Why Selling and Salesmanship Is Important To Study For The Students of Business Administration?

1.
Why selling and salesmanship is important to study for the students of

business administration?
Ans: the definition of selling and salesmanship are down below….
Selling: Selling is first and foremost a transaction between the seller and the prospective buyer
or buyers (the target market) where money (or something considered to have monetary value) is
exchanged for goods or services.
Salesmanship: Salesmanship is defined as the level of skill you have in convincing people to

buy or in persuading people to do something. A worker at a car dealership who sells the most
cars month after month is an example of a person with great salesmanship skills.
Why study of selling and salesmanship is important?
Reasons are down below…
1. Selling is one of those skills that will always be in demand. Every company , no matter
what product or service they offer needs at least one talented and dedicated salesperson.
After all, how many companies can survive if no-one buys their goods or services? So, if
we can learn how to sell, and sell really well, we’ll always have work. Being able to sell
will also give us choices. we’ll not only be able to work for a company as a salesperson,
we’ll have the option of working as a freelance salesperson. Or, we could choose to put
our skills to use on products or services that we sell through my own business. Plus, the
basic principles of selling are the same the world over, so we can move to where there is
opportunity. We can learn each and every thing about this if we study selling and
salesmanship.
2. Business is all about Sales. The ability to communicate our product and service, and to
believe in that product or service, will ignite the excitement, needed to sell, therefore
generating more customers, and more business.so, study selling and salesmanship is
mandatory.
3. Whether our business is some form of commerce selling our products or services, or even
if we are not involved in selling as part of a business, learning how to sell is one of the
most important skills anyone can ever learn.
4. If we are involved in the business of selling products and services we must know how to
attract the attention of our potential customers, explain the details, features, and benefits
of what we are offering them, get the customer interested and excited about what we are
telling them, and learn how to convince the customer to buy from us, rather than someone
else. So, it does not matter if we are writing ad copy for a website, or selling something
face to face with a customer. There is no best way to sell. It really depends on our
personality, how well we can communicate, and how much trust or empathy we can
establish with our potential customer. All these things we can learn from selling and
salesmanship
5. This course educates students so that they can find the products they want, make better
choices about those products, and extract the most value from them. In this way, it helps
facilitate exchanges between buyers and sellers for the mutual benefit of both parties.
In the study, we learn how to create from promotion, price, product and place a
marketing mix that includes all the important factors for a successful sale. So learning
selling and salesmanship would be great if we want to enter in B2B / B2C sales or
Marketing (Offline / Online) role.
2. Suppose you want to launch a new shoe company, there are two big
competitor, bata and apex, now what will be your business strategy ?
Ans: I want to launch a shoe company, which name is ABC shoes, now there are already two
big competitors in the market, bata and apex, now I should develop a marketing a strategy..
ABC shoes
Marketing activities
Marketing activities include everything needed to get a product off the drawing board and into
the hands of the client. The extensive field of marketing includes activities such as:
 Designing the product so it will be required for customers by using the tools such as
marketing review and prices.
 Promote the products so people will know about it by using tools such as advertising and
marketing communications public relation.
 Pricing, and let potential customers know about our product and making it available to
them.
These are some of ways in which special shoes to improve their corporate image, service and
products. Below is a mixture of the following marketing activities.
Pricing
We should select a price which will slightly lower than Bata and Apex, but we shouldn’t
compromise our quality.
Grow the portfolio
We just getting started, popular blogs and non-profit organizations may be willing to publish our
article to contact customer first.
Contribute articles to blogs and Web sites
Help customers get published by proposing an article that would benefit us without any sales
talk.
Media Advertising
Any form of paid advertising is non personal presentation and promotion of ideas, goods or
services identified by the sponsor. Advertising media including television, radio, newspaper and
magazines. Brand equity from the perspective television advertisements showing the product
attributes and customer benefits.
Online Advertising
We can promote our products through online advertising own sites development. And low cost
website and contain lots information about the products. Websites should be updated frequently
and offers information tailored as much as possible, especially for existing customers.
Place Advertising
Place advertisements including billboards and posters, and movie product placement, the
national airlines. Billboards is a very effective means of advertising. Many marketers pay for
their product placement in television programs. Placing the product can be combined with a
special promotion to mark publish entertainment tie-ins. We should try this.
Social networking
Communicated with people on social networks from receiving any invitation. Was not about the
number of relationship, but the quality. We should try this also.
Brand
 We should established a brand, Brand let the potential customers know they exist.
 Positively affect the perception of the brand.
 People do not know why they need the product or service.
 Referring to name of business product or service. The sign will usually also have a logo
or design or some related with.
 Lead generation (acquiring prospects which turn into customers)
 Make a positive impact on customer loyalty of your customer longer.
So, we should try all this strategy to survive in this competitive marketplace. We should think
about our competitors and always take the step carefully.

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1.

Why selling and salesmanship is important to study for the students of

Salesmanship: Salesmanship is defined as the level of skill you have in convincing people to

Why study of selling and salesmanship is important?

Reasons are down below…

Grow the portfolio

Contribute articles to blogs and Web sites

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