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    Advertising Vocabulary: Term Meaning

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    G. Netpryse
    The document defines various terms related to advertising, including: - Advertisement - a paid item of publicity meant to persuade people to do something like buy a product. - Advertising agency - a company that produces and places advertisements for clients. - Benefit - an advantage of a product or service, usually derived from its features. - Commercial - a paid advertisement on radio or television. - Prime time - hours on radio and television with the largest audience, especially in the evenings.

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    Advertising Vocabulary: Term Meaning

    Uploaded by

    G. Netpryse
    193 views5 pages
    The document defines various terms related to advertising, including: - Advertisement - a paid item of publicity meant to persuade people to do something like buy a product. - Advertising agency - a company that produces and places advertisements for clients. - Benefit - an advantage of a product or service, usually derived from its features. - Commercial - a paid advertisement on radio or television. - Prime time - hours on radio and television with the largest audience, especially in the evenings.

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    Advertising Vocabulary

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    The document defines various terms related to advertising, including: - Advertisement - a paid item of publicity meant to persuade people to do something like buy a product. - Advertising agency - a company that produces and places advertisements for clients. - Benefit - an advantage of a product or service, usually derived from its features. - Commercial - a paid advertisement on radio or television. - Prime time - hours on radio and television with the largest audience, especially in the evenings.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    193 views5 pages

    Advertising Vocabulary: Term Meaning

    Uploaded by

    G. Netpryse
    The document defines various terms related to advertising, including: - Advertisement - a paid item of publicity meant to persuade people to do something like buy a product. - Advertising agency - a company that produces and places advertisements for clients. - Benefit - an advantage of a product or service, usually derived from its features. - Commercial - a paid advertisement on radio or television. - Prime time - hours on radio and television with the largest audience, especially in the evenings.

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    of 5

    Advertising Vocabulary

    term meaning

    ad abbr. advertisement - also advert abbr.

    Those ads for hamburgers always make me feel


    hungry.

    advertisement n. item of publicity on TV, radio, the Internet etc that's


    meant to persuade people to do something like buy a
    product, attend an event, etc

    Are TV channels allowed to run advertisements for


    gambling websites in your country?

    advertising n. company specialising in producing and placing


    agency advertisements for clients

    Before becoming a film director, Peter worked for


    an advertising agency.

    AIDA abbr. Attention, Interest, Desire, Action - the


    objective of all advertisements

    The AIDA model lists the four stages consumers go


    through when being persuaded to buy something.
    term meaning

    benefit n. advantage of a product or service, usually derived


    from its features

    A good advertisement makes buyers think about a


    product's benefits more than the features that
    create these benefits.

    billboardUS n. a large signboard, usually outdoors, on which a


    poster-style ad is displayed; hoardingUK

    I wonder what it costs to advertise on one of


    those billboards you drive past on the way to the
    airport.

    circulation n. average number of copies of a magazine or


    newspaper sold in a particular period

    Our newspaper's circulation has dropped every


    year since people began going online for news.

    classified ads n. small advertisements carried by magazines,


    newspapers, websites etc categorised by subject
    - also classifieds n.

    We list our job offers in the classified ads in


    Craigslist and the local newspaper.
    term meaning

    click n. (in advertising) the act of pressing a mouse or


    touch screen on a display ad to visit the advertiser's
    website

    Any online ad that gets enough clicks to generate a


    click-through rate of above 0.4% is doing great.

    commercial n. a paid advertisement on radio or TV

    After every song on the radio we get two or


    three commercials. It's too much advertising for me.

    coupon n. part of a printed advertisement used for ordering


    goods or getting a discount, sample etc

    Marian saves a lot by cutting out those


    discount coupons you see in supermarket
    catalogues and magazines.

    double-page n. advertisement printed across two pages in a


    spread magazine or newspaper

    Mercedes Benz has commissioned our agency to do


    a series of double-page spreads for their latest
    models.
    term meaning

    eye-catcherUS n. something that especially attracts one's attention


    - eye-catching adj.

    For an online ad to generate a lot of clicks it has to


    be an eye-catcher that really grabs people's
    attention.

    feature n. special characteristic of a product, usually leading


    to certain benefits

    The drink's main feature is its low sugar content,


    and its benefit is that it makes you look slimmer and
    sexier.

    poster n. large printed sheet of paper, often illustrated, used


    to advertise a product, event etc

    Politicians must spend a fortune on


    those posters they put up everywhere before an
    election.

    PPC abbr. pay per click; advertising model in which


    advertisers pay a publisher each time one of their
    ads is clicked on

    When we advertise online, we always choose


    the PPC option.
    term meaning

    prime time n. hours on radio and TV with the largest audience,


    esp. the evening hours

    How much is a 30-second radio slot in prime time?

    promote v. to (try to) increase sales of a product by publicising


    and advertising it

    Lil Nas was smart enough to promote his music


    online for free and his song was a hit after his home-
    made video went viral.

    slot n. specific time in a broadcasting schedule when a


    commercial may be shown

    The most expensive ads on TV are those 30-


    second slots in the Super Bowl that cost over
    $4,000,000 each.

    target n. objective; what one is aiming at - target


    audience n.

    If your target is the teen market, make sure your ad


    includes language and designs they'll identify with.

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