Syllabus Template

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SYLLABUS

Course: PURPOSIVE COMMUNICATION


Units: 3 units
No. of Hours: 54 hours in a semester (3 hours / week for 18 weeks)
Pre-requisite: None

Course Description: Purposive Communication (PC) is about writing, speaking, and presenting to different audiences
and for various purposes (CMO 20 s. 2013). It is a three-unit course that develops students’ communicative competence
and enhances their cultural and intercultural awareness through multimodal tasks that provide them opportunities for
communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students with
tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to
emphasize the importance of conveying messages responsibly. The knowledge, skills, and insights that students gain
from this course may be used in their other academic endeavors, their chosen disciplines, and their future careers as they
compose and produce relevant oral, written, audio-visual and / or web-based output for various purposes.

Learning Outcomes

At the end of the course, the students should be able to:

Knowledge

1. Describe the nature, elements, and functions of verbal and non-verbal communication in various and multicultural
contexts.
2. Explain how cultural and global issues affect communication.
3. Determine culturally appropriate items, expressions, and images
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills.
5. Summarize the principles of academic text structure
Skills

1. Convey ideas through oral, audio-visual, and / or web-based presentations for different target audiences in local
and global settings using appropriate registers.
2. Create clear, coherent, and effective communication materials.
3. Present ideas, persuasively using appropriate language registers, tone, facial expressions, and gestures.
4. Write and present academic papers using appropriate tone, style, conventions, and reference styles.

Values

1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas.


2. Appreciate the differences of the varieties of spoken and written language
3. Adopt awareness of audience and context in presenting ideas.
4. Appreciate the impact of communication on society and the world.

Learning Topics Methodology Resources Assessment


Outcomes
Describe the Communication Lecture and LCD projector or manila paper Quizzes and
nature, Processes, class discussion seatwork on
elements, and Principles, and on elements and Audio and / or video clips of various identifying
functions of Ethics types of media (e.g. TV commercials, movies, elements of
verbal and non- communication. newscasts, etc.) communication
verbal (e.g. sender,
communication Group work on Text from newspapers, magazines, message,
in various and identifying journals, channel,
multicultural elements of receiver, effect)
contexts communication in See:
various texts http://www.healthknowledge.org.uk/public
-health-textbook/organization
-management/5a-understanding-
itd/effective-communication
See:
http://promeng.eu/downloads/training-
materials/ebooks/soft-skills/effective-
communiction-skills.pdf

Chase, R. & Shamo, S. (2013). Elements


of effective communication, 4th ed.
Washington, Utah: Plain and Precious
Publishing.

Prepared by: Evaluated by:

DICKSON P. PAGENTE, MALE GLENNE A. RIVERA, PhD


Subject Instructor Dean of College

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