2011

ADVERTISING RATES
EFFECTIVE OCTOBER 1, 2011 RETAIL l CLASSIFIED l PREPRINT l ONLINE

The Eagle-Tribune | The Salem News | The Daily News of Newburyport | Gloucester Daily Times Andover Townsman | The Haverhill Gazette | Derry News Lets Go | Carriage Towne News

Billing
1. Advertising Agency Commissions
Local retail and classified rates are not commissionable to agencies.

4. Terms For Accounts With Credit

Finance charges are computed on a periodic rate of 1.5% per month, which is an annual percentage rate of 18% on any balance not paid within 30 days. Minimum charge $5.00.

North of Boston Media Group

Rates effective October 1, 2011 Timothy E. Brady Advertising Director The Eagle-Tribune & Weeklies 978-946-2161 [email protected] Robert MacDonald Advertising Manager The Salem News 978-338-2640 [email protected] Bill Trefethen Advertising Manager The Daily News of Newburyport 978-462-6666 x3241 [email protected] Marybeth Callahan Advertising Manager Gloucester Daily Times 978-283-7000 x3446 [email protected] Cathy Giannoccaro Advertising Manager Andover Townsman Derry News Lets Go 603-437-7000 x3820 [email protected] Electra Alessio Publisher/Editor Carriage Towne News 603-642-4499 x12 [email protected] Agency Representatives U.S.S.P.I. S.P.I.N.

2. Cash Discount
No cash discounts are available.

3. Accounts Without Credit

A credit application must be approved before credit is extended. All advertising is prepaid with copy until credit is established. Your sales consultant will provide you with a credit application. We accept all major credit cards.

5. Contracts
Contracts are nontransferable; only advertising relating to the regular business of the contracted advertiser may be purchased under the advertisers contract and none of the privileges of the contract may be assigned to another advertiser or business.

Policies
1. Content/Copy
Forwarding of an order is considered an acceptance of all rates and conditions in effect at the time the advertising is offered. All orders, artwork and copy are subject to publisher approval.

6. Omissions or Failure to Insert

Our liability for omitting an advertisement from any edition in which it was scheduled or ordered for publication is limited to publishing the advertisement in another mutually agreeable edition at applicable rates.

2. Premium Positioning
While North of Boston Media Group makes every effort to provide desired placement, it makes no guarantees. The North of Boston Media Group will reserve ad placement in particular positions within the paper for a premium price in the dailies and weeklies, subject to availability. For pricing details, see the Special classifications section of the rate card.

7. Cancellation Requirements
Cancellations, changes or insertion dates and/or corrections must conform to published deadlines. Cancellation of until further notice order must be confirmed in writing.

8. Incorrect Quotes and Insertion Orders

Incorrect rates or conditions on quotes or insertion orders that do not correspond to this rate card will be regarded as clerical errors, and the advertisement will be published and charged at the applicable rates and conditions at the time of publication.

3. Liability for Error

The North of Boston Media Group (the company) is not liable for failure to print, publish or distribute all or any portion of an issue in which advertising is scheduled to appear if such failure is caused by circumstances beyond its control. The company is not liable by any reason of error, for which it may be responsible, beyond actual space occupied by the item in which the error occurred. In the case of typographical error, the company is not responsible beyond first insertion. The North of Boston Media Group is not liable for omissions or failure to insert an advertisement. Advertisements submitted after deadline for proof service are submitted at advertisers risk; the company is not liable for errors or omissions. Claims for such liability must be submitted to the newspaper within 30 days after publication and will not be honored if copy or corrections were submitted after the publishing deadline. No adjustment of any kind will be made for errors that do not affect the value of the advertisement.

9. Political
All political advertising must be prepaid by cash, credit card or certified check with order, and must be designated as paid political advertising, stating the name of the person authorizing its publication and candidate(s) on whose behalf it is published. See Political Advertising rate card for further details.

10. Contracts

Contracts are not valid until signed by the Advertising Manager.

11. Short Rates

4. Limitation of Liability
The advertiser and advertising agency must agree to indemnify and hold harmless the North of Boston Media Group for any and all claims, actions, suits, proceedings, costs, expenses, damages and liabilities resulting from an advertisement (including illustrations, text, layout, positioning, etc.) published at the advertisers request.

Charges to advertising contract-holders who do not comply with terms will be recalculated to discount actually earned. Balance due and payable on the 25th of the following month.

12. Brokered Space

Brokered space is not accepted.

13. Rate Revisions

North of Boston Media Group reserves the right to revise rates giving 30 days written notice. Such rate increases are applicable to advertising rates published in this rate card.

5. Advertisement/News Format
Advertising that might be mistaken by a reader as news or features must be clearly marked as paid advertisement.

14. ROP Depth Requirements

Broadsheet advertisements measuring more than 19 inches will be charged at the full 21 1/2-inch depth. Tabloid advertisements measuring more than 10 inches will be charged at the full 10 1/4-inch depth.

Retail Advertising
Open Rates - Dailies Sunday Eagle-Tribune The Eagle-Tribune Essex County Newspapers* The Salem News The Daily News of Newburyport Gloucester Daily Times $43.00 $40.65 $49.95 $40.95 $22.95 $21.50 Open Rates - Weeklies Andover Townsman Haverhill Gazette Derry News Lets Go Carriage Towne News Derry News/Lets Go Combo $22.45 $12.75 $17.25 $14.00 $20.25 $22.00

Engaged Readership

*The Salem News, The Daily News of Newburyport and Gloucester Daily Times.

Multiple-day combination
Ads 6 column inches or larger published in one daily or Sunday paper may run up to an additional six times in the same paper within the next six days with no copy changes at a 45% discount on open rate. Non-contract advertisers receive a 40% discount.

The Eagle-Tribune Zones*

Zone advertising available in Wednesday and Sunday editions only. Minimum 6 column inches.

Zone rates
Zone Open Rate Zone Open Rate

Central East North

$26.25 $17.45 $15.50

North/East North/Central East/Central

$25.25 $31.75 $33.45

*See page 8 for The Eagle-Tribune Zone circulation coverage.

Dominant Coverage

Multiple-Day Zone Combinations

Zone/Zone. Ads published on one zone day may repeat on the next zone day at a 40% discount net from the applicable zone rate, but must appear in the same zone or zones with no copy change. Zone/ROP. Ads published in one zone edition may run up to an additional six times within 6 days of zoned ad with no copy change in any daily edition full run at a 45% discount on open rate. Non-contract advertisers receive a 40% discount.

Color Rates/minimum ad sizes

Retail Classified ET, SN, ECN GT,NT, Weeklies

Black plus one color 15 Quarter page Black plus two colors 15 Quarter page Black plus three colors 15 Quarter page Contract and combination discounts apply to color rate.

$350 $425 $525

$325 $400 $500

Special classifications In our market area we have twice the circulation of the Boston dailies COMBINED.
Front Page Premium Position Rates Legal Notices

Sunday Eagle-Tribune The Eagle-Tribune Essex County Newspapers The Salem News The Daily News of Newburyport Gloucester Daily Times Andover Townsman The Haverhill Gazette Derry News Lets Go Carriage Towne News

$57.50 $54.50 n/a $54.50 $30.00 $29.00 $44.90 $25.50 $34.50 $28.00 $33.15

$56.00 $52.85 $66.00 $54.50 $30.00 $29.00 $29.25 $16.60 $22.45 $18.25 $27.00

$46.00 $44.00 $99.60 $63.50 $45.00 $42.50 $23.85 $21.15 $18.50 $12.95 $23.50

TV Update Advertising
Published in all 4 daily publications. See separate rate sheet.

Sunday Comics
Published in Sunday Eagle-Tribune only. Spadea (two-page comic wrap), $4,325 and gatefold, $2,395 available. Production costs might apply. Consult your advertising sales consultant. All reservations and copy due Monday, five weeks prior to publication.

More market penetration

Market Power Plus Combinations Retail Rates

Open Discount on open rate Discount on open rate

Daily/Daily Combination Daily/Weekly Combinations* Daily plus one Weekly Daily plus two Weeklies Daily plus three Weeklies Daily plus four or more Weeklies
*Discounts apply to weekly rate only.

10% 15% 20% 25% 30% Weekly/Weekly Combinations Two Weeklies Three Weeklies Four Weeklies Five Weeklies 15% 20% 25% 30%

Additional discounts available for repeat dates, zones or contract commitment. 6 minimum required for Daily/Daily or Daily/Weekly combinations. 3 minimum required for Weekly/Weekly combinations.

In 32 communities we offer household coverage of 50% or more.

Classified Display Advertising

Open Rate - Dailies Open Rate - Weeklies

Concentrated coverage

The Eagle-Tribune, Sunday The Eagle-Tribune The Eagle-Tribune Recruitment (any day)* The Salem News The Salem News Recruitment* The Daily News of Newburyport The Daily News of Newburyport Recruitement* Gloucester Daily Times Gloucester Daily Times Recruitment* Essex County Newspapers Essex County Newspapers Recruitment*

$46.00 $44.00 $50.40 $41.00 $43.25 $25.00 $28.25 $24.25 $26.65 $51.00 $62.95

Andover Townsman Haverhill Gazette Derry News Lets Go Carriage Towne News

$23.85 $14.10 $18.50 $12.95 $23.50

*Additional reach through Monster.com; $90.00 for 7 days, $150.00 for 30 days.

97% of circulation falls within North of Boston Media Groups core market area.

Multiple-day combination. Ads 4 column inches or larger published in one daily or Sunday may run up to six additional times within six days, with no copy changes, at a 45% discount from classified display open rates. Non-contract advertisers receive a 40% discount.

Market Power Plus Combinations Classified Rates

Open Earned Discount Rate Earned Discount Rate

Daily/Daily Combination All dailies Daily/Weekly Combinations* ET or ECN plus one weekly ET or ECN plus two weeklies ET or ECN plus three weeklies ET or ECN plus four or more weeklies All newspapers
*Discounts apply to weekly rate only.

25% 15% 20% 25% 30% 35%

Weekly/Weekly Combinations Two weeklies Three weeklies Four weeklies Five weeklies

15% 20% 25% 30%

Additional discounts available for repeat dates or contract commitment. 4 minimum required for Daily/Daily or Daily/Weekly combinations. 3 minimum required for Weekly/Weekly combinations.

Real Estate Marketplace: The North Shores Real Estate Marketplace runs in Fridays Essex County Newspapers (The Salem News, The Daily News of Newburyport and Gloucester Daily Times). Open rate is $51.00 with modular rates available upon request.

77%

Classified Connection. For line advertising rates and placement call 800-927-9200.

of readers took some action as a result of advertising seen in a newspaper.

Contract Rates
Revenue contracts (Classified Display and Retail)
Open Discount on open display rate

52% 59% 35%

of readers bought something advertised.

$15,000-$29,999 $30,000-$69,999 $70,000-$139,999 $140,000-$229,999 $230,000-$469,999 $470,000+

10% 15% 20% 25% 30% 35%

All revenue invested in any products will count toward revenue contract fulfillment. One revenue contract will be valid for all products. Contract rates require signed contract, and payment must be made by the 25th of the month following service. Contract advertisers who do not comply with terms will be charged retroactively to rate actually earned.

of readers clipped a coupon.

Daily/Weekly Frequency Contracts

Discount on open rate Discount on open rate

of readers picked up shopping ideas, leading 17 percent to try a product for the first time.

Consecutive Weeks Nonconsecutive Weeks 6 weeks 5% 13 ads 5% 13 weeks 10% 26 ads 10% 26 weeks* 15% 52 ads 20% 39 weeks 20% 78 ads 25% 52 weeks 30% Frequency contracts are specific to individual papers. 3 minimum required with frequency contracts. Frequency rates require signed contract and payment by the 25th of the month following service.
*Available every other week.

Preprints

44%

In-paper open rates (net)

Single sheet (non-folded max 12.5 x 11.25) 4 to 12 tab pages 14 to 30 tab pages $50.00 per thousand* $60.00 per thousand $70.00 per thousand

of newspaper readers went online to get more information about the advertised product.

Add $2.00/M to preprints 32 pages and over. Flexi books charged as tab pages. *See Preprint Policies #4 on page 6.

Frequency contracts (net) Rates per thousand

6x 12x 24x 48x 60x

21%

of newspaper ad readers bought online as a result of the newspaper ad.

Full $47.00 Zone $49.50 Single sheet (non-folded max 12.5x 11.25) $45.00 Carriage Towne News* Full Zoned $50.00 $52.50

$44.50 $47.00 $44.00 $47.50 $50.00

$42.00 $44.50 $42.00 $44.50 $47.00

$34.50 $37.00 $34.50 $42.00 $44.50

$31.50 $34.00 $31.50

Add $3.50/M per 1/10th of an ounce over 1.3 ounces. Carriage Towne News non-contract rate is $55/M (full run), $57.50 (zoned). Carriage Towne News minimum quantity of inserts is 5,000.

Print and Deliver Program Available. (Black & white or color) See separate rate card. Total Market Coverage (TMC)
Rates per thousand
SOURCE: NAA Advertising Planning Guide, 2011. How America shops and spends, 2009.

Open

6x

12x

24x

36x

Shared Mail Solo Mail

$81.00 $155.00

$75.00

$73.00

$63.00

$57.00

Preprint Policies
1. Contract Rates
Require signed contract and payment by the 25th of the month following service.

6. Packaging
Inserts for different publications and TMC products must be properly separated. Please do not combine inserts for different publications on the same skid. Inserts should be delivered on skids, bound securely in neatly turned stacks. Turns should be at least 4 inches tall. The skid tags must contain the following: advertisers name, publication date, a single publication name, quantity of pieces on the skid, total quantity of the shipment, and the printers contact information. Bill of lading must accompany shipments.

2. Frequency Contracts
Specific to individual papers. No cross-product contract fulfillment.

3. Availability
For The Eagle-Tribune, full run Monday through Sunday and zoned distribution Monday through Saturday. For The Salem News, The Daily News of Newburyport and Gloucester Daily Times, full run and zoned distribution Monday through Saturday. For weeklies, full run distribution on days of publication. All holidays full run.

7. Deadlines
Reservation at least 10 days prior for insertion. Delivery at least three days prior for weekdays. For the Sunday Eagle-Tribune and all TMC products, inserts are needed by Friday at 5:00 p.m. (9 days prior). For The Salem News, Gloucester Daily Times, and The Daily News of Newburyport Saturday publications inserts are needed by Friday at 5:00 p.m. (8 days prior). Add one day for holiday weeks.

4. Quantity
Standard daily preprint rates apply to all preprints running a minimum of 10,000 pieces. There is a $5 per thousand additional fee if running between 7,500 and 10,000. There is a $10 per thousand additional fee between 5,000 and 7,499. Full run only in weekly newspapers, standard rates with no additional fees.

8. Delivery
No partial deliveries will be accepted without prior approval. Deliveries accepted 8 a.m. to 5 p.m., Monday through Friday at Receiving Door 6, The Eagle-Tribune, 100 Turnpike St. (Rte. 114), North Andover, MA 01845. Complete preprint delivery specifications available upon request.

Total North of Boston Media Group Daily, Weekly and Sunday circulation

5. Size
Minimum, 5.5 x 6.5. Maximum, 12.5 x 11.25. Anything larger must be quarter-folded; four-page newsprint tabloids must be quarter-folded. Smaller sizes and product samples require advance samples and prior approval.

153,094
Online Advertising
EagleTribune.com SalemNews.com GloucesterTimes.com Weeklies*

Leaderboard (728 x 90) Home Page Other Targeted Positions Salem News Lifestyle Exclusive Salem News Opinion Exclusive Run of Site Carriage Towne News Medium Rectangle (300 x 250) Home Page Other Targeted Postions Salem News Lifestyle Exclusive Salem News Opinion Exclusive Run of Site Carriage Towne News Skyscraper (160 x 600) Salem News Lifestyle Exclusive Salem News Opinion Exclusive Run of Site (all weeklies) Taste of the Trib Leaderboard Home Page (300 x 50) Sponsor - Landing Page (1,000 x 115)

$350 $250

$350 $250 $200 $200

$350 $250

$100 $125 $250 $200 $250 $200 $200 $200 $100 $100 $150 $100 $100 $100 $150 $100 $250 $200

$100

$150 $175

For Newburyport online rates, please contact your sales consultant. Rates are per slot per month with 12-month contract commitment. *AndoverTownsman.com, HaverhillGazette.com, DerryNews.com, CarriageTowneNews.com.

Deadlines and Mechanical Requirements

Publication Space & Copy Proof Deadlines

Dailies

Monday Tuesday Wednesday Thursday Friday Saturday Sunday Retail Amusement/Cinema/Travel Classified Auto Classified Real Estate Classified Help Wanted Thursday Andover Townsman Haverhill Gazette Carriage Towne News Derry News Friday Lets Go

Thur/5 p.m. Fri/5 p.m. Mon/5 p.m. Tue/5 p.m. Wed/5 p.m. Thur/12 p.m. Wed/5 p.m. Tue/5 p.m. Thur/5 p.m. Thur/11 a.m. Fri/12 p.m.

Wed/5 p.m. Thur/5 p.m. Fri/5 p.m. Mon/5 p.m. Tue/5 p.m. Wed/12 p.m. Tue/5 p.m. Mon/5 p.m. Wed/5 p.m. Wed/11 a.m. Thur/12 p.m.

Weeklies

Creative Services
Our advertising consultants are trained to help with ad design, layout, copy, logo design and placement. In fact, the North of Boston Media Group has a Creative Services department that will design your ad at no additional charge. Your Advertising Consultant can also help develop an advertising budget thats appropriate for your type of business.

Mon/12 p.m. Mon/12 p.m. Thur/1 p.m. Mon/12 p.m. Mon/12 p.m.

Fri/12 p.m. Fri/12 p.m. Wed/1 p.m. Fri/12 p.m. Fri/12 p.m.

To submit an electronic ad, go to http://addesk.eagletribune.com. Deadlines are subject to change.

Mechanical requirements
Retail Classified Tab

Full page/129 (6 cols x 21.5) Cols 1 2 3 4 5 6 1.625 3.3333 5.0417 6.75 8.4583 10.167

Full page/129 (6 cols x 21.5) 1.625 3.3333 5.0417 6.75 8.4583 10.167

Full page/61.5 (6 cols x 10.25) 1.625 3.3333 5.0417 6.75 8.4583 10.167

Contact Us Dominant coverageBoston North of

Dailies
The Eagle-Tribune
100 Turnpike St. North Andover, MA 01845-5096 978-946-2000 Fax: 978-685-1588 www.eagletribune.com The Salem News 32 Dunham Road Beverly, MA 01915-1895 978-922-1234 Fax: 978-927-1020 www.salemnews.com The Daily News of Newburyport 23 Liberty St. Newburyport, MA 01950-2750 978-462-6666 Fax: 978-463-9612 www.newburyportnews.com Gloucester Daily Times 36 Whittemore St. Gloucester, MA 01930-2553 978-283-7000 Fax: 978-282-4397 www.gloucestertimes.com
03042 03077

Epping

Raymond
03044 03032

Auburn

03036

Fremont

03833

58 core communities in two states Suburban and commuting markets North of Boston and Southern New Hampshire Household growth 38% faster than states average 12 communities of more than 25,000 residents
01938

Chester
03873

Exeter
03819

Sandown

Danville

Carriage Towne News

Kingston
03848 03827

03053

Derry News & Lets Go

03038

03841

03826

Londonderry

Derry

Hampstead
03811

Newton
01860 03865

03858

East Kingston Amesbury

01913

Seabrook Salisbury
01952

03874

NH MA

Atkinson
03087

Merrimac West Newbury

01834 01985

Plaistow
01830

Windham

Newburyport

The Daily News of 01950 Newburyport

Newbury
01951

Salem

03079

01832

Haverhill
01835 01844

Groveland Georgetown
01833

Byfield
01969

01922

NH MA

03076

Methuen
01841 01840

Pelham
01826

Rowley

Dracut

Lawrence Andover
01810

01843

The EagleTribune
01845

01921

Boxford Topsfield
01949 01984 01983

Ipswich
01930

North Andover Middleton

Hamilton Wenham Danvers

01923 01915

01982

Essex
01944

01929

Gloucester

Rockport

01966

Compact market area: 35 miles from end to end 388,674 households 1,037,557 people

01810

Andover

01864

Gloucester Daily Times

North Reading
01940

Beverly

Manchester

Andover Townsman

Lynnfield

Peabody
01970

01960

The Salem News

01832

01830

01904 01905

Ma 01 rbl 945 eh ea d

Salem Haverhill
01835

Lynn

Swampscott

01902

01907

Miles 0 5 10 15

Weeklies
Derry News & Lets Go 46 West Broadway P.O. Box 307 Derry, NH 03038-0307 603-437-7000 Fax: 603-432-4510 www.derrynews.com Andover Townsman 33 Chestnut St. P.O. Box 1986 Andover, MA 01810-1986 978-475-7000 Fax: 978-470-2819 www.andovertownsman.com The Haverhill Gazette 181 Merrimack St. Haverhill, MA 01830-6129 978-374-0321 Fax: 978-521-6790 www.hgazette.com Carriage Towne News 14 Church St. P.O. Box 100 Kingston, NH 03848-0100 603-642-4499 Fax: 603-642-7750 www.carriagetownenews.com
Litchfield
03052

The Haverhill Gazette

Circulation

*The Eagle-Tribune Zones Central serves the Massachusetts communities of Andover, Boxford, Dracut, Lawrence, Methuen, Middleton, North Andover, North Reading and Topsfield. East serves the Massachusetts communities of Amesbury, Georgetown, Groveland, Haverhill and Merrimac, and the New Hampshire communities of Atkinson, Hampstead, East Hampstead, Kingston, Newton, Plaistow and Sandown. North serves the New Hampshire communities of Chester, Derry, Londonderry, Pelham, Salem and Windham.

Sunday Circulation Sunday Eagle-Tribune

01845 01921 03051

40,800

Hudson

Andover Daily Circulation 03885 Stratham The Eagle-Tribune The Salem News Town Crossings The Daily News of Newburyport Gloucester Daily Times Total Daily Circulation Total Daily and Sunday Circulation

North

Boxford

39,947 23,151 10,421 8,481 82,000 82,853

Weekly Circulation Andover Townsman Haverhill Gazette Derry News Lets Go Carriage Towne News Total Weekly Circulation Grand Totals

6,431 5,297 5,353 21,546 30,614 69,241 153,094

SOURCE: ABC FasFax, March 2010. Internal Circulation reports, 2010. Claritas 2009.