COPYWRI

TING
By
ZaenabAl
i
TheMostI
mpor
tantSki
l
lEv
eryEnt
repr
eneurmustknowabout

===================================

See,her
e'st
hebr ut
altr
uth,i
fyoudon'
tknowhowtomarketyourpr
oduct
,
serv
icestoyourcustomers,
youwon'tmakemuchmoney..

Andy
ouwon'
tl
asti
nanybusi
ness.

Today,
am goi
ngtotel
lyouthemosti
mpor
tantmar
ket
ingski
l
lev
ery
ent
repr
eneurmustbeawareof

I
t'
saskil
lthathast
hepowert
otr
ansf
orm col
daudi
encet
ohotr
avagi
ng
buy
ers

Websi
tev
isi
tor
stosubscr
iber
sand

Subscr
iber
stobuy
ers.

Now,
youcanspendov
er$1000ony
ourFacebookads

Youcanhav
ethebestpr
oducti
nthemar
ketor

Yourser
vicemi
ghtbet
hemostaf
for
dabl
e
Buti
fthi
sski
l
lisabsent

For
getaboutmaki
ngasi
ngl
esal
enott
oment
ionhundr
eds.

Al
lyouwi
l
lhav
ear
ecl
i
cks

Mer
evi
sit
orsort
housandsofsubscr
iber
sony
ouremai
ll
ist

Whoar
en'
twi
l
li
ngt
opayf
ory
ourpr
oductev
enwhent
heycanaf
for
dit

Youwi
l
lst
ruggl
etoconv
incet
hem t
otaket
heact
iony
ouwant
.

What
'st
hisski
l
lyoumi
ghtask?

I
t'
scal
l
edCopy
-wr
it
ing

What
'scopy
-wr
it
ingy
oumi
ghtask?

I
t'
stheactofcl
osi
ngi
npr
intoraccor
dingt
oDanLok

"
Copy -
writ
ingi
stheactofusi
ngwrit
tenwordstost
art,
enhance,orext
enda
r
elat
ionshi
pwithcust
omersthati
ncludessal
esmanshi
pandpr i
nts"
It
'st
henumberoneski
l
lev
eryent
repr
eneurmustpossessorf
orast
artbe
awareof

I
t'
sthel
eastunder
stoodbutmostpower
ful
mar
ket
ingski
l
l

Thatoncey
oumast
eri
t,y
oucansel
lany
thi
ngt
oany
body
.

Now,
tounder
standhowcopy
-wr
it
ingwor
ks,
thi
nkofi
tthi
sway
..
.

Youhav eaproductandyou'
reusi
ngalandi
ngpagetopromotei
t.Now,
the
productgoesfor$20,
000andyouhaveover1000dai
lyv
isi
tor
s.

Thi
slandi
ngpagebr
ingsi
n$20,
000ay
earwhi
chi
sjust1%/
conv
ersi
on.

ACopywrit
ercomesalong,takesalookati
tandmadeafewtweaks.Let'
s
sayhechangedtheheadl
ine,rewr
it
esomest at
ement
sorevenmadet he
off
ermorecompelli
ng.

Al
lofasudden,
yoursal
esi
ncr
easest
o$40,
000

Youknowwhatj
usthappened?

Yoursal
esj
ustdoubl
ed

wi
thout
..
..

I
ncr
easi
ngy
ourmar
ket
ingbudget
Get
ti
ngmor
ePeopl
etov
iewy
ourpage

Orl
aunchi
nganewcampai
gn.

That
'st
hepowerofcopy-wr
it
ingandt
hemor
eyou'
reawar
eofi
t,t
heeasi
er
i
tbecomestocl
osesales.

Ti
l
lIcomey
ourwayagai
n,Ir
emai
n

Al
i
yuZay
nab

#Copy
wri
teri
nthemaki
ng

LongORShor
tCopy
:Whi
chConv
ert
sBet
ter

===================================

Deadf
ri
end,

Haveyoueverfoundy
oursel
fcont
empl
ati
ngont
her
ightl
engt
hofcopyt
o
usefory
ourlandi
ngpage?

Per
hapsy
out
hinkashor
tcopywoul
dbebet
tersi
ncei
t'
seasi
ert
oread
and.
..

Al
ongcopy
,ont
heot
herhand,
woul
dbor
eyouraudi
ence.

Wel
l
,you'
rewr
ongf
ort
hinki
ngt
hatwayandi
namomentIwi
l
ltel
lyouwhy
.

Butfi
rst
,let'
sassumef
orsomereasons,al
lcardeal
ersdeci
dethatthey
wouldnol ongeral
l
owcust
omer
st ohavealookatthei
rcarsbefor
et hey
buy.

Youar
en'tevenal
l
owedtoseeanimageoft
hecar
,rat
hert
heywi
l
lsend
youadescri
pti
onoft
hecaryoui
ntendt
obuy.

Andonlyaf
terr
eadingt
hisdescri
pti
onwil
lyoubeablet
obuy.Pl
us,
ther
e
wil
lbenomoney -
backguar
antee.Youbuyatyourownri
sk.

I
fyouwer
eoneoft heprospect
ivebuy
ers,
howshor
torl
ongwoul
dyou
wantt
hedescr
ipt
iontobe?

Woul
dy oupr
efera100-wor
ddescri
pti
ont
hatt
ell
syouj
ustt
hecol
or,
pri
ce,
mi
lespergal
l
on,andsizeofthecar
?

Oryouwoul
dratherpref
eral
engthydescr
ipt
ion(
ideal
ly3pages)t
hat
br
eaksdowneveryt
hingyouneedtoknowaboutthiscar
..
..
.
.
..
.Incl
udi
ngtheseatt
ype,
engi
ne,
Air
bag,
brakes,
wiper
s,speaker
s,door
s,
andeventheroof
.

Youwantadescri
pti
onthatwoul
dmakey
oupi
ctur
ethi
scarl
i
key
ouhav
eit
par
kedi
nfrontofyourhouse.

Sinceyouwil
lbepayi
ngahef
tyamount
,youwantt
oensur
ethi
scarhasal
l
thefeat
uresyoudesi
re.

I
sn'
tthatr
ight
?

Whatam Idr
ivi
ngat
?

Yousee,t
hel
engthofy
ourcopyshoul
dbel
easti
ssuey
ouhav
etowor
ry
aboutwhenl
aunchi
ngacampaign.

AsNeilPat
eloncesai
d:"
ifyoucanaddr
essallt
heirobj
ect
ionswi
thashor
t
copy
,thengofori
t.I
fyoucan'
t,al
ongercopywil
lbethebest"

Iwi
l
l l
i
ketogof
urt
herbysay
ing,
thehi
ghert
hepr
iceoft
hepr
oduct
,the
morecopyy
ouwil
lneed.

Youwil
lneedalotofwor
dst
oconv
incepeopl
etobuya50kpr
oductt
hana
10kcommodit
y.
Al
so,ifyou'
resel
li
ngtoacoldaudi
ence,y
ouwillhavetoputi
nal otof
wordsforthem t
obuyfrom y
oubutwithahotaudience,
ashortcopywil
l
mostl
ydosi nceyourcr
edi
bil
i
tyiswel
l-
known.

Sothel
engt
hoft
hecopydoesn'
treal
l
ymat
ter
.Ital
ldependsonwhoy
ou'
re
sel
l
ingt
o.

Soyouknow, peoplemi
ghtnotr
eadalongcopyword-
for
-wor
dbutt
heywi
l
l
cer
tai
nlyscanthrought
oseewhat'
sinitf
orthem.

Nextti
meyouwanttowri
teacopy,
askyour
sel
fwhoy
ouri
deal
audi
encei
s,
t
heirpai
npoi
ntsaswel
lasobj
ecti
ons.

Thi
swi
l
lhel
pyoudet
ermi
net
her
ightl
engt
hoft
hecopy
.

Hopey
ou'
rehav
ingagr
eatweek,

Ir
emai
nAl
iZay
nab.
5Exer
cisesYouCanDoRi
ghtNowToBecomeAGoodCopy
wri
ter

====================================

Dearf
ri
end,

Iwri
tethi
swithalotofpai
ninmyhear
t,t
hesewor
dsaren'
tmeantt
ogr
ab
yourat
tent
ion.Thi
sismewr i
ti
ngasaconcer
nedi
ndi
vi
dual.

Eversi
ncei
star
tedpost
ingont
hisforum i
hav
egott
enalotofposi
ti
ve
commentsbutihav
ebeensmartenoughnott
ogetcar
ri
edaway.

Iam nother
etot
alkaboutt
hepr
aisesbutr
athert
heonest
hathav
est
uck
melikeanatomi
cbomb.

Yousee,mostnewbiecopy
writ
erst
hatcometomywallal
wayshav
eone
quest
iononthei
rli
ps-"whatshoul
dIdotobecomeagoodCopywri
ter
".

I
t'
sobviousthatmostoft
hecoursestheyat
tendalway
stellt
hem whatto
dobutneverhowtodoitorr
ather,whatt
odoev er
ydaytobecomebetterat
i
t.

Youwil
lfi
ndoutt
hatnomatt
ert
hecour
sesyouattendorthepr
ice,
ifyou
ar
en'
tdoingt
heworkonthet
abl
e,y
ouwill
nevergetbet
teratwhatyoudo.

Youcanonl
ybecomeagr
eatcopy
wri
terbywr
it
ing.
Youmightknowwhattodobutwhenyousitt
owr
it
e,y
ouj
ustcan'
tfor
ce
thewor
dsout.Youst
areatablankscr
een.

Soon!Youlosei
nter
estandconcl
udet
hatt
hist
hingcal
l
ed"
Copy
wri
tt
ing"
i
sn'tf
oryou.

Iwil
lhat
etoseeyouonthatpath.That'
swhytoday,i
wil
lbet
ell
i
ngyou5
copywri
ti
ngexer
cisey
oushoulddoev erydayt
obecomeagoodcopywr
it
er.

Ready
!

Go!

1.Wr
it
eaCopybyhand

Mostcopywri
ter
st hi
nkt hi
sexercisei
suseless.Thinkabouti
t.Whyshoul
d
youcopyoutasalesletterofover5pagesiny ourownhandwr i
ti
ngi
fyou
cansi
mplytypeitony ourlapt
oporbettersti
ll
,readitoutl
oud.

No!Itdoesn'
tworkt
hatway
.Imustadmi
t,t
hisi
sawor
kloadbutt
he
benefi
tsareenor
mous.

Forinst
ance,
whenyouwri
tet
hesamesaleslet
terf
rom st
artt
of i
nishthr
ee
consecuti
vet
imes,
thef
ort
hti
me,thesent
encesbecomesapar tofyou,
y
oucanguesst
hewor
dtocomeaf
ter
.

Whenyousitdowntowr
it
eyourownpi
ece,t
hewordsandsent
encesf
rom
t
heprevi
ouspiecey
ou'
vewri
tt
envol
unt
ari
lyf
lowsi
n.

2.Thi
nkofawayt
omakeal
ett
erbet
ter
.

Tobecomegoodatwhaty oudo,pr
act
iceiskey.Forev
erysal
eslet
teror
advert
isi
ngpi
eceyoucomeacross(fl
yer
s,bil
lboar
dadvert
s,orwebinar
copy)thi
nkofawayyoucanmakeitbett
er.

Pausef
orami
nut
eandasky
our
sel
fthesequest
ions:

Whydoest
hiscopywor
k?

What
'smi
ssi
ng?

Whatcani
addt
omakei
tmor
ecompel
l
ing?

3.Cr
eat
eaper
sonal
swi
pef
il
e

Tobethebest,youneedtomodel t
hebest
.Don'
tcopyjustanysalesl
ett
er,
yourt
argetshoul
dbethosethathasbr
oughtmil
l
ionsinrevenue.
I
fyou'
rer
eadi
ngasal
escopyfort
hefi
rstt
imeanditdr
ivesyout
otakeout
y
ourATM car
datt
hespot.I
t'
sasignt
hatthi
scopyworks.

Agoodcopywri
terwon'
tlett
hatcopygo.Hegr
absi
tandputi
tinapr
ivat
e
f
oldersohecanstudyi
t.

Ifyou'
reser
ious,
youshoul
dhav
easwi
pef
il
eofbot
hmoder
nandol
d-
schoolcopi
es.

Fori
nstance,i
fyou'
reaNi gerianandpl
antowrit
eforNiger
iaaudi
ence,
you
wanttostudytheworkoft op-cl
assmarket
ersl
ikeRonaldNzi
mora,Toyi
n
Omotoso,JonathanMelody ,AndyMukolo,
Benahil
iOj
eme,MosesUche
andourbossCzarAnikulapoNnamani .

Theirmarket
ingpi
ecear
eoneoft
hebesti
nAf
ri
caandar
ewr
it
tenbyt
he
bestint
hebusiness.

4.Wr
it
eEv
ery
day

Wr
it
e!Wr
it
e!Wr
it
e!

Eveni
fisf
or30mi nut
esaday.Iadvi
seyout
ost
artwi
thashor
tpi
ecesuch
asanemailcopyorasoci
almediapost
.

Now,
youdon'
tnecessar
il
yhav
etopubl
i
shwhaty
ouwr
it
ebutf
eedbacki
s
i
mpor
tant
.

5.ReadCopy
-wr
it
ingbooks

Therearealotofcopywrit
ingbookstogetstar
tedwit
h.TheBor
onl et
ter
s,
RobertColl
i
erlett
erbook,Scient
if
icAdv
erti
si
ng,Hypnoti
csal
es-
let
ter,
Buyi
ngt r
ances,andInf
luence(DanLok).

Youcansear
chf
ormor
e.Thel
i
sti
sendl
essbutbecar
eful
whoy
oul
ear
n
fr
om.

I
ncasey ouwantanyoft
hesebooks,
Iwi
l
lbegl
adt
oshar
ewi
thy
ou.don'
t
hesi
tat
etoaskforit
.

Ti
l
licomey
ourwayagai
n,

Ir
emai
nAl
i
yuZay
nab