place,
stages in service firm competitiveness, R3:105-
10 Technology & its Data Envelopment analysis(DEA) 108
impact
Emergence of self-service, Automation
in service
CASE DISCUSSION
11&12
Service design & New service development, service

13&14 system delivery design elements, service blueprinting, R3:77-96
Taxonomy for service process design,
generic approaches to service system
design, customer value equation
Human resource
III 15 Management in Service people, Pressures on service R1: 240-
services providers, managing and motivating 272
service providers, managing customers
Work measurement in R1:

16 services Performance measurement
351-374
Locating facilities and
designing their layouts R3:
17
Services cape, facility design, facility
224-230
layout, facility location techniques
CASE DISCUSSION
18
R3:
Managing demand and Managing capacity and demand
19
supply in services 233-235
R3:
IV 259-265
20 Analytical queuing models, capacity R3:

Queuing and planning criteria, managing waiting
Simulation lines 352-370,
R3:446-463,
R3:
Definition, measuring service quality, 389-407

21 Service quality and quality service by design, Achieving
continuous service quality, service recovery, stages
improvement in quality in development, service R3:173-
benchmark, and continuous 185
improvement.
22 Tools and techniques of Quality tools

R3:128-142
total quality
management R3:148-160
Service productivity Performance measurement R3:173-

23 and measurement of 185
performance
24
CASE DISCUSSION
25
Forecasting demand for Forecasting demand for services
26 R1:351-
service Field service, the Clarke –Wright 377
Vehicle routing and algorithm, Costraints,Manual routing
system R3:174-
27 scheduling
188
Project management Nature, Techniques, resource
constraints, crashing, critical path, R1: 351-
implementation issues, monitoring 375
V
R3:323-340
Linear and goal Class notes
applications for service R3-498-505
28
29 Managing facilitating goods

R3-283-308
Service inventory
30 system R3:515-540
CASE DISCUSSION
Reference Books:
1. Service Operations Management,3rd Edition ,Robert Johnston, Graham Clark, 2008,
Paperback, 552 pages - ISBN13: 9781405847322 - ISBN10: 1405847328
2. Successful Service Operations Management with CD-ROM [Hardcover] Richard D.
Metters (Author), Kathryn H. King-Metters (Author), Madeleine Pullman (Author)
South-Western College Pub; 1st edition 2002 -- ISBN-10: 0324135564 -- ISBN-13: 978-
0324135565
3. Fitzsimmons, James A., and Mona J. Fitzsimmons, Service Management: Operations,
Strategy, and Information Technology, 3rd Ed., Irwin/McGraw-Hill, 2001.
Internal Assessment: .
Cycle test: 10 Marks,
Model test: 10Marks,
Surprise test/
Assignment: 5Marks,
MiniProject: 10Marks,
Viva-voce: 10 Marks,
Attendance: 5Marks
Total 50 marks
Subject Coordinator Head- Operations Dean/MBA

MBN PRODUCT LIFE MANAGEMENT L T P C
O660
2 0 0 2
Objectives :
To make the learner appreciate the integrated aspects of product

development and apply the theory to practice
Sessions Coverage Reference
product life cycle management – back ground P2
1- Product data. P 7-9

3
Reasons for development of PLM systems P 26
Benefits of the PLM system P 101
4- Information models and product structures P 22-24

6
Product development and engineering P 42
7- Functionality of the systems P 29

9
(Designing for functionality mital, anoop, subraminian, P 241-247
product development Butterworth – Heinemann, 2008)
10-12 Understanding PLM P 181-190
Challenges of product management P 123-135
Change management for PLM P 153-158
13-15 Product development strategy P 199-213
(Philip kotler, Marketing management, Prentice Hall, 2008 P 328-343
16-18 Integration of the PLM system with other applications P 57-72
ERP-CAD-EAL-Confgeirators
19-21 Deployment of the PLM system P 73-92
‐ PLM maturity model

‐ Realization system of the project
22-24 PLM and data warehousing as a tool for support decision P 112
making
25-27 E- Business and PLM P215-

222
28-29 Product design and development – prototyping
(Ulrich, Eppinger, Goyal, Product design and development, P 247-253

Tata McGraw Hill)
30 New product conception and process P 45-62
(C.Anandan, Product Management)
Reference :
Antti Saaksvgori, Anselmi Immonen, Product life cycle Management, springy, 2008 (Second
edition)
Practical’s 1. Company visit for project Preparation after cycle test.
2. Choice of product and mini project.
3. Completion of project before model test
Evaluation:
1. Attendance - 5 marks
2. Surprise Test – 5 marks
3. Cycle Test – 10 marks
4. Model Exam – 10 marks
5. Mini Project – 10 marks
6. Viva-voce – 10 marks
Total - 50 marks

Dr.MOHAN Dr. K. SADASIVAN Dr. JAYSHREE SURESH
SYSTEMS
MBN S679 E-BUSINESS TECHNOLOGY AND MANAGEMENT L T P C
2 0 0 2
OBJECTIVE : To Learn the E- business concepts and to implement these applications in

business world.
S.N TOPIC PERIOD PAGE NO Unit BOOK

o S NO
1 Introduction to Electronic commerce 2 3 to 46 I B1
Case1:HLL RS Net: E-commerce in the
Distribution system 1 37,38 R2
2 Business models , Electronic data 2 251 to 273 I B1

interchange
Case2:Indian Customs and Excise 1 74-79 R2
Adopts Electronic Data Exchange
3 Architectural framework, Network 2 35 to 72 II B1

infrastructure,
4 Distribution and Messaging, Information 2 99 to 107 II B1

publishing and technology. 159 to 172
5 HTML,Gateway interface 2 493 to 524 III B1

Case 3: markup languages used in each 1 82-83 R1
delivery system
6 Securing the business on internet, 2 355 to 389 III B1

Securing network transaction
Case4:Deployement of information 2 258-262 R2
Security Infrastructure:
7 Electronic payment systems, online 2 403 to 436 IV B1

payment systems.
Case: SBI e-Rail and online payment for 2 294-302 R2
railway tickets
8 Search engines and Directory services, 2 143 to 153 IV B1

information directories, search engines,
search engine marketing.
9 Internet advertising, models of internet 2 359 to 393 V B1

advertising, banner advertisements
10 Mobile commerce:Introduction, 2 329 to 343 V B1
framework and models, benefits of mobile
commerce, mobile commerce framework.
Agents of electronic commerce, types of

11 agents, agent’s technologies. 2 143 to 153 V B1
Case: E commerce Strategy in Business
Models and Internet Start-ups: 1 438-447 R2
Text books
B1: NidhiDhawan, E-Commerce (Concepts and Applications) International Book House

Pvt Ltd. – First edition, 2011.
Reference Books
R1: Gary P.Schneidar, E-Commerce, strategy, Technology and implementation 9e, cengage
Learning – Ninth edition, 2012,
R2: Bharat Bhaskar, Electronic commerce: framework, technologies and applications, the Tata
McGraw Hill Publishing Company limited, New Delhi, second edition, 2006.
R3: Michael P.Papazoglow and Pieter M.A.RibbersE-Business organizational and Technical

foundations , Wiley –India, 2006 Edition
Internal Evaluation
Cycle Test -10 Marks

Surprise Test -05 Marks
Model Test -10 Marks
Project -10 Marks
Viva -10 Marks
Attendance -05 Marks
Total 50 Marks.
Dr A R Krishnan Dr T Vijayakumar Dr.Jayshree Suresh
(Course Co-ordinator) (Head-System) (Dean)

MBN S IT SYSTEMS MANAGEMENT L T P C
664
2 0 0 2
OBJECTIVES
To educate the students about the application of Information systems to various functional areas.
To study the Ethical issues involved in IT related transactions.
To learn CRM strategies and implementation.
S.No Topic Period Page No Unit Book

s No
1. Doing business in digital economy 1 1-10 I B1
2. Information system Definitions and examples 2,3 38-58 I B1
3. Information technology and trends 4,5 11-34 I B1
How IT supports various types of

organizational activities
4. Cisco’s Case 6 191-195 I B1
5. Security and Ethical issues in Information 7,8 152-185 II B1

Technology
6. Porter’s competitive forces model and strategies 9 Study II B1

Material
7. Networked Devices and a Collaboration Portal 10 112-115 II B1

Tackle Super Bowl Logistics – Case Discussion
8. Dell is using E-Commerce for Success Case 11 196-199 II B1

study
9. Lessons in the strategic Business use of IT 12,13 488-506 III B1
10. IT Strategic Alignment at Kimbley-Clark –Case 14 486-488 III B1

Study
11. Managing production/operations and Logistics 15 331-341 III B1

12. e-Commerce &payment processes 16 199-239 III B1
13. Managing Marketing and sales systems 17 341-346 III B1
14. Managing the Accounting and Finance Systems 18 346-352 IV B1
15. Managing Human Resources system, 19 352-357 IV B1

Comparison of Traditional HR to E-HR
16. Wireless Inventory Management System at 20 329-331 IV B1

Dartmouth – Hitchcock Medical center- Case
Study
17. Customer Relationship Management 21 383-389 IV B1
18. Benefits and challenges of CRM, CRM 22,23 389-392 IV B1

Failures, Trends in CRM
19. Chevrontexaco Modernized its Supply Chain 24 367-368 IV B1

with IT
20. Boeing’s Global Supply Chain for the 25,26 407-410 V B1

Dreamliner 787 – Case Study
21. Change Management challenges of business 27,28 548-554 V B1

convergence
22. Con-way,Inc. Implements Innovative 29 521-523 V B1

Technology and Wins Recognition
23. Managing Global IT 30 416-426 V B1
Reference Books
B1-Information technology for Management-By TURBAN, Mclean-Wiley India-4th Edition
B2-Managing Information Systems-By James O Brien Tata McGraw Hill -6th Edition
B3-Managing Information Systems- By James O Brien McGraw-Hill publication, 7th Edition

Internal Evaluation

Project -10 Marks
Viva -10 Marks
Total 50 Marks.
Course Co-ordinator Head-Systems Dean

MBN S677 OBJECT ORIENTED ANALYSIS & DESIGN L T P C
2 0 0 2
S.No Topic Periods Page

Number
1. UNIT-I System Development and the unified process 2 2-5 &
- System Analyst as a Business problem solver Materials
- Systems that solve Business problems
2. - Required skills of the system Analyst 2 6-14
3. -Analyst’s Role in strategic planning 2 15-27

4 UNIT-II Object Oriented development & the unified process 2 37-50
-Systems development life cycle – Models, Tools, Techniques
5. -unified process as a system Development Methodology 2 50-60

-UP Disciplines
6. -Overview of object oriented concepts

-Tools to support system Development 2 60-73
CASE STUDY
7. i.Factory system Development Project 76
ii.Focusing on Reliable Pharmaceutical Service 77
8. UNIT-III Modeling & Requirements Discipline
-Requirements Discipline
-System Requirements 2 125-134
-Models & Modeling
9. -Use case and Domain classes

-Class Diagram 2 164-259
-Use case modeling and Detailed Requirements
10. System Process – System sequence diagram – State Chart diagram 2 315-326
359-371
CASE STUDY
11. i.The state patrol ticket processing system
ii.The downtown videos rental system
12. UNIT-IV Design Discipline

-Design activities&Environments 2 261-276
-Elements of Design
-Design discipline activities
13. -Network Design 1 283-291
-Databases and data base management systems
-Data base Design within UP
14. -Design system user-Interface, System Interfaces, Controls and

security 2 440-452
-Designing the user-Interface Layer identifying & classifying 487-525
Inputs & Outputs
- Understanding the User-interfaces
- Guidelines for designing user-interfaces
15. -Documenting Dialog designs

-Guidelines for Designing windows and Browser forms 2 457-478
-Guidelines for designing web sites
- Designing system Inputs, outputs
-Designing integrity controls, security controls
16. CASE STUDY

1 482
st
i.The 21 Century University system 525
ii.All Shop superstores
UNIT-V Implementation, Testing&Deployment Discipline

17. -Implementaion 1 531-532
18. -Testing 1 533
19. -Configuration and change management 2 540-565

-Deployment
-Planning and managing implementation, Testing & deployment
20. Current trends in system development 1 575-605
REFERENCE BOOKS
1.Object oriented Analysis & Design with the unifies process”, Satzinger, Jackson, Burd –
Cengage learning – IInd edition 2008
2. Object oriented Analysis & Design – Mike O’ Docherty, Wiley Pvt. Ltd., May 2005
3. Object oriented Analysis & Design with Application – Grady Booch, Pearson education India,
2006
4. Applying Domain – Driven design and pattern – Nilsson, Pearson education , India, 2006
5. Object oriented Analysis and Design using UML: An Introduction To unified process and
design patterns – Matha, PHI Learning PVT. Ltd., 2010
6. Object oriented Analysis & Design through unified Modeling language – Gandharba Swain,
Laxmi publications, Ltd., 2010
7. Applying UML and patterns: an introduction to object-Oriented analysis and design –
craiglarman, prentice Hall PTR,1998
8. Systems analysis & Design methods – Jeffry L.whitten, Lonnie D.Bentley, McGraw-
Hill/Irwin,2007
9. Systems analysis and Design – Kenneth E.Kendall, Julie E.Kendall, Prentice Hall,1999
10. Head first object-oriented analysis and design – Brett McLauglin, Gary pllice, Davis west,
O’Reilly, inc.,2006.
Internal Evaluation

Project -10 Marks
Viva -10 Marks
Total 50 Marks.
Course Coordinator Head-Systems Dean

MBN S652 Technical Writing and Documentation L T P C
2 0 0 2
Sl. Page No.

Topics Sessions/ Unit
No from B1
Hour
1 Introduction, Myths, Scope 1-3 1 15 to 37
2 Skills Needed, Documentation types 4 1 39 to 81
3 Documentation Process 5-7 1 85-96
4 DDLC, Planning, Audience, Writing, Review 8-12 1 97-180
5 Post writing-Editing-Indexing-Post mortem 13-14 2 183-225
Styles & Standards - Quality, Usability.
6 15-16 2 229-289
Guidelines
Printed
7 Case Study - Sharp Electronics manual 17
material
8 Organization of Documents- Structure 18 3 293 to 314
9 Parts of Document 19 3 317 to 330
10 Career 20 4 333 to 364
11 Technical Writing at Work 21-22 4 365 to 422
Printed
12 Case Study – E-Event manager 23
material
13 Language - Rules 24 5 425 to 435
14 Effectiveness - Rules 25-27 5 437 to 454
15 Using Checkilists 28 5 467 to 475
Printed
16 Case Study - Panasonic manual 29
material
Printed
17 Case Study - VoIP Server Documentation 30
material
B1 - Text Book :
● ‘Technical Writing’ – SajithaJayaprakash, Himalaya Publishing House.
References :
● R1- ‘Technical Writing’ – B.Basu, Prentice-Hall
● R2- ‘Technical Report Writing Today’ - Daniel Riordan, Steven Paulay, Dreamtech
Press
S.K.Manivannan Dr.R.Vijayakumar Dr.Jayashree Suresh

Course Coordinator Head- System DEAN
L T P C
MBN S654 SOFTWARE QUALITY MANAGEMENT
2 0 0 2
Objectives: To understand the basic concepts of software quality management. To study

and understand the various issues related to the quality management aspects of computer
software.
Methodology: Lectures, Case studies and power point presentations.
S.No. Topic Periods Page No. Unit Book No.

1 Quality Definitions 1,2 27-31 I B1
&views of
quality
2 Hierarchical models of 3,4 32-43 I B1
quality
3 Measuring Software 5,6 47,73,127,193,211,228. I B1
4 Code Reviews 7,8 51-56 I B1

5 Case study on code 9,10 Students should perform I
review code
review of an E-commerce
web site
6 Developments in 11,12 76 II B2
measuring software
7 SQA standards and 13,14 28-30 II B1
8 SQA Teams and 15,16 30 II B1
Responsibilities
9 Case tools 17,18 87 II B2
10 Case study Student should analyze II
19,2 an open source
0 software based on six
11 Quality Management 21,22 118 III B2
systems
12 Capability maturity 23,24 37 III B2
model
13 Trends in Quality 25,26 203-214 III B2
14 ISO 9000 series of QMS 27,28 11, 34 IV B2
15 Case study 29,30 186 IV B2

Reference Books:
B1- Software Testing: Principles and Practices - Srinivas Desikan & Gopalaswamy Ramesh,
Pearson publication.
B2-Software Quality : A Practiotioner’s Approach – Kamna Malik & Praveen Choudhary, Tata
McGraw Hill Education Pvt. Ltd.
Internal Evaluation:
Project Presenttion/Case study Analysis 1 – 10

Project report /Case Study Analysis 2 - 10
Cycle Test - 10
Surprise Test - 05
Attendance - 05
Model Exam -10
Giftleen K Jebakumar Dr. T. Vijaykumar Dr. Jayshree Suresh

COURSE CO-ORDINATOR HEAD SYSTEMS DEAN – MBA
L T P C
MBNS 656 MANAGERIAL SERVICES
2 0 0 2
Objective: To study the Service Management from an integrated viewpoint with a focus on
Customer satisfaction. The subject integrates operations, marketing, strategy, information
Technology and organizational
Pedagogy References
UNIT Topics Hour (Seminar/case from Book
Discussion) 1
The role of services in an economy, -
the nature of services and creating 03-14, 18-
1 5 Discussion
breakthrough services 26, 45-49
-Market positioning- launching an
innovative service-new service
development-new service development Discussion/ 78-84,95-
2 6
and process design-building customer Case analysis 96
loyalt-zero defections:CASE STUDY
Quality comes to service- using
information systems to better serve the
customer-the service delivery system-
new service development and process 12-136,
design-achieving breakthrough service- Discussion/ 148-154,
3 7
structuring the service enterprise- Case analysis 159,253-
delivering service on the web-service 272
facility design and layout-service
facility location-service consolidation-
CASE STUDY
Managing service operations-creating a
service culture-the service encounter-
managing queues-managing capacity Discussion/ 321-326,
4 6
and demand-competing on service Case analysis 443-446
quality-service process analysis CASE
STUDY
Service outsourcing-service supply
chain management-cultural
transferability-growth and global Discussion/ 478-490,
5 6
expansion-process innovation-quality Case analysis 553-568
and productivity improvement. CASE
STUDY
TOTAL Hours 30
Reference books
1. Fitzsimmons, James A., and Mona J. Fitzsimmons, Service Management: Operations,

Strategy, and Information Technology, 3nd Edition., Irwin/McGraw-Hill, 2001. (Fitz)
2. William A. Katz, Ruth A. Fraley, Reference services administration & management, 6th
Edition, volume 3 Routledge, 1982
3. Lovelock, Services Marketing, 6th edition, Pearson Education India, 2010
4. Office of the Federal Register (U.S.), Code of Federal Regulations, Title 26, Internal
Revenue, Pt. 1 (Sections 1.908-1.1000), Revised as of April 1, 2010, Government
Printing Office, 2010
5. Ching M. Chang, Service Systems Management and Engineering: Creating Strategic
Differentiation and Operational Excellence, John Wiley and Sons, 2010
Internal Evaluation (50 marks)
Cycle Test = 10 Marks

Surprise Test =05 Marks
Model Test =10 Marks
Project =10 Marks
Viva =10 Marks
Attendance =05 Marks
Prepared by Approved by
Dr.T.Vijayakumar Dr.T.Vijayakumar Dr. Jayashree Suresh

Subject coordinator Head/ Systems Dean/M.B.A
L T P C
MBNS662 BUSINESS INTELLIGENCE
2 0 0 2
Objective: The purpose of this course is to understand the various concepts involved in data
mining and Data ware housing and the tools that are used in performing decision making
function.
Methodology: Class room teaching, Case studies and power point presentations
Session Topic Reference Book

& Page Number
1 Business Intelligence definition and Architecture of BI B2-385-393
2 BI tools B2-395-398
3 Case Study-Business Analytics and Data mining help 1-800- B1-195

Flowers Excel in Business
4 Data warehousing Definition and Concept B1- 328-330
5 Data Mart B1-330-332
6 Data warehousing process overview B1-333-335
7 Extraction, Transformation and Load processes B1-342-346
8 OLAP and Multidimensional Databases B2-414-415
9 Case study- Enterprise Data warehouse delivers cost savings and BI-331
process efficiencies
10 Data mining concept and Applications B1-194-200
11 Data mining process B1-207-215
12 Classification B1-216-220
13 Decision Trees B1-220-223
14 Cluster Analysis B1-223-225
15 Association Rule Mining B1-225-228
16 Case study- Predicting Customer churn- A competition of different B1-231-232

tools
17 Basic concepts of Neural Network B1-245-252
18 Learning in Artificial neural Network B1-253-259
19 Developing Neural Network based systems B1-259-264
20 Case study- Neural N/Ws help reduce Telecommunication Fraud B1- 248
21 Support Vector Machines B1-606-610
22 Applications of SVM B1-610-612
23 Advantages and Disadvantages of SVM B1-612-613
24 Text mining concepts and Definitions B1-289-290
25 Natural Language processing B1-292-296
26 Text mining Applications B1-296-302
27 Text mining Tools B1-312
28 Web mining B1-312-314
29 Application of BI in Marketing, SCM, Finance, and HR B2-434-437
30 Case study- Data mining in cancer research B1-213-214
Reference Books
B1- Decision support and Business Intelligence Systems- Efraim Turban, Ramesh Sharda,
Dursun Delen – Pearson publication- Ninth Edition.
B2- Management Information System – Mahadeo Jaiswal, Monika Mital- Oxford Publication
Internal Evaluation (50 marks)

Project =10 Marks
Viva =10 Marks
Prepared by
Subject coordinator Head/ Systems Dean/M.B.A

Vertical
Specializations
HOSPITALITY
MANAGEMENT
MBNH756 ECOTOURISM L T P C
2 0 0 2
HOU PEDAGOG Book/Re

SNO TOPICS R Y f
1 Principles of Ecotourism 1--2 Lecture B1
2 Types of Ecotourism 3--4 Lecture B1
web
3 Ecotourism venues-public & pvt protected areas 5--6 Lecture resources
4 Modified Spaces & Indigenous Territories 7--8 Lecture B1
5 Impact of Ecotourism 9--10 Discussion B1
Developing indicators for destination

6 sustainability 11--12 Discussion B2
7 Rural Development - Planning 13--14 Presentation B1
8 Policy and Planning 16--18 Presentation B2
9 Accommodations and Tour operators 19--21 Lecture B2
10 The Business of Ecotourism 22--24 Discussion B1
web
11 Types of Clubs and ownership 25--27 Presentation resources
web
12 Club Operation 28--30 Discussion resources
References:
B1 - Encyclopedia of Ecotourism-David Weaver
B2 - Tourism Operations & management-Sunetra Roday, Archan Viwal


------------
Total 50 Marks
------------
Coordinator HOD-General Dean-MBA

MBN H655 FACILITY PLANNING L T P C
2 0 0 2
S. Topics Hour Pedagogy References

N (Seminar/Case
o. /Discussion)
1 The Role of cost and management of 1-3 Discussion B1

hospitality facilities
2 Managing maintenance needs- Water & waste 4-6 Discussion/ B1
water systems Seminar
3 Electrical systems 7-9 Discussion B1
Laundry systems
4 Telecom systems 10-12 Discussion B1
5 Food service equipments 13-16 Lecture B1
6 Energy Management 17-19 Discussion B1
7 Parking areas-Lodging 20-22 Discussion B1
8 Planning and designing: 23-24 Presentation/Dis Guest

cussion Lecture
Food service planning and design
9 Case study 25-26 Interactive Internet/hos

discussion pitality
magazines
10 Visit to SRM Hotel 27-28 Field trip
11 Visit to IHM Laundry 29 Field trip
12 Facility Planning Revision 30 Discussion

Reference:
B1 Hospitality Facilities – AH&LA- Stipanuk/Roffmann
Internal Evaluation
Project -10 Marks
Viva -10 Marks
Total 50 Marks.
Prepared By Approved by
Course Co-ordinator Head-General Dean

MBN H657 HOSPITALITY MANAGEMENT L T P C
2 0 0 2

N
1 The World of Hospitality: 1 Discussion B1
Introduction Characteristic of Hospitality

industry
2 Nature of Hospitality: Communication, 2-3 Discussion B1

Turnover , Demands and Rewards.
Economic and other impacts of Travel and

Tourism Industry
3 Early History of Lodging Industry. 4-5 Lecture B2
Globalization and Trends in Hotel Industry
4 Organization and Structure of Lodging 6-7 Discussion B2

Industry:
Size and scope , classification of hotels
5 Hotel departments and their functions: 8-10 Class B2

seminar
Rooms division , Food and beverage and back
of the house departments
6 Hotel Market segmentation and selection: 11-14 Discussion An Introduction

to Revenue
Market segments and sub segments Management for
Environmental scanning and trend analysis Hospitality
Industry –
Displacement analysis Kimberley A
Tranter
Total customer worth and total customer value
Selection of optimal business mix

7 Food service Industry: 15-17 Lecture B3
Composition and size
Organization of Hotel and Restaurant Food

service
8 Management and Operations of Food Services 18-19 Discussion B3
9 Hospitality Marketing: 20-24 Lecture/Dis B2

cussion/Pre
Distinctive Characteristics sentation
7ps of Service Marketing
Targeting and Positioning
Consumer Behavior
Marketing strategies and tactics
Trends , Innovation and Best Practices
10 Future Trends : 25-26 Discussion/ www.itchotels.co

m,www.hsmai.or
Evolving Distribution Channels Guest g,www.ih-
Lecture ra.com,www.fhrai
Market Fragmentation
.com
Innovative Product Offerings
Green Practices
Role of associations
11 Cases studies in Hospitality Management 27-29 Interactive Disneyland case

study , H&M ,
Discussion Dabbawals ,
swatch etc..
12 Revision and assessment 30

Reference books:
B1 - Introduction to Hospitality Industry – John R Walker
B2 - Front office operations &management –Jatashankar R Tewari
B3 - Hotel and Motel Management – Gray and Ligouri
Internal Evaluation
Project -10 Marks
Viva -10 Marks
Total 50 Marks.
Course Co-ordinator Head-General Dean

MBNH758 INTERNATIONAL TOURISM MANAGEMENT L T P C
2 0 0 2
HOU PEDAGOG REFERENCE

SN TOPICS R Y S
1 Globalization & the business world 1--2 Lecture B1
Factors affecting global & regional tourist

2 movement 3--4 Lecture web resources
3 The emergence of international hotels 5--6 Lecture B1
International
Hospitality
4 Barriers to travel, tourist investment &business 7--8 Lecture Management
5 Need for government support of tourism 9--10 Seminar B1
6 International torism organizations 11--12 Seminar Internet
Political stability, travel advisories, crisis

7 management 13--15 Discussion B1
8 International Hotels- Rules & Regulations 16--18 Case study web resources
Understanding cultural diversity, business

9 protocol 19--21 Lecture B1
10 Sales & Marketing 22--24 Lecture B1
11 Global competition & future trends 25-26 Discussion B1
12 Tourism growth in major regions- Asia pacific 27-28 Discussion web resources
13 Tourism and the environment 29-30 Case study
References:
B1 - A.K. Bhatia (2001) International tourism Management


Total 50 Marks

MBN H659 EVENT MANAGEMENT L T P C
2 0 0 2
Topics Hour Pedagogy References

(Seminar/Case
Discussion)
1 - Introduction . 01 to 2 Discussion Introduction to hospitality

management- John.R.Walker
- Definition.
- Career Opportunities .
2 Types of event 03 to 5 Discussion AH&LA
3 -Attributes, knowledge , Skills 6 Discussion Introduction to hospitality

& Competencies required to management- John.R.Walker
be an event manager.
4 Impact of events 7 to 9 Discussion/case Introduction to hospitality

study management- John.R.Walker
5 Concept & design of an event 10 Discussion/case Powerhouse conference

study/Audio visual AH&MA- Coleman,Lee
&Frankie
6 -Feasibility. 11 to 13 Seminar Powerhouse conference
-Legal compliance. AH&MA- Coleman,Lee

&Frankie
-Marketing.
7 -Sponsorship. 14 to 15 Discussion/case Meaning Convention &

study Group Business AH&MA-
-Promotion. Hoyle,Dorf & Jones
Risk management.
-Planning.
8 -Staging. 16 Discussion/Hotel Meaning Convention &

Visit Group Business AH&MA-
-Staffing. Hoyle,Dorf & Jones
-Registration.
9 -Event budget. 17 to 20 Seminars Meaning Convention &

Group Business AH&MA-
-Cash flow. Hoyle,Dorf & Jones
-Costing.
-Revenue.
10 -Leadership. 21 to 23 Seminar Powerhouse conference
-Communication. AH&MA- Coleman,Lee

&Frankie
-Time management.
11 -ICCA 24 to 26 Discussion Introduction to hospitality

-ICIB.
-Role of travel aagencies.
12 MICE 27 to 30 Case study Introduction to hospitality

-Definition.
-Impact.

Total 50 Marks

MBN H760 HOTEL OPERATIONS L T P C
2 0 0 2
S.NO Topics Hours Pedagogy References
1 Introduction to Hotel Tourism

Law & Law relating to hotel and Lecture
food and Beverages business Internet & Essential
1-4 Law for catering
students – Roger Petes
2 International Hotel Regulations & Lecture Internet

Food Legislation 5-7
3 Food poisoning- Food Discussion/case Hotel&Tourism Law –

Adulteration 8-9 study Jag Mohan Nagi
Discussion Hotel&Tourism Law –

10-11 Jag Mohan Nagi
4 Food Inspectors- Penalties
5 Industrial Organization of Food Assignment Hotel&Tourism Law –

Trade & Entrepreneurship 12-13 Jag Mohan Nagi
6 Partnership, Joint Stock Company Essential Law for

& Co-operative societies Seminar catering students –
14-17 Roger Petes
7 Labour Legislations & Bailor- Lecture Mercantile Law –

Bailee 18-20 N.D.Kapoor
8 Consumer Protection Act & Seminar Mercantile Law –

Workmen Compensation Act 21-25 N.D.Kapoor
9 Public & Private Entreprises- Seminar Hotel&Tourism Law –

Guarantee&Warantee 26-30 Jag Mohan Nagi

Total 50 Marks

HOSPITAL &
HEALTH CARE
MANAGEMENT
MATERIALS & EQUIPMENT MANAGEMENT L T P C
MBNC655
Lesson Plan 2 0 0 2
Objective:
To enable the students to understand and learn basic concepts and principles about
materials and equipments management and develop them to apply and practice the same in the
hospital and other healthcare inventories
Pedagogy:
Class discussions, Students’ presentations, Case study, Debate, Quiz, Guest lectures,
Hospital visits, Mini projects
Sl. No. of
Topic Materials Pedagogy
No hours
Introduction, Definition, Goals and Objectives of 1
T1: 1 - 2
Materials Management
Class
Functions of Materials Management and Materials 1
T1: 2 - 5 Discussion
Manager
1 Materials Cycle T1: 5 – 8 1
Problems and Issues in Hospitals, Information Systems T1:121 –
for Materials Management 127; 215– Case 1
221; PM Discussion
Case Study PM 2
Purchasing – Objectives, Elements and System T1: 44 - 52 1
Class
Purchase Cycle and Purchase Procedures with Tender Discussion 1
T1: 17 - 43
processing, Contracts and Registration
2 Legal and Ethical Aspects of Materials Management,
T1: 151 - Seminar and
Conditions of Contract – Law of agency, Law of Contract, 2
167 Case
Financial Rules and Arbitration in Materials Management
Discussion
Case Study PM 2
Planning and Selection of Equipment T1: 129 - 1
133
Students’
Import of Equipment - Objectives, Policy, Letter of T1: 168 - Presentation
Credit, General Considerations, Documents and Custom 2
3 198
Clearance
Equipment Utilization and Operation, Equipment Repair T1: 134 - Role Play 2
and Maintenance, Equipment Audit 143
Case Study PM Case Debate 1
4 Planning Consideration, Continuous Quality Improvement T1: PM; Class 1
of Stores Management 203 – 214 Discussion
Inspection, Verification of Materials and Stores T1: 75 – 77; Role Play 1
Documents 110 - 119
Storage, Preservation, Pilferage and Distribution of T1: 78 – 80; 1
Materials 94 - 109 Case
Condemnation and Disposal T1: 88 - 90 Discussion 1
Case Study PM 2
T1: 81-87; 1
Codification , Standardization and Value Analysis
211
Students’
Inventory Control - Lead Time, Safety Stock and 1
5 T1: 60 – 63 Presentation
Reorder Level
Economic Order Quantity (EOQ) and Selective Controls T1: 63 - 72 2
Case Studies on Inventory Control PM Case Debate 2
(Note: T1 – Text Book 1; PM – Printed Materials)
TEXT BOOK:
1. Shakti Gupta and Sunil Kant, Hospital Stores Management: An Integrated Approach
(Jaypee Publications, New Delhi, India)
REFERENCE BOOKS:
2. WHO, Maintenance and Repair of Laboratory, Diagnostic, Imaging and Hospital
Equipment (WHO, Geneva)
3. Murriel Skeet and David Fear, Care and Safe Use of Hospital Equipment (VSO, UK)
4. P. Gopalakrishnan and M. Sundaresan, Materials Management: An Integrated Approach
(Prentice-Hall of India Pvt. Ltd., New Delhi) ISBN 81-2030027-0
INTERNAL ASSESMENT
1. Cycle Test - 10 Marks
2. Surprise Test/Presentation/Class Participation - 10 Marks
3. Model Exam - 10 Marks
5. Viva Voce - 5 Marks
6. Attendance - 5 Marks
Course Coordinator Head – Healthcare DEAN – MBA

MBN C656 PROGRAMME PLANNING, IMPLEMENTATION, L T P C
MOINTORING AND EVALUATION
2 0 0 2
OBJECTIVE:
This Course extends the knowledge of health care program planning, implementation,
monitoring and evaluation. This subject equips students to develop appropriate strategies to
achieve the goal of health care program.
PEDAGOGY:
Seminars, Case construction and Discussion ,Mini projects and Field visits to Various
types of health care organizations that includes: SubCentre/Health post/Dispensary, Rural health
Centre, Primary health centre, Taluk/Peripheral Hospital, District general hospital, Government
Regional hospital(Referral centre), Large general hospital, Single specialty hospital, Teaching
hospital, Nursing home, Corporate hospital, Voluntary/Charitable hospital and Community
Health Projects
Sl. No. of
Topics Page Pedagogy
No: Hours
Presentations and
1 Concept of Planning R7.PP.1-25 1
Discussion
Guiding Principles in Planning Hospital Presentations and
2 R7. PP.26-49 1
Facilities and Services Discussion
Regional Planning and Factors to be Presentations and
3 R7. PP.50-56 2
emphasized- Steps in Hospital Planning Discussion
4 Planning Team and Stages of Project R7. PP.406-430 Seminars 1
Presentations and
5 Estimation, Architect Brief and Master Plan- R7.PP.431-459 1
Discussion
Selection of Site and Decision on Land, Space, R7. PP.460.-
6 Seminars 1
and Utilities 488
Objectives- Functions- Location, Design and Presentations and
7 R5.PP.53-58 1
Layout Discussion
Policy and Procedures- Organization- Staffing- Presentations and
8 R5.PP.59-63 1
Equipment and Facilities- Discussion
Key Result Areas and Performance / Quality
Indicators- Daily Planning and Scheduling of Presentations and
9 R5.PP.64-68 1
Work- Discussion
Managing Time: Waiting Time and Total Time

Spent by a Patient- Specialty, Sub-specialty and
10 R5.PP.69-72 Seminars 1
Super Specialty Clinics- Diagnosis,
Physiotherapy and Occupational Therapy-
Emerging Concepts: Day Care, Reservation,
Appointment by Phone- Medico-social Works /
Presentations and
11 Patient Counselling- Other Facilities: R5.PP.73-78 2
Discussion
Pharmacy, Gifts Shop, Prayer / Meditation
Room
12 R5.PP.78-80 1
Layout- Policy and Procedures- Discussion
Organization- Staffing- Equipment and Presentations and 1
13 R5.PP.81
Facilities- Discussion
Key Result Areas and Performance / Quality 2
14 Indicators- Disaster Management: Principles R5.PP.82-83 Seminars
and Classification-
Life Saving Drugs- Ambulance and Paramedic Presentations and 1
15 R5.PP.84
Services- Discussion
Medico-legal Procedures- Forms and Registers Presentations and 1
16 R5.PP.85
to be maintained- Communication System. Discussion
17 R5. PP.53-58 1
Layout- Policy and Procedures- Discussion
Organization- Staffing-Equipment and Presentations and 1
18 R5.PP.59-62
Facilities- Key Result Areas and Performance / Discussion
Quality Indicators- Admission, Transfer, Billing Presentations and 1
19 R5.PP.63-65
and Discharge Procedures- Managing Deaths- Discussion
Intensive Care Units, Objectives,Functions, 1
20 Location, Design and Layout, Policy and R5.PP.68-75 Seminars
Procedures,
Organization, Staffing,Equipment and Presentations and 2
21 R5.PP.76-85
Facilities, Key Result Areas and Performance / Discussion
Quality Indicators- Types of ICUs-
Equipment and Facilities- Key Result Areas and R5. Presentations and 2
22
Performance / Quality Indicators- PP. 197-200 Discussion
Daily Planning and Scheduling-Determinants of 3
number of Operating Rooms- Zoning and
R5. Presentations and
23 Aseptic / Sterile Techniques Clinical Protocols-
PP. 201-207 Discussion
Sub-stores, CSSD, Immediate Postoperative
Recovery Rooms-Safety Issues
Total Hours 30
Field Visit:
After the completion of each field visit the students are required to submit Case Collections
(Instances under pursuit of Law) as individual report.
Internal Valuation Pattern:
Component Marks
Cycle test 10
Surprise Test 5
Model Exam 10
Mini Project 10
Viva Voce 10
Attendance 5
Total 50
Reference Books:
R1. G.D.Kunders, Hospitals-Planning, Design and Management(Tata McGraw-Hill)

R2. C.M.Francis and et al., Hospital Administration(Jaypee Brothers Medical
Publishers,New Delhi)
R3. B.M.Saharkar,Principles of Hospital Administration and Planning(Jaypee Brothers
Medical Publishers,New Delhi)
R4. Sangeetha Natarajan,Hospital Supportive Services(Excel Books, New Delhi)
R5. Syed Amin Tabish,Hospital and Health services administration Principles and
Practice(Oxford University press, New Delhi)
Prepared by, Verified by, Approved by,
Dr. S. Premalatha Dr. Sarprastha Joe Dr. Jayshree Suresh

Course Coordinator HOD – General Management Dean - MBA
MBNC658 HEALTH INSURANCE L T P C
2 0 0 2
OBJECTIVE: To enable the students to understand the health insurance concepts,

applications globally.
METHODOLOGY: Lectures, class room discussions, mini projects, case analysis and
presentation
S.No Unit Topic for Discussion: Session No. Chapter

No.
MICRO ECONOMICS
1. I HEALTH INSURANCE, MARKET 1,2 19-32

FAILURE AND RISKS
Concept of Health Insurance-Types,

origin, evolution and importance:-
2. I Community Health Insurance (CHI), 3,4 44-59

Employer-Based Insurance, Health Micro
Insurance (MHI) and Reinsurance-
3. I Public Health Insurance: National Health 5,6, 91-105
Insurance, Social Health Insurance-
4. II Fundamental differences among various 7,8 131-149

Health Insurance Schemes- Various
models of CHI and MHI tested /
implemented in developing countries
5. II Health Insurance in Indian Context- Social 9, 153-165
security: A fundamental concept- Risk and
Insurance-
6. II Demand and Supply for Health Insurance- 10 265-278

Economics of Scale- Welfare Loss from
Health Insurance
7. III Actuarially Fair Premium, Expected Loss, 11,12 295-323
Load Factors- Risks: Moral hazard,
adverse selection, cost escalation, fraud
and abuse, cream skimming-
8. III Risk Management Tools, Moral Hazard: 13,14 329-353

Co-payment / coinsurance, deductibles,
indemnity payment, mandatory referral
system
9. III Adverse Selection: Collective 15,16 463-493
membership, group policies - Cost
Escalation: Treatment protocol, fixed fee
per illness- Fraud and Abuse (free rider):
Insurance cared with photograph
10. IV DESIGNING BENEFIT PACKAGE 17,18, 496-530

AND PREMIUM SETTING
Designing Benefit Package: Introduction-
11. IV n- Issues to be considered: Financial 19,20 517-539

resources, existing infrastructure and
quality care, priority
12. IV utilization, pattern of disease and injury, 21,22 533-556
level of health services, estimating
maximum demand,
13. V Costing the Benefit Package: Cost of 23 564-584

pharmaceuticals
14.. V consultations, diagnostic support services, 24 651-663

hospitalization, additional services and
operating costs,
15. V Premium Setting: Calculation and 25 711-729

determining premium (6)
16.. Mini Project Presentation 26, 27, 28
17. Viva Voce 29,30

RECOMMENDED BOOK:
References:
Kenneth Black Jr ,Harold D.Skipper Jr., ‘Life and health Insurance’ 13th edition-Pearson
Publication
www.irda.com
Mini project - 10
Project viva voce - 10
Cycle test - 10
Surprise test - 05
Attendance - 05
Model exam - 10
Subject Coordinator HOD Dean
(Prof.Dr.R.VELU) (Dr. Joe) (Dr.Jayshree Suresh)

ORGANISATION OF CLINICAL SERVICES, L T P C
MBNC657
SUPPORT SERVICES & UTILITY SERVICES 2 0 0 2
OBJECTIVES
To learn the organizational Principles , administrative structure and functioning , service

delivery process with reference to Medical records, Diagnostic and supportive services of
Hospitals.
PEDAGOGY:
Seminars, Case construction and Discussion ,Mini projects and Field visits to Various
types of health care organizations that includes: SubCentre/Health post/Dispensary, Rural health
Centre, Primary health centre, Taluk/Peripheral Hospital, District general hospital, Government
Regional hospital(Referral centre), Large general hospital, Single specialty hospital, Teaching
hospital, Nursing home, Corporate hospital, Voluntary/Charitable hospital and Community
Health Projects
Sl. No. of
Topics Pedagogy
No: Hours
Front office: Objectives and Functions, Location, Presentations and
1 1
Staffing, Information & Communication Discussion
Medical records: Objectives and Functions,
Presentations and
2 Characteristics, Main Section and Analysis of 1
Discussion
Medical Records
Types of Forms, Retention Policy, Records and
Statistics, Hospital Beds, Bed Compliment, Bed
Presentations and
3 Days, Average length of stay(LOS), Bed 2
Discussion
Occupancy Rate, Daily Ward Census, Bed
Turnover
Rate, Gross/Net/Post operative Death Rate,
4 Admission and Discharge, Location, Design and Seminars 1
Layout
5 Staffing, Medical records Committee, Technology Presentations and 1
Advancements: EMR, Microfilming and Smart Discussion
Cards
Radiology Services, Objectives and Functions,
6 Location , Design and Layout, Staffing: Duties of Seminars 3
Radiologist and Technicians
Laboratory services: Objectives and Functions,
Location, Design and Layout, Staffing: Duties of
7 Seminars 3
Pathologists and Lab Technicians, Classification of
Laboratory Services
CSSD: Objectives and Functions, Advantages of
Centralized system, Distribution System, Location,
8 Case construction 1
Design and Layout, Staffing: Duties of CSSD In-
Charge
Linen and Laundry: Objectives and Functions,
9 Location and Space, Staffing, Bed Linen Ratio, Seminars 1
Automation
House Keeping: Objectives and Functions,
Staffing, Key Tasks, Systematic and standard,
Procedures of Cleaning, Required Materials for
Cleaning
Security Services: Objectives and Functions,
Staffing, Responsibilities of Security Department, Presentations and
11 2
Key Tasks, Gate Pass; Physical Verification; Discussion
Control Movement
Pharmacy: Objectives and Functions,
Location,Design and Layout, Staffing; Duties of
12 Seminars 3
Chief Pharmacist; Therapeutic Committee, Hospital
Formulary
Dietary Services: Objectives and Functions,
Staffing, Equipment and Physical facilities,
13 Seminars 3
Purchases, Stores and Issues, Pricing and Control
measures, Location, Design and Layout
Maintenance Management: Objectives and
Presentations and
14 Functions, Staffing, Location and Space, Policy and 2
Discussion
Procedures
15 Equipments, Types and Characteristics, Purchase, Seminars 2
Inspection and Installation
Records, Responsibilities, Levels of Maintenance,
16 Seminars 2
Service contracts and Disposition
Total Hours 30
Field Visit:
After the completion of each field visit the students are required to submit Case Collections
(Instances under pursuit of Law) as individual report.
Component Marks
Cycle test 10
Surprise Test 5
Model Exam 10
Mini Project 10
Viva Voce 10
Attendance 5
Total 50
Reference Books:
R1. G.D.Kunders, Hospitals-Planning, Design and Management(Tata McGraw-Hill)
R2. C.M.Francis and et al., Hospital Administration(Jaypee Brothers Medical
Publishers,New Delhi)
R3. B.M.Saharkar,Principles of Hospital Administration and Planning(Jaypee Brothers
Medical Publishers,New Delhi)
R4. Sangeetha Natarajan,Hospital Supportive Services(Excel Books, New Delhi)
R5. Syed Amin Tabish,Hospital and Health services administration Principles and
Practice(Oxford University press, New Delhi)
Dr. S. Premalatha Dr. Sarprastha Joe Dr. Jayshree Suresh

L T P C
MBNC659 LEGAL & ETHICAL ISSUES IN HEALTHCARE
2 0 0 2
OBJECTIVES
To enable the students to understand and practice the legal and ethical related issues in
healthcare industry.
PEDAGOGY:
Seminars, Case construction, Presentations and Discussion, Mini projects and Field visits
Sl. No. of
Topics Pedagogy
No: Hours
Medical Council of India- Medical Licensure Law- Presentations and
1 2
Doctors Patient Relationship Discussion
Medical Malpractice- Quality and Standard of
Presentations and
2 Medical Care- Negligence- Medical Consent- 2
Discussion
Emergency Care
The Consumer Protection Act- Patients Rights and Presentations and
3 2
Responsibilities- Medical Ethics Discussion
Mental Illness, Tuberculosis - Drugs Addicts and
4 Seminars 2
Alcoholics - Legal Issue in Death Cases
Legal Testimony in Medico-legal cases- Narcotic Presentations and
5 2
Laws- The Drugs and Cosmetic Act Discussion
Drug Control Policy- Clinical Investigation- Blood
6 Seminars 2
Transfusion
The Medical Termination of Pregnancy Act-The
7 Seminars 2
Prenatal Diagnostic Techniques Act
8 Dying Declaration- Medical Jurisprudence Case construction 2
9 The Human Organ Transplantation Act, Toxicology Seminars 2
Hospital Administration - The Biomedical Waste
(Management and Handling)
Presentations and
11 Rules - Radiation Safety System 2
Discussion
12 Law of Insurance - Export Import Policy Seminars 2
13 Exemption of Income Tax for Donations Seminars 3
Tax Obligations: Filing Returns and Deductions at
Source
Total Hours 30
Component Marks
Cycle test 10
Surprise Test 5
Model Exam 10
Mini Project 10
Viva Voce 10
Attendance 5
Total 50
Field Visit:
After the completion of each field visit the students are required to submit Case
Collections (Instances under pursuit of Law) as individual report .
Reference Books:
(NOTE: The Texts books below are to be referred for above units in addition to relevant websites
for current updations and amendments.)
1. Raj Kumar, Acts Applicable to Hospitals in India (The Christian Medical Association of
India, New Delhi)
2. N.D. Kapoor, Elements of Mercantile Law (Sultan Chand and Sons, New Delhi) ISBN
8170142067
3. Ram Krishna Chaube, Consumer Protection and The Medical Profession with Legal
Remedies (Jaypee Brothers, New Delhi) ISBN 8171797318
4. R.C. Anand and Sidhartha Satpathy, Hospital Waste Management: A Holistic Approach
(Jaypee Brothers, New Delhi) ISBN 8171797202
Prepared by Verified by Dr. Jayshree Suresh

L T P C
MBNC660 QUALITY ASSURANCE IN HOSPITAL
2 0 0 2
OBJECTIVES
Enable the students to understand the principles, practices and areas of application of
Quality assurance in hospital and healthcare corporate.
PEDAGOGY:
Lectures, Classroom discussions, Student presentations, Case analysis, Role play,

Samples and models usage, Mini projects, Industry visits, Quiz and games
Sl. No. of
Topics Pedagogy
No: Hours
Define Customer and Identify Customers, Quality Classroom
1 2
Customer Service discussions
Customer Experience: Core Service & Delivery of Case analysis 2
2
Service
3 Excellent Customer Service and Caring Service Role play 2
Stress, Communication and Interpersonal Classroom

4 1
Relationship discussions
Patient Satisfaction: Rights and Responsibilities of

5 Patients, Satisfaction and Delight Quality Indicators Case analysis 2
of Patient Satisfaction
Clinical Quality and Complication and Infection Students’

6 presentation
Rate
SRM Hospital
7 Admission, Follow Up and Continuity of Care 2
observation
Feedback collection
8 Feedback: Customers, Staff, Suppliers, etc. 2
from SRM Hospital
Measuring Quality: Setting Objectives and Report submission by 2

9
Agreeing upon Standards students based on
collected Feedback 2
10 Develop Key Result Areas and Performance
Indicators
Quality Policy: Commitment to Patients and Staff, Students’

11 2
Code of Conduct for Health Professionals presentation
Job Description of Quality Manager and Quality Case analysis 1

12
Steering Committee
Quality Teams: Task Force, Quality Council and Role play 1
13
Quality Circle
14 Quality Audit and Review Techniques Guest lecture 1
Students’
15 Obstacles to Practice Quality 1
presentation
Students’
16 Recent quality trends in hospitals and healthcare 1
presentation
17 Accreditation: ISO Certification and BS Mark

Quality Awards Scheme – Malcolm Baldrige Mini Project 4
18
National Quality Award (MBNQA)
19 JCI, NABH and Six Sigma
20 Business Process Reengineering 1
Total Hours 30
Component Marks
Cycle test 10
Surprise Test 5
Model Exam 10
Mini Project 10
Viva Voce 10
Attendance 5
Total 50
REFERENCE BOOKS
1. Wilson CRM, Hospital Wide Quality Assurance (Saunders, Ontario)

2. Hugh C. H. Kogh, Total Quality Management in Health Care (Longman Publication)
ISBN 0582 04696
3. Roger Ellis and Dorothy Whittington, Quality Assurance in Health Care – A Hand Book
4. Edward W. Deming, Out of the Crisis (Cambridge University Press, Cambridge)
5. Richard Smith (ed.), Audit in Action (British Medical Journal, London) ISBN 0-7279-
0317-9
6. Nankemp and Eileen Richardson, Quality Assurance In Nursing Practice (Butterworth
Heinemann Ltd., London, Second Edition) ISBN 0-7506-2326-8
7. Helga Drummond, The TQM Movement – What Total Quality Management is Really All
About (UBSPD, New Delhi)
Mr. R. Arivazhagan Dr. Sarprastha Joe Dr. Jayshree Suresh

Coordinator - POM HOD – General Management Dean - MBA
PHARMA
MBN P652 PRODUCTIVITY AND INFRA STRUCTURE L T P C
MANAGEMENT
2 0 0 2
Objective: To understand the fundamental concepts of Productivity and Infra-structure

management in Pharmaceutical Industry.
Pedagogy: The topics shall be handled as discussion, case study or seminars. Hence the students
must read the relevant topics before they come to the class.

No. (Seminar/Case
Discussion)
1 Concepts and definition of 1-2 Discussion R1 (pp.1 – 3),

productivity R3 (1-2),
2 Productivity improvement 3-5 Discussion R3 (pp.9-12)

factors.
3 Productivity analysis- 6-7 Discussion/Case R3 (pp.70-73)

management
4 Techniques to reduce work 8-9 Discussion/Case websites

contents and ineffective time.
5 Introduction to concepts of work 10-11 Discussion/Case websites

study-Human in application of
work study,
6 Classification of movements, 12-13 Discussion websites

micro motion study, simo chart.
7 Method study-Introduction and 14-15 Discussion R3(p.197)

selection of jobs, flow diagram,
8 String diagrams, flow process 16-18 Discussion R3(p.196)

chart, multiple activity chart,
travel chart,
9 Principles of motion economy, 19-20 Discussion R3 (pp.126-127)

classification of movements,
micro motion study and simo websites
chart.
10 Work measurement-purpose-use 21-23 Discussion/Case R3 (pp.28-32,

techniques and procedure of 128-136)
work measurement websites
11 Time study-selecting jobs to be 24-26 Discussion/Case R3 (pp.277-280)

studied and making a time study- websites
Rating allowance-technique of
work measurement
12 Activity sampling-synthesis- 27-30 Discussion/Case R1 (pp.281-282)/

Analytical estimating-
Predetermined motion time websites
system.
Reference Books
R1. Productivity-Issues in Economic Development, Venkata Seshaiah Sakalya, ICFAI University

Press, 2006.
R2. Network effects of the productivity of infrastructure in developing countries, Christophe

Hurlin- World Bank, Poverty Reduction and Economic Management Network, Economic Policy
and Debt Dept., 2006.
R3. Productivity Management, Joseph Prokopenko, International Labour Office, Geneva, 1992.
Website
http://www.idma-assn.org

Internal Marks Evaluation (50 marks)
Project =10 Marks
Viva =10 Marks
Dr. R.Krishnaraj Dr.Sarprasatha Joe Dr. Jayshree Suresh
Subject In-charge HOD/General Dean/MBA

MBN LOGISTICS AND SUPPLY CHAIN L T P C
P655 MANAGEMENT 2 0 0 2
Learning Objectives: To get the exposure of logistics and supply chain management and to
understand the relationship between the logistics, procurement, warehousing and supply chain
management.
Pedagogy: The topics shall be handled as Lectures/Seminar/Case Discussion/Games.

S.No. Units Topics for discussion Session Page No.
Text 1 – 28
Introduction to logistics and its interface with
1 1 1,2,3,4
production and marketing, measures of logistics.
Text 29 – 72
2 1 Supply chain management, Activity 1 5,6,7
Text 95 – 112
3 2 Logistics system and analysis and design 8,9,10 Text 361 – 32
Warehousing and distribution centers, their location, Text 113 – 151

4 2 11,12,13
transportation systems.
5 3 Dispatch and routing decisions and models. 14,15,16 Text 152 - 180
6 3 Inventory management decision. Activity 2 17,18,19 Text 372 – 384
7 4 Logistics and control. 20,21,22 Text 181 - 203

Text 204 – 218
8 4 Packaging and material handling. 23,24,25
Text 261 – 288
Text 385 – 392
9 5 International logistics management 26,27,28
Text 240 - 260
10 5 Logistics future directions. Activity 2 29,30,31,32
Activity 1: Create a supply chain for any pharma industry and do a short analysis.
Activity 2: Write a short case for managing inventory.
Activity 3: From the learned experience create a mini analysis regarding the current and future
trends in logistics.
Reference books
1. Supply chain management, Strategy. cases and best practices, Macmillan Publishers India
Ltd., 2010, D K AGRAWAL
2.Logistics and supply chain management: creating value adding networks by Martin christopher
3.Logistics management: the supply chain imperative by Sople.
Details of Internal Marks: Cycle Test – 10 marks, Surprise Test – 10 marks, Model Exam –
10marks, Viva-voce – 10 marks, Mini Project – 10 marks = 50 marks (Total)
Coordinator HOD-GM Dean / MBA

MBN P656 SOCIAL AND INDUSTRIAL PSYCHOLOGY L T P C
2 0 0 2
Lesson Plan
Objective: To understand the concepts of social and industrial psychology and apply the
learning in the pharmaceutical industry.
Pedagogy Reference
Sl.no Topics Hour (Seminar/case
Discussion
Social and industrial psychology- 1-3 Discussion R2: 150-152
1 Definition, nature and background.
Social perception –Non-verbal 4-6 Discussion & Case R2: 153-155

2 communication, theories of attribution,
impression management.
Social identify-Self concept, self 7-11 Discussion R3: 570

esteem, self efficiency, self monitoring
3
and self focusing.
Social influence – Conformity, 12 -15 seminar & case R3:570

4 compliance and obedience. Interviews,
application blanks and reference
The interview, application blanks and 16-18 Discussion R3: 575
5 biographical inventories. Reference and
background investigations.
Employment testing – Testing abilities, 19-24 Discussion & case R4:51
testing personality, testing skills and
6
achievements using and not using tests.
Safety psychology – Safety 25-30 Case discussion R4: 65

7 management and safety psychology
.Differential accident liability.
Reference books
R1: Work psychology, Lisa Mathewman, Amanda Rose and Angele Hetherington, Oxford
University Press
R2: Impact of Sociology: Reading in the social sciences, Jack Douglas
R3: Social Psychology, Robert A Baron, Donn Erwin Byrne, Nyla R. Branscombe
R4: Human Resource Management: Robert L. Mathis and John H.Jackson

Project =10 Marks
Viva =10 Marks
S.Jahira Parveen Dr. Sarprasatha Joe Dr. Jayashree Suresh

Subject In-charge Head/GM Dean/M.B.A
L T P C
MBNP657 Industrial Pharmacy
2 1 0 2
Sl No. Topics Page Number No. of Hours

1 Pharmaceutical Industry 467 1
2 Definition of the manufacturer 468 1
3 Plant Location 468 1
4 Fundamental or Primary Factors 469 1
Derived( Secondary) Factors
5 470 1
Special Provisions of Factory Location
Plant Lay out/Procedures of Layout, Regulatory
6 473 1
Layout
7 Safety Aspects-Fire/ Explosion 482 1
8 Toxicity, hazards of some selected 484 3
organic/inorganic chemicals-methods of handling
9 Hazards Appraisal and Control 486 1
10 Disaster Planning 489 1
11 Corrosion and its prevention 431 1
12 Corrosion characteristics of selected organic and 432
2
inorganic chemicals 433
13 Material for Construction 435 1
14 Factors influencing corrosion, Temp.Velocity,
436 1
Surface Films
15 Types of Corrosion 438 1
16 Documentation and regulatory record keeping Online resources 2
17 Record keeping as required by different statutory
Online resources 2
bodies
18 Management Information System(MIS) Online resources 2
19 Pollution, Pollution Control - Concepts and types of
Online resources 2
Pollution
20 Ecology and ecological Balance Online resources 1
21 Pollution and health hazards Online resources 1
22 Gaseous pollution and control Online resources 1
Water Pollution/Waste technology
23 Online resources 1
Instrumentation and process control
Reference:
• CVS Subramanyam, J.Thimma Shetty, Sarasija Suresh, V. Kusum Devi, Pharmacuetical
Engineering, Principles and Practices
Subject In-charge Head/GM Dean/M.B.A

L T P C
MBNP659 PHARMACEUTICAL PRODUCTION DECISION
2 0 0 2
Objective:
To understand the fundamental concepts of production management in pharmaceutical
Industry.
Pedagogy:
The topics shall be handled as discussion, case study or seminars. Hence students
must read the relevant topics before they come to the class
S.No. Topics Hour Pedagogy References

(Seminar/Case (Page No.)
Discussion)
1. Definition, Purpose and Objectives of 1-2 Discussion R1(210-214)

production management R3(733-759)
2. Good manufacturing Practice & 3-5 Discussion R3(733)(869-870)
Product Design
3. Production Planning & Control, 6-8 Discussion-case R1(216-218)
evaluation
4. Steps in developing Quality 9-11 Discussion-case R1(235-249)
Management and ISO Websites
5. PILOT Plant Studies-Solid Dosage 12-13 Discussion-case R1(249-262)
Forms
6. Blending Granulation-Drying-Size 14-16 Discussion R1(181-193)
Reduction-Coating Websites
7. Plant Layout-Product & Process 17-19 Discussion/seminar R1(195-204)
Layout R2(467-476)
8. Tablet Department Layout-General 20-22 Discussion R1(263-272)
Consideration R1-(278-282)
9. Optimization &Automation in Pharma 23-25 Discussion R1(284-300)
Industry Websites
10. Maintenance Management Types and 26-27 Discussion/Seminar R1-(300-303)
Planning, Organization Of
Maintenance Department
11. Records Maintenance-Inspection Plan- 28-29 Discussion R1-304
Actual Maintenance
12. Control and Evaluation of Maintenance 30 Discussion/case R1- 305
Programmes
References:
1. Pharmaceutical Issues for Industrial management, S.Arora, Frank brother & Co

(Publisher) Ltd.
2. Pharmaceutical Engineering, C.V.S Subramanian, MK JAIN for Vallabh Prakashan
3. Theory and Practice of Industrial Pharmacy, Liebermann and Lachman, Varghese
Publishing House.
Website:
www.idma-assn.org

Project =10 Marks
Viva =10 Marks
G.Kumar Dr. Sarprasatha Joe Dr. Jayshree Suresh

Subject In-Charge Head/GM DEAN/MBA
MBNP660 PROJECT MANAGEMENT L T P C
2 0 0 2
Objective:
To understand the fundamental concepts of Project Management in Pharmaceutical Industry.

No. (Seminar/Case
Discussion)
1 Project planning and phases- 1-3 Discussion 1.1 – 1.14

need and importance- Phases of
capital budgeting, Project
analysis facts, resources
allocation frame work
2 Investment strategies, portfolio 4-7 Discussion/Case 2.1 – 2.30

planning tools and interface
between strategic planning and
capital budgeting
3 Generation and screening of 8-9 Discussion/Case 3.1 – 3.18

project ideas.
4 Project analysis-Market and 10-11 Discussion 4.1 – 4.31

demand analysis including
demand forecasting
5 Technical analysis 12 Discussion/Case 5.1 – 5.15

6 Financial analysis (cost of 13 -14 Discussion 6.1 – 6.41
project, working capital
requirement and its financing,
projected cash flows, Balace
sheet). Project selection
7 Time value of money, 15 Discussion 7.1 – 7.25
8 Investment Criteria 16-17 Discussion 8.1 – 8.32
9 Project Cash Flows 18-19 Discussion 9.1 – 9.30
10 Cost of Capital 20 Discussion 10.1 – 10.34
11 Project Risk Analysis 21 Discussion 11.1 – 11.48
12 Project management and control- 22-23 Discussion/ Case 21.1 – 21.22

project organization, human
aspects of project management-
project control tools
13 Network techniques for project 24-26 Discussion/Case 22.1 – 22.29

management-basic concepts of
networks, line estimation and
determination of critical path for
both PERT and CPM models
14 Network cost systems 27-28 Discussion 22.29 – 22.34
15 Project review-Need for reviews, 29-30 Discussion 23.1 – 23.22

initial review, performances
evaluation, abandonment
analysis, evaluating the capital
budgeting systems
Text Book : PROJECTS – Planning, Analysis, Selection, Financing, Implementation, and

Review – by Prasanna Chandra – published by CFM-Tata Mc Graw Hill
Other Reference Books:
R1. Project management for pharmaceutical industry by Laura Brown, Tony Grundy.
R2. Pharmaceutical project management-Second edition by Tony, Kennedy.
R3. Project Management, Panner Selvam
Websites:
www.pipmg.org
www.ashgatepublishing.com/default.aspx?page=3420
Project =10 Marks
Viva =10 Marks
Mr B V S Prasad Dr. Sarprasatha Joe Dr.Jayshree Suresh
Course Coordinator Head/GM Dean/MBA

ERP
MBN E664 QUALITY MANAGEMENT PROCESSES L T P C
1 0 2 2
OBJECTIVES
• Understand business processes from a Quality Management viewpoint

• Understand the integration of Quality Management in the logistical processes of a company
• Be familiar with the functions of QM
• Know the basic conditions involved in implementing QM
SESSION TOPIC READING

MATERIAL
1 &2 Requirement for QM system Study Material
3 Quality Management with SAP system Study Material
4–7 DIN EN 1SO 9001:2000 Quality elements Study Material
8 &9 Managing QM documents with SAP Study Material
10 & 11 QM in the Logistics and supply chain Management Study Material
12 & 13 QM in sales and distribution. Exercices given in studymaterial Study Material
14 & 15 QM in production Study Material
16 & 17 QM in procurement and storage process Study Material
18 & 19 Qm processes in Logistics and supply chain Management Study Material
20 & 21 Delivery Inspection Repair processing using inspection lot Study Material
22 & 23 Exercises given study material Study Material
24 & 25 Quality planning function, General Master data Study Material
26 & 27 Quality documents for supply relationship Study Material
28 & 29 Inspection planning, sample determibnation Study Material

30 & 31 Inspection specs from the variant confguration Study Material
32 & 33 Exercises given in the material Study Material
34 & 35 Result and defect recording Study Material
36 & 37 Recordin g steps, Digital signature Study Material
38 & 39 Exercises given in the material Study Material
40 & 41 Quality certificate functions Study Material
42 & 43 Notification processing in SAP and SPC Study Material
44 & 45 Exercises given in the study Material Study Material
Maximum Marks :100
Internal Assessment : 75 Marks
End-term Practical Assessment : 25 Marks
Mode of Internal Assessment :
Marks for Class Exercises : 60
Marks for Assignments : 10
Marks for Comprehensive viva: 5
J.Dinesh, ,A.P.(Sr.G.) Dr.T.Vijayakumar, A.P.(Sr.G.) Dr.Jayshree Suresh, Prof.
Subject Coordinator Head – Systems Dean

MBN E663A PRODUCTION PLANNING PROCESSES L T P C
1 0 2 2
OBJECTIVES
• Explain the manufacturing organizational structures

• Describe the basic PP master data
• Perform MRP using various repetitive and make-to-order production strategies
• Execute the plans using production orders, repetitive manufacturing and KANBAN
production techniques
• Interpret the results of the discrete manufacturing planning and execution processes

MATERIAL
1 &2 Master Data: Business Scenario, Organizational Levels: Study

Production, Company Code, Plant, Storage Location, Material
Manufacturing Master Data, Material Master Data, Material
Type.
3 Material Master Record: Views, Material Master Record: Data Study
Structure, Material Master: Material
4&5 Basic Data View, MRP View, Work Scheduling View, Study
Accounting View, Bill of Material Definition BOM, BOMs in Material
Production Planning, Single-Level Bill of Material, Multi-Level
Bill of Material Structure,
6 BOM Category, BOM Usage, BOM Structure, BOM Item Study
Categories, BOM Effectivity, Work Center, Work Center Data Material
7&8 Work Center Hierarchy, Routings: Overview, Routings: Study

Groups, Routings: Sequences, Work Center Relationship to Material
Operation, Component Assignments, Production
Resources/Tools, PP Costing, PP Costing Data. Exercises
9 & 10 Planning and Execution with Final Assembly: Business Scenario, Study
Planning Strategies, Make-to-Stock Production, Material
Planning With Final Assembly.
11 Sales and Operations Planning, Product Groups, SOP Process Study

Flow, SOP Planning Table, Creating a Sales Plan, Creating a Material
Production Plan.
12 Disaggregation, Transfer to Demand Management, Demand Study
Management, Stock / Requirements List, MRP, Planning Material
Procedures.
13 MRP Overview, MRP: BOM Explosion, Planning Without Study

MRP Areas, Planning with MRP Areas, MRP: Net Material
Requirements Calculation, MRP: Scheduling, MRP: Total
Planning.
14 MRP: Single-Item Planning, Planned Orders, MRP List and Study

Stock / Requirements List, Stock / Requirements List and MRP Material
List, Sales and Distribution.
15- 19 Availability Check, Consumption Logic, Production Orders, Study

Elements of a Production Order, Production Order: Production Material
Order Creation, Production Order Release, Production Order
Goods Movements, Production Order Goods Issue, Order
Confirmation - Process Chain, Production Order Goods
Receipt, Production Orders: Costs, Production Orders - Order-
Related Cost Object Controlling and Exercises
20-21 Make-to-Stock Production: Business Scenario, Make-to-Stock: Study

Strategies, Make-to-Stock Production – Process, Master Material
Production Scheduling, MPS - MRP Comparison, Planning
Time Fence, Interactive MPS.
22 Lot-Sizing Procedures, Functions of the Stock / Requirements Study
List, Functions of the MRP List, Collective Display of Stock / Material
Requirements List, Collective Display of MRP Lists, Overview
23 Tree, Creating a Production Order: Methods, Scheduling, Basic Study
Dates: Backward Scheduling, Basic Dates: Forward Scheduling, Material
Lead Time Scheduling.
24 - 25 Operation Lead Time, Material Availability Check, Material Study
Availability: Missing Parts List, Capacity Planning: Material
Environment, Capacity Planning, Available Capacity, Capacity
Requirements, Capacity Planning:
26 & 27 Subsections, Tabular Planning Table, Graphical Planning Table, Study

Operation Dispatching, Confirmation: Types and Functions, Material
Confirmation: Backflushing, Final Delivery and Technical
Completion. Exercises.
28 Make-to-Order Production: Business Scenario, Make-to-Order Study

Planning. Material
29 Make-to-Order Production, Individual/Collective Requirements Study
Indicator, Assembly Processing, Material
30 Assembly Processing: Process Flow, Assembly Processing: Study

Availability Check, Material
31 & 32 Assembly Processing: Changes, Variant Configuration, Variant Study

Configuration: Overview, Configuration of a Pump, Exercises. Material
33 & 34 Repetitive Mfg / KANBAN: Business Scenario, Planning Withou Study

Final Assembly, Planning w/o Final Assembly: Material
35 & 36 Plnd Indep. Reqmts, Planning Without Final Assembly: Sales Study
Order, Planning Without Final Assembly: Master Data, Stocking Material
Level, Flexible Determination of Stocking Level.
37 Repetitive Manufacturing, Repetitive Manufacturing: Study

Overview, Period-Based Planning, Discrete Manufacturing Material
Versus Repetitive Mfg, Repetitive Manufacturing:
38 Master Data, Master Data: Material Master, Material Master: Study
Production Versions, Master Data: BOM, Master Data: Material
Production Line, Master Data:
39 Rate Routing, Repetitive Manufacturing: Line Loading, Study

Repetitive Manufacturing: Planning, Planning Table: Material
40 & 41 Period-Based Planning, Processing the Planning Result, Study

Dispatch List, Repetitive Manufacturing: Material Staging, Pull Material
List With Direct Transfer Posting, Repetitive Manufacturing:
42 Backflushing, KANBAN, Push Principle / Pull Principle Study

Comparison, MRP / KANBAN: Comparison, Business Material
Management Environment for KANBAN, KANBAN:
43 - 45 Master Data, Supply Area, KANBAN Control Cycle, Supply Study

Sources in the KANBAN Procedure, Excluding Materials from Material
MRP, General KANBAN Procedure, Setting the Kanban to
EMPTY, Setting Kanban to Full, KANBAN Board. Exercises.
Maximum Marks :100


MBN E666 CUSTOMER SERVICE PROCESSES L T P C
1 0 2 2
OBJECTIVES
• Describe how customer service processes are represented and supported in the SAP System
• Use the business transactions for customer service
• List the evaluation options
• Understand the integration of customer service component with other applications

MATERIAL
1 &2 CS - Overview: Business Scenario, Service - Overview: Topic Study Material

Objectives, Service - Service Categories, Services, Service –
Process, Roles in Customer Service, CS - Main Functions.
3 Organizational Elements, Organizational Structure - Accounting, Study Material
Organizational Structure - Cost Accounting, Organizational
Structure -
4–7 Materials Management, Organizational Structure - Sales & Study Material
Distribution, Organizational Units, Organizational Structure –
Service, Master Data: Customer Master, Material Master, Use of
Material Master in Service, Work Centers in Service, Contents of
Work Center Master, Personnel Master, Vendor Master ,
Exercises
8 &9 Technical Objects: Business Scenario, Types of Technical Study Material
Objects, Material Serial Numbers and Equipment: Serial
Numbers, Serial Number Management, Equipment and Serial
Numbers, Equipment, Criteria for Equipment Master Record,
10 & 11 Equipment Master Record, Functional Locations, Criteria for Study Material
Functional Locations, Master Record for Functional Location,
Bills of Material: Objectives, Service Bills of Material, Object
12 & 13 Hierarchies, Installed Base, Warranties, Warranty Types, Study Material
Structure of Master Warranty, Object-Related Warranty,
Exercises..
14 & 15 Helpdesk: Business Scenario, Documents in CS, Simple Study Material
Notification Processing, Service Notification Functions,
Notification Types, Notification Structure, Notification Interface,
Notification Receipt, Catalogs, Service Notification: Task
Determination, Customer
16 & 17 Interaction Center (CIC), Notification Processing with CIC, Study Material
Notification Processing, Notification List Editing, Follow-up
Actions for Service Notification, Status of Notifications and
Tasks, Solution Database, Notification Completion, Notification
Completion, Exercises
18 & 19 Field Service Planning: Business Scenario, Simple Order Study Material
Processing, Service Order Functions, Structure of Service Order,
Process Flow for Simple Order, Order Entry and Planning.
20 & 21 Process Flow in Service Order Processing, Order Creation Study Material
Options, Order Operations - Internal Processing, Scheduling and
Capacity Planning, External Services in the Order, Service -
22 & 23 External: Process Flow, Service - External (with Service Sheet): Study Material
Process Flow, Order Components, Stock Material: Process Flow,
Non-Stock Material: Procedure, Service Order with Advance
Shipment,
24 & 25 Service Quotations, Creating a Quotation from a Service Order, Study Material
Order Processing, Service Orders - List Editing, Order Release,
Printing / Faxing Order, Communication, Order and Operation
Statuses, Order Confirmation, Order Confirmation, Time
Confirmation, Activity Report,
26 & 27 Material Confirmation, Non-Stock Material Confirmation, Study Material
Technical completion, Billing, Resource-Related Billing, Billing
Service Orders, Warranty Processing, Order Completion, Cost and
Revenue Analysis in the Service Order, Order Settlement,
Business Completion , Exercises
28 & 29 Returns and Repairs: Business Scenario, Overview, Repairs Study Material
Processing, Phases of Repairs Processing, Structure of Customer
Repairs Order, Supported Scenarios, Serviceable Item and Service
Product.
30 & 31 Order Entry and Returns Delivery, Repair Acceptance, Technical Study Material
Check and Repairs Processing, Repair Start, Customer Repairs
Order and Service Order, Outbound Delivery and Billing,
32 & 33 Completion Confirmation, Billing in Repair Order, Value Flow, Study Material
Service Contracts: Business Scenario, Service Contracts, Contents
of Service Contract, Structure of Service Contract. Exercises.
34 & 35 Service Contract - Contract Data, Service Contract - Billing Plan, Study Material
Service Contract – Price Agreements, Contract Billing, Definition
of Service Products, Overview of Service Products, Fixed Service
Product, Configurable Service Products, Configurable Service
36 & 37 Products – Context, Configured Service Product, Configured Study Material
Service Products: Example, Service Processing with Contract
Reference, Service Contract Assignment, Hotline Processing with
Service Contract, Service Order with Service Contract, Value
Flow, Exercises.
38 & 39 Planned Customer Service: Business Scenario, Task Lists, Task Study Material
Lists in Service, Structure of Task List, Task List Selection in
Service Order.
40 & 41 Maintenance Plans, Definition of Maintenance Plan, Types of Study Material
Maintenance Plan, Structure of Maintenance Plan, Link to
Maintenance Plan
42 & 43 - Maintenance Contract, Scheduling, Scheduling Overviews, Study Material
Evaluations: Business Scenario, Service History, Elements of the
Service History, Notification and Order History.
44 & 45 Service Information System, Data Warehouse – Concept, Logistics Study Material
Data Warehouse, Analysis Views and Information, Standard Analys
Options, Additional Functions of LIS, , Exercises.
Maximum Marks :100
P.Saravanan,A.P.(Sr.G.) Dr.T.Vijayakumar, A.P.(Sr.G.) Dr.Jayshree Suresh,

Subject Coordinator Prof. Head – Systems Dean
MBNE669 CONTROLLING PROCESSES L T P C
1 0 2 2
OBJECTIVES
• Use the main controlling (CO) functions

• Identify the components in CO that address different business requirements
• Explain how the CO components are integrated with each other
• Explain how CO is integrated with other SAP ERP components
• Understand SAP CO terminology
• Describe the different cost allocation methods and explain the differences between them
• Decise which CO tools to use in given business situations

MATERIAL
1 &2 Overview Of Controlling:Business Scenario, General Tasks of Study Material

Controlling, Accounting Architecture, FI and CO: Standard versus
Flexibility, Reporting Requirements, Controlling Architecture,
Important Controlling Areas, Typical Controlling Area Tasks.
3&4 The Components of Controlling, Overview of CO Components, Cost Study Material
and Revenue Element Accounting, Overhead Cost Controlling (CO-
OM) and Activity-Based Costing (ABC), Cost Center Accounting,
Internal Orders, Activity-Based Costing: Model, Product Cost
Controlling (CO-PC).
5 Product Cost Controlling: Overview, Product Cost Planning, Cost Study Material
Object Controlling, Material Ledger Concept, Actual Costing,
Profitability and Sales Accounting, Aspects of Profitability and Sales
Accounting, Typical Questions in Profitability Analysis, Profitability
6 -8 Analysis per Market Segment, Typical Questions in Profit Center Study Material
Accounting, Profit Center Accounting, Profitability and Sales
Accounting: Methods, Integration, Integration Within CO - Value
Flows, Integration With Other Modules, Transfer Price Concept in
ERP, Managing a Global Enterprise, Different Views of a Corporate
Group, Multiple Valuation Views
9 & 10 Representing Your Business in CO : Portraying Your Business in Study Material
CO:Enterprise Scenario, Organizational Units and Structures,
Organizational Units, Multiple Assignment, Basic Data and Structures,
Accounts and
Cost Elements, Cost Elements and Revenue Elements,
11 & 12 Master Data in Overhead Cost Controlling, Cost Center, Activity Type, Study Material
Statistical Key Figures, Internal Order, Business Process, Master Data
Groups, Master Data in Product Cost Controlling, Master Data in CO-
PC, Product Cost by Order, Product Cost by Period, Product Cost by
Sales Order, Master Data in Profitability and Sales Accounting,
13 - 15 Types of Profitability Analysis, Basic Concepts of CO-PA, Profit Cente Study Material
Profit Center Assignments. Reporting Tools: Business Scenario,
Reporting Tools of CO, Report Selection, Report Painter/Report Writer
Options in Report Writer Reports, Drilldown Reporting, Options for
Drilldown Reporting, Interactive Information System, ABAP List View
16 & 17 Planning and Plan Integration: Enterprise Scenario, Introduction to Study

Planning, Planning: Goals, Versions, Copy Plan and Actual Data, Material
Planning Layouts, Organization of the Planning Views, Planning with
Different Cost, Accounting Methods, Cost Accounting Methods,
Planning in Cost Center Accounting.
18 & 19 Planning Statistical Key Figures, Primary Cost Planning, Cost Study Material
Allocation Methods for Planning, Pure Cost Allocations, Activity
Type Planning, Planning Primary Costs that are Activity-Dependent,
Planning Secondary Costs, Cost Allocations, Using Activity Types,
Example of Price Calculation, Examples of Typical
20 & 21 Planning Steps for Cost Centers, Assigning Planning Methods to Study Material
Controlling Methods, Integrated Planning Cycle, Integrated Corporate
Planning, Planning Integration - Sales Planning, CO- PA: Planning,
CO-PA: Top-Down Distribution, Integrated Planning - Planning in
PP,
22 & 23 Planning Integration – Transferring Activity Requirements to Cost Study Material

Center Accounting, Integrated Planning: Cost Center Planning,
Transferring Planned Values for Cost Centers, Planning Internal
Orders, Planning Integration - Product Cost Planning, Product Cost
Planning: Overview, Overhead Rate, Cost Rollup in Product Cost
Planning,
24 & 25 Price Update, Planning Integration - Update Sales Plan/CO-PA, Study Material
Transferring the Costing Results to CO-PA, Integration of Services in
Planning, Integrated Planning in Profit Center Accounting, Planning
Process Costs, Comparison of The Push and Pull Approaches ,
Integrated Activity Based Costing, Cost Allocation with Template
26 & 27 Posting to CO from Other Modules: Enterprise Scenario, Posting to Study Material
CO from Other Modules, Posting Logic, True and Statistical Objects
in CO, Posting from FI to a Cost Center, Posting from HR to a Cost
Center, Posting from MM to a Cost Center, Posting MM Purchase
28 & 29 Orders to a Cost Center, Commitments, Statistical and Real Postings, Study Material
Posting to a Statistical Order, Posting to a Real Order, Posting to a
Profitability Segment . Transaction-Based Postings In CO,
Transactions related to Overhead
30 & 31 Cost Controlling, Reposting Line Items, Direct Activity Allocation, Study Material
Time Sheet, Budget Management, Availability Check, Easy Cost
Planning & Execution Services, Templates for Easy Cost Planning,
Transactions Relevant to Cost Object Controlling, Product Cost
Controlling, Cost
32 & 33 Accounting at Order Level, Cost Controlling at the Product Level, Study Material
Typical Activities in Cost Object Accounting, Process Chain: Order-
Related Manufacturing, Delivery to Stock, Relevant Transactions for
Profitability and Sales Accounting, Selling Goods and Services.
34 & 35 Steps in Sales Order Processing, Transferring Sales Order Receipts to Study Material
CO-PA, Delivery and Billing, Selling Goods and Services - without
Sales Order Controlling, Selling Goods and Services - with Sales
Order Controlling, Transfer Prices, Transfer Prices in Profit Center
Accounting, Example for Transfer Prices
36 & 37 Period-End Postings in CO: Business Scenario, Overhead Cost Study Material
Controlling, Postings of Statistical Key Figures, Transferring
Statistical Key Figures from the LIS, Periodic Activities in Overhead
Cost Controlling, Periodic Cost Allocation – Methods, Accrual Costs,
Accrual Calculation: Percentage Method, Periodic Reposting,
38 & 39 Distribution, Assessment, Overhead Rates, Order Settlement, Study Material

Methods for Periodic Quantity Allocation, Indirect Activity
Allocation, Enter Actual Activities for Sender, Actual Activities for
Sender not Entered, Example of Period-End Closing in CO-OM,
Variance Calculation on Cost Centers, Revalue using actual prices,
40 & 41 Cost Object Controlling (Product Cost by Order), Process Chain: Study Material
Order-Related Manufacturing, Typical Steps in Period-End Closing in
CO-PC, Template Allocation, Calculating WIP at Actual Cost, WIP
Settlement, Variance Calculation, Variance Settlement, Method
Comparison, Period-End Postings: Actual Costing/Material Ledger
42 & 43 Actual Costing: Preliminary Valuation, Determining the Periodic Unit Study Material
Price, Single-level Material Price Determination, Multilevel Material
Price Determination, Period-End Postings in Profitability Analysis,
Overview of
the Data Flow in Profitability Analysis, Assigning Overhead Costs:

Overview, Assessment of Cost Center and Process Costs.
44 & 45 Order Settlement to ProfitabilityAnalysis, Overview of the Data Flow to Study Material
Profit Center Accounting, Balance Sheet Items in EC-PCA, Distributio

Assessment, Period-End Postings: Schedule Manager, Schedule Manag
Advantages, Schedule Manager: Scheduling, Schedule Manager: Task
List - Flow Definition, Schedule Manager: Monitor, Reconciliation
Ledger, Reconciliation Reports
Maximum Marks :100
Dr.V.M.Ponniah , Prof. Dr.T.Vijayakumar, A.P.(Sr.G.) Dr.Jayshree

Suresh, Prof.

MBNE670 PROJECT MANAGEMENT PROCESSES L T P C
1 0 2 2
OBJECTIVES
Understand the following: work breakdown structures, network, project builder, project
planning board, date planning, resource planning, materials in projects, cost planning,
revenue planning, payments in projects, budgeting, commitments and actual data, period end
closing, information systems and integration with other applications.

MATERIAL
1 -3 Project Structures: Business Scenario, Work Breakdown Study Material

Structures: Structures, Work Breakdown Structures: Functions,
Project Builder,
4 -6 Work Breakdown Structures: Operative Indicators, Work Study Material
Breakdown Structures: Organization and Responsibilities, Work
Breakdown Structures:
7- 9 Maintenance Options, Hierarchy Graphic, Activities and Study Material
Networks: Structure, Activities and Networks: Functions,
Activities: Maintenance Options,
10 -12 Network Structure Graphic, Mass Change, OPEN PS, Sales Study Material
Pricing - Creating Quotations, Sales Pricing, PS Texts,
Documents, Milestones: Assignments, Exercises
13 &14 Planning: Business Scenario, Aspects of Planning, Study Material
Project Planning Board, The Project Planning Board.
15 & 16 Objects, Project Planning Board: Integration, Scheduling, Study Material

Basic Dates for WBS Elements, Resource Planning,
Internal Processing,
17 -19 Distribution of Work Among Workforce, External Study Material

Processing, Material Requirements Planning (MRP),
Materials in Projects, Integration with MM and PP, BOM
20 -22 PS Interface, Planning Costs and Revenues, Cost Planning in Study Material
Projects, Easy Cost Planning, Planned Costs in Networks,
Planning Revenues – Methods, Incoming Orders and Billing
Plan, Exercises.
23 -25 Budget: Business Scenario, Cost Planning and Budgeting, Study Material
Distributing Budget from the Investment Program, Overview of
Budgeting,
26 -28 Availability Control, Exercises.Execution : Business Scenario, Study Material
Aspects of Project Execution, Actual Dates for WBS Elements,
29 – 30 Confirmation Options, Cross Application Time Sheet (CATS), Study Material

CO Account Assignment of Documents, Execution Services,
31 - 32 Evaluation Using Cost Reports, ABAP List Viewer (ALV) for Study Material
Line Items, The Purchasing Process, Claim Management,
Milestone Billing, Project Cash Management, Exercises
33 & 34 Closing: Business Scenario, Period-End Closing: Study Material
Processes.
35 - 37 Settlement: Scenarios, Schedule Manager, Exercises. Study Material
38 -39 Information Systems, Information Systems: Level of Study Material

Detail, Structure Overview and Individual
Overviews.
40 - 42 Structure Information System: Functions, Editing All Objects, Study Material

Graphical Evaluation.
43 - 45 Importing and Exporting Data, Hierarchy Reports, Cost Element Study Material
Reports, Exercises
Maximum Marks :100
Dr.V.M.Shenbagaraman,Prof. Dr.T.Vijayakumar, A.P.(Sr.G.) Dr.Jayshree Suresh,


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FINANCE

R1. MY KHAN “FINANCIAL SERVICES” TATA MCGRAW-HILL – 3RD EDITION

Subject Coordinator Head-Fianance Dean-MBA

K.Balaji Dr.S.Vasumathy Dr Jayshree Suresh

Course Coordinator Head –Finance Dean-School of Management

UNIT SL.NO TOPICS No of METHODOLOGY

C2 Case Study (What do the Black Monday 1 Discussion

C4 Case study - Why are Exchange rates so 1 Discussion

1. Frederic.S.Mishkin and Stanley G.Eakins – "Financial Institutions and Markets", Pearson

Coordinator Head-Finance Dean-MBA

Unit S.N TOPICS HOURS PEDAGOGY

1) Introduction to risk and risk management. 1-2 LECTURE

Out of Class Survey with risk evaluator. Group activity

1 Enterprise risk management/ sources/ types/ 7-8 LECTURE

Market risk management/ importance 9 LECTURE

Operational risk management / importance /

Strategic risk management/ planning to

IV Treasury risk management/ money market 23

Case study 24 - 25 DISCUSSION

Insurance ombudsman scheme / malhotra

Daniel Rajkumar Dr.S.Vasumathy Dr.Jayshree Suresh

Objective: To understand the merchant banker’s services, market environment in which he

Credit cards-types-credit card Lecture/Discu R2 pp 213-218

Concept of Hire purchase –features-

Relevant provisions of the

Listing requirements-Guidelines- R4pp.916-920

Relation with stock exchanges-role of

Course Coordinator Head/Finance Dean/MBA

Unit Session TOPIC Reference

24 Currency Swaps – Meaning, types, Valuation, T1,R3 - T

Course Coordinator Head, Finance Dean

6. Banks as Financial Service provider : Banking R3

SUBJECT COORDINATOR HEAD- FINANCE DEAN

UNIT Sl no TOPIC Hrs Referenc Methodolog

A.R.Shanmuga Priya S.Vasumathy Dr. Jayshree Suresh

S.NO. TOPICS LECTURE

Textbook and references:

Course Coordinator Head – Finance Dean

UNIT SL.NO TOPICS No of METHODOLOGY

1 Introduction, Role of Credit in 3 Lecture/Case discussion

2 Classification of Agricultural Finance, 2 Lecture/Case discussion

I 3 Agricultural Finance in India 2 Lecture/Case discussion

Identify the list of Agricultural finance - Activity

4 Agricultural Finance in India, 2 Discussion

5 .Traditional sources of finance for Lecture/Case discussion

6 Significance of Co-op. Credit, 2 Lecture/Case discussion

Make a visit to a bank assess their process for - Activity

7 Theories of Agricultural Finance 2 Lecture/Case discussion

8 Productive Vs. Consumption Credit 2 Discussion

9 . Kind 2 Lecture/Case discussion

Loans Vs. Cash Loans, Supervised

Prepare a report about various schemes that - Activity

10 Financial Institutions – Central banks 2 Lecture/Case discussion

11 State level - Cooperative bank 5 Lecture/Problems

Write a case involving the actions of government - Activity

Framework for Agro finance and

13 Financing Agricultural industries – 4 Lecture/Case discussion

V Financing Agricultural industries – Long term - Lecture/case study

Insurance – Crop Insurance, Financing Agro