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    MICE Industry

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    Marcy
    MICE

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    MICE Industry

    Uploaded by

    Marcy
    29 views17 pages
    MICE

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    © © All Rights Reserved

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    MICE

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    29 views17 pages

    MICE Industry

    Uploaded by

    Marcy
    MICE

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 17

    What is a Meeting?

    • A gathering for business, educational,


    or social purposes
    • Associations often use the term to refer
    to a combination of educational
    sessions and exhibits. Can include
    seminars, forums, symposiums,
    conferences, workshops, etc.

    Meetings, Expositions, Events, and Conventions: Copyright © 2016, 2012, 2008


    An Introduction to the Industry, Fourth Edition by Pearson Education, Inc.
    George G. Fenich All Rights Reserved
    Industry Terminology and Practice

    • Meeting
    § Domestic Meeting
    § National Meeting
    • Expositions
    • Event
    • Convention

    continued on next slide


    Meetings, Expositions, Events, and Conventions: Copyright © 2016, 2012, 2008
    An Introduction to the Industry, Fourth Edition by Pearson Education, Inc.
    George G. Fenich All Rights Reserved
    Industry Terminology and Practice

    • Trade Show
    • Seminar
    • Workshops
    • Conference
    • Clinic

    continued on next slide


    Meetings, Expositions, Events, and Conventions: Copyright © 2016, 2012, 2008
    An Introduction to the Industry, Fourth Edition by Pearson Education, Inc.
    George G. Fenich All Rights Reserved
    Industry Terminology and Practice

    • Break-out Sessions
    • Assembly
    • Congress
    • Forum
    • Symposium

    continued on next slide


    Meetings, Expositions, Events, and Conventions: Copyright © 2016, 2012, 2008
    An Introduction to the Industry, Fourth Edition by Pearson Education, Inc.
    George G. Fenich All Rights Reserved
    Industry Terminology and Practice

    • Institute
    • Lecture
    • Panel Discussion
    • Incentive Travel

    continued on next slide


    Meetings, Expositions, Events, and Conventions: Copyright © 2016, 2012, 2008
    An Introduction to the Industry, Fourth Edition by Pearson Education, Inc.
    George G. Fenich All Rights Reserved
    Organizational Structure

    • Six Major Divisions


    § Lodging
    § Food and Beverage
    § Transportation
    § Attractions
    § Entertainment
    § Shopping

    Meetings, Expositions, Events, and Conventions: Copyright © 2016, 2012, 2008


    An Introduction to the Industry, Fourth Edition by Pearson Education, Inc.
    George G. Fenich All Rights Reserved
    Background of the Industry

    • 1895 – Detroit businessmen form first CVB


    • 1910 – Predecessor to the American Hotel and
    Lodging Association founded
    • 1916 – Predecessor to the American Society of
    Association Executives founded
    • Post-World War II travel and meetings expand; hotels
    build and expand state-of-the-art meeting facilities
    • 1948 – Convention Industry Council formed
    • 1957 – Professional Convention Management
    Association (PCMA) founded
    • 1960's – The Conrad Hilton Hotel in Chicago
    establishes first convention service manager position
    continued on next slide
    Meetings, Expositions, Events, and Conventions: Copyright © 2016, 2012, 2008
    An Introduction to the Industry, Fourth Edition by Pearson Education, Inc.
    George G. Fenich All Rights Reserved
    Background of the Industry
    • 1972 – Meetings Professional International (MPI) is
    founded
    • 1976 – First academic meeting planning program
    • 1979 – Georgia State University begins convention
    services management and meeting planner classes
    • 1985 – Certified meeting Professional (CMP) program
    established
    • 1989 – US Department of Labor adds job title of
    Meeting and Convention Planner to National Code
    Directory
    • 2000 – U.S. Bureau of Labor Statistics adds Meeting
    and Convention Planners (13-1121) category to
    Standard Occupational Classification
    Meetings, Expositions, Events, and Conventions: Copyright © 2016, 2012, 2008
    An Introduction to the Industry, Fourth Edition by Pearson Education, Inc.
    George G. Fenich All Rights Reserved
    Why Have Meetings and Events?

    • People prefer to meet face-to-face.


    • People meet with and learn from peers.
    • Includes all forms of communication –
    verbal and non-verbal

    Meetings, Expositions, Events, and Conventions: Copyright © 2016, 2012, 2008


    An Introduction to the Industry, Fourth Edition by Pearson Education, Inc.
    George G. Fenich All Rights Reserved
    Why Have Meetings and Events?

    • Build “Communities of Practice”


    § Strengthen skills.
    § Impact change.
    § Observe accomplishments.
    § Renew acquaintances.
    § Learn new products / services.

    Meetings, Expositions, Events, and Conventions: Copyright © 2016, 2012, 2008


    An Introduction to the Industry, Fourth Edition by Pearson Education, Inc.
    George G. Fenich All Rights Reserved
    Employment

    • Event planner
    • Meeting planner
    • Wedding planner
    • Hotel or conference sales
    • Restaurant sales

    continued on next slide


    Meetings, Expositions, Events, and Conventions: Copyright © 2016, 2012, 2008
    An Introduction to the Industry, Fourth Edition by Pearson Education, Inc.
    George G. Fenich All Rights Reserved
    Employment

    • Entertainment / sporting venue sales


    • Destination management
    • Hotels
    • Convention centers
    • Exposition services contractors
    • Destination marketing organizations

    Meetings, Expositions, Events, and Conventions: Copyright © 2016, 2012, 2008


    An Introduction to the Industry, Fourth Edition by Pearson Education, Inc.
    George G. Fenich All Rights Reserved
    MEEC Relationships

    • What affects or impacts meetings:


    § The meeting sponsor
    § The facility
    § The destination
    § All others who provide services for
    meetings

    Meetings, Expositions, Events, and Conventions: Copyright © 2016, 2012, 2008


    An Introduction to the Industry, Fourth Edition by Pearson Education, Inc.
    George G. Fenich All Rights Reserved
    What Planners Do

    • Logistics
    § More than counting coffee cups
    • Strategic
    § Support the work toward an
    organization's bottom line
    § Anticipate changes

    Meetings, Expositions, Events, and Conventions: Copyright © 2016, 2012, 2008


    An Introduction to the Industry, Fourth Edition by Pearson Education, Inc.
    George G. Fenich All Rights Reserved
    What Planners Do

    • Types of Planners
    § Association
    § Corporate
    § Independent

    Meetings, Expositions, Events, and Conventions: Copyright © 2016, 2012, 2008


    An Introduction to the Industry, Fourth Edition by Pearson Education, Inc.
    George G. Fenich All Rights Reserved
    What Planners Do

    • Overview of site selection


    • Transportation arrangements
    • Function rooms
    • Guest rooms
    • Exhibits

    continued on next slide


    Meetings, Expositions, Events, and Conventions: Copyright © 2016, 2012, 2008
    An Introduction to the Industry, Fourth Edition by Pearson Education, Inc.
    George G. Fenich All Rights Reserved
    What Planners Do

    • Food and beverage


    • Negotiations and legal considerations
    • Speaker arrangements
    • Marketing
    • On-site management

    Meetings, Expositions, Events, and Conventions: Copyright © 2016, 2012, 2008


    An Introduction to the Industry, Fourth Edition by Pearson Education, Inc.
    George G. Fenich All Rights Reserved

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