A PROJECT REPORT

ON

“COMPARITIVE STUDY BETWEEN ANDROID AND IOS (OS)”

Submitted in partial fulfillment of the
Requirement of the degree of
BACHELOR OF BUSINESS ADMINISTRATION(BBA)
By
SAHIL GOUR
Roll No. 8007
Regn.No.(949048485)

UNDER THE GUIDANCE OF:-

Miss. KORNIKA TOMAR
( )
DEPARTMENT OF MANAGEMENT
POST GREADUTE COLLAGE,
SOLAN, (173211)

YEAR (2019-20)

1
 DECLARATION

I declared that this written submission represent my idea in my own words and
where others’ ideas or words have been included, I have adequately cited and
referenced the original sources. I also declare that I have adhered to all principles
of academic honesty and integrity and have not misrepresentated or febricated or
felsified any idea\data\fact\source in my submission. I understand that any
violation of the above will be cause for disciplinary action by the institute and can
also evoke penal action from the source which have thus not been properly cited or
from whom proper permission have not been taken when needed.

Place:

Signature of the student

Date:

2
 ACKNOWLEDGEMENT

I hereby take this opportunity to express my sincere gratitude of the following

eminent personalities who supported me to complete this project work sucessfully
without any difficulty.

I am indebted to Miss. KORNIKA TOMAR, P.G. COLLAGE, SOLAN, for his

expertise guidance and valuable suggestion which enable me to submit this project
report.

I would like to express my deep regard to our beloved HOD(Head of Department)

……………………………………for providing us better support in my academic
endeavours.

Finally I would like to thank one and all who have helped me directly or inderictly
in preparing this project.

NAME:- SAHIL GOUR

REGD.NO:-949048485

ROLL.NO:- 8007

3
 CONTENT

S.NO. TOPIC PAGE NO.

1 Abstract 7

2 Introduction 9

3 Background Note 13

4 About the operating 20

System
5 Customer satisfaction 24

6 Factor affecting a behavior 28

of consumer while
choosing a new
smartphone
7 Operating System Usage 32
in India
8 Global Market share 35

9 Future Market share 37

10 And the Winner is 43

11 Reason for Android win 45

12 Appendix 49

4
5
OBJECTIVES OF THE STUDY

To understand the needs of customer and factor affecting their behaviors for
choosing the smartphone.

To understand tactics and methods that are used by the smartphone players to
grab the customers.

To understand the which one is better between” ANDROID & IOS” and which
one is leading.

6
CHAPTER -1
Abstract

7
This case is about the competition between the two mobile operating systems
Android and iOS to gain the top slot among the mobile operating systems. Android
was launched by Google Inc. (Google) to gain control over the way mobile internet
was emerging. Android gained quick acceptance from consumers as well as
handset makers and was locked in an intense competition battle with Apple Inc.’s
(Apple) mobile operating system iOS in the key US market. Though Apple
dismissed the competition from Android, many analysts opined that the threat to
iOS from Android was real and happening. Android was an open source mobile
operating system which was given to various mobile operators free of cost in
contrast to iOS which was a proprietary operating system used only in Apple’s
mobile devices. Even though iOS had the largest number of applications available
for any mobile operating system, the number of applications available for android
was increasing due to greater freedom being given to the application developers.
Rather than being limited to just smartphones, the competition between android
and iOS was extending to other devices like tablets computers as these too mobile
operating systems were increasingly being used in such other portable computer
devices. To take the competition forward, google said that it was the planning to
introduce low cost android powered smartphones in emerging market like india
and china. Industry observers noted that the stakes for both the companies were
high as traditionally it had been observed that in such a fight, one platform
dominated the market (for instance, Microsoft vs. apple and IBM, eBay vs. Yahoo
auctions and auction Universe, Google vs. Yahoo and Microsoft ). They were
watching closely to see which platform would eventually dominated the market
and which company would have the last laugh

8
CHAPTER -2

INTRODUCTON

9
Android is a Linux based operating system it is designed primarily for touch
screen mobile devices such as smart phones and tablet computers. The operating
system have developed a lot in last 15 years starting from black and white phones
to recent smart phones or mini computers. One of the most widely used mobile OS
these days is android. The android is software that was founded in Palo Alto of
California in 2003.

The android is a powerful operating system and it supports large number of

applications in Smartphones. These applications are more comfortable and
advanced for the users. The hardware that supports android software is based on
ARM architecture platform. The android is an open source operating system means
that it’s free and any one can use it. The android has got millions of apps available
that can help you managing your life one or other way and it is available low cost
in market at that reasons android is very popular.

10
iOS (formerly iPhone OS) is a mobile operating system created and developed by
Apple Inc. exclusively for its hardware. It is the operating system that presently
powers many of the company's mobile devices, including the iPhone, and iPod
Touch; it also powered the iPad prior to the introduction of iPadOS in 2019. It is
the second most popular mobile operating system globally after Android.

Originally unveiled in 2007 for the iPhone, iOS has been extended to support other
Apple devices such as the iPod Touch (September 2007) and the iPad (January
2010). As of March 2018, Apple's App Store contains more than 2.1 million iOS
applications, 1 million of which are native for iPads. These mobile apps have
collectively been downloaded more than 130 billion times.

The iOS user interface is based upon direct manipulation, using multi-touch
gestures. Interface control elements consist of sliders, switches, and buttons.
Interaction with the OS includes gestures such as swipe, tap, pinch, and reverse
pinch, all of which have specific definitions within the context of the iOS operating
system and its multi-touch interface. Internal accelerometers are used by some
applications to respond to shaking the device (one common result is the undo
command) or rotating it in three dimensions (one common result is switching
between portrait and landscape mode). Apple has been significantly praised for
incorporating thorough accessibility functions into iOS, enabling users with vision
and hearing disabilities to properly use its products.

Major versions of iOS are released annually. On all recent iOS devices, iOS
regularly checks on the availability of an update, and if one is available, will
prompt the user to permit its automatic installation. The current version, iOS 13
was released to the public on 19 September 2019, introducing user interface tweaks
and a dark mode, along with features such as a redesigned Reminders app, a swipe
keyboard, and an enhanced Photos app. iOS 13 does not support devices with less
11
than 2 GB of RAM, including the iPhone 5s, iPod Touch (6th generation), and the
iPhone 6 and iPhone 6 Plus, which still make up over 10% of all iOS devices. [11]
iOS 13 is exclusively for the iPhone and iPod touch as the iPad variant is now
called iPadOS.

12
 Chapter -3
Background Note

13
 ANDROID INC.
Android Inc. was founded in Palo Alto, California, in October 2003 by Andy
Rubin, Rich Miner, Nick Sears, and Chris White. Rubin described the Android
project as "tremendous potential in developing smarter mobile devices that are
more aware of its owner's location and preferences". The early intentions of the
company were to develop an advanced operating system for digital cameras, and
this was the basis of its pitch to investors in April 2004. The company then decided
that the market for cameras was not large enough for its goals, and by five months
later it had diverted its efforts and was pitching Android as a handset operating
system that would rival Symbian and Microsoft Windows Mobile.

Rubin had difficulty attracting investors early on, and Android was facing eviction
from its office space. Steve Perlman, a close friend of Rubin, brought him $10,000
in cash in an envelope, and shortly thereafter wired an undisclosed amount as seed
funding. Perlman refused a stake in the company, and has stated "I did it because I
believed in the thing, and I wanted to help Andy."

In July 2005, Google acquired Android Inc. for at least $50 million. Its key
employees, including Rubin, Miner and White, joined Google as part of the
acquisition. Not much was known about the secretive Android at the time, with the
company having provided few details other than that it was making software for
mobile phones. At Google, the team led by Rubin developed a mobile device
platform powered by the Linux kernel. Google marketed the platform to handset
makers and carriers on the promise of providing a flexible, upgradeable system. [20]
Google had "lined up a series of hardware components and software partners and
signaled to carriers that it was open to various degrees of cooperation".

Speculation about Google's intention to enter the mobile communications market

continued to build through December 2006. An early prototype had a close
resemblance to a BlackBerry phone, with no touch screen and a physical
QWERTY keyboard, but the arrival of 2007's Apple iPhone meant that Android

14
"had to go back to the drawing board". Google later changed its Android
specification documents to state that "Touch screens will be supported", although
"the Product was designed with the presence of discrete physical buttons as an
assumption, therefore a touch screen cannot completely replace physical buttons".
By 2008, both Nokia and BlackBerry announced touch-based smartphones to rival
the iPhone 3G, and Android's focus eventually switched to just touch screens. The
first commercially available smartphone running Android was the HTC Dream,
also known as T-Mobile G1, announced on September 23, 2008.

HTC Dream or T-Mobile G1, the first commercially released device running
Android (2008)

On November 5, 2007, the Open Handset Alliance, a consortium of technology

companies including Google, device manufacturers such as HTC, Motorola and
Samsung, wireless carriers such as Sprint and T-Mobile, and chipset makers such
as Qualcomm and Texas Instruments, unveiled itself, with a goal to develop "the
first truly open and comprehensive platform for mobile devices". Within a year, the
Open Handset Alliance faced two other open source competitors, the Symbian
Foundation and the LiMo Foundation, the latter also developing a Linux-based
mobile operating system like Google. In September 2007, InformationWeek
covered an Evalueserve study reporting that Google had filed several patent
applications in the area of mobile telephony.

Since 2008, Android has seen numerous updates which have incrementally
improved the operating system, adding new features and fixing bugs in previous
releases. Each major release is named in alphabetical order after a dessert or sugary
treat, with the first few Android versions being called "Cupcake", "Donut",
"Eclair", and "Froyo", in that order. During its announcement of Android KitKat in
2013, Google explained that "Since these devices make our lives so sweet, each
Android version is named after a dessert", although a Google spokesperson told
CNN in an interview that "It's kind of like an internal team thing, and we prefer to
be a little bit — how should I say — a bit inscrutable in the matter, I'll say".

In 2010, Google launched its Nexus series of devices, a lineup in which Google
partnered with different device manufacturers to produce new devices and
introduce new Android versions. The series was described as having "played a
pivotal role in Android's history by introducing new software iterations and
hardware standards across the board", and became known for its "bloat-free"

15
software with "timely ... updates". At its developer conference in May 2013,
Google announced a special version of the Samsung Galaxy S4, where, instead of
using Samsung's own Android customization, the phone ran "stock Android" and
was promised to receive new system updates fast. The device would become the
start of the Google Play edition program, and was followed by other devices,
including the HTC One Google Play edition, and Moto G Google Play edition. In
2015, Ars Technica wrote that "Earlier this week, the last of the Google Play
edition Android phones in Google's online storefront were listed as "no longer
available for sale" and that "Now they're all gone, and it looks a whole lot like the
program has wrapped up".

Eric Schmidt, Andy Rubin and Hugo Barra at a 2012 press conference announcing
Google's Nexus 7 tablet

From 2008 to 2013, Hugo Barra served as product spokesperson, representing

Android at press conferences and Google I/O, Google's annual developer-focused
conference. He left Google in August 2013 to join Chinese phone maker Xiaomi.
Less than six months earlier, Google's then-CEO Larry Page announced in a blog
post that Andy Rubin had moved from the Android division to take on new
projects at Google, and that Sundar Pichai would become the new Android lead.
Pichai himself would eventually switch positions, becoming the new CEO of
Google in August 2015 following the company's restructure into the Alphabet
conglomerate, making Hiroshi Lockheimer the new head of Android.

In June 2014, Google announced Android One, a set of "hardware reference

models" that would "allow [device makers] to easily create high-quality phones at
low costs", designed for consumers in developing countries. In September, Google
announced the first set of Android One phones for release in India. However,
Recode reported in June 2015 that the project was "a disappointment", citing
"reluctant consumers and manufacturing partners" and "misfires from the search
company that has never quite cracked hardware". Plans to relaunch Android One
surfaced in August 2015, with Africa announced as the next location for the
program a week later. A report from The Information in January 2017 stated that
Google is expanding its low-cost Android One program into the United States,
although The Verge notes that the company will presumably not produce the actual
devices itself.

Google introduced the Pixel and Pixel XL smartphones in October 2016, marketed
as being the first phones made by Google, and exclusively featured certain
software features, such as the Google Assistant, before wider rollout. The Pixel

16
phones replaced the Nexus series, with a new generation of Pixel phones launched
in October 2017.

In May 2019, the operating system became entangled in the trade war between
China and the United States involving Huawei which like many other tech firms
have become dependent on access to the Android platform. In the summer of 2019,
Huawei announced it would create an alternative operating system to Android
known as Harmony OS, and have filed for intellectual property rights across major
global markets. Huawei does not currently have any plans to replace Android in
the near future, as Harmony OS is designed for internet of things devices, rather
than for smartphones.

On August 22, 2019, it was announced that Android "Q" would officially be
branded as Android 10, ending the historic practice of naming major versions after
desserts. Google stated that these names were not "inclusive" to international users
(due either to the aforementioned foods not being internationally known, or being
difficult to pronounce in some languages). On the same day, Android Police
reported that Google had commissioned a statue of a giant number "10" to be
installed in the lobby of the developers' new office Android 10 was released on
September 3, 2019 to Google Pixel phones first.

17
 APPLE INC.
Apple Inc. is an American multinational technology company headquartered in
Cupertino, California, that designs, develops, and sells consumer electronics,
computer software, and online services. It is considered one of the Big Four
technology companies, alongside Amazon, Google, and Microsoft.

The company's hardware products include the iPhone smartphone, the

iPad tablet computer, the Mac personal computer, the iPod portable
media player, the Apple Watch smartwatch, the Apple TV
digital media player, the AirPods wireless earbuds and
the HomePod smart speaker. Apple's software includes the
macOS, iOS, iPadOS, watchOS, and tvOS operating
systems, the iTunes media player, the Safari web browser,
the Shazam acoustic fingerprint utility, and the iLife and
iWork creativity and productivity suites, as well as
professional applications like Final Cut Pro, Logic Pro, and
Xcode. Its online services include the iTunes Store, the iOS App Store, Mac App
Store, Apple Music, Apple TV+, iMessage, and iCloud. Other services include
Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April
1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold
his share back within 12 days. It was incorporated as Apple Computer, Inc., in
January 1977, and sales of its computers, including the Apple II, grew quickly.
Within a few years, Jobs and Wozniak had hired a staff of computer designers and
had a production line. Apple went public in 1980 to instant financial success. Over
the next few years, Apple shipped new computers featuring innovative graphical
user interfaces, such as the original Macintosh in 1984, and Apple's marketing
advertisements for its products received widespread critical acclaim. However, the
high price of its products and limited application library caused problems, as did
power struggles between executives. In 1985, Wozniak departed Apple amicably
and remained an honorary employee, while Jobs and others resigned to found
NeXT.

As the market for personal computers expanded and evolved through the 1990s,
Apple lost market share to the lower-priced duopoly of Microsoft Windows on

18
Intel PC clones. The board recruited CEO Gil Amelio to what would be a 500-day
charge for him to rehabilitate the financially troubled company—reshaping it with
layoffs, executive restructuring, and product focus. In 1997, he led Apple to buy
NeXT, solving the desperately failed operating system strategy and bringing Jobs
back. Jobs pensively regained leadership status, becoming CEO in 2000. Apple
swiftly returned to profitability under the revitalizing Think different campaign, as
he rebuilt Apple's status by launching the iMac in 1998, opening the retail chain of
Apple Stores in 2001, and acquiring numerous companies to broaden the software
portfolio. In January 2007, Jobs renamed the company Apple Inc., reflecting its
shifted focus toward consumer electronics, and launched the iPhone to great
critical acclaim and financial success. In August 2011, Jobs resigned as CEO due
to health complications, and Tim Cook became the new CEO. Two months later,
Jobs died, marking the end of an era for the company. In June 2019, Jony Ive,
Apple's CDO, left the company to start his own firm but stated he would work with
Apple as its primary client.

Apple is well known for its size and revenues. Its worldwide annual revenue
totaled $265 billion for the 2018 fiscal year. Apple is the world's largest
technology company by revenue and one of the world's most valuable companies.
It is also the world's third-largest mobile phone manufacturer after Samsung and
Huawei. In August 2018, Apple became the first public U.S. company to be valued
at over $1 trillion. The company employs 123,000 full-time employees and
maintains 504 retail stores in 24 countries as of 2018.It operates the iTunes Store,
which is the world's largest music retailer. As of January 2018, more than
1.3 billion Apple products are actively in use worldwide. The company also has a
high level of brand loyalty and is ranked as the world's most valuable brand.
However, Apple receives significant criticism regarding the labor practices of its
contractors, its environmental practices and unethical business practices, including
anti-competitive behavior, as well as the origins of source materials.

19
 CHAPTER-4
ABOUT THE OPERATING SYSTEM

20
A mobile operating system is an operating system for mobile phones, tablets,
smartwatches, 2-in-1 PCs (that can be convert to a laptop mode or detach and work
as a tablet mode) or other mobile devices. While computers such as typical laptops
are 'mobile', the operating systems usually used on them are not considered mobile
ones, as they were originally designed for desktop computers that historically did
not have or need specific mobile features. This distinction is becoming blurred in
some newer operating systems that are hybrids made for both uses.

Mobile operating systems combine features of a personal computer operating

system with other features useful for mobile or handheld use, and usually including
a wireless inbuilt modem and SIM tray for telephony and data connection. By Q1
2018, over 383 million smartphones were sold with 86.2 percent running Android
and 12.9 percent running iOS. Android alone is more popular than the popular
desktop operating system Windows, and in general smartphone use (even without
tablets) outnumbers desktop use.

Mobile devices with mobile communications abilities (e.g., smartphones) contain

two mobile operating systems – the main user-facing software platform is
supplemented by a second low-level proprietary real-time operating system which
operates the radio and other hardware. Research has shown that these low-level
systems may contain a range of security vulnerabilities permitting malicious base
stations to gain high levels of control over the mobile device.

21
 ANDROID (By Google Inc.)
Android is a software stack for mobile devices such as mobile
telephones and tablet computers developed by Google Inc. and the
open handset alliance.

Initially developed by Android Inc., which Google bought in 2005, Android was
unveiled in 2007, with the first commercial Android device launched in
September 2008.Google released most of the android code under the Apache
License, a free software license. The android open source project (AOPS) is
tasked with the maintenance and further development of android

Android consists of a mobile operating system based on the Linux kernel, with
middleware, libraries and APIs written in C and application software running on
harmony. Android uses the Dalvik virtual machine with just in time compilation
to run complicated java code. Android has a large community to developers
writing applications (apps) the extend the functionality of the devices. This
statistic shows the number of available applications in the Google Play Store from
December 2009 to March 2020. The number of available apps in the Google Play
Store was most recently placed at 2.87 million apps. Android market is the online
app store run by Google, though apps can also be downloaded from third party
sites. Developers write primarily in Java, controlling the device via Google –
developed Java libraries.

22
 IOS(By Apple Inc.)
iOS also known as the iphone OS is Apple’s mobiles operating system. Originally
developed for the iphone, it has since been extended to support other apple devices
such as iPod touch, iPad and Apple TV. Apple doesn’t license iOS for installation
on third party hardware. From 2017 to 2020, the number of iPhone apps in the App Store declined.
That might seem bad. As of march 31, 2019 app store contains the more then 2,200,000 iOS
applications . But in 2020 they contains the 1,800,000 apps.

The user interface of iOS is based on the concept of direct manipulation, using
multi-touch gestures. Interface control elements consist of sliders, switches, and
buttons. The response to user input is immediate and provides a fluid interface.
Interaction with the OS includes gesture such as swipe, tap, pinch, and reverse
pinch, all of which have specific definitions within the context of the iOS operating
system and its multi- touch interface.

iOS is derived from Mac OS X, with which is share the Drawin foundation, and is
therefore a Unix-like operating system by nature.

23
 CHAPTER-5
CONSUMER SATISFECTION

24
 CONSUMER SATISFACTION ON ANDROID
AND iOS
COMPANY PROFILE Apple Inc( iOS ) Type :Public Industry :Computer
Hardware and Software, Consumer Electronics Founded : April 1, 1967 Founder :
Steve Jobs Steve Wozniak Ronald Wayne Headquarters :California, US
Revenue :US$ 108.249 billion (2011) Employees :60,400 (2011) Source :
http://en.wikipedia.org/wiki/Apple_Inc.

Google Inc( Android ) Type :Public Industry :Internet, Computer software,

Mobile OS Founded : September 4, 1998 Founder : Sergey Brin Larry Page
Headquarters :California, US Revenue :US$ 37.905 billion (2011) Employees :
33,077(2011) Source : http://en.wikipedia.org/wiki/Google.

WHAT IS CONSUMER SATISFACTIONAND MOBILE OS?? CONSUMER

SATISFACTION is Measure of how products and services supplied by a company
meet or surpass consumer expectation. It is seen as a key performance indicator
within business. A MOBILE OPERATING SYSTEM (mobile OS) is the operating
system that controls a Smartphone, tablet, PDA, or other mobile device.

MAJOR COMPETITOR

RESEARCH METHODOLOGY RESEARCH OBJECTIVE  To Find out the

most popular features liked by the consumers for Android and iOS Operating
System.  To Find out the limitation and problems faced by the consumers for both
the Operating System. To find out the secured operating system.

RESEARCH METHODOLOGY DATA COLLECTION  PRIMARY DATA A

Structured Questionnaire was used as a way to collect Primary Data in this Project
Work.  SECONDARY DATA The main source of collecting secondary data in
this project is Internet.

RESEARCH METHODOLOGY SAMPLING METHOD In this project the

Sampling method used is Judgment Sampling SAMPLE SIZE A Structured
Questionnaire was used as the Research Instrument. The sample size was .
SCOPE OF STUDY Research was limited to P G COLLAGE, SOLAN only.

25
ANALYSIS
Overall Performance of Android Operating System = 8% users Very Satisfying,
46% users Satisfying, 18% users Neutral, 5% users Unsatisfying, 5% usersVery
Unsatisfying, (84% users) Very Satisfying, Satisfying, Neutral, Unsatisfying, Very
Unsatisfying.

Overall Performance of iOS = 2% users Very Satisfying, 7% users Satisfying, 2%

users Neutral, 1% users Unsatisfying, 0% users Very Unsatisfying, (12%
users)Very Satisfying, Satisfying, Neutral, Unsatisfying, Very Unsatisfying

Best Features of Android Operating System, Google assistant, processer, Home

Screen Customization, Live Folder , Easily downloaded third party app, storage,
open source, 3 finger screenshot, battery packup, Camera quality, customer support
service, fast and efficient, the best gaming performance, ram, multitasking.

Best Features of iOS, good camera quality, processor, iBook, siri, security, best
gaming performance, smoothness, Others .

Limitation and Problems in Android Operating System,(25% users) Hangs,(24%

users) Low Ram ,(24% users) Updation, (11% users ) Unsecured.

Limitation and Problems in iOS ,(5% users) Updation, (4% users) Low Ram,(3%
users) Hangs, (1% users) unsecured.

In the case of security choosed a operating system by users

Operating system users(%)

26
Android 52

Ios 43

Window 3

Others 2

Android
iOS
Window
Others

27
 Chapter-6
Factor affecting the behavior of consumer
while choosing a new Smartphone

Factor that affects a behavior of consumer while choosing the

Smartphone

28
Battery

Are you the kind of user who is likely to have multiple apps open simultaneously? Do you see
yourself being a heavy consumer of video-streaming apps or playing games? Heavy online usage
tends to drain batteries faster. If you belong to this category of users, then it is better to go for a
phone with a long-lasting battery.

Memory

Phones have two kinds of memory – Random Access Memory (RAM) and Read Only Memory
(ROM). RAM, along with the processor of your phone (see below), determines the speed of the
phone and its ease of operation. ROM is what most people refer to as storage. This is the
memory that is used to store the OS, apps and all the videos, photos and songs that you want to
store on the phone.

Therefore, it stands to reason that phones with higher RAM will be faster and those with higher
ROM will have more storage. An average user should be happy with a 2 GB RAM and 16 GB
ROM. But if you are a heavy user, go for a phone with at least 3-4 GB RAM and 64GB ROM.
To extend your ROM you can also use a micro SD memory card, but remember, apps that are
stored and run from memory cards tend to be slower.

Camera

There is a lot of hype surrounding in-built cameras on phones with brands trying to outdo each
other by offering more megapixels. Don’t let this fool you. By itself, a camera with more
megapixels doesn’t result in better images. Apart from megapixels, good quality photos are a
function of factors like ISO levels, aperture as well as the speed of autofocus. If you are likely to
take a lot of pictures, then go for a phone with a 12 or 16 MP camera that has an aperture of f/2.0
or lower, for good results even in low light. If your use of the camera is not likely to be heavy, a
phone with an 8-12 MP camera and aperture of f/2.2 should be fine for you.

Processor

Much like smartphone cameras, there is a lot of hype about processors with jargons like
quadcore, octa core, Snapdragon, MediaTek and so on. Here is a simple thumb rule. Look at the
processing speed that is expressed in terms of GigaHertz (GHz). The higher the speed, the faster
the processor. If you are going to do a lot of photo/video editing or play online games and stream
videos, opt for a faster processor.

29
Display

A phone with a 5.5 – 6-inch HD or QHD display is usually an ideal option. This will allow you
to enjoy a rich media experience while being easy to carry in your pocket or purse.

Operating System

There are only two Operating Systems (OS) to choose from – Android or iOS. If you opt for iOS,
then you are by default opting for an Apple iPhone. All other smartphone makers function on the
Android OS. But this also comes in a confusing array of names and versions. Often the Android
OS is tweaked by manufacturers to add features which could also result in bloatware, thereby
slowing down the phone. So, try the phone out before making the decision.

Cost

As mentioned earlier, Smartphones come at price points that vary greatly. Obviously, prices
tend to go up as you go higher up the value chain in terms of processor speeds, memory, camera
and display.

FACTORS AFFECTING A BEHAVIOR OF USERS WHILE CHOOSING A

NEW SMARTPHONE

FACTORS USERS
 BATTERY 16%
 PROCESSOR 37%
 DISPLAY 7%
 OPERATING SYSTEM 13%
 CAMERA 15%
 COST 12%

30
 Battery
Processor
Display
Operating system
Camera
Cost

31
 Chapter – 7
Operating System Usage in India

32
 Mobile Operating System Usage in India
Mobile Operating Systems Percentage Market Share
Mobile Operating System Usage in India -APRIL 2020

Android 95.17%
iOS 3.35%
KaiOS 0 .99%
Tizen 0.11%

Samsung 0.11%
Unknown 0.1%

usages of os in india

android
ios
kaios
tizen
samsung
unknown

33
According to survey users of mobile operating system in P G
Collage, Solan .
Operating system users (%)

Android 84

iOS 12

Window 0

Others 4

users of mobile operating system in p g collage, solan

android
Ios
window
others

34
 Chapter-8
GLOBAL MARKET SHARE

35
 Mobile operating system market share worldwide

Operating system Global market share

Android 70.68%

iOS 28.79%

Window 0.07%

Others 0.38%

90
80
70
60
50 Android
iOS
40 Window
30 Others
20
10
0
May-19 june july aug sep oct nov dec Jan-20 feb mar april

(source-statcounter globalstar)

36
 Chapter -9

Future Market Share

37
Technology giants such as Google and Apple are the major players in smartphone
operating system market. Google’s operating system, Android, is the most popular
smartphone operating system owing to its open source platform and user friendly
interface. Increasing adoption of smartphones is one major factor responsible for
driving the growth of smartphone operating system market. Increasing
digitalization is another major factor responsible for fueling the growth of global
smartphone operating system market. Apple’s iOS ranks second in terms of market
share in the smartphone operating system owing to the increasing adoption of
iPhones. Android and iOS continue to dominate the smartphone operating system
market. The company focuses on designing operating systems for smartphones,
tablets, PDAs, computers and laptops. Microsoft and Blackberry rank next in line
after Apple and Google in terms of smartphone operating system market share.

Increasing demand for mobile applications and growing popularity of e-commerce

and online shopping are other major factors driving the growth of the global
smartphone operating system market. Furthermore, increasing awareness regarding
different applications being offered by smartphones like fitness apps, GPS maps,
gaming and much more is boosting the growth of the market.

The global smartphone operating system market has been segmented on the basis
of type and operating system. The type segment is classified into open source and
closed source platforms. Whereas, the operating system segment is further
classified into android, iOS, windows, blackberry, Symbian and others. However,
android operating system segment is expected to hold the major share of the
market owing to the increasing adoption of android based smartphones and
increasing demand for open source applications on play store. High adoption of
mobile applications is one major factor driving the growth of smartphone operating

38
system market. Android operating system sub segment is also expected to continue
its dominance over the forecast period. Whereas, iOS from Apple is specifically
meant for Apple phones and does not support open source platform. This limits the
usage of this operating system. Even then, the market share of iOS is considerably
high and continues to dominate the market.

The North American region holds the largest share of the market across the globe
followed by Europe, and Asia Pacific region. U.S. and Canada are dominating the
North America market due to better technological enhancements and increasing
popularity of smartphones in the region. The region also has a well-established
infrastructure, which allows faster implementation of advanced technologies.
Additionally, the growing use of mobile devices for payments is another major
factor driving the growth of smartphone operating system market in the region.

The global smartphone operating system market is expected to grow at a CAGR of

approximately 20% during the forecast period 2017-2023.

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Global Smartphone Operating System Market:

Key Players:
Some of the prominent players in the global smartphone operating system market
are Google, Inc. (U.S.), Apple, Inc. (U.S.), Microsoft Corporation (U.S.),
Blackberry Limited (U.S.), Linux Foundation (U.S.), Jolla OY (Finland), Nokia
Corporation (Finland), Hewlett Packard (U.S.), Qualcomm (U.S.) and Samsung
Electronics (South Korea).

Segments:
The global smartphone operating system market is segmented by type and
operating system. Based on the type, the market is segmented into open source and
closed source. Based on operating system, the market is segmented into android,
iOS, blackberry, Symbian and others.

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Regional Analysis:
The global smartphone operating system market is studied for Asia Pacific, North
America, Europe, and Rest of the World. It has been observed that North America
is estimated to account for the largest share of the market, whereas Europe is
projected to grow at the fastest rate during the forecast period. The North
American market growth is attributed to technological advancements in
smartphone industry.

OS Data Overview

Due to the COVID-19 outbreak, the worldwide smartphone market is expected to

decline again in 2020. The International Data Corporation (IDC) Worldwide
Quarterly Mobile Phone Tracker forecasts worldwide smartphone shipments to
decline 2.3% in 2020 to 1.339 billion units, down from 1.372 billion in 2019. IDC
believes the market will return to growth in 2021 with volumes up by 6.3% mostly
driven by the accelerated launch of new devices and 5G plans picking up from the
damage of the pandemic. In the long-term forecast, IDC expects the overall
smartphone market to reach 1.511 billion units in 2024.

From a geographic perspective, China smartphones will experience the biggest

shipment drop by nearly 40% year over year for the first quarter of 2020. The
epidemic outbreak will undermine the Chinese economy as a whole and the many
SMEs will likely bear the brunt, leading to tightened consumer wallets. Other
markets are most likely to follow with ongoing supply chain disruptions and
continued lockdowns, quarantine mandates & logistic restrictions will drag down
growth considerably at a global level.

Based on the current situation and uncertainties around COVID-19, we factored

three scenarios, Optimistic, Probable, and Pessimistic. Our current forecasts are
aligned with the probable scenario, which ascribes a multi-quarter recovery for
manufacturing and logistics given a more gradual return of Chinese workers to

41
factories amidst persisting transportation challenges. China's demand shock
extends several quarters but is mitigated by the end of the year with the aid of
government-backed stimuli and subsidies. Demand in surrounding regions are also
briefly suppressed. Global smartphone shipments show a more U-shaped recovery
from the second half of the year. Actual phone shipments would however show a
different overall shape given the seasonal nature of shipments.

In its latest report, market research firm IDC has revealed its numbers on the
smartphone landscape in 2016. According to the firm, Android's market share for
this year will stand at 85%, after achieving an year-on-year growth of 5.2%. iOS,
on the other hand, will claim 14.3% of the market, having seen its shipments
decrease by 11%.

In total, Google's and Apple's mobile operating systems will claim over 99% of the
market, leaving just 0.4% share for Windows Phone and 0.3% for others. The
combined share for Android and iOS will reach nearly 100% by 2020, the report
notes.

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"It is no secret that Google's Android OS has been and will remain the majority
share platform in smartphones for the foreseeable future," the report says. "It will
also be at the core of the aforementioned 4G growth expected in emerging markets
as low-cost Android players are not using newer, faster low-cost chips."

"All signs point to 2016 being the first full year of declining shipments for Apple's
iPhone. The iPhone 7 and 7 Plus have done well, but three quarters of year-over-
year declines, as well as a projected fourth quarter decline by IDC, will account for
negative growth. By no means is this doomsday for Apple in this category and
2017 marks the tenth year of iPhone, so it is hard to believe Apple doesn't have
something big up its sleeve."

And The Winner Is

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45
 Reason For Android Win

Following are the reasons for Android’s success:

1. Android’s Ubiquity
There is little debating the importance that ubiquity has played on the success of Android
OS. With the help of so many great Android devices, more and more customers have
adopted Google’s operating system. No single device is beating the iPhone, but if nothing

46
 else, Android OS has proven that a bundle of moderate-selling products is better than one
big one.

2. Google’s Focus
Google has shown since the beginning that it has one main goal in mind: to beat the
competition as quickly and efficiently as possible. It has done that with the kind of focus
and expertise that few expected the search giant to have in the mobile market. Along the
way, it’s applied the principles of its success in the search engine field to its mobile
strategy.

3. Motorola
Motorola has been integral to the success of Android OS. With the release of the
company’s Droid, Motorola started a firestorm in the Android space. And now, with the
company’s Droid X and Droid 2 on Verizon store shelves, the company is providing even
more value to customers. Going forward, Motorola will likely double down on Android
OS. Considering customers’ acceptance of those products, it’s not a stretch to say that the
company will continue to enjoy such success going forward.

4. Apple’s Mistakes
Apple might be wildly successful, but the company has made mistakes over the years that
have helped Android OS become so popular. For example, Apple’s desire to deny certain
applications access to the App Store rubbed some consumers the wrong way. And its
unwillingness to deliver multitasking for so long turned some consumers to other devices.
Plus, the company still hasn’t nixed its AT&T exclusivity. Those combined issues have
pushed some consumers to Google

5. Verizon
Verizon is widely considered the top carrier in the space. It has the most subscribers; it
has the best service around the country; and it has outstanding customer service,
according to a recent study by J.D. Power and Associates. But the company is also
heavily invested in Android. And its continuing commitment to the mobile operating

47
 system has helped increase Google’s market share by a wide margin over the past few
years.

6. The Nexus One

Google’s Nexus One is viewed as a failure by most. After all, the device was
discontinued after a relatively short amount of time on store shelves. But it served a key
purpose: it was branded by Google and it gave Android OS the kind of hype that only a
Google product could offer. In other words, Nexus One put Android OS on the map. And
its legacy is still being felt today as more and more consumers buy an Android-based
device.

7.  iPhone 4 Antenna Issues

Although Apple was successful at getting the iPhone 4’s antenna problems out of the
headlines, it still had a major impact on Android OS. Consumers were concerned that
their calls would drop. And it was viewed as another strike against Apple’s relationship
with AT&T. The issue pushed some consumers to Android. It’s possible that those folks
won’t come back anytime soon.

8. Android’s Vast Improvements

When Android first launched, the operating system was hampered by several issues. It
didn’t have many of the features available in iOS, and it lacked the kind of usability that
consumers wanted. But over time, Google has made Android OS far more usable. Now
it’s arguably more feature-packed than iOS nowadays. Consumers have realized that.
They’re starting to buy Android-based devices at an increasing rate because of it.

9. Google Plays Nice with Developers

Apple has made some serious mistakes throughout the years in its handling of developers.
The company was secretive and it denied certain applications for what seemed to be poor
reasons. Google hasn’t followed that path. The search giant has played nice with
developers, and in the process, its Android Market has grown with outstanding programs.

48
 It’s still dwarfed in size by the App Store, but applications have drawn customers to
Android OS that would have otherwise gone to Apple’s iPhone.

10. RIM’s Failures

RIM has helped Android OS become the success that is. Before Apple and Google joined
the mobile market, it was RIM that dominated. That was the company that was
captivating audiences. But the company failed to see the future as Apple and Google
joined the market. And now, it’s watching Android OS overtake it and start dominating
the smartphone space. Simply put, RIM’s lackadaisical attitude has only helped Android
over the past few years.

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 Appendix

QUESTIONNAIR

1) Your name ………..

50
2) Age
1) 15-20 years
2) 21-25 years
3) 26-30 years
4) 30 and above

3) Your qualification
………………..

4) Do you have a smartphone

1) Yes
2) No

5) Are you familier with your smartphone

1) Yes
2) NO

6) What type of os do you have on your phone

1) iOS
2) Android
3) Window
4) Others

7) If you like to get a new smartphone in which range would you like to get it
1) 5000-15000
2) 16000-30000
3) 31000-50000
4) 51000-100000

8) Are you satisified with the overall performance of your OS

1) Unsatisfied
2) Very unsatisfied
3) Neutral

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 4) Satisfying
5) Very satisfying

9) The best feature of your Operating System

………………………………………..

10) Limitation and Problems in your OS

1) Low ram
2) Hangs
3) Updation
4) Unsecured

11) Factor affecting a behavior of yours while choosing a new smartphone

1) Battery
2) Processor
3) Display
4) Operating System
5) Camera
6) Cost

12) In case of security which OS would you prefer

1) iOS
2) Android
3) Window
4) Others

13) What kind of improvement do you want on your OS

…………………………………………….

14) According to your idea which one is better

1) iOS
2) Android
3) Window
4) Others

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53
 Bibliography

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https://en.wikipedia.org/wiki/Operating_system
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d&sxsrf=ALeKk00Bpjie3spjFmtGNLL99C3DNcVeTQ:1589983172

54
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hULzTgGHRmwBMcQ_AUoAnoECCMQBA
https://www.google.com/search?client=firefox-b-d&q=apple+ios
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https://www.idc.com/promo/smartphone-market-share/os
https://gs.statcounter.com/os-market-share/mobile/worldwide/2019
https://gs.statcounter.com/os-market-share
https://www.gsmarena.com/idc_androids_2016_market_share_to_b
e_85_ios_143-news-21918.php

55