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    Chema C. Paciones - Quiz - Case Study - Ebay

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    Meach Callejo
    This document is a case study about the company eBay. It provides answers to questions about eBay's business model and strategy over time. eBay started in 1995 as Auction Web, an online auction portal that generated revenue through fees. It has since acquired companies like PayPal, Skype, and Craigslist. To adapt to changing customer needs, eBay introduced programs to protect buyers and sellers. It also explored new formats through acquisitions. Originally focused on auctions of used goods, eBay now relies more on professional retailers selling new products at fixed prices, similar to Amazon, while also providing e-commerce infrastructure services.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Chema C. Paciones - Quiz - Case Study - Ebay

    Uploaded by

    Meach Callejo
    107 views2 pages
    This document is a case study about the company eBay. It provides answers to questions about eBay's business model and strategy over time. eBay started in 1995 as Auction Web, an online auction portal that generated revenue through fees. It has since acquired companies like PayPal, Skype, and Craigslist. To adapt to changing customer needs, eBay introduced programs to protect buyers and sellers. It also explored new formats through acquisitions. Originally focused on auctions of used goods, eBay now relies more on professional retailers selling new products at fixed prices, similar to Amazon, while also providing e-commerce infrastructure services.

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    Chema C. Paciones - Quiz_ Case Study _ eBay

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    This document is a case study about the company eBay. It provides answers to questions about eBay's business model and strategy over time. eBay started in 1995 as Auction Web, an online auction portal that generated revenue through fees. It has since acquired companies like PayPal, Skype, and Craigslist. To adapt to changing customer needs, eBay introduced programs to protect buyers and sellers. It also explored new formats through acquisitions. Originally focused on auctions of used goods, eBay now relies more on professional retailers selling new products at fixed prices, similar to Amazon, while also providing e-commerce infrastructure services.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    107 views2 pages

    Chema C. Paciones - Quiz - Case Study - Ebay

    Uploaded by

    Meach Callejo
    This document is a case study about the company eBay. It provides answers to questions about eBay's business model and strategy over time. eBay started in 1995 as Auction Web, an online auction portal that generated revenue through fees. It has since acquired companies like PayPal, Skype, and Craigslist. To adapt to changing customer needs, eBay introduced programs to protect buyers and sellers. It also explored new formats through acquisitions. Originally focused on auctions of used goods, eBay now relies more on professional retailers selling new products at fixed prices, similar to Amazon, while also providing e-commerce infrastructure services.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    MBA 103 : Perpetualite Perspective in Business

    A Case Study

    Title: eBay

    Questions:

    1. What kind of business eBay is into?


    2. What are the milestones of ebay as a successful company?
    3. How did ebay strategized their business in terms of the ever changing needs of the
    industry and clients
    4. How did ebay handle expansion, branding, and competition?
    5. What are the different business perspectives that eBay had in the previous and present
    time and how did it affect their business dealing and stakeholders?

    ____________________________________________________________________________

    Name: CHEMA C. PACIONES


    Subject/ Semester: MBA 103 : Perpetualite Perspective in Business.
    Course: MBA

    A# 1 . eBay is the “The world’s Online Marketplace”. Which is it’s positioning statement, and it
    means many things about the company identity. It enables trade on local, national, international
    basis with a diverse and passionate community of individuals and small business. Ebay offers
    platforms where millions of the items are traded each day

    A# 2. eBay started out as Auction web in 1995, an online auction portal that allowed
    interpersonal transactions. It was a first of its kind- a platform business model generated
    revenue by a drawing fee from the people and business that used the website for selling/ buying
    products and services.In 1997, the company changed its name to ebay. e-Bay acquired other
    companies such as payPal, ibazar, rent.com craiglist and skype. Currently, eBay operates
    across 30 different countries, serving as a traditional online shopping website with thousands of
    different products in addition to offering service online auction, event trading (stubhub.com) and
    online classified ads.

    A# 3.eBay makes up with the program and policies to safeguard the interest of buyers and instill
    the with confidence.Features like eBay money-back guarantee, safeharbor program, eBay Top
    rated sellers (eTRS) and verified top owner program are example of the company conscious
    effort in protecting the customers against fraud and enhancing experience brand loyalty.

    A# 4.e-Bay constantly explored new formats often through acquisition of other companies for
    example the acquisition in 2004 of “mobile.de” in germany “markplaats.ni” in the nietherland as
    well as “craiglist” the U.S based classified format.
    A# 5. eBay started out as a pure play “all auction” Web site, which was a novelty at the time. It
    relied on millions of small sellers cleaning out their attics to sell unwanted goods. It then
    morphed into a more professional seller environment where small retailers would purchase
    goods from others, and then re-sell on eBay at a profit. In 2009, eBay’s revenues stalled, and
    Amazon’s model of “fixed price” retail grew in popularity as the novelty of the auction format
    declined. The current business model relies more on professional retailers and large online
    stores to sell products at fixed prices, just like Amazon. eBay has also broadened its business
    model to include providing e-commerce infrastructure services.

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