Outline Comm 215
Outline Comm 215
Outline Comm 215
COMM 215
Business Statistics
Section EC
Summer 2020
This syllabus is subject to change and any changes will be posted in the Announcements
section of your eConcordia portal.
Instructor
This email address allows you to contact the Professor directly with any general inquiries. If you have any
questions or concerns about the course, or if there is a delay in hearing back from your TA, please do not
hesitate to use this email.
Note: Please email your TA with any questions or concerns you have, or if you require further feedback.
Also, allow for a 24 hour response time during the week (Monday-Friday). Teaching Assistants check their
messages once over the 48 hour weekend period and are not available on statutory or university
holidays.
Course Description
This course introduces the fundamentals of statistics as applied to the various areas of business and
administration. Topics covered include techniques of descriptive statistics, basic theory of probability and
probability distributions, estimation and hypotheses testing, chi-square tests in contingency table analysis
and for goodness-of-!t, and linear regression and correlation.
Prerequisite: MATH 208 or equivalent and MATH 209 or equivalent; DESC 200 or INTE 290 or COMP 248
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previously or concurrently.
Learning Objectives
This course introduces statistics as a tool for dealing with information in quantitative form. Students will
learn statistical skills that will contribute e"ectively to management and policy formation. This course
aims at helping the student to achieve the following learning objectives:
1. Understand the essentials of business data collection and the identi!cation of di"erent types of
measurements.
2. Describe collected data using various graphical, tabular and numerical summary methods.
3. Understand the notion of probability and sampling variability and their role in business decision
making for both continuous and categorical data measurements
4. Analyze observational or experimental studies involving multi-dimensional data using the
technique of regression.
5. Use statistical software package and/or EXCEL statistics add-in for the analysis of business data
and the e"ective presentation of statistical !ndings.
Course Materials
The material for this course consists of a required textbook and the COMM 215 course website which
includes the video lectures, assignments and other course material.
Required Textbook
Textbook Title: Business Statistics in Practice: Using Data, Modeling, and Analytics
Author: B. Bowerman, R. O’Connell and E. Murphree
ISBN10: 1259687953 | ISBN13: 9781259687952
Publisher: McGraw-Hill
Edition: Eighth, CUSTOMIZED FOR CONCORDIA UNIVERSITY
Chapter 1: All Sections; Chapter 5: Sections 5.1 - 5.3; Chapter 9: Sections 9.1 - 9.4;
Appendix 1.1, 1.3 Appendix 5.1, 5.3 for Binomial only Appendix 9.1, 9.3
Chapter 2: All Sections; Chapter 6: Sections 6.1, 6.3, 6.4; Chapter 12: Sections 12.1 -
Appendix 2.1, 2.3 Appendix 6.1, 6.3 12.2; Appendix 12.1, 12.3
Chapter 4: Sections 4.1 - Chapter 8: Sections 8.1 - 8.4; Chapter 14: Section 14.1 - 14.7;
4.6 Appendix 8.1, 8.3 Appendix 14.1, 14.3
This textbook is only available online as an e-book through the course website.
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Once you purchase your account to access the online course, register your Texidiumaccount
!rst.
The electronic textbook materials can be downloaded from TexidiumWindows or Mac mobile
apps.
The electronic textbook materials can be printed in the Texidiumdesktop apps for Windows and
Mac or the online version.
Minitab,Statistical Software Package – most recent version for data management and analysis
McGraw-Hill’s “Connect”– a web-based assignment and assessment platform accessible via
the publisher’s online learning system
To access Connect for the !rst time, follow the instructions “Connect Registration Instructions” posted
in the Getting Started in the Top Navigation. For all other lessons, click on “Study Activities” component
box to access the Connect activities for that lesson..
Note: Commercial uses and unauthorized production and distributions of the provided materials are
strictly prohibited.
Course Website
Your eConcordia account will be valid until the end of the term for which you are registered.
Your account will allow you to access the online course material, which includes videos, notes, discussion
boards, all graded course components, useful links, readings and many more resources from the course
website for the duration of the term.
Assessments
Graded Assessments
Activity %
Quizzes (best 4 of 6) 10
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Midterm Examination 25
Final Examination** 45
Total 100
**To receive credits for the course, a student must score at least 50% in
Quizzes are administered online through eConcordia Learning Management System. Students must make
sure that they attempt the quizzes with functional equipment and a stable internet connection. You will
NOT be able to redo a quiz if you encounter a computer or connection problem. There will be SIX online
quizzes designed to evaluate the learning outcome of certain topics with conceptual and business
application skill-developing questions. The best 4 of the 6 quiz results will be counted and there is no
replacement quiz for missing (or not able to complete) a quiz, whatever the reasons are.
Quiz 1: On data collection and their description using graphical and tabular methods as well as
numerical measures (material covered in Chapters 1, 2 and 3)
Quiz 2: On basic probability concepts and include all of Chapter 4.
Quiz 3: On the general concepts of discrete & continuous probability distributions (material
covered in Chapters 5 & 6).
Quiz 4: On sampling distributions and their roles in statistical inferences such as interval
estimation (material covered in Chapters 7 & 8).
Quiz 5: On the notion of hypothesis testing, its applications in tests of goodness of !t &
independence (Chapters 9 & 12)
Quiz 6: On measure of association and linear regression analysis (Chapter 13);
Remarks
The questions of the above quizzes are mainly from the indicated chapters. However, correct
answer to questions may require knowledge of material covered in previous chapters.
Quizzes are at most 60 minutes long and contain multiple-choice questions. They are scheduled
(see Agenda) to be taken independently on scheduled Quiz Day at any one of the time-slots
starting at 16:00 and ending 24 hours later. You must complete your attempt in one instance.
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It is recommended that all quizzes be attempted on campus computers with wired connections.
A midterm exam online has been scheduled for due date/time. The examination has a duration of 90 to
120 minutes, to be written on any time-slot on due date/time. It is based on materials from the relevant
sections of Chapters 1 to 8 of the textbook. The midterm examination will have both multiple-choice
questions and regular word problems to solve and to ‘!ll-in-the-blanks’ with numerical answers.
Study Activities include assignment and pre-class readings assigned on Connect. Pre-class readings are
expected to cover contents that will be helpful in mastering the material before you attempt the multiple-
choice-questions. They are intended to prepare you for a better chance of answering questions correctly
without guessing. To receive 10%, student must purchase the book with a Connect License which can be
found in the ‘Getting Started’.
Please note that you will receive a participative grade upon completion of all activities completed
on or before due date/time. This activity is used to reinforce your theoretical learning throughout
the course.
Due date/time for CONNECT activities is at 16:00 on Quiz-Day covering those quiz chapters.
Marks for CONNECT activities are based on the average mark of 3 attempts earned
per question.
EXCEL, EXCEL Add-Ins and/or Minitab Statistical Software Package, can be used for this assignment. The
‘Data Analysis Project (DAP)’ is intended to reinforce speci!c methodological objectives treated in the
course to be applied to real case projects, in using the correct models for estimation and testing, the
analyses of results and their presentation, and how statistics are used to answer the business questions.
The project may be done individually or in teams consisting of at most 5 students. Please note the due
date/time for DAP team formation (sign-up Google sheet), access to the assignment and the competed
work uploading.
The !nal examination is cumulative and worth 45% of the total mark for this course. However, in order to
pass the course, you must score at least 50% of the !nal examination. The !nal examination is
comprehensive and will cover all of the chapters and sections of the textbook listed above. The !nal
examination will have both multiple-choice questions and regular word problems to solve and to ‘!ll-in-
the-blanks’ with numerical answers.
Quiz 1 Quiz 2 Quiz 3 Quiz 4 Quiz 5 Quiz 6 Midterm Exam Final Case
LO1 X X X X
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LO2 X X X X
LO3 X X X X X X X
LO4 X X
LO5 X
Understand the Essentials of Business Data Collection and the Identi!cation of Di"erent
Types of Measurements
Multiple-choice questions are used in quiz 1, and both the midterm exam and !nal have
multiple choice and word problems formulated in the setting of a short business application
some of which involve di"erent scales of measurement
Describe Collected Data Using Various Graphical, Tabular and Numerical Summary Methods.
Assessed by activities: Quiz 1, Midterm Exam, Final Examination and a Data Analysis Project.
LO
2: The student is asked both conceptual and technical calculation questions in quiz 1, midterm
exam and !nal. In the data analysis project, the student is presented with data from a
business application and asked to summarize the data and draw conclusions using
appropriate methods.
Understand the Notion of Probability and Sampling Variability and Their Role In Business
LO 3:
Decision Making for Both Continuous and Categorical Data Measurements
Assessed by activities: Quizzes 2 to 5, Midterm Exam, Final Examination and a Data Analysis
Project.
There are both multiple-choice and word problems in the !nal exam that present both
hypothetical and real application scenario designed to test the conceptual understanding and
the technical knowledge in regression analysis
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LO 5: Use Statistical Software Package and/or Statistics Add-In for the Analysis of Business Data
and the E"ective Presentation of Statistical Findings
The DAP requires extensive uses of Minitab and/or EXCEL and add-ins for an in-depth data
analysis. The student is required to submit a formal report based on guidelines.
You MUST read carefully and follow the instructions on the front page of the examination paper.
The !nal examination is run by the Examination O#ce. You should resolve any issues regarding
the !nal examination with the Examination O#ce. Please refer to the “general Final Examinations
regulations”, “room regulations” and “academic code of conduct” on their website
(http://registrar.concordia.ca/exam/).
Disclaimer: In the event of extraordinary circumstances beyond the University's control, the content
and/or evaluation scheme in this course is subject to change.
Grades
In order to view your grades throughout the semester, click on the My Grades link in your eConcordia
portal.
It is your responsibility to ensure your work has been received (to be veri!ed as outlined in your
assignment instructions) and to contact your TA via e-mail for clari!cation if you have any questions
concerning your grades.
The objective of this course is to broaden your knowledge and skills in the area of Business Statistics.
Problem solving sessions in the tutorials will enable you to develop a better understanding of this !eld.
Feedback will be provided to you throughout the course.
At the end of each course, the instructor will submit a letter grade for every student registered. Using the
grade point equivalents listed below, Grade Point Averages (GPA) are calculated for the evaluation of
academic achievement, Honours standing, prizes, and academic standing.
Grading Distribution
The following list provides the equivalent letter and number grades for assignments in this course:
Letter Number
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A+ ≥ 90%
A 90 > x ≥ 85%
F < 50%
Here is an excerpt on Concordia's policy on Educational software or services developed and owned by
third parties, including those linked to textbooks, in-class surveys, lecture capture, virtual classrooms,
course assignments and quizzes can be invaluable tools for the development and teaching of courses.
Students are advised that external software and/or websites will be used in the course and
students may be asked to submit or consent to the submission of personal information (for
example, name and email) to register for an online service. Students are responsible for reading and
deciding whether or not to agree to any applicable terms of use. Use of this software and service is
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voluntary. Students who do not consent to the use the software or service should identify themselves to
the course instructor as soon as possible, and in all cases before the DNE deadline, to discuss alternate
modes of participation.
Students are advised that external software and/or websites will be used in the course and
students may be asked to submit or consent to the submission of their work to an online service.
Students are responsible for reading and deciding whether or not to agree to any applicable terms of use.
Use of this software and service is voluntary. Students who do not consent to the use the software or
service should identify themselves to the course instructor as soon as possible to discuss alternate modes
of participation that do not require them to give copyright or the right to use their work to a third party.
By using the external software or websites, students agree to provide and share their work and certain
personal information (where applicable) with the website/software provider. Students are advised that
the University cannot guarantee the protection of intellectual property rights or personal information
provided to any website or software company. Intellectual property and personal information held in
foreign jurisdictions are subject to the laws of such jurisdictions.
Note that, as a part of this course, some or all of the lectures and/or other activities in this course may be
recorded. Recordings will be focused on the instructor and will normally exclude students. It is possible,
however, that your participation may be recorded. If you wish to ensure that your image are not
recorded, speak to your instructor as soon as possible.
Also, please note that you may not share recordings of your classes and that the instructor will only share
class recordings for the purpose of course delivery and development. Any other sharing may be in
violation of the law and applicable University policies, and may be subject to penalties.
Tutorial Companies
Please note that private tutorial companies, some of whom aggressively promote their services on and o"
campus, are not authorized by Concordia University to distribute $yers on University premises and may
not use Concordia University facilities to promote or provide their services.
Concordia University and its academic departments do not have any a#liation with these companies
even though names such as JMSB, Concordia, or references to speci!c departments often appear in a
visible way. If you are interested in the University’s approved tutoring services, consult the services listed
in your course outline or other services listed on the University’s website.
Important Information
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Topic Link
Educational
software or services
Educational Technology
developed and
Guidelines
owned by third
parties
Helpdesk/Support FAQ
Refunds Refunds
Technical
Technical Requirements
Requirements
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Chapter 9: Hypothesis Testing (Sections 9.1 - 9.4; Appendix 9.1, 9.3) ...
continued.
Chapter 12: Chi Squared Tests (Sections 12.1 - 12.2; Appendix 12.1, 12.3)
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Chapter 14: Multiple Regression Analysis and Model Building (Section 14.1
- 14.7; Appendix 14.1, 14.3)
Chapter 14: Multiple Regression Analysis and Model Building (Section 14.1
- 14.7; Appendix 14.1, 14.3) ... continued.
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