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    Marketing Research Assignment

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    Sumedh Bhagwat
    Samsung's market share in smartphones has fallen. The marketing research assignment examines secondary data sources to understand three potential reasons: Samsung may not offer enough phone variants/models, its e-commerce channel could be underdeveloped, or its brand equity could be eroding.

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    Marketing Research Assignment

    Uploaded by

    Sumedh Bhagwat
    24 views1 page
    Samsung's market share in smartphones has fallen. The marketing research assignment examines secondary data sources to understand three potential reasons: Samsung may not offer enough phone variants/models, its e-commerce channel could be underdeveloped, or its brand equity could be eroding.

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    Marketing Research Assignment.docx

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    Samsung's market share in smartphones has fallen. The marketing research assignment examines secondary data sources to understand three potential reasons: Samsung may not offer enough phone variants/models, its e-commerce channel could be underdeveloped, or its brand equity could be eroding.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    24 views1 page

    Marketing Research Assignment

    Uploaded by

    Sumedh Bhagwat
    Samsung's market share in smartphones has fallen. The marketing research assignment examines secondary data sources to understand three potential reasons: Samsung may not offer enough phone variants/models, its e-commerce channel could be underdeveloped, or its brand equity could be eroding.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    MARKETI N G RESEAR CH ASSI GNMENT-

    By Sumedh Bhagwat (190103151)

    Marketing Problem: Fall in Market Share of Samsung in the smartphone category

    Secondary Data: Counterpoint Research, IDC

    Research Question:

     Is Samsung not offering adequate number of variants/models?


     Is E-Commerce Channel of Samsung not well developed?
     Is brand equity of Samsung eroding?

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