Brandbook Manual de Identidade Bafta

MASTERBRAND GUIDELINES
British Academy of Film and Television Arts Brand Guidelines 1

About BAFTA
Our vision is to support, develop and promote the art forms of the moving image, by
identifying and rewarding excellence, inspiring practitioners and benefiting the public.
As a charitable organisation, giving our members, the industry and the public the opportunity
to learn first-hand from leading practitioners in the film, television and games industries, via
our year-round Learning & Events programme, is one of our key activities.
Amongst our other activities are our annual Awards ceremonies, held in the UK,
which set the gold standard for industry practitioners everywhere.

Contents
Logotypes Typefaces
Architecture 4 Font Families 52
Masterbrand 7 Type usage 54
Masterbrand: Black and White logos 16
Branches 21 Colours
The Illustrated Marque 24 Primary colours 56
The Photographic Marque 29 Primary colour usage 57
Exclusion zones 32 Secondary colours 58
Logo on an image 37 Secondary colour usage 59
Logo on a colour 40
Primary Sponsorships 47
Joint Partnerships 49

Architecture
Masterbrand
Awards
Branches
Connected sub-brands
Specific sub-brands
Sponsorships
Joint partnerships (examples)

Architecture
Stamps (Winners)
Stamps (Nominees)
Stamps (Other)

LOGOTYPES
THE MAIN ELEMENT OF THE BRAND, ACTING AS A SIGNATURE. IT APPEARS

CONSISTENTLY ON THE MAJORITY OF MASTERBRAND APPLICATIONS.
Masterbrand
The BAFTA Masterbrand logotypes should be used on all corporate materials as shown,
and not be changed or altered in any way.
The logotypes are made up of two elements: the marque and the type. These elements are combined
at precise sizes and coordinate to create the logotype. This relationship must not be altered.
Large and small versions of all logotypes have been created, where some of the finer details
within the marque have been simplified to achieve maximum clarity when used at small sizes.
To help establish the identity, the logotypes should appear in colour wherever possible. Positive and
negative versions have been created in Pantone colours, CMYK and RGB. Please ensure you select the
correct logotype, with the end usage in mind. The highlights on the mask should always be the lightest part
of the marque. When the logo appears on a white or light background, the positive versions should be used,
and on a black or dark background the negative versions should be used. Special versions for when the
marque is intended to be foil blocked have also been created.
The Masterbrand exists in both full and abbreviated versions. These have different uses; the full
Masterbrand is the primary brand, and should always be used in formal contexts; or when
communicating to someone experiencing the brand for the first time. The abbreviated Masterbrand
is only to be used when permission has been obtained from BAFTA. It is intended for use when the
legibility of the full Masterbrand is compromised.
All versions of the logotype have been specifically drawn and can only be used from the master artwork, which
is held and supplied by BAFTA. These artworks should cover all required usages and never be recreated.

Recommended sizes for use Masterbrand: Positive
on A-size formats, based on
the height of the mask
A5 — 11mm
A4 — 15mm
A3 — 23mm
A2 — 30mm
Positive versions of the logo

should be used on white or
light backgrounds.
Large Positive Logotype

(BAFTA_MASTERBRAND_FULL_PMS_POS_LARGE.eps)
Minimum height of mask: 23mm
Master logos created for print (Pantone, CMYK, Foil) and web (RGB png)
Small Positive Logotype

(BAFTA_MASTERBRAND_FULL_PMS_POS_SMALL.eps)
Maximum height of mask: 22mm

Examples of how the positive
logotype should not be used.
Do not use the negative logo and change the colour of the type Do not use a solid panel behind the logotype
Do not distort or stretch the logotype in any way Do not use the logotype as a tint or background image
Do not change the colour of the marque Do not change the colour of the logotype

The abbreviated versions of the
Masterbrand logotype should
Abbreviated Masterbrand: Positive
only be used when permission has
been obtained from BAFTA.This
version is intended for use when the
legibility of the full Masterbrand is
compromised due to scale of usage.
Recommended sizes for use

A5 — 11mm
A4 — 15mm
A3 — 23mm
A2 — 30mm
Positive versions of the logo

should be used on white or
light backgrounds. Large Abbreviated Positive Logotype
(BAFTA_MASTERBRAND_ABBREV_PMS_POS_LARGE.eps)
Small Abbreviated Positive Logotype

(BAFTA_MASTERBRAND_ABBREV_PMS_POS_SMALL.eps)

Do not use the negative logo and change the colour of the type Do not use a solid panel behind the logotype

Recommended sizes for use Masterbrand: Negative
A5 — 11mm
A4 — 15mm
A3 — 23mm
A2 — 30mm
Negative versions of the logo

should be used on black or
dark backgrounds.
Large Negative Logotype

(BAFTA_MASTERBRAND_FULL_PMS_NEG_LARGE.eps)
Small Negative Logotype

(BAFTA_MASTERBRAND_FULL_PMS_NEG_SMALL.eps)

Examples of how the negative
Do not use the positive logo and change the colour of the type Do not use a solid panel behind the logotype

The abbreviated versions of the Abbreviated Masterbrand: Negative
only be used when permission
has been obtained from BAFTA.
This version is intended for use in
commercial contexts, or when the

A5 — 11mm
A4 — 15mm
A3 — 23mm
A2 — 30mm
Negative versions of the logo Large Abbreviated Negative Logotype

should be used on black or (BAFTA_MASTERBRAND_ABBREV_PMS_NEG_LARGE.eps)
dark backgrounds. Minimum height of mask: 23mm
Small Abbreviated Negative Logotype

(BAFTA_MASTERBRAND_ABBREV_PMS_NEG_SMALL.eps)
British
BritishAcademy
AcademyofofFilm
Filmand
andTelevision
TelevisionArts
Arts Brand Guidelines 14
Do not use the positive logo and change the colour of the type Do not use a solid panel behind the logotype

Masterbrand: Black and White
In some cases (eg. newsprint), it may not be possible to use colour. Black and
White versions of the Masterbrand logo have therefore been created. There are
two options for using Black and White: Greyscale and Monotone.
Greyscale uses a 50% tint of the black to replace the gold mask. This version would
most likely be used in high-quality black and white print, or in newspapers.
The Monotone version uses 100% black and white. It should be chosen
if the print process is crude or the logotype must be used at small sizes.
All versions of the logotype have been specifically drawn and can only be
used from the master artwork, which is held and supplied by BAFTA.

Recommended sizes for use Masterbrand: Black and White, Positive
A5 — 11mm
A4 — 15mm
A3 — 23mm
A2 — 30mm
Please note
All of these logos have
been created in positive
and negative.
EPS vector files have been

created for Foil, PMS and
CMYK colour modes.
Large Positive Greyscale Logotype
RGB PNG files have (BAFTA_MASTERBRAND_FULL_GREY_POS_LARGE.eps)
also been created for use Minimum height of mask: 23mm
on screen and web. Master logos created for print (CMYK) and web (RGB png)
Large Positive Mono Logotype

(BAFTA_MASTERBRAND_FULL_MONO_POS_LARGE.eps)
Master logos created for print (CMYK) and web (RGB png)

Recommended sizes for use Masterbrand: Black and White, Negative
A5 — 11mm
A4 — 15mm
A3 — 23mm
A2 — 30mm
Please note
All of these logos have
and negative.

CMYK colour modes.
Large Negative Greyscale Logotype
RGB PNG files have (BAFTA_MASTERBRAND_FULL_GREY_NEG_LARGE.eps)
also been created for use Minimum height of mask: 23mm
on screen and web. Master logos created for print (CMYK) and web (RGB png)
Large Negative Mono Logotype

(BAFTA_MASTERBRAND_FULL_MONO_NEG_LARGE.eps)

The abbreviated versions of the Abbreviated Masterbrand: Black and White, Positive

A5 — 11mm
A4 — 15mm
A3 — 23mm
A2 — 30mm
Large Abbreviated Positive Greyscale Logotype
(BAFTA_MASTERBRAND_ABBREV_GREY_POS_LARGE.eps)
Please note Minimum height of mask: 23mm
All of these logos have Master logos created for print (CMYK) and web (RGB png)
and negative.

CMYK colour modes.
RGB PNG files have

also been created for use
on screen and web.
Large Abbreviated Positive Mono Logotype

(BAFTA_MASTERBRAND_ABBREV_MONO_POS_LARGE.eps)

The abbreviated versions of the Abbreviated Masterbrand: Black and White, Negative

A5 — 11mm
A4 — 15mm
A3 — 23mm
A2 — 30mm
Large Abbreviated Negative Greyscale Logotype
(BAFTA_MASTERBRAND_ABBREV_GREY_NEG_LARGE.eps)
Please note Minimum height of mask: 23mm
All of these logos have Master logos created for print (CMYK) and web (RGB png)
and negative.

CMYK colour modes.
RGB PNG files have

on screen and web.
Large Abbreviated Negative Mono Logotype

(BAFTA_MASTERBRAND_ABBREV_MONO_NEG_LARGE.eps)

Branches
Individual logotypes have been created for BAFTA’s branch offices in Wales (Cymru),
Scotland, Los Angeles and New York. Master artwork files have been created in positive and
negative, in Pantone, CMYK, RGB and Foil colour modes all at large and small sizes.
It is important when working with any of these brands to adhere to the basic principles
of the BAFTA Masterbrand logo, outlined in the first section of the guidelines.

Please note Branches
All of these logos have been
created in positive and negative.

CMYK colour modes.
RGB PNG files have

on screen and web.
Please refer to the Masterbrand

guidelines for guidance on
minimum and maximum usage
sizes for each.
BAFTA Cymru BAFTA New York

(BAFTA_BRANCHES_CYMRU_FULL_PMS_POS_LARGE.eps) (BAFTA_BRANCHES_NEW-YORK_FULL_PMS_POS_LARGE.eps)
Master logos created for print (Pantone, CMYK, Foil) and web (RGB png) Master logos created for print (Pantone, CMYK, Foil) and web (RGB png)
BAFTA Los Angeles BAFTA Scotland

(BAFTA_BRANCHES_LOS-ANGELES_FULL_PMS_POS_LARGE.eps) (BAFTA_BRANCHES_SCOTLAND_FULL_PMS_POS_LARGE.eps)

The abbreviated versions of the Abbreviated Branches
Please note
All of these logos have been
created in positive and negative.

CMYK colour modes.
RGB PNG files have

on screen and web.
BAFTA Abbreviated Cymru BAFTA Abbreviated New York
Please refer to the Masterbrand (BAFTA_BRANCHES_CYMRU_ABBREV_PMS_POS_LARGE.eps) (BAFTA_BRANCHES_NEW-YORK_ABBREV_PMS_POS_LARGE.eps)
guidelines for guidance on Master logos created for print (Pantone, CMYK, Foil) and web (RGB png) Master logos created for print (Pantone, CMYK, Foil) and web (RGB png)
minimum and maximum usage
sizes for each.
BAFTA Abbreviated Los Angeles BAFTA Abbreviated Scotland

(BAFTA_BRANCHES_LOS-ANGELES_ABBREV_PMS_POS_LARGE.eps) (BAFTA_BRANCHES_SCOTLAND_ABBREV_PMS_POS_LARGE.eps)

The Illustrated Marque
The BAFTA Masterbrand logotype should be used on all corporate materials, wherever possible,
as it helps to increase recognition of the organisation’s identity. However, there may be instances
when branding is required, but where the space available does not allow the logotype to be used
effectively. In these rare cases, the marque may be used on its own without supporting type.
The marque can be used to badge the organisation but only where there is a direct association
to the full Masterbrand logotype. For example, on the spine of a book as a publication mark,
or at an event or location to decorate or signpost.
As with the Masterbrand logotype, a variety of artworks have been created in large and small sizes,
and various colour breakdowns. Please ensure you select the correct logotype, with the end usage
in mind. The highlights on the mask should always be the lightest part of the marque. When the
logo appears on a white or light background, the positive versions should be used, and the negative
versions should be used on a black or dark background.
All versions of the logotype have been specifically drawn and can only be used from the
master artworks, which are held and supplied by BAFTA.

Please note The Illustrated Marque, Positive
CMYK colour modes.
RGB PNG files have

on screen and web.
Positive versions of the

marque should be used on
white or light backgrounds.
Large Positive Marque Small Positive Marque

(BAFTA_MASK_PMS_POS_SMALL.eps) (BAFTA_MASK_PMS_POS_LARGE.eps)
Minimum height of mask: 23mm Minimum height of mask: 7mm
Master logos created for print (Pantone, CMYK, Foil) and web (RGB png) Maximum height of mask: 22mm

Do not use the positive marque on a dark background Do not use a solid panel behind the marque
Do not distort the marque in any way Do not use the marque as a tint or background image
Do not change the colour of the marque Do not use pattern or effects on the marque

Please note The Illustrated Marque, Negative
CMYK colour modes.
RGB PNG files have

on screen and web.
Negative versions of the

marque should be used on
black or dark backgrounds.
Large Negative Marque Small Negative Marque

(BAFTA_MASK_PMS_NEG_LARGE.eps) (BAFTA_MASK_PMS_NEG_SMALL.eps)
Minimum height of mask: 23mm Minimum height of mask: 7mm
Master logos created for print (Pantone, CMYK, Foil) and web (RGB png) Maximum height of mask: 22mm

marque should not be used.
Do not use the positive marque on a dark background Do not use a solid panel behind the marque
Do not distort the marque in any way Do not use the marque as a tint or background image
Do not change the colour of the marque Do not use pattern or effects on the marque

The Photographic Marque
There are rare instances when a photographic rendition of the marque can be used.
These instances should be considered decorative and only used when the reproduction
process is of the highest quality and can do justice to the beauty of the BAFTA mask.
The mask has been photographed so it is shown at exactly the same angle as the marque
to ensure the branding and identity is consistent across all applications.
These versions can also be used to provide decoration. For example, on items such
as banners, in print as a cover image, or on screen for film stings or holding screens.
The photographic marque should mainly be used on a black background, however a version
with a white background is also available. All versions have been specifically created and
can only be used from the master artwork, which is held and supplied by BAFTA. These
artworks should cover all required usages and never be recreated.
Important: the use of these versions should be special and therefore rare. Before using the
photographic marque, you must obtain permission from BAFTA.

Photographic Marque
Black and White photographic
versions of the mask have been
created, however preferred
usage is on a Black background.
NB. Black background is preferred usage

Exclusion Zones
The Masterbrand logotypes should ideally have as much space around them as possible,
to help them stand out and ensure any secondary material does not undermine its authority.
The logotype has a recommended area of clear space around it to prevent any secondary
material inhibiting legibility. This area should be left clear of type, pictures, shapes and
other logos. This simple logic also applies to when the marque is used in isolation.
Exclusion zones should be maintained each time the logo is used, including on photographic
backgrounds, where an appropriate clear area within the image should be allowed for the logotype.
If, for some reason, you are finding it difficult to apply these principles, please contact BAFTA
for further advice.

Please note: 0.5X 0.5X
All details shown in
grey are guides only and
should not be printed.
0.5X 0.5X
0.5X
0.5X 0.5X
0.5X 0.5X
0.5X 0.5X
0.5X 0.5X
X X
0.5X
0.5X 0.5X
0.5X
0.5X 0.5X

Please note:
0.5X 0.5X
0.5X 0.5X
0.5X
0.5X 0.5X
0.5X 0.5X

Please note: 0.5X 0.5X
0.5X 0.5X
0.5X
0.5X 0.5X
0.5X 0.5X
0.5X 0.5X
0.5X 0.5X
X X
0.5X
0.5X 0.5X
0.5X
0.5X 0.5X

Please note:
0.5X 0.5X
0.5X 0.5X
0.5X 0.5X
0.5X 0.5X

Using the logos on an image
It may be necessary to use the logotypes on images. When this is the case, the legibility of the
logotypes must not be lost. Contrast between the background and the logotypes must always
be upheld. The exclusion zone must always be followed, with the marque sitting on a flat or
plain area of the image, to ensure the transparent areas of the mask are not interfered with.

Examples of how the logotypes
should be used on an image in
positive and negative.
Please note:
Dotted lines shown in grey
indicate the exclusion zone
around the logotypes.
How a positive logotype should be used on an image How a negative logotype should be used on an image

Examples of how the logotypes
should not be used on an image in
positive and negative.
Please note:
Dotted lines shown in grey
indicate the exclusion zone
around the logotypes.
How a positive logotype should not be used on an image How a negative logotype should not be used on an image

Using the logos on a colour
The logotypes should appear on black or white wherever possible, as these are two of the primary
colours in the BAFTA colour palette. However, there may be instances where the logos must
appear on a colour background. In such cases, one of the colours from the secondary colour
palette should be used for the background. However, if one of the secondary colours cannot
be used, the monotone version of the logo should be used to ensure correct legibility. Contrast
between the background and the logotype must always be upheld and the exclusion zone
must always be followed.

The negative versions of the
logotypes should be used on
dark coloured background
as shown in the examples.

The positive versions of the
light coloured background

Examples of how not to use the
positive and negative logotypes
on coloured backgrounds.
Contrast between the
background and the logotype
must always be upheld.

The negative versions of the
dark coloured background

The positive versions of the
light coloured background

Examples of how not to use the
positive and negative logotypes
on coloured backgrounds.
Contrast between the
background and the logotype
must always be upheld.

If locking any Masterbrand,
sub-brand or abbreviation
up with a sponsoring brand,
please use the relationship
Primary sponsorship
rules shown on this page.
Primary sponsorship is the

most premium form of X
sponsorships, where the
sponsor name is added as a X
title lock-up.This special
relationship ensures that X
the sponsor has maximum
prominence, without Y Y
compromising the gravitas
of the Masterbrand.
The company name – in the

example ‘EE’ – should be
equal to the cap height of one
line in the full Masterbrand
(X). The space between
the sponsor’s logo and the
Masterbrand should be equal
X
to the space between the title
and the marque (Y).
X
Please note:
X
Y Y

up with a partnering brand,
Joint partnerships
The relationship between the

Academy’s logos and the logos X
of partnering brands has been
created to be visually equal. X
Depending on the proportions
of a Partner’s logo, there are slight X
variation in the relationships.
Z 0.5Z
Please use the rules shown
on this page if the partnering
brand is square, round or
rectangular (landscape).
The Partner’s logo should

be equal in height to three lines
of the BAFTA title lock-up. The
space between the Academy’s
logos and the logos of Partnering X
brands, should be half the width
of the marque (Z).
X
Please note:
X
grey are guides only and Z 0.5Z

please use the relationship rules
Joint partnerships
shown on this page.
The relationship between the

Academy’s logos and the logos
of partnering brands has been X X
created to be visually equal.
Depending on the proportions
of a Partner’s logo, there are slight
variation in the relationships.
Z 0.5Z
Please use the rules shown
on this page if the partnering
brand is a tall stack/shape.

be equal in height to the
BAFTA Marque (X). The space
between the BAFTA logo and
the Partner’s logo should be half
the width of the marque (Z).
Please note: X X
Z 0.5Z

Joint partnerships
The relationship between

BAFTA’s logos and the X
logos of partnering brands
has been created to be X
visually equal. Depending
on the proportions of a X
Partner’s logo, there are
slight variation in the Z 0.5Z
relationships.
Please use the rules

shown on this page if the
partnering brand is very
long and narrow.

be equal in height to the
BAFTA title lock-up. The X
space between the BAFTA
logo and the Partner’s logo
X
should be half the width of
the marque (Z).
X
Please note: Z 0.5Z


TYPEFACES
THE BAFTA IDENTITY USES THREE TYPEFACES ACROSS ALL

PRINTED AND SCREEN-BASED LITERATURE: BEMBO,WILFORD
AND THE SYSTEM FONT CENTURY GOTHIC.
Font Families
Bembo is the primary font, mainly for corporate items.Wilford is the secondary font
and is used to help create various levels of personality in communications. Both fonts
can be used together if required, and should always be used by designers in print and
in fixed digital formats such as PDFs and web banners.
Century Gothic takes the place of Wilford for internal use, such as BAFTA’s
correspondence and presentations.As it is a standard system font, it can also be used
for web contexts in which it would not be possible to use Bembo or Wilford, such
as websites and HTML emails.

Typefaces to be used by
designers and in print.
Bembo
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
!@£$^&*()_+{}“”<>
Wilford
1234567890
!@£$^&*()_+{}“”<>
Typefaces to be used for Century Gothic

presentations, internal
documents and letters.
Please note
This is also a font that can
be used for online applications.
1234567890
!@£$^&*()_+{}“”<>
Type usage
Film and
British Academy of Film andTelevision
Television Arts
Arts Brand
Brand Guidelines
Guidelines 54
36
COLOURS
COLOUR PLAYS AN IMPORTANT ROLE IN THE IDENTITY.

IT WILL HELP TO CREATE A STRONG RECOGNISABLE BRAND
AND DEMONSTRATE BAFTA’S VALUES AND PERSONALITY.
Primary colours
There are three primary colours in the palette: black, white and gold. Black or white should
be used in the main, with gold used as an accent colour.
The specifications are listed for special Pantone colours, CMYK and in RGB for use on screen.
Gold Foil blocking references have also been given.
CMYK CMYK CMYK

C0–M0– Y0–K100 C0–M0–Y0–K0 C7–M37– Y99–K19
RGB RGB RGB

R0–G0–B0 R100–G100–B100 R197–G146–B23
RAL RAL PMS

9005 9003 Pantone 8641
FOIL
ITW–Gold 240 AK Laser
(Laser-safe foil)
RAL
1036

Primary colours usage
THE BRITISH ACADEMY AN OVERVIEW OF THE YEAR

OF FILM AND TELEVISION ARTS Lorem ipsum dolor sit amet, consectetur adipiscing elit.
FINANCIAL SUMMARY 2014 Proin nulla diam, bibendum sed vulputate a, viverra
turpis. Pellentesque habitant morbi tristique senectus et
malesuada fames ac turpis egestas. Mauris quis purus
laoreet, pharetra purus a, bibendum sapie
Donec egestas risus sit amet augue viverra sollicitudin.

Duis sodales risus eget mauris fringilla, eget consectetur
neque eleifend. Sed ipsum mi, pellentesque et semper
a, molestie vitae nulla. Curabitur at eros mauris. Pellent
consectetur nibh ac arcu malesuada efficitur.

Secondary colours
Secondary colours are used in a supporting role. They are there to help differentiate from the
main brand colours, and emphasise words, headings or areas. These colours can also be used
to help reflect the mood of the brand within various sectors of the organisation.
CMYK CMYK CMYK CMYK

C8–M100–Y79–K28 C67–M92– Y0–K0 C81–M0–Y36–K0 C100–M70– Y0–K4
RGB RGB RGB RGB

R167–G25–B48 R128–G55–B155 R0–G192–B181 R0–G70–B173
PMS PMS PMS PMS

PANTONE® 187 PANTONE®2593 PANTONE® 3262 PANTONE® 293
CMYK
C0–M0–Y0–K0
RGB
R100–G100–B100
CMYK CMYK CMYK CMYK

C18–M100– Y42–K69 C75–M100–Y5–K28 C100–M17–Y33–K66 C100–M57–Y12–K70
RGB RGB RGB RGB

R94–G23–B45 R91–G31–B105 R0–G80–B92 R0–G51–B89
PMS PMS PMS PMS

PANTONE® 7421 PANTONE® 2623 PANTONE® 3165 PANTONE® 540

Secondary colours usage
”THE CLOSEST YOU CAN WORK TO A PROGRAMME OF EVENTS

POLAR BEAR IS 70 METRES. HOW YOU I. THE BRITISH ACADEMY OF FILM AND TELEVISION
BEHAVE CAN BE THE DIFFERENCE ARTS (BAFTA)CHAIRMAN’S MESSAGE
BETWEEN A USEFUL AFTERNOON’S II. BAFTA MANAGEMENT LIMITED (BML)
FILMING AND GETTING YOURSELF III. OFFICIAL NOMINEE GIFT PROVIDERS
IV. BAFTA’S (UNAUDITED) FINANCIAL STATEMENTS
AND YOUR EQUIPMENT CHEWED.” V. EXTRAS: THE BAFTA EPISODE
Doug Allan VI. YEAR-ROUND ACTIVITIES

Thank you
This document has been created to be used for guidance only. It has been designed to
ensure a consistent look and feel is achieved across the BAFTA brand without restricting
creativity in implementation.
Should you have any queries when implementing the brand identity, please do not hesitate
to contact BAFTA.
Adam Tuck
+44 (0) 20 7292 5843
[email protected]
Nick Williams
+44 (0) 20 7292 5847
[email protected]

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MASTERBRAND GUIDELINES

British Academy of Film and Television Arts Brand Guidelines 1

British Academy of Film and Television Arts Brand Guidelines 2

British Academy of Film and Television Arts Brand Guidelines 3

Joint partnerships (examples)

British Academy of Film and Television Arts Brand Guidelines 4

British Academy of Film and Television Arts Brand Guidelines 5

THE MAIN ELEMENT OF THE BRAND, ACTING AS A SIGNATURE. IT APPEARS

British Academy of Film and Television Arts Brand Guidelines 7

Positive versions of the logo

Large Positive Logotype

Small Positive Logotype

British Academy of Film and Television Arts Brand Guidelines 8

British Academy of Film and Television Arts Brand Guidelines 9

Recommended sizes for use

Positive versions of the logo

Small Abbreviated Positive Logotype

British Academy of Film and Television Arts Brand Guidelines 10

British Academy of Film and Television Arts Brand Guidelines 11

Negative versions of the logo

Large Negative Logotype

Small Negative Logotype

British Academy of Film and Television Arts Brand Guidelines 12

British Academy of Film and Television Arts Brand Guidelines 13

Recommended sizes for use

Negative versions of the logo Large Abbreviated Negative Logotype

Small Abbreviated Negative Logotype

British Academy of Film and Television Arts Brand Guidelines 15

British Academy of Film and Television Arts Brand Guidelines 16

EPS vector files have been

Large Positive Mono Logotype

British Academy of Film and Television Arts Brand Guidelines 17

EPS vector files have been

Large Negative Mono Logotype

British Academy of Film and Television Arts Brand Guidelines 18

Recommended sizes for use

EPS vector files have been

RGB PNG files have

Large Abbreviated Positive Mono Logotype

British Academy of Film and Television Arts Brand Guidelines 19

Recommended sizes for use

EPS vector files have been

RGB PNG files have

Large Abbreviated Negative Mono Logotype

British Academy of Film and Television Arts Brand Guidelines 20

British Academy of Film and Television Arts Brand Guidelines 21

EPS vector files have been

RGB PNG files have

Please refer to the Masterbrand

BAFTA Cymru BAFTA New York

BAFTA Los Angeles BAFTA Scotland

British Academy of Film and Television Arts Brand Guidelines 22

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BAFTA Abbreviated Los Angeles BAFTA Abbreviated Scotland

British Academy of Film and Television Arts Brand Guidelines 23

British Academy of Film and Television Arts Brand Guidelines 24

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Positive versions of the