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    Public Relations Tools and Activities

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    19mack19
    Public relations tools like media relations, advertorials, social media, newsletters, brochures, business events, speaking engagements, sponsorships, employee relations, and community relations can help promote a positive image of a business. These cost-effective PR tools build reputation and manage how a business is portrayed, allowing them to convert interested consumers into customers. Examples include releasing media statements, hosting media tours, developing newsletters, designing brochures, sponsoring community events, and building relationships with local stakeholders.

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    Public Relations Tools and Activities

    Uploaded by

    19mack19
    86 views4 pages
    Public relations tools like media relations, advertorials, social media, newsletters, brochures, business events, speaking engagements, sponsorships, employee relations, and community relations can help promote a positive image of a business. These cost-effective PR tools build reputation and manage how a business is portrayed, allowing them to convert interested consumers into customers. Examples include releasing media statements, hosting media tours, developing newsletters, designing brochures, sponsoring community events, and building relationships with local stakeholders.

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    Public relations tools like media relations, advertorials, social media, newsletters, brochures, business events, speaking engagements, sponsorships, employee relations, and community relations can help promote a positive image of a business. These cost-effective PR tools build reputation and manage how a business is portrayed, allowing them to convert interested consumers into customers. Examples include releasing media statements, hosting media tours, developing newsletters, designing brochures, sponsoring community events, and building relationships with local stakeholders.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    86 views4 pages

    Public Relations Tools and Activities

    Uploaded by

    19mack19
    Public relations tools like media relations, advertorials, social media, newsletters, brochures, business events, speaking engagements, sponsorships, employee relations, and community relations can help promote a positive image of a business. These cost-effective PR tools build reputation and manage how a business is portrayed, allowing them to convert interested consumers into customers. Examples include releasing media statements, hosting media tours, developing newsletters, designing brochures, sponsoring community events, and building relationships with local stakeholders.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Public relations tools and activities

    By using proven public relations (PR) tools and activities, you can promote positive attitudes and
    behaviours towards your business that will help convert interested consumers into customers.

    PR tools are very cost-effective, and often give you a greater degree of control than more broadly
    targeted advertising campaigns. Consider using these PR tools to build your business's
    reputation.

    Media relations

    Media strategies focus on circulating messages through media channels to manage how your
    business is portrayed by the media. Your media tools might include releasing media statements
    and fact sheets, offering on-site media tours to encourage journalists to report positive messages
    about your business, and using social media to get the attention of journalists and track
    journalists who report in your market.

    By developing good media contact lists and building relationships with key journalists to pitch
    media releases and story ideas to, you can use local, regional or state media to:

     promote your business

     manage risks, issues or crises affecting your business.

    Advertorials

    Advertorials are advertisements in the form of news stories or reviews in newspapers.


    Advertorials allow you to associate your advertising with the credibility of the newspaper.

    Many businesses employ advertising or marketing professionals to help them develop TV


    advertorials — which are commonly used as a form of advertising and product placement.

    Social media
    Social media lets you bypass the media and go straight to your customers. Using social
    networking sites such as Facebook and Twitter allows you to follow and be followed by
    journalists, drive web traffic, manage issues by responding quickly to criticisms or negative
    perceptions, and increase exposure for your business brand.

    Learn more about social media and your business.

    Newsletters

    Print or emailed newsletters are a good way to promote your business, communicate with
    customers and keep them informed of new products and services.

    Regular newsletters can strengthen your personal connections with customers and reflect your
    business brand and personality. A well written newsletter offers information of value to your
    customers.

    Brochures and catalogues

    'Take home' or mail-out brochures or catalogues can help keep your customers thinking about
    your business and its products and services.

    Properly designed brochures and catalogues give customers confidence in you and your brand,
    and help drive customers to your website or store. Information contained in business brochures
    and catalogues can be effectively reworked for your website, helping you do business online.

    Business events

    Events are opportunities for business people to gain exposure for their businesses, promote new
    products or services and make sure accurate information reaches targeted customers.

    From a sales point of view, events are a chance to counter customer doubts and build customer
    confidence. They can also help you research your market and competitors, and build your
    mailing list. Make sure you go to the event prepared with marketing materials to disseminate and
    a way to collect information and customer details.
    Trade shows are an opportunity for businesses to compete in their industry and share information
    with people in similar lines of work. Learn more about promoting your business at trade shows
    and exhibitions.

    Speaking engagements

    Speaking at events where customers are likely to attend helps position you as a leader or
    innovator in your field. As a business owner or leader, building your reputation as an expert also
    builds the reputation of your business - and draws new customers.

    Events are valuable promotional opportunities even if you don't have top billing as a speaker.
    You will build reputation simply by having your business name or logo on the event listing, or
    delivering a presentation about a new product or innovation. Additionally, they provide valuable
    networking opportunities.

    Sponsorships or partnerships

    Partnerships and sponsorships are good for business. Supporting a not-for-profit cause can help
    build feelings of goodwill and loyalty towards your business. Community partnerships may
    involve an exchange of funds or in-kind benefits to grow a local community organisation in
    return for benefits that promote your business reputation.

    Partnerships can help consumers identify your brand with good business practice and good
    ethics.

    Employee relations

    Your staff are ambassadors for your business and brand. Many larger businesses conduct
    employee relations - building their business culture and team relationships by sharing
    information, promoting involvement and instilling a sense of pride in business achievement. This
    can improve teamwork, staff retention and productivity, and ensure that staff are representing
    your business consistently and with the right messages.

    Community relations
    Building good relationships with members of the community where you do business helps build
    customer loyalty. Find out where the customers in your community live by collecting postcodes
    at point of sale.

    Engaging local stakeholders and decision makers helps build your profile and level of influence,
    helping you to attract more customers through word-of-mouth and ensuring your business
    interests are factored into community decision making.

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