Scribd Logo
Upload

Welcome to Scribd!

  • 22 views

    Promotional Contents Used Through Its Website

    Uploaded by

    ADITYA
    Flipkart promotes products on its website through various banners, deals, and sections that highlight products. It promotes specific items for men, women, fashion, and travel. When customers search for products, similar sponsored products are shown as advertisements. Flipkart also shows recently viewed products and launched formats for brand stories and targeted audiences. It promotes trusted products through its Flipkart Assured program and runs major sales events with heavy discounts that are prominently displayed. Flipkart utilizes different ad formats including banners and text to promote partner companies and engages customers through various promotional content and strategies on its website.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Promotional Contents Used Through Its Website

    Uploaded by

    ADITYA
    22 views2 pages
    Flipkart promotes products on its website through various banners, deals, and sections that highlight products. It promotes specific items for men, women, fashion, and travel. When customers search for products, similar sponsored products are shown as advertisements. Flipkart also shows recently viewed products and launched formats for brand stories and targeted audiences. It promotes trusted products through its Flipkart Assured program and runs major sales events with heavy discounts that are prominently displayed. Flipkart utilizes different ad formats including banners and text to promote partner companies and engages customers through various promotional content and strategies on its website.

    Original Title

    etme

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Flipkart promotes products on its website through various banners, deals, and sections that highlight products. It promotes specific items for men, women, fashion, and travel. When customers search for products, similar sponsored products are shown as advertisements. Flipkart also shows recently viewed products and launched formats for brand stories and targeted audiences. It promotes trusted products through its Flipkart Assured program and runs major sales events with heavy discounts that are prominently displayed. Flipkart utilizes different ad formats including banners and text to promote partner companies and engages customers through various promotional content and strategies on its website.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    22 views2 pages

    Promotional Contents Used Through Its Website

    Uploaded by

    ADITYA
    Flipkart promotes products on its website through various banners, deals, and sections that highlight products. It promotes specific items for men, women, fashion, and travel. When customers search for products, similar sponsored products are shown as advertisements. Flipkart also shows recently viewed products and launched formats for brand stories and targeted audiences. It promotes trusted products through its Flipkart Assured program and runs major sales events with heavy discounts that are prominently displayed. Flipkart utilizes different ad formats including banners and text to promote partner companies and engages customers through various promotional content and strategies on its website.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Promotional contents used through its website

    The landing page of flipkart shows the swipeable big banners


    where flipkart is promoting its various products by highlighting
    the best feature of the product. With this flipkart is trying to
    engage customers attention towards the products.
    It also has a section of “Deals of the day” , where flipkart is
    providing the best deal of the day.
    On its first page, flipkart has divided its products in various
    sections. For example , it has a section of “ Fashion of travel
    lovers” which has the selected fashion related items that
    shows the attractive deals associated with those items. There is
    also a section of “ Limited period deals” that shows the items
    which have a limited period offer.
    Offers for some products are also categorized for men and
    women differently. For men its has “ Best offers for men” , for
    women it has “ Best offers for women”.
    Flipkart promotes the brands prominently during searches by
    customers on its website besides helping them to target
    customers better through data analytics and tracking consumer
    behaviour.
    Whenever you search for a product on the search bar, the
    result shown on the page starts with the similar product as an
    advertisement for which the company pays flipkart. This helps
    the company to attract the customers even if customers were
    not searching for their brand. Flipkart also shows the recently
    viewed section on the front page which helps the brands to
    come in notice of the potential customers.
    It also launched a ‘brand story ad format’ allowing companies to
    target specific customers browsing for products related to their
    own on the marketplace. Along with this, it launched Flipkart
    Shopper Audience to help advertisers target audiences.

    Flipkart also promotes products with the help of Flipkart


    Assured. Flipkart Assured is an inclusive customer-centric
    guarantee from Flipkart focused on two deliverables: quality
    and speed. Flipkart Assured products are verified, packed with
    care, and dispatched safely. Customers shopping on the
    Flipkart platform will be able to clearly identify eligible products
    by a ‘Flipkart Assured’ badge. With this the customers can
    show their confidence for the products under flipkart assured.
    Flipkart often provides various sales for few days , like during
    Diwali they have “Big Diwali Sale” and they also have “ Big
    Billion Day “ sale where they provide heavy discounts that is
    displayed on the front section of the website during sale.

    Flipkart is providing various advertisements on the basis of


    different ad formats where the page of the website involve
    banners, text advertisement .
    With these activities flipkart is trying to add value for the
    companies as much possible.
    Flipkart is therefore heavily invested in promoting its contents.

    You might also like