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    Maruti Suzuki India LTD (MSIL) : Presented by

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    Avnit kumar
    Maruti Suzuki India Limited is a publicly listed automaker in India and the leading manufacturer of cars in South Asia. It was the first company in India to mass produce and sell over one million cars. In 1981, the Government of India entered into a joint venture with Suzuki Motor Corporation of Japan, forming Maruti Udyog Limited, now known as Maruti Suzuki India Limited. Maruti Suzuki alone produces over 1.5 million cars per year in India.

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    Maruti Suzuki India LTD (MSIL) : Presented by

    Uploaded by

    Avnit kumar
    163 views22 pages
    Maruti Suzuki India Limited is a publicly listed automaker in India and the leading manufacturer of cars in South Asia. It was the first company in India to mass produce and sell over one million cars. In 1981, the Government of India entered into a joint venture with Suzuki Motor Corporation of Japan, forming Maruti Udyog Limited, now known as Maruti Suzuki India Limited. Maruti Suzuki alone produces over 1.5 million cars per year in India.

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    Maruti Suzuki India Limited is a publicly listed automaker in India and the leading manufacturer of cars in South Asia. It was the first company in India to mass produce and sell over one million cars. In 1981, the Government of India entered into a joint venture with Suzuki Motor Corporation of Japan, forming Maruti Udyog Limited, now known as Maruti Suzuki India Limited. Maruti Suzuki alone produces over 1.5 million cars per year in India.

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    Download as pdf or txt
    163 views22 pages

    Maruti Suzuki India LTD (MSIL) : Presented by

    Uploaded by

    Avnit kumar
    Maruti Suzuki India Limited is a publicly listed automaker in India and the leading manufacturer of cars in South Asia. It was the first company in India to mass produce and sell over one million cars. In 1981, the Government of India entered into a joint venture with Suzuki Motor Corporation of Japan, forming Maruti Udyog Limited, now known as Maruti Suzuki India Limited. Maruti Suzuki alone produces over 1.5 million cars per year in India.

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    Maruti Suzuki India Ltd

    (MSIL)
    Presented by:
    Vishak John Thomas
    Roll No:-168
    Section:-M3

    Free Powerpoint Templates Page 1


    Introduction Of Maruti Suzuki India Limited (MSIL)

    Maruti Suzuki India Limited is a publicly listed automaker in India. It


    is a leading four-wheeler automobile manufacture in South Asia.

    It was the first company in India to mass-produce and sell more than a
    million cars.

    In 1981, Government of India entered into a joint venture with Suzuki


    motor corporation of Japan marked the birth of Maruti Udyog
    Limited.

    Free Powerpoint Templates Page 2


    • 10th May 2007, the government of India sold its complete share to
    Indian financial institutions and no longer has any stake in Maruti
    Udyog .

    • Maruti Udyog Limited was renamed as Maruti Suzuki India


    Limited. (17 Sept. 2007).

    • Suzuki Motor Corporation owns equity of 56.2 %.

    Free Powerpoint Templates Page 3


    • Revenue 43272 crore (US$6.8 billion) (2013-14)
    • Net income 2469 crore (US$390 million) (2013-14)
    • Over more than 13000 employees work under MSIL
    • Maruti Suzuki alone makes 1.5 million cars every year. That’s one
    car every 12 seconds.
    • Its sales and service network is the largest among car
    manufacturers in India.
    • 1300 sales outlets (across 960 towns and cities) and over 3000
    service centres (covering 1445 towns and cities).

    Free Powerpoint Templates Page 4


    Board of directors

    Mr. Shinzo Nakanishi


    Managing Director and
    the CEO

    Mr. KENICHI AYUKAWA


    Mr. SHUJI OISHI Ms. Pallavi Shroff
    Director
    Director & Managing Executive
    Officer (Marketing & Sales)

    Mr. R.C. Bhargava


    Chairman, Board of Director Mr. Amal Ganguli Mr. MANVINDER SINGH BANGA
    Director Director
    Mr. OSAMU SUZUKI
    Director

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    Mr. TSUNEO OHASHI Templates Page
    Mr. DAVINDER SINGH BRAR 5
    Director & Managing Executive Director
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    Market Share

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    Sales Volumes

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    Gurgaon Plant

     It is a fully integrated manufacturing plant spread in


    300 Acres
     Manufacturing Capacity: 7,00,000 Vehicle annually
     Cars manufacturing :
    800, Alto, WagonR, Estilo, Omni, Gypsy and Eeco.
    Manesar Plant
     Area: 6oo Acres
     Manufacturing Capacity: 5,50,000 Vehicle annually
     Cars Manufacturing: A-star, Swift, Swift Dzire,
    Ritz and SX4

    Free Powerpoint Templates Page 10


    VENDORS OF MARUTI SUZUKI PVT LTD
    Maruti Suzuki has 200-odd vendors

    BIMETAL BEARINGS LTD., COIMBATORE


    They manufacture Engine Bearings, Bushes and Thrust Washers.

    AMALGAMATION VALEO CLUTCH LTD., CHENNAI


    Leading manufacturer of Clutch Assemblies in India for the new
    generation vehicles.

    I.P. REPCO LTD., CHENNAI


    A member of Amalgamations Group. Manufacturing Flywheel Ring
    Gears for entire range of vehicle

    KALYANI BRAKES LTD, PUNE


    Manufacturers of complete brake systems
    Free Powerpoint for automotive applicationsPage 11
    Templates
    SWOT Analysis of Maruti Udyog

    WEAKNESS
    STRENTHS
    Still depends upon SUZUKI COPORATION
    Contemporary technology 10% components are manufactured outside
    Japanese Management practices India
    After sale services Still considered as poor man’s brand
    Distribution Unaccustomed to international standards or
    keen competition.
    Diversification & R&D

    THREAT
    OPPURTUNITY Numbers of new Technology driven players
    first company to roll out suitably Designed and manufactures are in market
    cars before 2008 as per Govt.’s Proposal of Reduction in subsidies by government on
    new ethanol (renewable) petroleum products
    Other companies lacks economy of scale Changing environmental and emission
    Rising demand norms
    Untapped rural market Higher local taxes
    Free Powerpoint Templates Page 12
    BCG Matrix with respect to Maruti models

    STARS QUESTION
    MARKS
    Swift Cervo
    Kizashi

    CASH COWS DOGS


    Alto M-800
    Wagon R
    Free Powerpoint Templates Page 13
    Free Powerpoint Templates Page 14
    MARUTI AND CRM

     Maruti created a land-mark in CRM by launching a website for the


    customers in the year 1998
     Maruti is investing a lot of money and effort in building customer
    loyalty programmes

    Maruti Auto Card

    Free Powerpoint Templates Page 15


    MARUTI AND CRM

    True Value Outlet

    On Road Service

    Availability of easy finance


    Free Powerpoint Templates Page 16
    MARUTI AND CRM

    Mega Camps

    Sports Events

    Free Powerpoint Templates Page 17


    Free Powerpoint Templates Page 18
    MAJOR COMPETITORS

    Free Powerpoint Templates Page 19


    Competitors Analysis
    Unit Sales in
    Year 2011 Compact Segment Sales of Mid Size Sedans

    Maruti Suzuki 21185 Hyundai Verna 4357

    Hyundai Motor
    Ind. 18908 Volkswagen Vento 2403

    Tata Motors 8748 Maruti Suzuki sx4 2702

    Ford 5608 Honda City 1828

    Volkswagen 3486 Fiat Linea 845

    General motors 2270

    Skoda 1556

    Nissan 1303
    Free Powerpoint Templates Page 20
    Contd..

    Revenue in Rs
    Name Net Profit Margin Operating Margin
    Crore
    Maruti Suzuki 37,522.4 8.34% 12.74%

    Tata Motors 28,738 6.96% 10.44%

    Hyundai 33,46,021 2.81% 4.09%

    Toyota 14,31,096 5.80% 8.64%

    Mahindra & Mahindra


    30,150 10.34% 11.45%
    Ltd

    Honda 6,55,892 4.24% 7.94%

    Free Powerpoint Templates Page 21


    Free Powerpoint Templates Page 22

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