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    Types of Media Communication-FILE

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    Emmer
    The document discusses different types of media communication. It describes oral communication such as face-to-face conversations and telephone calls. Written communication includes newspapers, letters, reports and memos. Verbal communication expresses information through spoken or written words, including oral communication like speaking and listening, and written communication like writing and reading. Nonverbal communication conveys messages without words through facial expressions, gestures, body language, appearance and other means. When choosing a communication medium, factors to consider include the goal of the information, desired response, suitability of the medium, intended receiver, and how the medium may affect the message.

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    Types of Media Communication-FILE

    Uploaded by

    Emmer
    719 views5 pages
    The document discusses different types of media communication. It describes oral communication such as face-to-face conversations and telephone calls. Written communication includes newspapers, letters, reports and memos. Verbal communication expresses information through spoken or written words, including oral communication like speaking and listening, and written communication like writing and reading. Nonverbal communication conveys messages without words through facial expressions, gestures, body language, appearance and other means. When choosing a communication medium, factors to consider include the goal of the information, desired response, suitability of the medium, intended receiver, and how the medium may affect the message.

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    The document discusses different types of media communication. It describes oral communication such as face-to-face conversations and telephone calls. Written communication includes newspapers, letters, reports and memos. Verbal communication expresses information through spoken or written words, including oral communication like speaking and listening, and written communication like writing and reading. Nonverbal communication conveys messages without words through facial expressions, gestures, body language, appearance and other means. When choosing a communication medium, factors to consider include the goal of the information, desired response, suitability of the medium, intended receiver, and how the medium may affect the message.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    719 views5 pages

    Types of Media Communication-FILE

    Uploaded by

    Emmer
    The document discusses different types of media communication. It describes oral communication such as face-to-face conversations and telephone calls. Written communication includes newspapers, letters, reports and memos. Verbal communication expresses information through spoken or written words, including oral communication like speaking and listening, and written communication like writing and reading. Nonverbal communication conveys messages without words through facial expressions, gestures, body language, appearance and other means. When choosing a communication medium, factors to consider include the goal of the information, desired response, suitability of the medium, intended receiver, and how the medium may affect the message.

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    © All Rights Reserved
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    of 5

    Types of Media Communication

    Media or channel is the means or ways


    of transmitting the messages from
    sender to the receiver. The media of
    oral communication are face to face
    conversation, telephone or mobile,
    conference, meetings etc. The media
    of written communication are
    newspaper, letter, report, memo, mail
    etc.
    According to Bartol and Martin, “The
    communication is the method used to convey the message to the intended receiver.”
    According to Defleur and Dennis, “A medium is a device for moving information through time
    or space.”
    So, Media or channel of communications is the means or ways that are used to transitioning
    the messages or information from the sender to the receiver.

    Types of media communication

    Verbal communication
    Verbal communication is the expression or exchange of information or messages through
    written or oral words. Forms of verbal communication are as follows:
    1. Oral communication: Oral communication is
    the process of communication in which
    messages or information is exchanged or
    communicated within sender and receiver
    through the word of mouth. It can be divided
    into two ways: a. Speaking b. Listening.
    2. Written communication: Written
    communication is the process of
    communication in which messages or information is exchanged or communicated
    within sender and receiver through written form. It can be divided into two ways: a.
    Writing b. Reading.
    Nonverbal communication
    Nonverbal communication is the expression or exchange of
    information or messages through without using any spoken or
    written word. Some of the forms of non-verbal communications
    are as follows:
    1. Facial expression
    2. Gestures
    3. Body language
    4. Proximity
    5. Touch
    6. Appearance
    7. Silence
    8. Paralinguistic
    9. Eye Gaze or eye contact etc.

    Communication Medium
    Communication Medium is a huge topic as there are many different types of way we can
    communicate information and many ways we can receive information. The choices we have
    on the types of communication medium we use is also more than ever before.
    Interpersonal
    Interpersonal - This usually involves verbal and non-verbal communication:
    Verbal:
    Meetings, Interviews, Classrooms, Seminars, Press Conference, Presentations, Speeches,
    etc. Issues to be highlighted with Verbal communication are tone, choice of words and the
    placing of emphasis.
    Example: Try saying “Mary had a little lamb” and each time you say the sentence, emphasize
    a different word. You will get a completely different message every time!
    Non-Verbal
     Appearance (think of Lady Gaga and what she communicates in comparison to Queen
    Elizabeth II).
     Body Language – 70% of communication takes place via body language)

    Phone
    Using the phone: Besides the usual One to One conversation,
    Conference calls, Skyping, the smartphones nowadays have completely
    opened up the types of communication medium available to us.

    We now have SMSs, MMS, Tweets, Posts, comments on social media,


    pinning, skyping etc. all via the internet on our smartphones.

    Computer, TV, Funk


    Computer, TV, Funk. There are many many ways to
    communicate via these media. Alone the internet has
    radically changed the speed and availability of types
    of communication medium – often to the detriment of
    the quality and also ethics: Cyberbullying to mention
    just one topic as well as unfounded news reports, lack
    of privacy for wellknown people; paparazzis, etc.
    Social Media are unstoppable in their ride to the
    forefront in the means by which people communicate:
    Netmeetings, Hangouts in Google Plus, Pinterest,
    Facebook, Google Plus, Instagram, Ehow. Even
    Youtube is now enabling Email messages being sent
    back and forth.
    Paper
    Paper-form: The old faithful! The different types of communication medium here are the good
    old letters, reports, white papers, posters, billboards, newspapers, brochures, and books.
    Sometimes I think these types of communication medium are on the way out. They are steadily
    being replaced by Kindle books, e-books, Ezines, (Email Newsletters), advertising within
    computer games.
    Did you ever see the advertising in Mario cart games or the advertising before the video starts
    on Youtube? Every Website nowadays has some sort of advertising (including this one J) built
    in.
    Ways We Communicate
    The ways we communicate:
    We communicate using all 5 senses:
    Eyes – Visuals
    Ears – Sound
    Nose – Smell
    Touch – Feel
    Taste – Texture and flavouring
    In advertising there is much use made of combining the way we take in information in order to
    get their message received by us.
    Think of:
    Visuals: The photoshopping that is carried out on Models photos to make them appear more
    like iconic people to whom we should aspire to be like, buy the same clothes, buy-in to the
    same lifestyle.
    Look at the use of Fibonacci numbers that make certain architectural structures more
    appealing to the eye and therefore more desirable. The same is carried out with products.
    Sounds: The obvious one here is music and the famous elevator or shopping mall jingles. But
    there is also NLP practices that are often illegal because of the way that sublime messages
    are integrated into the advertising message that are not obviously evident but attempt to sway
    our judgement of the situation.
    Feeling: Who hasn’t walked into a hotel Lobby and sank into plush carpet that is
    communicating the luxury of the hotel. Or who doesn’t know the image that is being
    communicated to us with the red carpet? Have you watched the Oscars? Half of that event is
    the parading that takes place on the red carpet before the event. The feeling of being a
    celebrity!
    Especially the soft drink industry plays with our feelings; feeling refreshed, energized, young
    and spritely. The original coca cola bottle was specially designed in the curvaceous shape of
    a woman for American soldiers at war, to awaken feelings of being close to home / their women
    again.
    Hotels will want to awaken feelings of homeliness in their country style ambience, or to
    communicate luxury with royal colours, plush carpets and gold fittings.
    Smell: In some European cities, it is standard that you will
    smell the bakery before you come to it. The products in the
    store are often baked somewhere else completely, but in
    order to attract customers there are pumps outside the shop
    front pumping out the smell of freshly baked goods to get
    the customers to come in. It is also the reason why the
    perfumery section is usually on the ground floor of a store,
    closest to the entrance, so that the smell of expensive
    perfumes can help entice the customer to come in and to
    encourage them to buy into the idea of “being in the right
    place”.
    Combination of Senses: Remember too that in particular
    advertising will attempt to awaken responses in several of
    our senses. The look and feel of something, the scent and
    shape of a perfume bottle, the sight and smell of food encouraging us to buy and taste, hear
    the shopping mall music and feel wealthy to spend all around you..
    Deciding on Types of Communication Medium
    When deciding between the different types of communication medium, remember the
    basic Rules of Communication:
    1. What is the aim of the information?
    2. Which response do you hope to receive? What is the expected reaction?
    3. Is the medium the correct one for this type of message? What is the likelihood of your
    message being distorted by the medium?
    4. Is the receiver the correct one? i.e. sending the emails to the wrong group or too many.
    5. Recognizing the affect of the medium on the message.

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