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    BR Andrei NF or Cement

    Uploaded by

    Shakeeb Hashmi
    Brand reinforcement focuses on maintaining brand equity by keeping the brand alive among existing and new customers. This is done through consistently communicating the meaning of the brand in terms of its core benefits and how it satisfies customer demands. Brand reinforcement includes regular monitoring of products throughout their lifecycle to check for changes in customer tastes and preferences. Various marketing programs such as advertising, exhibitions, events, promotions, and showroom layouts are used to remind customers about the brand and its long-lasting benefits. The goal is to maintain the brand's position in the minds of all prospective customers.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    BR Andrei NF or Cement

    Uploaded by

    Shakeeb Hashmi
    11 views2 pages
    Brand reinforcement focuses on maintaining brand equity by keeping the brand alive among existing and new customers. This is done through consistently communicating the meaning of the brand in terms of its core benefits and how it satisfies customer demands. Brand reinforcement includes regular monitoring of products throughout their lifecycle to check for changes in customer tastes and preferences. Various marketing programs such as advertising, exhibitions, events, promotions, and showroom layouts are used to remind customers about the brand and its long-lasting benefits. The goal is to maintain the brand's position in the minds of all prospective customers.

    Original Title

    Brand Reinforcement

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    © © All Rights Reserved

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    Brand reinforcement focuses on maintaining brand equity by keeping the brand alive among existing and new customers. This is done through consistently communicating the meaning of the brand in terms of its core benefits and how it satisfies customer demands. Brand reinforcement includes regular monitoring of products throughout their lifecycle to check for changes in customer tastes and preferences. Various marketing programs such as advertising, exhibitions, events, promotions, and showroom layouts are used to remind customers about the brand and its long-lasting benefits. The goal is to maintain the brand's position in the minds of all prospective customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    11 views2 pages

    BR Andrei NF or Cement

    Uploaded by

    Shakeeb Hashmi
    Brand reinforcement focuses on maintaining brand equity by keeping the brand alive among existing and new customers. This is done through consistently communicating the meaning of the brand in terms of its core benefits and how it satisfies customer demands. Brand reinforcement includes regular monitoring of products throughout their lifecycle to check for changes in customer tastes and preferences. Various marketing programs such as advertising, exhibitions, events, promotions, and showroom layouts are used to remind customers about the brand and its long-lasting benefits. The goal is to maintain the brand's position in the minds of all prospective customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Br

    andRe
    inf
    orc
    eme
    nt
    Defi
    nit
    ion:
     The BrandReinforcement
     maj
    orl
    yfocuseson 
    maintai
    ning 
    the Br
    andEqui
    ty 
    by
    keepi
    ngthebr andal i
    veamongbot ht
    heexi
    sti
    ngandnewcust omers.Thiscanbedone
    thr
    oughconsistentlyconveyi
    ngthemeani
    ngofbr andi
    nter
    msof :

     Whatar
    ethepr
    oduct
    sundert
    hebr
    and?Whatar
    eit
    scor
    ebenef
    it
    sandhowi
    tsat
    isf
    ies
    t
    hedemand?
     Howi
    sthebr
    anddi
    ff
    erentf
    rom ot
    herbr
    ands?Howi
    tenabl
    esacust
    omert
    omakea
    st
    rong,
    uni
    queandf
    avor
    abl
    eassoci
    ati
    oni
    nthei
    rmi
    nds?

    Brandrei
    nfor
    cementincl
    udesregularmonitor
    ingofaproductatal
    lthelev
    elsofproductl
    i
    fe
    cycl
    e(v i
    z.I
    ntr
    oduct
    ionStage,GrowthStage,Matur
    it
    yStageandDecl i
    neStage)t
    okeepa
    checkonthechangesinthetast
    esandpr efer
    encesofcustomers.

    Themar ket
    ersadoptthi
    sstrat
    egytor
    emi ndcustomersaboutt
    hebrandandit
    slong-last
    ing
    benefits.I
    nordertokeepthebrandi
    nthemi ndsofthecustomer
    ,sever
    ali
    nnovat
    ions,
    researches,andcreat
    ivemarketi
    ngpr
    ogramsar emadeinlinewit
    hthechangi
    ngmar keti
    ng
    trends.

    Apartf
    rom i
    nnovat
    ionandr
    esear
    cht
    hebr
    andr
    einf
    orcementcanbedonet
    hroughv
    ari
    ous
    market
    ingprogr
    amssuchas:
    1.Adv ertising isoneoft hemostcommonandeasyt ool ofbr andr ei
    nforcement .Byshowi ng
    theadsf r
    equent l
    yonTV, Internet ,Bull
    eti
    ns, Bil
    lboar d,Radi o, etc.canmaket hebr anddeep-
    rootedi nt hemi ndsoft hecust omer .
    2.Exhibition pr ov i
    desav i
    tal platformt othebr andswher ethepr oductwi thanynewf eature
    canbedemonst r
    atedt ot hecust omer .Product sseeni nr eal givesanexper i
    encet ot he
    customer ,
    andsomei mageget scr eatedi ntheirmi nds.
    3.EventandSponsor shi
    p actasanai detot hebr andr ei
    nfor cement .Thecompani essponsor
    bigev ent slikespor ts,
    pol iti
    calr all
    ies,educat i
    on, awar df unct i
    ons, etc.withtheobj ectiveof
    remi ndingt hecust omeraboutt heirproductandcr eatingt heposi ti
    veimagei nt hemi ndsof
    newpr ospect s.
    4.Showr oom l ay out  
    alsopl aysav italrol
    einst rengt heningt hebr andi magei nt hemi ndsof
    thecust omer .Thewayt hebr andsar eplacedi nt her etailout l
    et sorstoresr emi ndst he
    customeraboutt heproductandal soinfluencesnewuser st hroughi t
    sappeal .
    5.Promot ion ist hemostf requent lyusedt oolofbr andr einforcement .Several compani es
    adoptt hisst r
    at egywher einsomespeci al of
    f er
    s, freebies, discount s,gif
    tpacks, etc.are
    givenal ongwi ththepr oduct .Thi sisdonewi tht hei ntentiont or etaintheex i
    st ingcust omers
    andat tr actnewcust omer ssimul t
    aneousl y.

    Thus,eachfi
    rmtr
    iest
    omaint
    aini
    tsbrandposi
    ti
    oni
    nthemindsofal
    ltheprospect
    ive
    cust
    omer ssucht
    hatt
    hel
    i
    feoftheproductget
    sext
    endedandremai
    nintheraceof
    competit
    ion.

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