Graphic Design Syllabus2011-2012

Graphic Design Course Syllabus
Mr. Bradford Williams, AA, BA, MEd

Voice Mail Box 313-1112 ext. #3698
After Hours Phone Number: (360) 313-3968
E-mail: [email protected]
Course Description: Students learn and apply fundamentals of various software applications (such
as Illustrator and Photoshop), web design, image editing, drawing and graphic animation.
Advertising and marketing projects coordinate technical skills with organization, management,
communication, ethics and teamwork.
Instructional Philosophy: Students will be given challenging real world projects and assignments
typical of the graphic design industry. High quality work is expected and students will be given
opportunities to redo work until it meets standards specified during instruction. Classroom activities will
include reading, research, projects, and problem solving. Students will often work in teams, but will be
expected to complete individual assignments in relation to the team's work. Assessment methods will
include written exams, tests, and quizzes; oral and written research reports; reading assignments; and
projects.
Course Goals:
1. Demonstrate a thorough understanding of the elements of graphic design.
2. Read, understand and communicate in the language of graphic design.
3. Use technology such as Phototshop, Illustrator, and Internet Explorer.
4. Students will learn to demonstrate positive work behavior.
5. Students will learn to solve problems using critical thinking.
Course Outline:
Program Area 1: Introduction to the Graphic Design Industry
• Students are introduced to the graphic design industry through magazines, internet, etc. We begin to
talk about audience.
o History of Graphic Design
o Future of Graphic Design
Program Area 2: Introduction to the equipment
• Students use multimedia elements to create projects with graphic design software. The introduction of
each piece of equipment would be tied to a relevant graphics project.
o Computer
o Scanner
o Camera
o Digital tablet
o Printer
Graphic Design ● Mr. Bradford Williams 1

Program Area 3: Elements of Design
• Students learn about design elements through projects such as; creating examples of color schemes
using graphic software and creating an original alphabet based on a theme. Each project includes self
reflection and a peer review.
o Color
o Line
o Shape
o Space
o Texture
o Value
Program Area 4: Principles of Design
• Students learn the principles of design through projects such as; posters, creating original designs that
reflect an emotion, magazine covers, product ads, cereal box prototypes, candy wrappers etc. They do a
self reflection on their projects and a peer review. Some projects include a presentation to the class.
o Balance
o Contrast
o Emphasis/Dominance
o Harmony
o Movement/Rhythm
o Proportion
o Repetition/Pattern
o Unity
o Variety
Program Area 5: Typography
• In teams students create a business proposal and create branding for that business including a
commercial and magazine ad. They present the product to the class.
o Anatomy of a letter
o Typefaces
o Typographic Measurement
o Typographic Standards
o Typographic Guidelines
Program Area 6: Creating images for print & web
• Students learn when to use particular image formats for individual projects. They create collages,
logos, cd covers, etc. Each project includes self reflection and a peer review.
o Formats
o Resolution
o Raster Vs Vector
Program Area 7: Editing Images
• Students use images scanned and from the internet to create projects while learning to cite sources and
understand whether or not they can legally use the image.
o Ethics
o Copyright laws
Program Area 8: Leadership
• Students will participate in leadership activities such as: perfect attendance, school involvement,
volunteering in the community as well as performing other leadership tasks within the classroom,
school and community.
Text & Materials: Student will become familiar with Adobe Creative Suite 4 design applications
including: Illustrator, Photoshop, InDesign, Acrobat.

Assessments:
Projects/Daily Work 75%
Participation 15%
Leadership 10%
Participation Points will not be added to the grade book until quarter and semester grades.
Grading System:
All work will be graded on a 4 point scale. There are no points or percentages for assignments, but rather
grade points from 4.0 – 0.0.
4 – OUTSTANDING
Performance at this level demonstrates an in-depth understanding of content and concepts. These
students make connections amongst ideas that go well beyond the obvious, solve challenging problems
with efficient and innovative strategies, communicate complex ideas insightfully, effectively and
creatively.
3 – PROFICIENT
Students at this level demonstrate strong, solid achievement in grasping content and concepts. They
display command of essential concepts, skills, and processes and make important connections between
central ideas.
2 – DEVELOPING
Performance at this level demonstrates partial command of essential concepts, skills, and processes.
With some direction and guidance the student can obtain a complete command of the desired goals.
The communication of what they understand is adequate but sometimes rudimentary or incomplete.
1- UNDER ACHIEVEMENT
Students at this level are failing to apply basic skills and effort to their assignments.
3.7 - 4.0 = A 2.0 – 2.3 = C

3.5 – 3.7 = A- 1.8 – 2.0 = C-
3.3 – 3.5 = B+ 1.3 – 1.8 = D+
3.0 – 3.3 = B 1.0 – 1.3 = D
2.7 – 3.0 = B- 0 – 0.9 = F
2.3 – 2.7 = C +
Equivalency Credits: 1.0 Visual & Performing Arts or Occupational Education

Participation Points:
4 points
1. On time to class
2. All materials ready for class
3. Participate entire class
2 points
1. Excused absence with admit
2. Tardy to class
3. Late Work
0 points
1. Unexcused absence
2. No materials for class
3. Disruptive or off-task behavior
Points will be subtracted for disruptions or off task behavior. It will be assumed that you are having a
hard time and you need a reminder to respect the classroom environment. A verbal reminder of the
appropriate behavior will be give to you. It will be your signal that you are in charge of your own
behavior. If you choose to continue to disrupt the class however, you will be asked to move seats. If
you can manage to get back on track, there will be no consequences. Further disruptions to the
learning environment may require extra time in practicing appropriate classroom behaviors before or
after school.
Late Work:
Work will be accepted one week after the published due date if prior arrangements have been made
with Mr. Williams. After that time late work will NOT be accepted for credit. If you are sick, check
with Mr. Williams or Mr. Williams’ Web Page follow the link from the Columbia River website at:
http://river.vansd.org for assignments. EXTRA CREDIT assignments CAN NOT be turned in late.
Tardy Policy:
1st Tardy Freebee
2nd Tardy Referral to administrator, call parent, Saturday School
Students will have one week to serve detention; the time/place/date will be assigned. If the student
does not show up to detention the time will automatically double and student will have to make up the
detention within one-week. The second time a student does not show up to detention, student will be
referred to their grade level administrator.

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Graphic Design Course Syllabus

Mr. Bradford Williams, AA, BA, MEd

Graphic Design ● Mr. Bradford Williams 1

Graphic Design ● Mr. Bradford Williams 2

3.7 - 4.0 = A 2.0 – 2.3 = C

Equivalency Credits: 1.0 Visual & Performing Arts or Occupational Education

Graphic Design ● Mr. Bradford Williams 3

Graphic Design ● Mr. Bradford Williams 4

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