5S of Marketing: Sell Serve Speak Save Sizzle

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5S OF MARKETING

The 5S of marketing help organize the goals of marketing in a hierarchy. They are:

 Sell
Arranging the goals under these heading will not
 Serve only help the initial stages of market growth, but
doing so will also keep track of the process over
 Speak
time. Since such a plan is crucial for any brand,
 Save including it in our services will help boost our sales.

 Sizzle

Since our business idea was business consultation services (market segmentation and buyer
persona generation) we will be analyzing this under the concept of 5S of marketing.

1. SELL
We will start with our most important transactions, the ones that are leading to profit and
revenue. That is sales! We would be selling online, or even if we are not selling online, the leads
that are generated biz online platform WILL deliver. Moreover, we will use the conversion
models will help us set quantitative targets that we ought to meet. If our sales are going well, we
can offer free delivery.

2. SERVE
it is natural for the customers to go to customer services and the our website to present any
queries that they have. We will pay attention to the quality of service we are providing and will

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keep check of how promptly we address the customer’s queries. The customer satisfaction goals
will allow us to determine if we are good at service or not, and then we will improve the service
accordingly.

3. SPEAK
Since we have digital channels, it makes it possible for the customers to interact with the
business as well as fellow customers. We can use that to our advantage and elaborate the
perimeters of our business consultation services at every step. the transparency of our services
will establish credibility amongst our potential customer.

4. SAVE
With digital marketing channels we can actually save up on the cost of offline marketing.
Traditional marketing methods like print and post aren’t the first priority anymore. This will help
us manage the budget of our business consultation services well.

5. SIZZLE
The sizzle will help our online presence be smooth. We will work on it so that the customer
would want to visit time and over again. We will make sure our website is running fast and our
profiles on social media are well managed and engaging. This also ensures credibility.

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