SWOT Analysis Template - CMD
SWOT Analysis Template - CMD
SWOT Analysis Template - CMD
Strengths Weaknesses
Key Key
Leverage Organisational
Points Challenges
Opportunities Threats
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SWOT.
Start by identifying where there are internal strengths and external opportunities
Strengths Opportunities
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SWOT
Based on these Strengths and Opportunities you have identified, what are the “key leverage points”
ie those things that you can leverage to achieve your objectives
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SWOT
Identify your internal weaknesses and the external threats you perceive in the environment
Weaknesses Threats
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SWOT
Based on these Weaknesses & Threats you have identified, The next task, is to ask: what are the
“organisational implications” of these? A helpful approach is to ask: What are the implications of
doing nothing? What will happen to your church / organisation?
• Organisational Implications
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Key Drivers
From amongst your Key Leverage Points and Organisational implications select the key
areas which will become the key drivers / key influencers of your strategy
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