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    Technology Nokia Market Share Android

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    Verendra
    Over marketing can cause brand fatigue and make the brand less desirable. Nokia lost market share because it failed to keep up with technology trends like Android and instead partnered with Microsoft, making its brand redundant. In competitive industries like soap and shampoo, it is difficult for new brands to succeed and establish themselves, and existing brands risk failure if they can't keep up with competitors. Poor customer service, as seen with Air India, can also negatively impact a brand over time. Ultimately, for branding to be effective, the product must have inherent value.

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    Technology Nokia Market Share Android

    Uploaded by

    Verendra
    20 views1 page
    Over marketing can cause brand fatigue and make the brand less desirable. Nokia lost market share because it failed to keep up with technology trends like Android and instead partnered with Microsoft, making its brand redundant. In competitive industries like soap and shampoo, it is difficult for new brands to succeed and establish themselves, and existing brands risk failure if they can't keep up with competitors. Poor customer service, as seen with Air India, can also negatively impact a brand over time. Ultimately, for branding to be effective, the product must have inherent value.

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    Brand Equitty

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    Over marketing can cause brand fatigue and make the brand less desirable. Nokia lost market share because it failed to keep up with technology trends like Android and instead partnered with Microsoft, making its brand redundant. In competitive industries like soap and shampoo, it is difficult for new brands to succeed and establish themselves, and existing brands risk failure if they can't keep up with competitors. Poor customer service, as seen with Air India, can also negatively impact a brand over time. Ultimately, for branding to be effective, the product must have inherent value.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    20 views1 page

    Technology Nokia Market Share Android

    Uploaded by

    Verendra
    Over marketing can cause brand fatigue and make the brand less desirable. Nokia lost market share because it failed to keep up with technology trends like Android and instead partnered with Microsoft, making its brand redundant. In competitive industries like soap and shampoo, it is difficult for new brands to succeed and establish themselves, and existing brands risk failure if they can't keep up with competitors. Poor customer service, as seen with Air India, can also negatively impact a brand over time. Ultimately, for branding to be effective, the product must have inherent value.

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    © All Rights Reserved
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    of 1

    ) Over marketing – Over marketing causes the brand to become too common

    and thereby the brand might lose value because of Brand fatigue. Too much
    exposure makes the brand become undesirable.

    6) Irrelevancy – The brand might become irrelevant because of many


    reasons. One of the most common reason is technology. For example
    – Nokia as a brand lost its market share because it did not give the latest
    technology to its customers. Android was the craze at that point of time and
    Nokia tied up with Microsoft instead of Android which caused redundancy in
    the brand as the software did not develop as fast as that of competition. Thus
    Nokia was redundant and Apple and Samsung were the new players in the
    game.

    7) Increase in competition – Increasing competition has caused the brands


    value to be diluted. For example – In soaps and shampoos, there are a lot of
    brands which came and went or couldn’t conquer. This is because already
    there is such high competition that a brand is not able to stick and even
    brands which slow down in their pace, risk being thrown out of the market.
    Similar is the case in the Cola market where Gold spot bombed because it
    was not able to keep up with the competition.

    8) Service is not upto mark – Bad service was one of the reasons that Air
    India dropped as a brand. If your service is not upto mark, then the users post
    sales experience is very bad which eventually affects the brand and might
    cause a brand to fail.

    Thus overall there are many reasons of why brands fail. However, it comes
    down to the fact that you cannot blame a product failure to branding efforts.
    The product needs to have an inherent value for the branding to work

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