Chapter 2 - Lost in Aerospace Case Study

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Name: Adelson B.

Arado ID Number: 190000002087


Code & Subject: BA203 Human Behavior in Organization July 06, 2019

Lost in Aerospace
I. Introduction
Boeing is one of the world’s largest aerospace firms. It manufactures airliners

forcommercial and military segments. It happens in February 2008, when Pentagon

initiated to surprise the entire industry by awarding its project/contract to the Northrop -

EADS partnership (worth $35 billion contract on air force / jet tanker), putting an end to

its all-time favorite jet tanker provider-Boeing. After all the speculations and

investigations on the moral problems and violations perceived by Boeing together with

management selections, staff concerns/issues and organizational reputation. There

might be a problem with its culture most specifically the ethical code of conducts that

affects its decision making and the operation of the organization as a whole.

II. Issues underlying the problem


According to Rushworth M. Kidder with his assessment on problem about morality-

play that going on with Boeing’s company, not to mention the many problems/trouble

background provided in the case, management ethics could pose an assertive problem

(congressional inquiry into ethical and legal violations in aerospace, theft of Lockheed

Martin's trade secrets, trade jobs issue). And despite its measures / changes, including

corporate governance morality, signing a company code of conduct by employees and

actions initiated to improve service by McNerney still lose the battle of winning the bid

and worst its credibility as a whole in the eyes of its stakeholders and the industry.

III. Alternative Solutions to the problem


With Boeing's current performance, which has a major impact on people including
staff, the organization, and its stakeholders. The following set of solution may be

applicable in coping with their present problem:


 Managing ethical behavior (by establishing ethical standards). Ethical standards

has great impact on any organization for that reason many organizations have

establish its own ethical standards and ethical committees that maintain and

promote this. The Boeing top management should initiate by starting in their level

establishment of ethical standard. They must create an organizational culture and

define what will and will not be acceptable behaviors. For which they arrange

different events and training program. They may also formulize their ethical

standard by preparing guidelines of ethical code that benefits economic agents or

the stakeholders. In order to avoid unpleasant effect of ethic code, experts suggest

three steps model of establishing code of ethics, namely:


1. Gather the relevant factual information.
2. Determine most appropriate moral values.
3. Make ethical judgment based on the propose policy.
After following set of guidelines must effect the full-implementation and educating

them of the ethic codes, conduct review of its effectiveness and may add or drop

values that are more meaningful or not.


 Improve / review corporate governance. This solution may include modification by

increasing diversity of the company. It also involves conducting scrutiny and

appointing qualified board members-the nominating committee should devote

sufficient time to identifying board members with industry abilities. The board of

members should be a balance between those who know the organization, those

who have a helpful expertise and those who offers fresh perspective. Improvement

on corporate governance also impose an evaluation of board performance, their

willingness to examine their own strengths and weaknesses. On regular basis, the

board should conduct a self-evaluation process including the performance of

individual directors.
IV. Conclusion
With Boeing’s remarkable loss of confidence in corporate conduct, there is an

urgent need to work towards restoring its ethical code of conduct. Although ethical

education appears to generate restricted proof of evolving behaviors, Boeing's

management's commitment to monitoring all employees ' annual ethical schooling will

yield the required beneficial outcomes. Clear communication of honorable and

anticipated behaviors in the organisation should be provided to staff. They must retain

and stand firm on a clear cutting policy that the only way to do company well is through

ethical techniques. Through this, Boeing may be able to capture the attention of the

industry again, satisfy fresh customers, gain government confidence and interest, or

even develop more, not just in company, but as a person on their own level.

V. Recommendations
To restore and preserve a culture that upholds honest and ethical and ethical

behaviors, the organization leader of Boeing must verbally promote ethical environment

and relentlessly “walk the talk” by making ethical behavior part of the organization’s

agenda. They need to establish codes of business conduct to guide employees’

behavior. And also, there should be a need for establishing annual business ethics

training for the employees to fully-engage themselves in the actualizations of aim of

ethical standardization.

VI. Factual Experience


So far, I don’t have experience any problems that involves ethical misbehaving like

Boeing company described in the case scenario. Last March 2019, I travel to outside of

the country with Filipino owned Aviation Company. I was accommodated by the staff and
crew in a good way. They value and treated all the passenger very well and with all the

big smile in their faces.

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