Brett Parker SAP - Digital Transformation

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Brett Parker SAP- Digital transformation

Technological revolutions in the cloud, social media, mobility, artificial intelligence and the
internet of things empower the consumer and cause disruptions in all commercial chains.

This new competitive environment has created an imperative for companies of all sizes and
industries to adopt digital transformation strategies to improve the customer experience,
optimize operational processes, and update business models.

In this publication, we will provide a guide for business and technology areas to begin your
digital transformation journeys. This guide includes:

* Definition of digital transformation

* Why is digital transformation a priority?

* The 3 central areas of the benefits of digital transformation: customer experience, operating
processes and business models.

* Practical examples of digital transformation initiatives.

Brett Parker SAP -What is Digital Transformation?

Digital Transformation is the use of technology to radically improve the performance and reach
of companies.

On the one hand, digital transformation is an imperative placed by the growing consumer
demand for digital experiences that are simple and integrated through the various service
channels. On the other hand, digital transformation is now possible due to the various
technological revolutions that allow companies to digitize all business processes.

The convergence of cloud computing, corporate social networks, mobility, artificial intelligence
and connected products provides the necessary technological platform for the digital
transformation journeys. This “perfect storm” between consumer demands and technological
viability makes digital transformation one of the hottest topics at the moment.

In fact, according to IDC consultancy, in 2017, companies around the world will invest $ 1.2
trillion in digital transformation. Discrete manufacturing and process companies will account for
30% of this investment. Other sectors such as financial services (banks and insurance
companies), retail and health will also boost investments in the theme.
What is even more exciting is that this transformation is not limited to the corporate
environment. In fact, according to Shahyan Khan, an academic at the University of Copenhagen
and one of the leading scholars on the topic, digital transformation is the change associated with
the application of digital technology in all aspects of society such as government, mass
communication, art, medicine and science.

Brett Parker Sap -As technology gains more and more relevance in our lives, it is also
worth putting the historical evolution of the subject in perspective.

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