INTRODUCTION AND GENERAL BACKGROUND OF THE PROJECT

A. Name of the Business: Food Grab

B. Business Address: P-6, Brgy. Sto. Niño, Magallanes National High School
C. Contact Number: +63 910 940 9043/+63 948 090 4392
D. Facebook Page: Food Grab
E. Instagram: @foodgrab
F. Nature of Business: Merchandising and Service
G. Form of Business: Partnership
H. Name of Owners:

1. APPLE JOY TOGONON

2. TREXIE FAYLORRAINE BECINA
3. NELAINE SALDIVAR
4. JULIANNE CHRISTIA ESTORCO
5. JEL LAIDEN CUSTAN

A. Brief Discussion of the Business

The name of the proposed business is Food Grab. The reason behind the name is that
it is easy to pronounce, it’s also easy to remember and it is quite catchy. It also hints our
objectives.

The said business is located at Magallanes National High School at the covered court,
Purok – 6, Brgy. Sto. Niño, Magallanes, Agusan del Norte. The owners put the business in
the said location because this is where the students are mostly seen and it is situated near the
canteen of the school. The students of the school serve as the target market of the business.
Since it is the month of February, the month of Valentine, the owners took advantage of it for
the target market, which are the students, are active during this month.

The business can be contacted in this number: +63 910 940 9043 or +63 948 090
4392. Another way to contact the business is through its Facebook page that is Food Grab
and Instagram account is @foodgrab. This business will be a servicing, buying and selling as
of business nature. This certain type of business offers goods and service to our beloved and
valued customers.
 The partnership business will be owned by five (5) owners. The said owners are
Trexie Faylorraine Becina, Apple Joy T. Togonon, Nelaine S. Viray, Jel Laiden B. Custan
and Julianne Christia A. Estorco. All of them invested total amount of capital thus they also
have equal shares of the business.

B. Objectives

The following is what the owners aim for of the said business:

1. To seek, maintain profit and earn money

2. To show skills in entrepreneurship

3. To experience the ways in the field of business

4. To provide an excellent and extraordinary customer service with less hustle

5. To utilize efficiently the given 1 day for the booth exhibition

MARKETING PLAN

A. Description of the Product

The goods and services will be showed at the Food Grab business. Food Grab
business is intended for those people who love to eat some good food. We deal some
products that will surprise the costumer’s taste buds with improved products, and new
products that is never sold before in the parameter, making their menu wide for what they’ll
get for recess by introducing new products.

Chocolate Pudding. It is quite popular around the internet and not quite heard of
around our little municipality. This creamy chocolatey pudding that has a gelatinous
consistency have a sweetness of a chocolate that is not overpowering the cocoa flavor. It only
has two (2) ingredients and that is fresh milk and pudding powder for 1 liter of milk is to 1
packet of pudding powder. It is then serve in a reusable plastic cup container with the
business logo and with a wooden spoon.

Kwek-Kwek. The business also offers traditional kwek-kwek, that means not the
usual that is sold here with divided chicken egg but with the traditional quail egg. It would be
served with a sauce in a paper plate.

S’mores. Is quite uncommon and easy to make but delicious which makes it ideal for
business. With the simplicity of chocolate and marshmallow melted on top of graham
crackers.

The owners will let the consumers know that the products offered are available. We
will inspect our products to assure its good quality and we will take some reviews of our
products to see how well they bring the business.

B. Location

The business is located at Magallanes National High School at the covered court at
Purok – 6, Brgy. Sto. Niño, Magallanes, Agusan del Norte. The owners built a stall where the
product/s can be displayed.
C. Market Area

The market area of Food Grab is the Magallanes National High School covered court
located at Purok – 6, Brgy. Sto. Niño, Magallanes, Agusan del Norte.

Target Market All grade levels of Magallanes National

High School and also the teachers.
1. Grade 7
2. Grade 8
3. Grade 9
4. Grade 10
5. Grade 11
6. Grade 12
7. Faculty and Staff

Market Size Whole Magallanes National High School

enrollees together with its faculty and staff.
Population
1. Grade 7- 377
2. Grade 8- 417
3. Grade 9- 404
4. Grade 10- 358
5. Grade 11- 329
6. Grade 12- 279
7. Faculty and Staff- 102
Total Population: 2166

D. Main Customers

Table 1.1 Target Market and Market Size

Sales

5% 17%
12%

15% 18%

16%
18%

Grade 7 Grade 8 Grade 9 Grade 10

Grade 11 Grade 12 Faculty and Staff
 Figure 1.1 Target Market

E. Selling Prices

Product Price
Chocolate Pudding Php10.00
S’mores Php10.00
Kwek-kwek Php7.00
Table 1.2 Selling Price

1. Food Grab Promos

Product Price
3 kwek-kwek Php20.00

F. Mark-up Prices

1. Chocolate Pudding

The mark up cost for the chocolate pudding will be Php2.88. Simply because we
will pay for the gas in making this product.

2. S’mores

The mark-up cost of s’mores is Php4.55 because we will use oven in melting the
marshmallow and chocolate of the product.

3. Kwek-kwek

The mark-up cost of kwek-kwek is Php2.73 because we will use gas for the stove
and also the making of the sauce.
 1. Chocolate Pudding

ITEMS Quantity Price Cost

Pudding powder 3 sachet Php20.00 Php60.00
(chocolate)
Fresh milk 3 liter Php75.00 Php225.00
Total cost Php285.00
Number of Chocolate Pudding made 40
Original Price 7.125
Mark-up Costs 2.88
Suggested Retailed Price 10
Table 1.9 Chocolate Pudding Mark-up Cost

2. S’mores

Quantity Price Cost

Graham Crackers 1 pack Php49.00 Php40.00
Tiwi Chocolate 4 pack Php23.00 Php92.00
Marshmallow 2 pack Php43.10 Php86.2
Total cost Php218.2
Number of S’mores made 40
Original Price 5.46
Mark-up Costs 4.54
Suggested Retailed Price 10
Table 1.9 S’mores Mark-up Cost

3. Kwek-kwek

Quantity Price Cost

All Purpose Flour 2 kilo Php46.00 Php92.00
Quail Egg 9 packs Php25.00 Php225.00
Cornstarch 1 pack Php45.00 Php45.00
Atsuete Powder 1 pack Php30.00 Php30.00
Cooking Oil 1 kilo Php56.00 Php56.00
Salt 1 sachet Php3.00 Php3.00
 Pepper 2 sachet Php5.00 Php10.00
Total cost Php461.00
Number of Kwek-kwek made 108
Original Price 4.27
Mark-up Costs 2.73
Suggested Retailed Price 7
Table 1.10 Kwek-kwek Mark-up Cost

G. Marketing Strategy

The business needs to have marketing strategies to create customers and help us to
sell our product easily.

The product and service offered will be posted at the Facebook website since it is
trendy among this generation and it can effectively spread the post fast and quick. Most of the
students of the school have their own Facebook accounts. They will read the post in their
news feed. They can also share the post to gather more readers and at the same time build
more customers for the business.

The owners of the shop will offer fliers for the students who are not able to read the
post in Facebook. Through the owners’ words of mouth. We can convince the customers to
try the product of the shop and we will assure them that they will get the satisfaction that they
want and need.

The organization will promote the service by informing the markets through the
following:

1. Posting in Facebook

This type of endorsement will use the power of the social media such as Facebook to
promote and advertise the business where all the information/details of the business will be
posted and thus, the netizens will have an open access to the business.

2. Flyers and Tarpaulins

This strategy indicates the important information attached through giving flyers and
print-out tarpaulins.

3. Words of Mouth
 This kind of strategy is the most effective way to promote and advertise a business.
Through the words of mouth coming from one person to another and to the next until all of
the people in the society has heard about it. This will mark as a sign of the good reputation of
the business. In return, the business will surely prosper and serve in its finest.

4. Personal Interaction

This type of strategy will promote the business through having a conversation with
the customer/client to soothe their uneasiness in trying out the product and in a way of letting
them know that we are confident of our product to satisfy their needs. This strategy is
certainly advantageous since we have an interaction with each other thus leaving a good
impression towards the business.

H. Marketing Budget

We will have print-out flyers but it will not be part of our expenses.

EQUIPMENT COVER
Bond paper Household
Printer School
Scissor Household
Glue Household
Scotch Tape Household
Table 1.3 Marketing Budget

PRODUCTION PLAN

A. Production Process

1. Chocolate Pudding
Step 1: Prepare the ingredients and equipment used to prepare the product which
includes pudding powder and milk.
Step 2: Heat the milk in a cooking pot in a low heat to avoid the milk to boil easily.
Step 3: Mix in the pudding powder.
Step 4: Keep stirring the mixture until it is gelatinous and turn off the heat.
Step 5: Put it inside the cups with logo.
 Step 6: Let it cool and put into the refrigerator to cool before serving.

2. S’mores
Step 1: In a flat container lay the layer of graham crackers.
Step 2: Top with chocolate and a big marshmallow.
Step 3: Put it in the oven just enough to melt the chocolate and marshmallow.
Step 4: Top with the other graham cracker and press down slightly.
Step 5: Enjoy while warm.

3. Kwek-kwek
Step 1: In a large bowl, combine flour, Magic Sarap seasoning, orange food coloring ,
salt, and pepper. Whisk until blended.
In a mixing bowl, combine flour, salt and pepper then mix thoroughly.
Step 2: Dilute the annatto powder in warm water then pour in the mixing bowl with
the other ingredients. Mix well. Add water and whisk until thick, smooth, and evenly
colored. Use immediately or let stand for 4 to 5 hours.
Step 3: Place all the quail eggs by scooping them from the mixing bowl using a
spoon. Make sure that each one is coated with batter. In a deep pan over medium heat,
heat about 2 inch of oil to 350 F.
Step 4: After a few minutes, remove the fried quail eggs from the pan and place in a
serving plate. In a shallow dish, place remaining ¼ cup flour. Individually dredge egg
in flour and then dip in the orange batter to fully coat.
Step 5: Serve with vinegar or fish ball sauce while still crispy. Carefully place the
battered egg in the hot oil. Repeat with remaining eggs.
Step 6: Enjoy! Deep fry for about 2 to 4 minutes or until golden brown and crisp,
turning on sides as needed.
Step 7: With a slotted spoon, remove eggs from the pan and drain on a wire rack set
over a baking sheet. Serve immediately with choice of dipping sauce.

B. Fixed Capital

OWNERS CONTRIBUTION
Apple Joy T. Togonon Php200.00
Trexie Faylorraine Becina Php200.00
 Nelaine S. Viray Php200.00
Jel Laiden B. Custan Php200.00
Julianne Christia A. Estorco Php200.00
TOTAL Php1,000.00
Table 1.4 Fixed Capital

A. Sources of Equipment

EQUIPMENT SOURCE
Oven Household
Computer Household/School
Printer Household/School
Refrigerator Household
Chairs Household/School
Stove Household
Table 1.5 Sources of Equipment

C. Raw Materials and Equipment Needed

1. Stall
 Sticks
 Curtains
 Chairs
 Tables
 Nails
 Thumbtacks
 Straw threads
 Paper Tarpaulin

2. Chocolate Pudding
 Cooking Pot
 Beater/Mixing Tool
 Stove
  Wooden Spoon
 Reusable Plastic Containers

3. S’mores
 Oven
 Baking Tray

4. Kwek-kwek
 Stove
 Pan
 Mixing Bowl
 Spoon

D. Cost of Raw Materials

Raw Materials Cost

Sticks -----
Curtains -----
Chairs -----
Tables -----
Nails -----
Thumbtacks 12.00
Straw threads 10.00
Paper Tarpaulin -----
Disposable Cups 40.00
Bowl -----
Beater -----
Pan -----
Colander -----
Oven -----
Stove -----
Mixing Bowl -----
Disposable Spoon -----
Toothpick 10.00
Total 72.00
 Table 1.6 Cost of Raw Materials

E. Raw Materials Availability

Raw Materials Available in Town Available Outside

Town
Sticks √ √
Curtains √
Chairs √
Tables √
Nails √
Thumbtacks √ √
Straw threads √ √
Paper Tarpaulin √
Cups √ √
Bowl √
Beater √
Pan √
Colander √
Oven √
Stove √
Mixing Bowl √
Spoon √ √
Toothpick √ √
Table 1.7 Raw Materials Availability

There are other raw materials that are available in town but some of them are
available outside of town and are cheaper than in town. Some raw materials available in town
have mark-up prices that made the materials expensive.
F. Production Cost

4. Chocolate Pudding

ITEMS Quantity Price Cost

Pudding powder 3 sachet Php20.00 Php60.00
(chocolate)
Fresh milk 3 liter Php75.00 Php225.00
Total Php285.00
Table 1.8 Chocolate Pudding Cost

5. S’mores

Quantity Price Cost

Graham Crackers 1 pack Php49.00 Php40.00
Tiwi Chocolate 4 pack Php23.00 Php92.00
Marshmallow 2 pack Php43.10 Php86.2
Total Php218.2
Table 1.9 S’mores Cost

6. Kwek-kwek

Quantity Price Cost

All Purpose Flour 2 kilo Php46.00 Php92.00
Quail Egg 9 packs Php25.00 Php225.00
Cornstarch 1 pack Php45.00 Php45.00
Atsuete Powder 1 pack Php30.00 Php30.00
Cooking Oil 1 kilo Php56.00 Php56.00
Salt 1 sachet Php3.00 Php3.00
Pepper 2 sachet Php5.00 Php10.00
Total Php461.00
Table 1.10 Kwek-kwek Cost

ORGANIZATIONAL AND MANAGEMENT PLAN

A. Form of Business
 This is a partnership form of business for it will be owned and managed by 5 owners
in the said business. They are Trexie Faylorraine Becina, Apple Joy Togonon, Nelaine S.
Viray, Jel Laiden B. Custan, and Julianne Christia A. Estorco. All of them invested that
consists of the total amount of the capital in which they also have equal shares of the
business.

They will invest a total amount of Php200.00. Each of the 5 owners will have an equal
share of 20%.

B. Organization Structure/ Organizational Structure

MANAGER

Apple Joy T. Togonon

CASHIER
CASHIER

Julianne Christia A. Estorco

Trexie Faylorraine Becina

SALESWOMAN SALESWOMAN

Nelaine S. Viray Jel Laiden B. Custan

C. Pre-Operating Activities
 This section explains the activities that we should do/needed to be done before the day
of the grand opening of the said business at Magallanes National High School at the covered
court.

These are some of the activities that should be done before the grand opening of the
business.

1. PLANNING
2. PURCHASING OF MATERIALS AND PRODUCTS NEEDED.
3. PREPARATION OF THE PRODUCTS, INGREDIENTS, AND THE
MATERIALS THAT IS NEEDED IN THE SAID BUSINESS.
4. MAKING THE PRODUCTS TO BE USED IN THE SERVICE BUSINESS
5. DO THE MARKETING ACTIVITIES
6. MAKING THE STALL

D. Pre-Operating Expenses

In this section, it states the daily operation of the business and the materials involved.

1. Equipment
The equipment that we will use to make sure that the
product/ingredients will stay safe and fresh.
Such as:
 Oven
 Frying Pan
 Stove
 Tray
 Strainer
 Tupperware

2. Supplies
The term used in which all the materials needed by the business in
order to sustain the needs and wants of the customers that have its general
purposes which are consumable and it is often used by the business.
FINANCIAL PLAN

A. Projected Total Project Cost

ITEM QUANTITY PRICE

Thumbtacks 1 box Php12.00

Straw threads 1 pc Php10.00

Paper Tarpaulin 20 pcs Php20.00
Disposable Cups 50 pcs Php40.00
Toothpick 1 box Php10.00
Pudding powder 3 sachet Php60.00
(chocolate)
Fresh milk 3 liter Php225.00
Graham Crackers 1 pack Php49.00
Tiwi Chocolate 4 pack Php92.00
Marshmallow 2 pack Php86.2
All Purpose Flour 2 kilo Php92.00
Quail Egg 9 packs Php225.00
Cornstarch 1 pack Php45.00
Atsuete Powder 1 pack Php30.00
Cooking Oil 1 kilo Php56.00
Salt 1 sachet Php3.00
Pepper 2 sachet Php10.00
Projected Total Project Php1,065.2
Cost
Table 1.11 Projected Total Project Cost

B. Profit and Loss Statement

Service and 100% Total 75% Total 50% Total 25% Total
Goods Sales Sales Sales Sales
Chocolate 400 300 200 100
Pudding
 S’mores 400 300 200 100
Kwek- kwek 756 567 378 100
Gross Profit 1556 1167 778 389
Less Operating 1065.2 1065.2 1065.2 1065.2
Expenses
Net Profit 490.8 101.8 287.2 676.2
Table 1. 12 Projected Total Sales by Percentage per Product and Service

Chocolate Pudding; 400

Kwek- kwek; 756

S’mores; 400

Chocolate Pudding S’mores Kwek- kwek

Graph 1.2 Projected Total Sales by Service and Product

1. 100% Total Sales

Gross Profit: 1556
Capital: 1000
Movement: PROFIT
Amount Earned or Loss: 556
2. 75% Total Sales
Gross Profit: 1167
Capital: 1000
Movement: PROFIT
Amount Earned or Loss: 167
3. 50% Total Sales
Gross Profit: 788
Capital: 1000
Movement: LOSS
Amount Earned or Loss: 222

4. 20% Total Sales

Gross Profit: 389
Capital: 1000
Movement: LOSS
Amount Earned or Loss: 611

C. Return of Investment

Investment per Individual

1. 100% Total Sales

Investment: Php200.00
Total Share: 20%
Net Profit: Php490.8
Movement: PROFIT
Net Profit Share: Php98.16
2. 75% Total Sales
Investment: Php200.00
Total Share: 20%
Net Profit: Php101.8
Movement: PROFIT
Net Profit Share: Php20.36
3. 50% Total Sales
Investment: Php200.00
Total Share: 20%
Net Profit: Php287.2
Movement: LOSS
Net Profit Share: Php57.44

4. 25% Total Sales

Investment: Php200.00
Total Share: 20%
Net Profit: Php676.2
Movement: LOSS
Net Profit Share: Php135.24