A REPORT ON ORGANIZATION STUDY AND

INTERNSHIP

AT

CENTRAL FASHION MALL

In partial fulfilment of the third semester

requirements

for the award of the

degree

of Master of Business
Administration

Mahatma Gandhi
University,

Kottayam.

Submitted by

MUHAMMED MANAF
 2016-2018

ACKNOWLEDGEMENT

First of all, I thank God almighty for his abundant grace and mercy which enabled us in
the

finalization of this internship and organizational study. The support and help of a few
people

not only enabled us to complete my internship and organizational study successfully,

but also

made it a worthwhile experience. I thank the management for providing all the
infrastructure

and facilities. I am grateful to director Dr. Stephen Mathews, Berchmans college of

Management for providing us the best facilities and atmosphere for the development
and

implementation of our project. I thank Mr. Siby Joseph, HOD for his encouragement
and

support also I thank my mentor Mr. Cris Abraham for his valuable suggestions and
support.

I express my deep sense of gratitude to Mrs. Pooja M, HR Manager Central 3, J.P.

Nagar for

giving me an opportunity to do an internship in the company and special thank my

internship

guide Mr. Faheem Pasha Marketing Assistant Central 3, J.P. Nagar for guiding me
throughout
the Industrial Training.

I also remember with gratitude, all the employees of Central Mall, who provided me with

information and support from various departments during the training

period

DECLARATION

I, MUHAMMED MANAF, student of Berchmans Institute of management studies, do

hereby

declare that this organizational study and internship report conducted at “CENTRAL
MALL JP

rd.
NAGAR” has been submitted in partial fulfilment of the requirement of the 3
semester for the

award of the degree MASTER OF BUSINESS ADMINISTRATION, MAHATMA

GANDHI UNIVERSITY and this is a record of original work, done by me under the
guidance of

the faculty Asst. Prof. CRIS

ABRAHAM.

I also declare that this report is the result of my own efforts and has not been submitted
earlier to

any other university or institution for the award of any degree/diploma/certificate or

published any

time
before.
 Plac
e:

Date: Name:

CONTENTS
CHAPTER-
1 ...........................................................................................................................................

1.1
INTRODUCTION ...............................................................................................................
............

1.2
SCOPE ..............................................................................................................................
............

1.3
SIGNIFICANCE .................................................................................................................
.............

1.4 PERIOD OF
STUDY .......................................................................................................................

1.5
OBJECTIVES ....................................................................................................................
 .............

PRIMARY
OBJECTIVE....................................................................................................................
..

SECONDARY
OBJECTIVES ...............................................................................................................

1.6
METHODOLOGY ..............................................................................................................
............

1.7
LIMITATION ......................................................................................................................
...........

CHAPTER-
2 ...........................................................................................................................................
.

INDUSTRY
PROFILE ..............................................................................................................................
.

2.1
HISTORY...........................................................................................................................
............

2.2 TYPES OF
COMPANIES.................................................................................................................

MAJOR
PLAYERS ......................................................................................................................
......

2.3
EMPLOYMENT .................................................................................................................
............

2.4
 GROWTH ..........................................................................................................................
...........

2.5 CONTRIBUTION TO THE

COUNTRY .............................................................................................

CHAPTER-
3 ...........................................................................................................................................

COMPANY
PROFILE ..............................................................................................................................
.

3.1 COMPANY NAME AND

LOGO ......................................................................................................

NAME: FUTURE GROUP INDIA

Ltd ...............................................................................................

LOGO: ...........................................................................................................................
.................

3.2
INTRODUCTION ...............................................................................................................
............

CORE
VALUES .........................................................................................................................
.......

PROPERTIES OF FUTURE
GROUP ..................................................................................................

GUIDING
PRINCIPLES .................................................................................................................
....

CENTRAL FASHION
 MALL .................................................................................................................

PRODUCTS AND
SERVICES .............................................................................................................

3.3 STRUCTURE OF THE

ORGANISATION ..........................................................................................

3.4 DEPARTMENT
PROFILE ...............................................................................................................

CORE FUNCTIONAL DEPARTMENTS OF CENTRAL

MALL: ..............................................................

SUPPORTING DEPARTMENTS AT CENTRAL

MALL ........................................................................

3.5
COMPETITORS ................................................................................................................
.............

3.6 SWOT
ANALYSIS .........................................................................................................................
.

CHAPTER-
4 ...........................................................................................................................................

INTERNSHIP DEPARTMENT
PROFILE.....................................................................................................

4.1 ROLE AND FUNCTIONS OF THE

DEPARTMENT ...........................................................................

MARKETING
DEPARTMENT ...........................................................................................................

4.2 HIERARCHY OF THE MARKETING

DEPARTMENT.........................................................................

4.3 DECISION MAKING

 PROCESS.......................................................................................................

4.4 DEPARTMENTAL CORE

COMPETENCIES..............................................................................................

4.5 DEPARTMENTAL
OBJECTIVES ......................................................................................................

4.6 KEY RESULT

AREAS ......................................................................................................................

CHAPTER
-5 ..........................................................................................................................................
.

KEY
LEARNING............................................................................................................................
...........

5.1 JOB
DESCRIPTIONS ...............................................................................................................
.......

5.2 THEORATICAL
BACKGROUND .....................................................................................................

5.3 ANALYSIS AND

INTERPRETATION................................................................................................

5.5 FINDINGS AND

SUGGESTIONS ....................................................................................................

5.6CONCLUSION .............................................................................................................
...................

BIBLIOGRAPHY ...............................................................................................................
...................
 6

CHAPTER-
1
 7

1.1 INTRODUCTION

Internship and organisational study is a part of MBA program which a student has to
undergo

two months training during the course of study. It narrows the gap between theoretical
knowledge

and practical situations. An intern has to prepare a report at the end of the internship
period but

the main objective of the internship is to get the hands-on experience of the real world

organisation. This will allow the students to be prepared for the upcoming corporate
challenges

by experiencing real time working

environment.

Upon subsequent research to find the best suitable organisation to match my area of
interest; I

selected the Marketing Department of a Fashion Mall supremely known for giving more

importance for its customers, employees and for its well defined quality services-
Central Mall,

a unit of Future Lifestyle Fashions which is owned by Future Group. The study and
internship

done at Central Mall gave me an insight into the various operational levels of the
organization.

It gives practical knowledge about the functioning of the Fashion Mall that underlines
the

theoretical knowledge. During the period of two months, I was able to experience the
various

function of different departments in the Central Mall. I tried to cover all major functions
of
 marketing Management- Transportation, Storage, Planning, Advertising,
Promotion, etc.

1.2
SCOPE

The report is based on the study conducted at Central Fashion Mall. The following are the
scope of

the internship cum organisational

study.

➢ The study mainly focused on the overall understanding of the Marketing Department of

Central Fashion
Mall.

➢ The study also aims to know about the functions and procedures in various departments in

the
organisation.

➢ Beyond the theoretical knowledge of the study it is helpful for me to get acquaintances with

the working of Marketing

Department.

➢ The study helped me to measure the effectiveness of offers among the customers at Central

Fashion
Mall.

➢ It aims to understand the skill of the Marketing team to convince a customer to buy the

produc
t.
1.3 SIGNIFICANCE

➢ The significance of the study and internship is that it helps to gain knowledge and
experience

and also provided the opportunity to study and understand the prevalent policies
and

procedures in the Marketing

department.

➢ It also helped to gain knowledge about the Fashion Retail industry.

1.4 PERIOD OF
STUDY

The period of study was two months from May 11th to

June 28th

1.5
OBJECTIVES

PRIMARY OBJECTIVE

• To gain an overall understanding about the Fashion Retail

sector.

• To understand the activities of Central Fashion

Mall.

• To gain practical experience in the jobs carried out in the Marketing Department of
Central

Fashion
Mall.

• Identifying the different marketing strategies adopted by the Marketing

team.

SECONDARY
OBJECTIVES

• To compare the theoretical knowledge of Marketing with the practical experiences

carried out at

Central Fashion
Mall.

• To familiarize with the organisations operation and activities, management style and to
realize

the gap between the theoretical knowledge with the real world
scenarios.

• To gain ideas from experienced people working for marketing

department.

• To understand the challenges faced by marketing

department.

• To study the functional departments, exist in the

organisation.

1.6 METHODOLOGY
DESCRIPTIVE STUDY

Descriptive research can be explained as a statement of affairs as they are at present

with the

researcher having no control over variable. Moreover, descriptive research may be

characterised

as simply the attempt to determine, describe or identify what is, while analytical
research

attempts to establish why it is that way or how it came

to be.

SOURCES OF
DATA

➢ PRIMARY
SOURCES

• Observation: By observing the working

environment.

• Discussion sessions: Discussions with the Marketing Manager, Marketing

Assistant, HR

Manager, Other Senior officers and also with the

employees.

➢ SECONDARY
SOURCES

• Company website: Visiting the website of the

company.

1
0
1.7 LIMITATION

The limitations
were:

• Busy schedules of the Marketing Manager and Marketing

Team.

• Busy working environment since it was an old branch and the number of Customers
were

high
.

• Customer interaction was limited as Customers were busy purchasing and don’t like
to be

intercepte
d.
 1
1

CHAPTER
2

INDUSTRY PROFILE
 1
2

INTRODUCTION
The Apparel Industry consists of companies that design and sell clothing, footwear and
accessories.

Product categories include everything from basics, such as underwear, to luxury items, for
example,

cashmere sweaters and alligator-skin handbags. Traditionally, apparel companies were

wholesalers,

selling large quantities of goods to retailers, which then marked-up items and sold them to
consumers

at a profit. However, it's become more difficult to draw a line between wholesalers and
retailers;

most apparel companies now have both types of

operations.

2.1 HISTORY

Fashion industry, multibillion-dollar global enterprise devoted to the business of making

and selling

clothes. Some observers distinguish between the fashion industry (which makes “high
fashion”) and

the apparel industry (which makes ordinary clothes or “mass fashion”), but by the 1970s
the

boundaries between them had blurred. Fashion is best defined simply as the style or
styles of

clothing and accessories worn at any given time by groups of people. There may appear
to be

differences between the expensive designer fashions shown on the runways of Paris or
New York

and the mass-produced sportswear and street styles sold in malls and markets around
the world.

However, the fashion industry encompasses the design, manufacturing, distribution,

marketing,

retailing, advertising, and promotion of all types of apparel (men’s, women’s, and
children’s) from

the most rarefied and expensive haute couture (literally, “high sewing”) and designer
fashions to

ordinary everyday
clothing

The fashion industry is a product of the modern age. Prior to the mid-19th century,
virtually all

clothing was handmade for individuals, either as home production or on order from
dressmakers

and tailors. By the beginning of the 20th century—with the rise of new technologies such
as the

sewing machine, the rise of global capitalism and the development of the factory system
of

production, and the proliferation of retail outlets such as department stores—clothing had

increasingly come to be mass-produced in standard sizes and sold at fixed prices.

Although the

fashion industry developed first in Europe and America, today it is an international and
highly

globalized industry, with clothing often designed in one country, manufactured in another,
and sold

in a third. For example, an American fashion company might source fabric in China and
have the

1
3
clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the
United States
 for distribution to retail outlets internationally. The fashion industry has long been one of
the largest

employers in the United States, and it remains so in the 21st century. However,
employment

declined considerably as production increasingly moved overseas, especially to China.

Because data

on the fashion industry typically are reported for national economies and expressed in
terms of the

industry’s many separate sectors, aggregate figures for world production of textiles and
clothing are

difficult to obtain. However, by any measure, the industry inarguably accounts for a
significant

share of world economic

output.

The fashion industry consists of four levels: the production of raw materials, principally
fibres and

textiles but also leather and fur; the production of fashion goods by designers,
manufacturers,

contractors, and others; retail sales; and various forms of advertising and promotion.
These levels

consist of many separate but interdependent sectors, all of which are devoted to the goal
of satisfying

consumer demand for apparel under conditions that enable participants in the industry to
operate at

a
profit.

The Indian retail market is expected to demonstrate a promising year-on-year growth of

6% to reach

USD 865 billion, by 2023, from the current USD 490 billion. The share of apparel in
India’s retail
market is 8%, corresponding to a value of USD 40 billion. In addition to fashion apparel,
the

growing demand for fashion accessories makes the Indian fashion market both
interesting and

lucrative. The Indian fashion retail market has witnessed several fascinating changes
and challenges

in recent years, which are indicators of the country’s evolving fashion retail market. The
challenges

associated with these changes need to be addressed in the most efficient and prudent
manner in

order to harness the concomitant

benefits.

Sou
r

1
4
 SOURCE : India – briefing
( 2018)

Indian fashion brands are constantly reinventing themselves to evolve with the
increasingly

competitive retail landscape. There is now an increasing emphasis on productivity when

it comes

to the revenue generated per square foot in physical stores. Therefore, fashion brands
are reviewing

their store networks and undertaking conducting structured research when it comes to
location,

rentals and sales generation. In the last decade, there has been a manifold increase in
the number of

malls, but the quality retail real estate space is still quite limited. Therefore, fashion
retailers are

currently not only competing for consumer wallet share but also for prime real estate
space due to

the shortage of quality retail real estate developments in India. Demand for right quality
retail spaces

in the right locations has increased significantly in recent

times.

Across Indian shopping malls, there has a significant rise in the number of retailers in the
premium

and high-end fashion segments over the last decade. However, it has become more
important than

ever before for retailers to understand the need for customisation of product offerings
and formats

across different micro-markets. We have seen that what works in a shopping mall in one
region may

not work in another. Within the fashion segment, there are also variations in type and
positioning

of brands across various malls depending upon the location and catchment. In other
words, the real

1
5
estate strategies of fashion retailers are customised according to micro-markets, taking
into account

the shopping preferences of the potential

shoppers.

In order to cater to aspirational and discerning consumers, newer formats that integrate

technology and improved shopper experience have been conceptualized. Retailers have
become

more relationship and experience-focused, as opposed to being purely business-

oriented. More

efficiency, adoption of technology and increased in-store engagement has become the
mantra for

success. Currently, the fashion category occupies 45-60% of mall spaces in India. The
past few

years have seen the emergence of national-level women ethnic and fusion wear brands
which are

expanding aggressively across the country. Western wear brands, including fast fashion
and casual

wear, are also expanding rapidly due to increasing demand by

consumers.

Fashion Retail: Key

Trends

The key trends witnessed in the fashion category over the years
include:

• Increasing number of brands in the premium fashion

category
 • Entry of newer global brands and fast fashion retailers in India, and subsequently
growing

demand for quality Grade A retail real estate

space

• Emergence of fast fashion retailers as anchors in

malls

• Introduction of newer formats and the adoption of technology by fashion

retailers

• Growing prominence of western wear and fusion

wear

• Customization of retailers’ real estate strategies for different micro

markets

• Increasing competition necessitating regular evaluation of brands’ performances by

shopping

mall
s

• Regular churn in prime shopping malls to accommodate newer global and high
performing

brand
s

The
Future

1
6
• Fashion retailers will continue to command a prominent presence in Indian shopping
malls.
 It is expected that more fashion brands will open ‘experience stores’ and newer
formats,

and strengthen their footprints across the

country.

• Established fashion retailers will look for opportunities in secondary and tertiary cities
in

order to grow
further.

• National fashion retailers are expected to innovate and come up with newer formats
to sustain

in the highly competitive market environment. Interactive and enhanced consumer

experience will be the key for success for fashion

retailers.

• The Indian fashion retail market is open for greater brand assortment, but requires
customized

approaches as each market is unique with different requirements and

preferences.

• Going forward, there will be more investments by international retailers to expand

their

networks to maximize
profitability

Market
Overview

Indian economy, one of the fastest growing economies of the world, is witnessing major
shifts in

consumer preferences. Increasing disposable income, brand awareness and increasing

tech-savvy
millennial population are the driving factors of corporatized retail within the country.
Overall, Indian

retail scenario has shown sustainable long-term growth compared to other developing
economies.

Indian apparel industry which is the second largest contributor in the retail industry after
food and

grocery is seeing some major shifts. Entry of international brands, changes in preferences
from non-

branded to branded, the fast growing economy, large young consuming population in the
country has

made India a highly lucrative market. India has the world’s largest youth population, which
is

becoming fashion conscious owing to mass media and social media penetration. This has
opened

unprecedented retail market opportunities. The promising growth rate of 9.7 per cent
makes the

Indian fashion industry prominent in the retail sector. Within the retail categories, apparel
retail has

demonstrated comparatively high receptivity towards corporatized retail. High penetration

of

corporatized retail in apparel has also paved the way to introduce more formal and
systematic

processes and procedures in operations, procurement and distribution. As a

consequence, apparel

1
7
retail market has managed to harness the advantages offered by modern management
concepts

leading to improved product offering, better customer management and scientific supply
chain

management techniques. It is expected that apparel retail will continue to witness deeper
penetration

of corporatized retail beyond the major urban clusters and the increase in the demand of
branded

products. The Indian apparel market can be broadly classified into men’s wear, women’s
wear and

kids wear. Currently, men’s wear holds major share in the apparel
market.

Men’s
wear

The various product categories of men’s wear segment include shirts, trousers, suits,
winter wear, t-

shirts, denim, daily wear, active wear, ethnic, innerwear, etc. Shirts are the single largest
category in

men’s wear, followed by trousers and denim. In recent years, denim, active wear and t-
shirts have

shown promising growth and are expected to grow at high CAGRs of 14 per cent, 14 per
cent and

12 per cent respectively, owing to changing preference of the consumers. While denim
and t-shirts

have matured as categories and have shown a consistent growth over a considerable
period of time,

active wear has recently evolved and has high growth potential. This is due to the boom in
fitness

and healthcare. In addition, the consumers in India have evolved and now understand
that clothing

for fitness is different from everyday clothing. These factors contribute to high growth
projections

of 14 per cent over the next decade. The growth in this category is not just restricted to
metros and

Tier -I cities and has shown growth in Tier –II and –III cities as
well.

Women’s
wear

The women’s wear market in India contributes 38 per cent of the total apparel industry.
Globalization

coupled with fast fashion has resulted in awareness on fashion trends and styling.
Further, the

increase in number of working women has fueled the women’s wear market. The demand
is expected

for western wear, fusion wear and occasion specific ethnic wear. Women’s wear in India
comprises

of ethnic wear, western wear, Indo-western, innerwear, etc. Ethnic wear is the single
biggest category

in women’s wear segment with a share of 66 per cent. In ethnic wear, the saree is
perhaps the most

common traditional Indian dress for women and has a market of Rs 37,837 crore. Though
a market

shift is expected from saree to salwar kameez and western wear in urban and semi-urban
markets,

1
8
saree will still remain as the predominant category among elderly and middle aged
women across

urban and rural

India.

Salwar kameez is another dominating category in ethnic wear, especially among the
working women

because of its comfort level. it has started facing stiff competition from the western wear
owing to

increased number of working women in the country, especially in urban areas. The
increased

competition from western wear has resulted in a new category — Indo-western

(fusion-wear).

The innerwear category is another promising category in the women’s wear market.
Branded

innerwear presently contributes about 35- 40 per cent of the total women’s innerwear
market and is

expected to reach to 40-45 per cent in 2020. Women’s t-shirts and tops categories are
also growing

fast owing to generic inclination for western wear

categories.

Kid
swear

The kids wear segment is one of the fastest growing segments in the Indian apparel
market. With

such market potential, a number of national and international players have entered this
segment.

India, being one of the youngest nations in the world with 29 per cent of its population less
than 14

years is a lucrative market. The competition between the new entrants and existing
players has

ultimately benefited the Indian consumers as the firms have shifted their focus to improve
the quality

while reducing costs at the same

time.

With growing disposable income, exposure to global fashion trends and entrance of
foreign brands

in the country – spending on kids wear by Indian populace has increased. The kids wear
market can

be categorized into boy’s wear and girl’s

wear.

Boy’s
wear

The various categories among boy’s wear are t-shirts, denims, bottom wear, ethnic, winter
wear and

uniforms. Uniforms, t-shirts and bottom wear are the dominating categories among boy’s
wear. They

together contribute around 78 per cent of the total boy’s wear market. However, t-shirts
and denims

are considered high growth potential categories in the segment with a CAGR of 12 per
cent and 15

per cent respectively. The increased fashion awareness among kids has made western
wear such as

denims and t-shirts

popular.

1
9
Girl’s
wear

Girl’s wear market, which accounts for remaining 49 per cent of the kids wear market,
comprises of

bottom wear, ethnics, t-shirts, denims, dresses, winter wear and uniforms. Like boy’s
wear, uniforms

are the dominating category among girl’s wear as well. Another dominant category in this
segment
is ethnic wear, which comprises 23 per cent of the girl’s wear market. But, a major shift
has been

seen in trend among girl’s wear in recent years. Western wear categories such as denims
and t-shirts

are growing faster than traditional

categories.

2.1 HISTORY

Fashion industry, multibillion-dollar global enterprise devoted to the business of

making and

selling clothes. Some observers distinguish between the fashion industry (which
makes “high

fashion”) and the apparel industry (which makes ordinary clothes or “mass fashion”),
but by the

1970s the boundaries between them had blurred. Fashion is best defined simply as
the style or

styles of clothing and accessories worn at any given time by groups of people. There may
appear to

be differences between the expensive designer fashions shown on the runways of

Paris or New

York and the mass-produced sportswear and street styles sold in malls and markets
around the

world. However, the fashion industry encompasses the design, manufacturing,

distribution,

marketing, retailing, advertising, and promotion of all types of apparel (men’s,

women’s, and

children’s) from the most rarefied and expensive haute couture (literally, “high
sewing”) and

designer fashions to ordinary everyday

clothing

The fashion industry is a product of the modern age. Prior to the mid-19 th century,
virtually all

clothing was handmade for individuals, either as home production or on order from
dressmakers

and tailors. By the beginning of the 20th century—with the rise of new technologies
such as the

sewing machine, the rise of global capitalism and the development of the factory
system of

production, and the proliferation of retail outlets such as department stores—

clothing had

increasingly come to be mass-produced in standard sizes and sold at fixed prices.

Although the

fashion industry developed first in Europe and America, today it is an international

and highly

globalized industry, with clothing often designed in one country, manufactured in another,
and sold

2
0
in a third. For example, an American fashion company might source fabric in China and
have the

clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the

United States

for distribution to retail outlets internationally. The fashion industry has long been
one of the

largest employers in the United States, and it remains so in the 21 st century. However,
employment

declined considerably as production increasingly moved overseas, especially to

China. Because

data on the fashion industry typically are reported for national economies and expressed
in terms of
the industry’s many separate sectors, aggregate figures for world production of
textiles and

clothing are difficult to obtain. However, by any measure, the industry inarguably
accounts for a

significant share of world economic

output.

The fashion industry consists of four levels: the production of raw materials, principally
fibres and

textiles but also leather and fur; the production of fashion goods by designers,
manufacturers,

contractors, and others; retail sales; and various forms of advertising and promotion.
These levels

consist of many separate but interdependent sectors, all of which are devoted to
the goal of

satisfying consumer demand for apparel under conditions that enable participants in the
industry to

operate at a
profit.

The Indian retail market is expected to demonstrate a promising year-on-year growth

of 6% to

reach USD 865 billion, by 2023, from the current USD 490 billion. The share of apparel
in India’s

retail market is 8%, corresponding to a value of USD 40 billion. In addition to fashion

apparel, the

growing demand for fashion accessories makes the Indian fashion market both
interesting and

lucrative. The Indian fashion retail market has witnessed several fascinating
changes and

challenges in recent years, which are indicators of the country’s evolving fashion retail
market. The
challenges associated with these changes need to be addressed in the most efficient
and prudent

manner in order to harness the concomitant

benefits.

Indian fashion brands are constantly reinventing themselves to evolve with the
increasingly

competitive retail landscape. There is now an increasing emphasis on productivity when it

comes to

the revenue generated per square foot in physical stores. Therefore, fashion brands
are reviewing

their store networks and undertaking conducting structured research when it comes
to location,

rentals and sales generation. In the last decade, there has been a manifold increase in
the number of

malls, but the quality retail real estate space is still quite limited. Therefore, fashion
retailers are

2
1
currently not only competing for consumer wallet share but also for prime real estate
space due to

the shortage of quality retail real estate developments in India. Demand for right
quality retail

spaces in the right locations has increased significantly in

recent times.

Across Indian shopping malls, there has a significant rise in the number of retailers in the
premium

and high-end fashion segments over the last decade. However, it has become more
important than

ever before for retailers to understand the need for customisation of product offerings
and formats
across different micro-markets. We have seen that what works in a shopping mall in
one region

may not work in another. Within the fashion segment, there are also variations in
type and

positioning of brands across various malls depending upon the location and
catchment. In other

words, the real estate strategies of fashion retailers are customised according to
micro-markets,

taking into account the shopping preferences of the potential

shoppers.

In order to cater to aspirational and discerning consumers, newer formats that integrate
technology

and improved shopper experience have been conceptualized. Retailers have

become more

relationship and experience-focused, as opposed to being purely business-

oriented. More

efficiency, adoption of technology and increased in-store engagement has become the
mantra for

success. Currently, the fashion category occupies 45-60% of mall spaces in India.
The past few

years have seen the emergence of national-level women ethnic and fusion wear brands
which are

expanding aggressively across the country. Western wear brands, including fast fashion
and casual

wear, are also expanding rapidly due to increasing demand by

consumers.
2.2 TYPES OF
COMPANIES

2
2

• Department
Stores

A department store is a set-up which offers wide range of products to the end-users
under one roof.

In a department store, the consumers can get almost all the products they aspire to
shop at one

place only. Department stores provide a wide range of options to the consumers and
thus fulfil all

their shopping needs. Examples – Shoppers Stop,

Pantaloon

• Discount Stores

Discount stores also offer a huge range of products to the end-users but at a
discounted rate. The

discount stores generally offer a limited range and the quality in certain cases might
be a little

inferior as compared to the department

stores.

Wal-Mart currently operates more than 1300 discount stores in United States. In India
Vishal Mega

Mart comes under discount

store.

• Supermarket

2
3

A retail store which generally sells food products and household items, properly
placed and

arranged in specific departments is called a supermarket. A supermarket is an advanced

form of the

small grocery stores and caters to the household needs of the consumer. The various
food products

(meat, vegetables, dairy products, juices etc.) are all properly displayed at their
respective
departments to catch the attention of the customers and for them to pick any
merchandise

depending on their choice and

need.

• Warehouse
Stores

A retail format which sells limited stock in bulk at a discounted rate is called as
warehouse store.

Warehouse stores do not bother much about the interiors of the store and the
products are not

properly
displayed.

• Mom and Pop Store (also called Kirana Store in

India)

Mom and Pop stores are the small stores run by individuals in the nearby locality to
cater to daily

needs of the consumers staying in the vicinity. They offer selected items and are
not at all

organized. The size of the store would not be very big and depends on the land
available to the

owner. They wouldn’t offer high-end

products.

• Speciality Stores

As the name suggests, Speciality store would specialize in a particular product and
would not sell

anything else apart from the specific range. Speciality stores sell only selective
items of one
particular brand to the consumers and primarily focus on high customer
satisfaction.

Example -You will find only Reebok merchandise at Reebok store and nothing else, thus
making it

a speciality store. You can never find Adidas shoes at a

Reebok outlet.

• Malls

Many retail stores operating at one place form a mall. A mall would consist of several
retail outlets

each selling their own merchandise but at a common

platform.

2
4

• E Tailers

Now a day the customers have the option of shopping while sitting at their homes. They
can place

their order through internet, pay with the help of debit or credit cards and the products are
delivered

at their homes only. However, there are chances that the products ordered might not
reach in the

same condition as they were ordered. This kind of shopping is convenient for those
who have a

hectic schedule and are reluctant to go to retail outlets. In this kind of shopping; the
transportation

charges are borne by the consumer

itself.

Example – EBAY, Rediff Shopping,

Amazon

• Dollar Stores

Dollar stores offer selected products at extremely low rates but here the prices
are fixed.

Example – 99 Store would offer all its merchandise at Rs 99 only. No further

bargaining is

Entertained. However, the quality of the product is always in doubt at the

discount stores.

PROFILES OF SOME OF THE MAJOR PLAYERS IN THE FASHION RETAIL

INDUSTRY

Avenue Supermarkets Limited (D-

Mart)

DMart is a supermarket chain that offers customers a range of home and personal
products under

one roof. Each DMart store stocks home utility products, including food, toiletries,
beauty

products, garments, kitchenware, bed and bath linen, home appliances and others.
The company

offers its products under various categories, such as bed and bath, dairy and frozen,
fruits and

vegetables, crockery, toys and games, kid’s apparel, ladies garments, apparel for men,
home and
personal care, daily essentials, grocery and staples, and DMart brands. DMart has a
presence in

2
5
over 158 locations across Maharashtra, Gujarat, Andhra Pradesh, Madhya Pradesh,
Karnataka,

Telangana, Chhattisgarh, NCR, Tamil Nadu, Punjab and Rajasthan. The company
has multiple

stores in cities, such as Mumbai, Ahmedabad, Baroda, Bengaluru, Hyderabad, Pune

and Surat.

Shoppers
Stop

The company is engaged in the business of retailing a range of household and

consumer products

through departmental stores. Its products include apparels and non-apparels. Its
non-apparel

category includes cosmetics, personal accessories and leather goods, home wares,
electronics,

books and music. The company, through its website, Shoppersstop.com, offers
international and

national brands in men’s, women’s and kids apparel; gifts and fashion accessories,
such as ladies

watches, men’s watches, artificial jewellery, fine jewellery, handbags, fragrances,

men’s and

women’s footwear, home furnishing and décor products. It has over six private
brands namely

STOP, Kashish, Life, Haute Curry, Velorio Fratini and Elliza Donatein. It offers First
Citizen

Loyalty Program for customers. Its application is available on Google Play Store and
Apple App
Stor
e.

Aditya Birla Fashion & Retail Ltd

(Pantaloons)

Aditya Birla Fashion and Retail Ltd. (ABFRL) formerly known as Pantaloons Fashion
& Retail

Limited was formed after the consolidation of the branded apparel businesses of
Aditya Birla

Group comprising Aditya Birla Nuvo Ltd.’s (ABNL) Madura Fashion division and
ABNL’s

subsidiaries Pantaloons Fashion & Retail Limited (PFRL) and Madura Garments
Lifestyle Retail

Company Limited (MGLRCL) in May 2015. Post the consolidation PFRL was renamed
as Aditya

Birla Fashion and Retail Limited with effect from 12 January 2016. ABFRL is
India’s No 1

Fashion Lifestyle entity. It altogether hosts India’s largest fashion network with over 8000
points of

sale in over 700+ cities and towns which include more than 2000 exclusive ABFRL
brand outlets.

Pantaloons Fashion & Retail Limited (PFRL) was listed on the bourses and
trading in the

company’s share commenced 17 July 2013after implementation of a Scheme of

Demerger. The

Scheme of Arrangement under Sections 391-394 of the Companies Act 1956 entered
into between

Future Retail Limited (earlier known as Pantaloon Retail (India) Limited) (FRL) PFRL
and their

respective shareholders and creditors and Indigold Trade and Services Limited
(ITSL) (as the
 2
6
shareholder of PFRL) regarding the demerger of the Pantaloons Format Business
(Demerged

Undertaking) of FRL (Scheme) was made effective by the Board of Directors of

PFRL at its

meeting held on 8 April 2013 after receipt of all the requisite approvals and on
completion of all

the conditions precedents enumerated in the Scheme. Accordingly as per the terms of
the Scheme

the entire Demerged Undertaking was transferred to and vested in PFRL with effect
from 1 July

2012. In terms of the Scheme the name of the company was changed from Peter
England Fashions

and Retail Limited to Pantaloons Fashion & Retail Limited (PFRL) and the Authorised
Equity

Share Capital of the company was increased from Rs 10 crore to Rs

100 crore

Reliance Retail
Ltd.

Reliance Retail Limited is a subsidiary company of Reliance Industries Limited. Founded

in 2006,

it is the largest retailer in India in terms of revenue. Founder of Reliance Retail is Mukesh
Ambani

and V Subramaniam is CEO. Its retail outlets offer foods, groceries, apparel and
footwear, lifestyle

and home improvement products, electronic goods, and farm implements and
inputs. The

company’s outlets also provide vegetables, fruits, and flowers. It focuses on

consumer goods,
consumer durables, travel services, energy, entertainment and leisure, and health and
well-being

products, as well as on educational products and

services

Trent Ltd
(Westside)

The company has already established 151 Westside departmental stores measuring
8,000-34,000

sqft in floor space across 82 cities. The Westside format offers a predominantly
exclusive brands

model across women’s wear, menswear, kids’ wear, footwear, lingerie, cosmetics,
perfumes and

handbags, household furniture and accessories. Well designed interiors and prime
locations

enhance the customer’s shopping experience. Trent ventured into the hypermarket
business in 2004

with Star Bazaar, providing an assortment of products made available at the lowest
prices, aptly

exemplifying its ‘Helping you spend less’ motto. This store offers customers an array of
products

that include staple foods, beverages, health & beauty products, consumer electronics and
household

2
7
items at the most affordable prices. Star Bazaar also includes a large range of
fashionable in-house

garments for men, women and children, available exclusively at

the store.
This store offers customers an eclectic array of products that include staple foods,
beverages, health

and beauty products, vegetables, fruits, dairy products, consumer electronics and
household items

at the most affordable prices. Star Bazaar also includes a large range of
fashionable in-house

garments for men, women and children, exclusively available at

the store

2.4 EMPLOYMENT

Retailing in India is one of the pillars of its economy and accounts for about 10 percent of
its GDP.

The Indian retail market is estimated to be US$ 600 billion and one of the top five retail
markets in

the world by economic value. India is one of the fastest growing retail markets in the
world, with

1.2 billion
people.

Types of Employment Roles in the Fashion Retail

Industry

• Store managers are at the forefront of the retail business as they interact
with staff

and customers on the shop floor. You would have general responsibility for
meeting

sales targets, checking stock levels, ensuring customers receive good

service and

keeping an eye on staff

performance.
• Buyers are responsible for selecting and purchasing new product ranges
that are

suitable for a store’s customers. You could buy for a department, a store
or even a

whole chain. Duties involve checking whether products are selling

well and

bringing in new lines that will be popular and set your store apart
from the

competitio
n.

• Merchandisers ensure their departments hit sales targets and make a

profit by

organising promotional events and finding the quickest ways to buy

the right

amount of stock. You would predict which products will be the best
sellers, what

2
8
lines you should stock in the future and how much money your
department will

make in the coming months based on how products are

selling.

• Visual merchandisers create striking store displays that draw customers

in and

boost sales. You would consider space, lighting and store guidelines while
boosting

the retailer’s image and

brand.
 • Product technologists are responsible for the quality, safety and
legality of

products and are needed for a wide range of goods such as clothing, food,
electrical

goods and toys. You would also be responsible for creating new
products and

improving existing
ones.

• Fashion designers work for retailers and mass market design ‘houses’,
producing

high-street brands. The role involves drawing sketches, selecting fabrics,

creating

patterns and samples, checking which designs are popular, overseeing

production

and negotiating costs and

prices.

• Logistics is defined as organising the transportation of products from

manufacturers

to distributors in the most cost-effective, fast and environmentally

friendly way

possibl
e.

There are also roles available for people who have skills in finance and marketing.
Retailers need

people who have a head for

figures.

2.5
GROWTH

Over the last two years, India, one of the world’s fastest growing economies, has
surpassed China

as the most lucrative retail market. The roll out of the much-anticipated Goods and
Services Tax in

2017 has brought good news for the retail industry in the country, creating a unified
market for

products and services as well as significantly eliminating superfluous tax burdens which
businesses

had to deal with until recently. The rise in demand for luxury goods and services,
as well as

2
9
premium brands, among Indians from both urban and semi-urban/rural geographies
over the past

year also increasingly points towards a fundamental shift in consumer preferences. As

a result of

these changing market dynamics, the projections for long-term growth in the industry
are steadier

in comparison to other developing

economies.

The fashion/apparels retail sector is where the most growth in the future will be
centred.

Transforming rapidly in terms of competition and consumer behaviour, fashion retail’s

growth has

been the result of rising disposable incomes, changing consumer preferences,

greater brand

awareness, ever-increasing internet/smartphone penetration, and a rapidly growing

millennials/Gen
Populatio
n.

Urbanisation across various parts of the country has led to an expanding retail market,
presenting a

lucrative opportunity for both domestic and international brands. With competition
from the e-

commerce industry only intensifying, several big names in Indian retail launched their
own online

channels in the past year. Growing digitisation has also resulted in the rise of
omnichannel

retailing, with the integration of offline selling and digital marketing paving the way for
greater

market
expansion

In another difference from major global markets, the men’s share of the fashion
market is

substantially higher than that of women. Though the gap is reducing, and by 2022, both
men’s and

women’s share of the total fashion market is likely to be 39% each. Keeping in
mind India’s

demographics wherein almost 28% of the population is below 15 years of age (325 – 350
million),

it is no surprise that kids account for nearly 20% of the total fashion market in 2017 and
their share

will actually increase marginally to 22% by 2022. With a steady increase in the
overall retail

spending of the Indian consumer, and specifically that of the fashion segment, India
has seen a

rapid increase in brands, both local and international, In recent years, one of the
biggest surprises
(for Indian retailers and Indian fashion brands) has been the spectacular success of
H&M and Zara

in particular. Both these retail brands have seen strong acceptance from Indian
consumers across all

the geographies that they are currently operating in, with their growth apparently limited
only by

their ability to find suitable retail locations across India and therefore their ability to
increase their

physical footprint in India. H&M is now trying to address this challenge by launching
their own

online shopping portal which should help them access many more potential customers
across India.

3
0

2.7 CONTRIBUTION TO THE

COUNTRY

• Employment opportunities were created by the Fashion industry for the

Youth who

is interested in converting his creativity to dresses and fabric

designs.

• Indian Fashion Industry has contributed to the higher increase in Export and
Import

share. India is the third largest producer of cotton and second largest
producer of

sil
k
 3
1

CHAPTER
3

COMPANY PROFILE
3
2
 3
3

Industry FASHION RETAIL

Founded 2004

Founder Kishore Biyani

Headquarters Knowledge House, Shyam Nagar

Off Jogeshwari-Vikhroli Link

Road

Jogeshwari
(East),

Mumba
i

Number of locations 36 Retail Malls (2019)

Area served India

Website https://centralandme.com/

3
4

Company Name FUTURE GROUP INDIA

Ownership Type PUBLIC

Knowledge House, Shyam Nagar

Registered Address
Off Jogeshwari-Vikhroli Link
Road

Jogeshwari
(East),

Mumba
i

Category Company limited by shares

Sub Category Non-Government Company

Corporate Identification Number (CIN)

L51909MH2007PLC268269
 Year of Establishment 1987

Age of Company 32 Years

MUMBAI
Primary Location

3
5

CENTRAL

CENTRAL was built keeping in mind the proposition of offering the

consumer the

benefits of shopping, eating and celebrating, right in the heart of the city.
Central is

the best example of pooled insights and processes leading to new

discoveries. A

noticeable initiative was the formation of key brand relationship teams for the
top ten

performing brands in terms of revenue and profits. This resulted in

maximized returns

for both the store as well as the brand owners. As on June 2007, there were
4 Centrals

operational in Bangalore, Hyderabad, Pune and Vadodara spread over

nearly 0.60

million sq. The fourth Central mall spread over nearly 150,000 square feet
was

launched in Vadodara in January

2007.

Central also initiated the creation of a seamless technology integration

experience

between the merchandise management and brands retail team, as a pilot

study. The

important aspect of Inventory Management is also being addressed more

effectively

with the pilot implementation of RFID (Radio Frequency Identification Device)

across

some categories in all Central stores. This technology enhancement is

expected to have

a positive impact on inventory handling and reconciliation and will gradually

include

most merchandise
categories.

The existing stores will be upgraded through addition of new product

categories.

Efforts are also being made to forgestrateg alliances with other established

international
brands.
3
6
 3
7
Marketin
g
manager

Marketing
assistant
FUTURE
GROUP

Future Group is India’s leading business group that caters to the entire Indian
consumption space.

Led by Mr. Kishore Biyani, the Future Group operates through six verticals: operates
through six

verticals: Retail, Capital, Brands, Space, Media and

Logistics.

Apart from Pantaloons Retail, the group’s presence in the retail space is complemented
by group

companies, Indus League Clothing, which owns leading apparel brands like Indigo
Nation, Scullers

and Urban Yoga, and Galaxy Entertainment Limited that operates Bowling Co, Sports
Bar and Brew

Bar
and

The group’s joint venture partners include French retailer ETAM group, US-based
stationary

products retailer, Staples and UK-based Lee Cooper. Group Company, Planet Retail,
owns and

operates the franchisee of international brands like Marks & Spencer, Next, Debenhams
and Guess
in
India.

The group’s Indian joint venture partners include, Manipal Healthcare, Talwalkar’s, Blue
Foods and

Liberty
Shoes.

Future Capital Holdings, the group’s financial arm, focuses on asset management and
consumer

credit. It manages assets worth over $1 billion that are being invested in developing retail
real estate

and consumer-related brands and hotels. The group has launched a consumer credit and
financial

supermarket format, Future Money and soon plans to offer insurance products through a
joint

venture with Italian insurance major,

General.

The group is currently developing over 50 malls and consumption centers across the
country and has

formed a joint venture company focusing on mall management with Singapore-based

CapitaLand,

One of Asia’s largest property companies Future Group’s vision is to, “deliver Everything,

Everywhere, Every time to Every Indian Consumer in the most profitable manner.” The
group

considers ‘Indian-ness’ as a core value and its corporate credo is - Rewrite rules,
Retain values.

“Future” – the word which signifies optimism, growth, achievement, strength, beauty,
rewards and

perfection. Future encourages us to explore areas yet unexplored, write rules yet
unwritten; create

3
8
new opportunities and new successes. To strive for a glorious future brings to us our
strength, our

ability to learn, unlearn and re-learn our ability to

evolve.

The motto of Future Group, to not to wait for the Future to unfold itself but create future
scenarios

in the consumer space and facilitate consumption because consumption is development.

Thereby, it

will effect socio-economic development for their customers, employees, shareholders,

associates and

partner
s.

Their customers will not just get what they need, but also get them where, how and
when they

need. They are not just posting satisfactory results; they are writing
success stories.

Future Group is one of the country’s leading business groups present in retail, asset
management,

consumer finance, insurance, retail media, retail spaces and logistics. The group’s
flagship company,

Pantaloons Retail (India) Limited operates over 10 million square feet of retail space, has
over 1,000

stores and employs over 30,000 people. Future Group is present in 61 cities and 65 rural
locations

in India. Some of its leading retail formats include, Pantaloons, Big Bazaar, Central, Food
Bazaar,
Home Town, eZone, Depot, Future Money and online retail format,
futurebazaar.com.

Future Group companies includes, Future Capital Holdings, Future General India Indus
League

Clothing and Galaxy Entertainment that manages Sports Bar, Brew Bar and Bowling Co.
Future

Capital Holdings, the group’s financial arm, focuses on asset management and consumer
credit. It

manages assets worth over $1 billion that are being invested in developing retail real
estate and

consumer-related brands and

hotels.

3
9
 4
0

Mr. Kishore_Biyani, (Managing

Director
)

Mr. Kishore Biyani is the Chief

Executive Officer of Future Group

and

Managing Director, Pantaloons

Retail

India Ltd. He started off his

entrepreneurial career with

manufacturing and distribution of

branded men’s wear products. In

1997

Kishore Biyani led the group’s

foray

into modern retail with the opening

up

of the first department store

Pantaloons

in Kolkata. In 2001 he created and

evolved a Pan-Indian, class-less

model

–Big Bazaar a hyper market chain followed by Food Bazaar, a super market chain which
blended the

look, touch and feel of Indian Bazaars with western hygiene. This was followed by
Central, a first of

its kind seamless mall located in the heart of major Indian

cities.
As the CEO of Future Group, Kishore Biyani leads the group’s presence across the Indian

consumption space. Kishore Biyani prides in being an

Indian.

Mr. Gopikishan Biyani (Whole Time

Director)

Gopi Kishan Biyani is Commerce graduate and has more than twenty years of experience
in the

Textile
Business.

Mr. Rakesh Biyani (CEO –

Retail)

Rakesh Biyani is Commerce graduate and has been actively involved in category
management; retail

stores operations, IT and exports. He has been instrumental in the implementation of the
various new

retail
formats.

4
1
Ved Prakash Arya (Independent
Director)

He is an MBA from IIM-Ahmadabad, AMP from Harvard University and ESSEC-France.

His

previous assignments were CEO - Globus, H&R Johnson, Asia net Satellite
Communications,

Hathway
Investments.
Mr. Shailesh Haribhakti (Independent
Director)

Shales Hari bhakti is a Chartered Accountant, Cost Accountant, and a Certified Internal
Auditor.

He is the Deputy Managing Partner of Hari bhakti & Co., Chartered Accountants and past
president

of Indian Merchant
Chambers.

He is on the Board of several Public Limited Companies, including Indian Petrochemicals

Corporation Ltd., Ambuja Cement Eastern Ltd. etc. He is on the Board of Company since
June 1,

1999
.

Mr. S. Doreswamy (Independent

Director)

S. Doreswamy is a former Chairman and Managing Director of Central Bank of India and
serves on

the Board of DSP Merrill Lynch Trustee and Co and Ceat Ltd. among
others.

Dr. D.O. Koshy (Independent

Director)

Dr. D.O. Koshy holds a doctorate from IIT, Delhi and is the Director of National Institute of
Design

(NID), Ahmadabad. HE was over 24-year rich experience in the textiles and garment
industry and

was instrumental in setting up of NIFT centers in Delhi, Chennai and Bangalore. He is

renowned

consultant specializing in international marketing and apparel retail

management.
Ms. Anju Poddar (Independent
Director)

Anju Poddar holds a bachelor of Engineering from university of Oklahoma and is a

Director of,

NIFT; Hyderabad chapter. She also serves on the board of Maharishi Commerce Ltd. and
Samay

Books Ltd among

others.

Ms. Bala Deshpande (Independent

Director)

Ms. Bala Deshpande is Executive Director ICICI Venture Funds and also serves on the
Boards of

Deccan Aviation, Nagarjuna Construction Welspun India and Shopper’s Stop Ltd
among others.

4
2
Mr. Nil Harish (Independent
Director)

Anil Harish is the partner of DM Harish & Co. Associates and solicitors and LLM from
university

of Miami. He also serves the Board Mahindra Gesco, Unitech, Induslnd bank and Hinduja
TMT,

among
others.
4
3
4
4
4
5
4
6
 4
7

VALUE
S

• INDIANNESS: confidence in
ourselves.

• LEADERSHIP: to be a leader, both in thought and

business.

• RESPECT & HUMILITY: to respect every individual and be humble in our

conduct.

• INTROSPECTION: leading to purposeful thinking.

 • OPENNESS: to be open and receptive to new ideas, knowledge and
information.

• VALUING AND NURTURING RELATIONSHIPS: to build long term relationships.

4
8

MISSION
We share the vision and belief that our customers and stakeholders shall be served only
by creating

and executing future scenarios in the consumption space leading to economic

development. We will

be the trendsetters in evolving delivery formats, creating retail realty, making consumption

affordable for all customer segments for all classes and for masses. We shall infuse
Indian brands

with confidence and renewed ambition. We shall be efficient, cost- conscious and
committed to

quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility
and united

determination shall be the driving force to make us

successful.

BUSINESSE
S

Future Group is a corporate group and nearly all of its businesses are managed through
its various

operating companies based on the target

sectors.

These are as
follows:

• Future Retail Ltd

• Future Lifestyle Fashion

Ltd

• Future Consumer Limited (earlier known as Future Consumer Enterprise

Limited)

FUTURE GROUP RETAIL SERVICES

Fashion @ Big
Bazaar
Big 4
Bazaar
FBB 9
(Fashion @ Easy
Big Bazaar) day

Future
Group
retail
service
s
fbb has been satisfying the fashion enthusiasts of India with modern and trendy apparel

since the past eight years. With one specific idea of “making India thoda aur

stylish”, fbb have made it their mission to provide stylish quality fashion at pocket
friendly prices. Bringing global trends to Indian homes at affordable prices is what fbb is

all about. fbb attract new faces every day through an established pan India presence
in

more than 100 cities with over 340 fbb outlets, exclusive and inside Big Bazaar stores
as

well. Fbb has their own brands like Hey, Morpankh, DJ&C, Buffalo, Srishti, Knighthood,

Spunk, Pink & Blue and DJnC kids. A special line of Lee Cooper Original fashion

exclusive to fbb and Disney merchandise for kids is also

available.

Big
Bazaar

Big Bazaar is an Indian retail chain of hypermarkets, discount department stores, and
grocery

stores. The retail chain was founded by Kishore Biyani under his parent organisation
Future

Group which is known for having a significant prominence in Indian retail and fashion
sectors. Big

Bazaar is also the parent chain of Food Bazaar, Fashion at Big Bazaar (abbreviated as
fbb) and eZone

where at locations it houses all under one roof, while it is sister chain of retail outlets like
Brand

Factory, Home Town, Central, eZone,

etc.

Founded in 2001, Big Bazaar is one of the oldest and largest hypermarkets chains of
India, housing

about 250+ stores in over 120 cities and towns across the
country

EASY
DAY
Easy day is an Indian retail brand that runs chains of consumer retail supermarkets and
convenience

stores. The brand is wholly owned by Future Retail Ltd. Bharti Enterprises announced its
foray into

retail in February 2007 and the first store was opened in Punjab in April 2008. Easy day
presently

has 523 stores across 12 states.. Future Group, that owns and operate Big Bazaar,
combined retail

operations with Easy day in May 2015. The merger has created one of India's biggest
retail chains

with more than 890 stores in 246 cities in

India

5
0
FUTURE LIFESTYLE FASHIONS
CENTRAL

Central was built keeping in mind the proposition of offering the consumer the
benefits of

shopping, eating and celebrating, right in the heart of the city. Central is the best example
of pooled

insights and processes leading to new discoveries. A noticeable initiative was the
formation of key

brand relationship teams for the top ten performing brands in terms of revenue and
profits. This

resulted in maximized returns for both the store as well as the brand owners. As on
June 2007,

there were 4 Centrals operational in Bangalore, Hyderabad, Pune and Vadodara spread
over nearly

0.60 million sq.ft. The fourth Central mall spread over nearly 150,000 square feet was
launched in

Vadodara in January
2007.

Central also initiated the creation of a seamless technology integration experience

between the

merchandise management and brands retail team, as a pilot study. The important
aspect of

Inventory Management is also being addressed more effectively with the pilot
implementation of

RFID (Radio Frequency Identification Device) across some categories in all Central
stores. This

technology enhancement is expected to have a positive impact on inventory

handling and

reconciliation and will gradually include most merchandise categories. In FY 2008

Central is

poised to expand its footprint to new cities with the opening of 3 more
malls.
The existing stores will be upgraded through addition of new product categories. Efforts
are also

being made to forge strategic alliances with other established international

brands.
Centr 5
al 1
Future Brand
Lifestyle Factor
Fashion y
Ltd

BRAND FACTORY

Brand Factory is an exclusive chain of all year discount stores offering the very best of
national

and international fashion brands. Launched in the second quarter of FY 2007,

Brand Factory

clocked footfalls in excess of 2 million and nearly 30 per cent of customers at each
store were

repeat customers. The intent, with Brand Factory, was to offer the customer the
true brand

experience at discounted prices. It was the price that got slashed, not the
experience.

Primarily focused on retailing apparel, accessories and footwear at discounted prices,

these stores

(each in excess of 60,000 square feet) showcase some of the best known brands
including Diesel,

Esprit, Levi’s, Wrangler, Pepe, Lee, Louis Philippe, Arrow, Bossini and Van Heusen.
Some new

categories introduced during the year under review include music, electronics and
luggage. As on

June 2007, there were 5 Brand Factory stores operational, spread over nearly 335,000
square feet in

Hyderabad, Bangalore, Pune and Ahmedabad. During FY 2008, nearly 5 Brand Factory
outlets were
launched in addition to the existing
stores.

OTHERS:-

FOOD
BAZAAR

Based on the company’s in-house consumer data and research, and in cognizance with
observations

on customer movements and the shopping convenience factor, Food Bazaar

has initiated

refurbishments and layout design across all stores. The intention is to continuously
change with the

demands of the evolving Indian consumer. The total count of Food Bazaars as on 30th
June 2007

stands at 86 stores in 26 cities. The company’s private label program gained

significance. The

brands have been very competitive vis-à-vis the established brands in quality and price
terms, and

have scored better than major players in certain categories. The share of private
labels as a

percentage of total Food Bazaar revenues has increased significantly and

comprises nearly 50

merchandise
categories.

The Fresh & Pure brand entered categories of cheese slices, frozen peas, honey,
packaged drinking

water and packaged tea; the Tasty Treat brand received a favourable response in new
categories

like namkeens and wafers. In the home care category, Caremate launched aluminium foil
and baby

diapers while clean mate launched detergent bars and scrubbers. A new format „BB
Wholesale

5
2
Club‟ was launched and 4 such stores have been opened so far. To be managed by
Food Bazaar,

this format sells multi-packs and bulk packs of a select range of fast moving categories
and caters

to price sensitive customers and smaller retailers. The company has also forged
tie-ups with

companies like ITC, Adanis, DCM Group, USAID and other farm groups in
Maharashtra and

Madhya Pradesh to source directly from them. These alliances are expected to drive
efficiencies as

well as bring better products to

consumers.

By the end of FY 07-08, the total number of Food Bazaar stores is expected
to be 200.

HOME TOWN

The company launched its first Home Town of 125,000 square feet in April 2007, at
Great India

Place, Noida. The second store opened in June 2007 at Acropolis Mall, Ahmadabad. The
total retail

area is at 255,000 square feet. The Home Towns were well received by customers and
trade. The

B2B business has received several enquiries and a separate business unit focusing on
institutional

trade has been formed. A few of the country’s leading real estate companies placed
orders worth

Rs.220 crore for 8,000 flats, with Home Town. 7 new Home Town stores are scheduled
to launch

by FY 08 in Thane, Pune, Lucknow, Bangalore, Hyderabad, Gurgaon and Kolkata. The

company is

upbeat about the business model and aims to emerge as a growth driver for the
category.

The company’s private labels in the consumer durables space, Koryo and Sensei have a
revenue

share of 20%. Private labels were introduced in LCDs, Digital Camera, MP3 players, Rice
Cookers

etc. To support the private label programme 30 after-sales service networks and call
centers are

operational. Home Solutions Retail (I) Limited has entered into 2 equal joint ventures with
India’s

market leader in the retail industry lighting segment and the fastest growing lighting
solutions

provider for the retail consumer, Asian Electronics. Asian Electronics, with a market share
of over

60% in the segment brings to the table its vast technical and manufacturing expertise.
Apart from

Pantaloon Retail, some of the customers serviced by the venture include Spencer’s
Retail, Infinity

Retail, Home Care Retail, Provogue, Welspun, Metro Cash & Carry and Food
World.

FUTURE SUPPLY CHAIN

(FSC)

FSC is one of India’s largest organized third-party supply chain and logistics service
providers. FSC

offer automated and IT-enabled warehousing, distribution and other logistics solutions to a
wide

range of customers. The services offered by FSC are, warehousing structure; pan-India
distribution
 5
3
network, “hub-and-spoke” transportation model and automated technology systems
support our

competitive market position. They operate in various sectors across India, including retail,
fashion

and apparel, automotive and engineering, food and beverage, fast-moving consumer
goods (FMCG),

e-commerce, healthcare, electronics and technology, home and furniture

and ATMs.

FUTURE PAY

It is India's most convenient digital wallet to shop across Future Group outlets such as
Big Bazaar,

Brand Factory, Central, fbb, Food Bazaar & Ezone. It also allows you to manage all
the loyalty

accounts in user’s fingertips. Price Match, a one of its kind feature for comparison
shopping that

helps you make unbiased and neutral shopping decisions. An exclusive feature,
Price Match

ensures that our customer always gets the best price when shopping at Big Bazaar. It
compares our

prices with the advertised prices of local or online competitors. If our prices are found
higher, we

refund the difference to your Big Bazaar

wallet.
SWOT ANALYSIS

STRENGTH

• Everyday low price, which will attract consumers and had a wide benefit to the
company.

• It offers a family shopping experience, where entire family can visit

together. .

• Experienced work
force.

5
4
• Good promotional plan.

WEAKNES
S

• Too many offers at times confuse the

customers.

• General perception of the customers “ Low price – low

quality “

• Less mall activities and

events
 • Less parking facility due to customer parking during show times in Inox cinemas on
the 4th

floor of
Central.

OPPORTINITIES

• Expansion of the product

range.

• Rapid increase in the Mall culture of

India

• Introduction of offers which will attract both lower and middle class of the
society.

• Provide customers with purchase points in Future pay wallets, which can be
redeemed on

any
purchases.

THREATS

• Online Retailers.

5
5
• High competition.
• Change in customers taste and
preferences.

• High price of branded products will not attract the lower class of the
society.

CHAPTER
 4

5
6

INTERNSHIP DEPARTMENT

PROFILE
 5
7
4.1 ROLE AND FUNCTIONS OF THE DEPARTMENT

MARKETING DEPARTMENT

Marketing can be described as any activity that is carried on with the specific purpose of
conveying

information about the use, quality and value of a product or service in order to promote or
sell the

product or service. Marketing is the way to announce the availability of a commodity,

service, idea

or a brand to the world in such a way that people are interested in it and wish to acquire it
and use it.

It serves the purpose of plugging the gap between the public’s requirement and the
products that are

availabl
e.

A marketing department promotes your business and drives sales of its products or
services. It

provides the necessary research to identify your target customers and other audiences.
Depending on

the company’s hierarchical organization, a marketing director, manager or vice president

of

marketing might be at the helm. In some businesses, a vice president of sales and
marketing oversees

both the marketing and sales departments with a strong manager leading each
department.

It’s important to keep a strong marketing department intact regardless of the economy so
you remain
visible and keep sales
strong.

Research is
Vital

Research is a pillar of all marketing activities. Without demographic research, product

developers

don’t know what features to design into products that will appeal to customers. Publicists
won’t know

what publications customers read or what industry topics journalists are covering.
Research is used

to measure buying habits, product use and opinions of your business as well as your
competitors.

The better your research, the less money you will waste – for example, by buying ads that
won’t

reach your customers or making a product that no one

will buy.

Connecting Customers to
Products

A functional marketing department implements customer relationship management

functions to track

and predict what customers want in their products. It connects the customer to the product
with hard

data as well as emotional, qualitative information that can help product designers
differentiate your

5
8
products from those of a competitor. This information also helps marketing promotions by

highlighting these differences in marketing materials. A marketing department sets prices

for
products that recoup development and promotional costs while generating revenue for the
company.

Promotions and
PR

Marketing departments carry out promotional strategies for products and services, and
some may

also incorporate promotional activities, such as public relations, for the business as a
whole. The

promotions staff assists the sales force with sales promotions; offers public relations
support for

product launches, trade shows and other events; purchases advertising that illustrates
product benefits

and features; and pitches the product to media outlets. Promotion activities range from
creating

awareness of a product to persuading customers to try and then buy the

product.

New Business
Development

Marketing works closely with sales in generating new business. Employees entice
prospects to

engage with your company in some way, even if it’s just visiting the website, and then
uses incentives

to get customers to continue thinking about the product so that the sales team can
convince them to

buy the product. This is called generating leads. Not every lead turns into a paying
customer, so

business development is ongoing. It can also include identifying new markets for existing
products

or discovering a need that current customers have for a modified version of an

existing product
4.2 HIERARCHY OF THE MARKETING DEPARTMENT

Figure depicts the structure of the Marketing Department of Central

Fashion Mall.

5
9

4.3 DECISION MAKING

PROCESS
In Central 3, Marketing Manager has the supreme power. All the key decisions in the
department are

taken care by the GM in his absence Assistant Manager is the next power source. But in
my branch

there where one assistant marketing manager in the floor but all the major decisions are
taking with

the concern of the Marketing manager in the back office, who is responsible for the
managerial

decision
s.

4.4 DEPARTMENTAL CORE COMPETENCIES

• Develop multi-channel marketing

plans.

6
0
• Measure the success of marketing
initiatives.

• Customer focus.

• Managing Sales support

services.

• Product Marketing.

• Align marketing with sales

efforts.

• Demand
generation.

• Availability of major international

brands.
• Inox cinemas in the same
infrastructure.

• Food courts

• Future pay mobile

application.

4.5 KEY
RESOURCES

Marketing
Research
Marketing department is responsible for all marketing research. Research is essential to
understand

the consumer needs and also to identify the market for the products that the company
hopes to sell.

Marketing research also helps to identify the strengths and weaknesses of the business
and its

competitors. This eventually helps a business to eliminate its weakness, work upon its
strength and

to exploit the weaknesses of the competitors to wean away the customers from the
competitors. The

entire enterprise benefits from market research and the insights it

generates.

Product
Development
Marketing department helps to create products that customers need or want and improve
upon the

ones that already exist to create better value for the customers. It is the job of the
marketing

department to analyse the sales of products already in the market, look for opportunities
to introduce

new products where there are gaps or change and improve products that are hard to sell.
Marketing

personnel provides information to product development team about the customer

preferences, so that

6
1
new products can be developed based on the customer insight provided by the marketing
team. The

marketing team is also responsible for determining the price of a product based on its
research and

for launching the product into the

market.

Advertising and Promotional

Campaigning
Once the enterprise has a product to sell, it is the responsibility of the Marketing
Department to

promote the product and the brand. This will be performed through the help of the creative
team by

creating campaigns, events, advertisements, as well as promotional material. Such

promotional

material is used to promote the product, services, and brand to the public in order to
create awareness

and to convert prospects into customers. The marketing department is provided with a
budget for
promotion, and it has to design its promotional activities within the budget. The marketing

department also manages the social media marketing for businesses. It does so with the
help of social

media experts who design and implement the strategy to promote the business and its
product on the

internet, create a buzz and utilize that buzz to attract customers and
improve sales.

Business
Development
In order to create new business, marketing and sales departments have to work together.
The

marketing team devises ways to engage prospects. This may be facilitated through
advertisements in

the media or internet via the website or the social media. It uses information and
incentives to keep

the prospects interested and provides an opportunity for the sales department to convince
the prospect

to buy the product. So the marketing department creates or generates leads for the sales
department

to pursue. Not all leads convert to customers. The process of lead generation and
creating new

marketing avenues is a continuous process, and the marketing department is

responsible for it.

4.6 DEPARTMENTAL
OBJECTIVES

Marketing department has its own importance in attracting customers to their products.
Offers set
by the Marketing team are the driving force of their business. They also believe that
their

employees work together to create customer delight and a place where each employee
understands

their responsibilities and delivers their jobs to the highest degree of professionalism. As
an

6
2
organization, they shall make every effort to develop and generate
more sales.

All the Marketing initiatives are built on the following core values and
beliefs:

• Creation of Demand

• Customer
Satisfaction

• Market share

• Generation of profits

• Creation of goodwill and public

image

4.7 KEY RESULT

AREAS

• Customer
engagement

• Development of
sales.

• Generation of demand for all the

brands.

6
3

CHAPTER
5

KEY LEARNING
 6
4

5.1 JOB
DESCRIPTIONS
In 2 months of my internship I worked at Central Fashion Mall in the Marketing
Department. It gives

a great industrial exposure and detailed idea about the functions of Marketing Department
and to

learn about the fashion retail

industry.

• Future pay mobile

application

Future pay is India's most convenient digital wallet to shop across Future Group
outlets such as

Big Bazaar, Brand Factory, Central, Fbb, and Food Bazaar &Ezone. It also allows the
user to

manage all the loyalty accounts at user’s fingertips.

Features

1) Easy to use and absolutely secure

2) Use on-the-go with the mobile phones and avail exclusive offers at Future Group
Stores

3) User can link multiple loyalty cards in one single app

itself

4) Helps the user to track transactions and balances

virtually

5) Future pay allows its user to add money to the wallet using net banking, credit/debit
card or

even by cash at Future Group

store

• Customer feedbacks on the happiness sale which recently happened in the central.
Google

sheets was generated and I was assigned to ask customer’s to fill the
questionnaire. On the

basis of those answer’s, the marketing team will make changes in the promotional
plans in

future
.

5.2 THEORETICAL BACKGROUND

Marketin
g
Marketing Kotler and Armstrong (2008), interpret marketing as “a social and managerial
process by

which individuals and groups obtain what they need and want through creating and
exchanging

products and value with others.” Although there are several definitions of the main
function of

marketing, the core message is that of attracting consumers. Attracting consumers can be
achieved

through satisfying consumer’s needs and wants. Although the message is simple, this
process can be

complex as consumer-buying patterns are changing, while consumers are also becoming
more

6
5
knowledgeable about product offerings, resulting in them becoming more
analytical
The Marketing
Mix

The marketing mix comprises of product, price, promotion and place. These controllable
variables

can be altered and adjusted to suit the organisation’s objectives. It is, therefore, vital for
organisations

to make use of this strategic planning process, and to match the needs of the consumer
with the

organisation’s marketing strategy. The marketing mix tools are a set of tools, which
organisations

use to realise their marketing strategies. The marketing mix, which is also called
the 4P’s

Product
mix

Products can be divided into two sections, namely consumer products, which are 32 for
personal use

or enjoyment, and business products, which are bought for resale or use in a business.
The use of the

word product can also be used to describe a service offered by an organisation.

Moreover, business

products or, as Kotler and Armstrong (2008:42) define them, industrial products are often

characterised by derived demand. Organisations are building better relationships with

their suppliers

in order to meet consumer’s demands as well as satisfy economies

of scale

Brandin
g

Branding is the process through which a product is given a name, logo and design.
Organisations

use branding to create a perception about the product and to set it apart from their
competition.

Consumers now have the task of choosing the brand of product that they would like to
buy, and there

are several factors that affect this decision process. Branding is supposed to add value to
the product

by creating a relationship with the target

market

Price
mix

Price differs from the other three elements, since it is the only marketing element that
generates

direct turnover. Marketers should seek to find the optimum balance between cutting costs
and making

maximum profits, without negatively influencing the volume of production (Kotler,

1999:33). The

price should reflect the supply and demand relationship (Kotler & Armstrong, 1996:40).
Price is the

only element in the marketing mix that creates direct revenue. When planning the price of
a product

there are several pricing strategies, which should be considered. These are: (1)
penetration pricing;

(2) skimming pricing; (3) competition pricing; (4) product line pricing; (5) bundle pricing; (6)

6
6
psychological pricing; (7) premium pricing; and (8) optional
pricing

Distributio
n

Distribution refers to how the product reaches the consumer, for example, the point of
retailing or

sale dispersion. The organisation must distribute the product to consumers at the correct
place and

time. If the organisation wants to achieve its marketing objectives, efficient distribution
becomes

essential. Profits will be affected if the organisation underestimates demand and

consumers cannot

purchase products as a
result.

5.3 ANALYSIS AND

INTERPRETATION
The data collected to be processed and analysed in accordance with the outline laid down
for the

purpose at the time of developing the research plan. These are essential for a scientific
study for

ensuring that we have all relevant data for making contemplated comparisons and
analysis. The term

analysis refers to the computation of certain measures along with searching for patterns of

relationships that exist among data

groups.

Interpretation refers to the task of drawing inferences from collected facts after an
analytical and for

experimental study. In fact, it is a search for broader meaning of research

findings.

The analysis of data and interpretations of data is difficult to draw. In fact, the two
processes merge

impeccability on it. Analysis involves data organizing in particular manner then it is

interpretable

ideas that govern this task. If the end of product manner, then it is interpretable ideas that
govern this

task. If the end of the product analysis is the setting up of certain general conclusion, then
what these

conclusions really mean and reflect is the minimum that the researcher would want to
know.

Interpretation is the way of gain this knowledge. Thus the task of analysis is really hard,
incomplete

without interpretation come into play. Thus, interpretation is the device through which the
factors

that seem to explain what has been observed by researcher in the course of study can be
understood

and it also provide the theoretical consumption which can serve as a guide for further
research

5.4 FINDINGS AND

SUGGESTIONS

FINDINGS

6
7
• Most of the customers feel more comfortable on offline purchase than online
purchases.

• Some of the promotional tools taken by the Marketing team is been well remembered
by the

customers when they come again for a

purchase.

• Trial offers are applied one week before the announcement of Main
offer.

• Sign boards have more impact on the customers and is been discussed with their
peer groups,
 relatives, friends,
etc.

• Majority of the people have the tendency to wait for the day Happiness Sale day after
the

announcement of its
dates.

• Social media promotional measures have higher influence on the minds of the
customers.

• 25% increase in the sales occurred on the days of happening of

happiness sale.

• Sales Target for each brand has been increased up to 20% on every
sale days.

SUGGESTIONS
.

• The price of the products must be set in order to suit the lower class
customers also.

• In most of the customers, offers are memorable so company should come up with
more

attractive offers in
future.

• Social media advertisements have a positive effect on the customers, so company

may design

the advertisements in a more creative

way.

• As more people opt for offline purchase, customer satisfaction should be given more

importanc
e.
5.5
CONCLUSION

Internship conducted in Central Fashion Mall gave me clear idea of operations in

Marketing

Department. Most of the organization consider Marketing team to come up with new sales
ideas,

offers, Marketing technique, etc. which helps in the accomplishment of the organizational
goals. It

is through the combined effort of the people that material and majority resources are
efficiently

utilized for the attainment of common objectives. The organisational study and Internship
was

6
8
conducted to gain knowledge about the Fashion Retail industry and to learn in detail the
Marketing

Departments activities and functions at Central

Mall JP
 6
9

DAILY REPORTS

JOINING REPORT

a) Date of Joining: 2 – 05 –
2019
b) Name of the Organization: Central Mall – Future Lifestyle Fashions – FUTURE
GROUP

7
0

c) Website:
https://centralandme.com

d) Address with location and pin code: Bangalore CENTRAL, Soul Space Spirit
Bellandur

Village, Varthur Hubli, Bellandur, Bengaluru, and Karnataka

560103

e) History structure and business process: Future Group is an Indian conglomerate

headquartered in Mumbai, Maharashtra, India. The company is known for having a

significant prominence in Indian retail and fashion sectors, with popular

supermarket chains

like Big Bazaar and Food Bazaar, lifestyle stores like Brand Factory, Central etc.
The group

also has a notable presence in integrated foods and FMCG manufacturing sectors.
With a

team of talented business professionals, fashion designers and entrepreneurs the

company

aims to provide a perfect blend of modern and traditional fashion to the Indian
customer.

Central is an Indian department store chain operated by Future Lifestyle Fashion of

Future
 Group. It competes with other department store chains such as Lifestyle,
Pantaloons and Max.

Central opened its first store in Bangalore in 2004. In January 2018, Central
operated over 30

outlets in cities in India and planned to add more stores in

future.

DAILY
REPORT

1. Visit no: 01

2. Date:
02/05/2019

3. Sign –in time: 11:00

am

4. Sign –out time: 07:00

pm

7
1

5. Reporting Officer Details : Edwin Thomas, HR

head

6. Objectives for the day: Introduction about the

organization
7. Detail plan for the day: Brief study about the
organization

8. Forenoon Activities: Introduction about the organization and its

history

9. Afternoon Activities: Understanding the Operations process and how the

organization works

10. Observation: Central is an Indian department store chain operated by Future

Lifestyle Fashion

of Future Group. Central opened its first store in Bangalore in 2004. In January
2018, Central

operated over 30 outlets in cities in India and planned to add more stores
in future.

11. Evaluation: Central Mall is a retail chain which comes under the Future Lifestyle
Fashions

which itself is a subsidiary of Future group Ltd is an organization which is not only

concentrated in making profit but also takes initiatives in employing the weaker
section of

the society by accepting SSLC pass people to work with at most standard and their
future

developme
nt.

12. Key Learning: Gained knowledge about the company and its
Working.

13. Plan for the next day: Continuing the introduction and getting to know more about
the

compan
 y

DAILY
REPORT

1. Visit no: 02

7
2

2. Date:
03/05/2019

3. Sign –in time: 11:00

am

4. Sign –out time: 08:00

pm

5. Reporting Officer Details: Mr.Abdhul, Manager, HR

department

6. Objectives for the day: Continuing the introduction and getting to know more about
the

compan
y

7. Detail plan for the day: Brief study about the organization and walk through the mall
to
 understand more about the different
sectors

8. Forenoon Activities: Introduction about the organization and its

history

9. Afternoon Activities: A walk through the mall to understand the Different

sectors

10. Observation: Central Mall Yellenka offers textiles, wearing apparel, shoes, jewelry,
furniture

and other fashion goods/accessories. The Company has a portfolio of fashion

brands that

cover a range of fashion categories, including formal Menswear, casual wear,

active or

sportswear, women’s ethnic wear, women’s denim wear, women’s casual wear and
footwear.

11. Evaluation: Central mall provides brands with high quality at affordable rates and
also

provides other services like after sale services that the customer needs are
completely

satisfied and no customer should leave with

grievance.

12. Key Learning: Gained knowledge about the different sectors in the mall and their
workings

13.
Remarks:
 7
3
14. Plan for the next day: Understanding about the different brands they deal in
Central Mall

DAILY
REPORT

a) Visit no : 3

b) Date : 04 / 05 /
2019

c) Sign-in-time :11:00
am

d) Sign-out-time :6:00
pm

e) Department and the Reporting Officer details : Mrs. KAVYA, HR

Manager

f) Objectives for the day :Understanding about the different brands comes under
Future

Lifestyle
Fashions

g) Detail plan for the day :Brief study about the FLF
brands
h) Forenoon activities :Walk through the
Mall

i) Afternoon activities :Detail study about the FLF

brands

j) Observation: Bare is the largest clothing brand under FLF, with a

comprehensive

leisure-wear collection offering something for every age group. Other than
Bare,

other 25+ brands come under

FLF.

1) Lee
Cooper

2) Indigo Nation

7
4

3) Bare
Denim

4)
Scullers

5) Jealous
21

6) John Miller
7)
Converse

8) Unbro

9) Spunk

10)
Champion

11) Rig utility

clothing

12) Urban
yoga

13)
UMM

14)
Lombard

15)
Ceriz

16)
Urbana

17)
Mineral

18) ALL – the plus size

store

7
5
19) Alice and
Mae

20)
Ancesty

21)
Clarks

22)
Tresmode

23)
Turtle

24)
Giovani

25)
Celio

26) Cover
Story

27) Mother
Earth
 k) Evaluation : Central mall provides brands with high quality at Affordable rates
and

also provides other services like after sale services that the Customer needs
are

completely satisfied and no customer should leave with

grievance.

l) Key learning: Gained knowledge about the different brands comes under
Future

Lifestyle
Fashions.

m) Remark
:

n) Plan for the next day : Understand about the other brands which comes in
Central

mal
l

7
6

DAILY
REPORT

a) Visit no : 4
b) Date : 06 / 05 /
2019

c) Sign-in-time : 11:00
am

d) Sign-out-time : 6:00
pm

e) Department and the Reporting Officer details :kavya, HR

Manager

f) Objectives for the day :Understanding about the external brands which comes
in

Central
mall

g) Detail plan for the day :Brief study about the external
brands

h) Forenoon activities : Walk through the

Mall

i) Afternoon activities : Detail study about the external brands in Central

mall

j) Observation: Other than the FLF brand, Central mall has 200+ external
brands having

their business for the last 20 years. All the foreign brands have agency
agreements

with the central mall. Major brands comes under central

mall are :
1) Adidas

2) Nike

7
7

3) Puma

4)
Reebok

5) Louise
Philippe

6)
Fastrack

7) Police

8) Van
Heusen

9) Ferrari

10)
Bee

11)
Buffalo
12) Arrow
sport

13)
Levi’s

14) Pepe
Jeans

15)
Wrangler

16) Lee
Cooper

17) Ray
ban

18) Allen
Solly

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8

19)
Woodland

20) United Colours of

Benetton

21) John
Miller
22)
FCUK

23) Tommy
Hilfiger

24) Calvin
Klein

25)
Polaroid

26)
Maybelline

27) Faces of
Canada

28) US POLO
ASSN

29) Indian
Terrain

30) Ed
Hardy

31) Jack and

Jones

32) Royal
Enfield
 33)
Spykar

34)
AND

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9
35) Global
Desi

36) Colour
plus

37)
Scullers

38) Park
avenue

39) Is
Raymond

40)
BIBA

k) Evaluation: Central mall provides all the major brands in the world to do
business

within them. As more foreign companies keeps on coming, this is generating

more

FDI and employment opportunities to

people.
 l) Key learning : Gained knowledge about the different external brands which
comes

under Central
Mall

m) Remark
:

n) Plan for the next day: Understanding about the FLF staff and their
allowances.

DAILY
REPORT

a) Visit no : 5

b) Date : 07 / 05 /
2019

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