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    Marketing Communication Decisions:: Public Relations

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    Arun Kumar
    The document discusses the six main elements of marketing communication: advertising, sales promotion, public relations, publicity, personal selling, and direct marketing. It provides brief definitions and descriptions of each element, explaining their roles in informing, persuading, and reminding consumers. Advertising uses paid media to communicate information to potential customers, while public relations establishes beneficial relationships between organizations and publics. Personal selling involves verbal presentations to conclude transactions.

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    © All Rights Reserved
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    Marketing Communication Decisions:: Public Relations

    Uploaded by

    Arun Kumar
    28 views1 page
    The document discusses the six main elements of marketing communication: advertising, sales promotion, public relations, publicity, personal selling, and direct marketing. It provides brief definitions and descriptions of each element, explaining their roles in informing, persuading, and reminding consumers. Advertising uses paid media to communicate information to potential customers, while public relations establishes beneficial relationships between organizations and publics. Personal selling involves verbal presentations to conclude transactions.

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    Marketing_communication_decisions

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    The document discusses the six main elements of marketing communication: advertising, sales promotion, public relations, publicity, personal selling, and direct marketing. It provides brief definitions and descriptions of each element, explaining their roles in informing, persuading, and reminding consumers. Advertising uses paid media to communicate information to potential customers, while public relations establishes beneficial relationships between organizations and publics. Personal selling involves verbal presentations to conclude transactions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    28 views1 page

    Marketing Communication Decisions:: Public Relations

    Uploaded by

    Arun Kumar
    The document discusses the six main elements of marketing communication: advertising, sales promotion, public relations, publicity, personal selling, and direct marketing. It provides brief definitions and descriptions of each element, explaining their roles in informing, persuading, and reminding consumers. Advertising uses paid media to communicate information to potential customers, while public relations establishes beneficial relationships between organizations and publics. Personal selling involves verbal presentations to conclude transactions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    The process of informing, persuading and reminding

    the consumer.
    Advertising
    Is the management function that establishes and maintains Public relations6 elements of communication are:
    mutually beneficial relationships between an organisation & Personal Selling
    its publics
    Direct Marketing

    Publicity Sales promotion


    Is non-personal stimulation of the demand for a
    product/service of a business by making its actual current Publicity
    news value available to the mass media to obtain favourable
    & free media review of the business & its product
    complements the other elements in trying to influence Public relations
    Sales promotion
    consumer behaviour e.g. pens, t-shirts,& notepads displaying
    a brand name and a short message, competitions, Marketing communication decisions:
    demonstrations, samples

    Uses advertising media to communicate information about a


    A controlled and paid for non-personal marketing
    product/service to customers, who can respond by
    communication related to a need-satisfying product and
    purchasing a product/service via mail, the telephone/the
    directed by a marketer at a specific target audience
    internet Advertising media: Television, movies, radio & magazines &
    newspapers.
    Direct Marketing Advertising Outdoor advertising includes billboards, posters, bus stops &
    public transport vehicles.

    Advertising message-An advertisement in the print media


    consists of the heading, illustration & copy.
    Personal selling

    A verbal presentation of a product, service/idea to one or


    more potential purchasers in order to conclude a transaction.

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