Business Research Methodology Assignment: Guided by

BUSINESS
RESEARCH
METHODOLOGY
ASSIGNMENT
GUIDED BY:
MS. POORNIMA SINGH
(ASST. professor)
PRESENTED BY:
MD. JEESHAN (081)
CLASS: PGDM 2 “B” (2019-2021)
TOPIC: REFERENCE TYPES
Question- After reading the below content and the given study
material try to write 10. References for selected area of interest in
research?
 An analysis of factors affecting on online shopping

behaviour of consumers.”
Mohammad Hossein Moshref Javadi, Hossein Rezaei

Dolatabadi, Mojtaba Nourbakhsh, Amir Poursaeedi, and
Ahmad Reza Asadollahi.
“An analysis of factors affecting on online shopping
ehaviour of consumers.” International Journal of
Marketing Studies 4, no. 5 (2012): 81.
The purpose of this study is to analyze factors affecting on online shopping
behaviour of consumers that might be one of the most important issues of e-
commerce and marketing field. However, there is very limited knowledge
about online consumer behaviour because it is not very clear and distinct.
 Factors influencing online shopping behavior: the mediating role of

purchase intention.
Lim, Yi Jin, Abdullah Osman, Shahrul Nizam Salahuddin, Abdul Rahim

Romle, and Safizal Abdullah. "Factors influencing online shopping behavior:
the mediating role of purchase intention." Procedia economics and finance 35,
no. 5 (2016): 401-410.
This paper compares and contrasts the differences of gender on online

shopping in three
distinctive consumer markets: the United States, Finland and Turkey. These
nations span the
present range of cultural differences in the online world: developed nations,
emerging power of consumer.
 Antecedents of Online Shopping Behavior in India:
An Examination
Khare, Arpita, and Sapna Rakesh. "Antecedents of online

shopping behavior in India: An examination." Journal of
Internet Commerce 10, no. 4 (2011): 227-244.
The current research was undertaken to understand Indian students' intention to
purchase through online shopping Web sites. A survey of 325 students studying
in Indian universities was conducted. The results indicate that Indian students'
intention to purchase online is influenced by utilitarian value, attitude toward
online shopping, availability of information, and hedonic values. Male students
have a more positive attitude toward online shopping compared to female
students.
Movies, Audio- video, Documentary source:
 Global E-Commerce and Online Marketing: Watching the EvolutionBy

Nikhilesh Dholakia; Wolfgang Fritz; Ruby Roy Dholakia; Norbert
MundorfQuorum Books, 2002
Librarian's tip: Chap. 11 "Shopping on the Net: From the Real World to a
Mirror World"
The result is a unique book that provides in-depth and international insights into
the way that e-commerce and online marketing are evolving. In this book, you
will find not only strong managerial insights but also plenty of empirical researc
h evidence as well as fresh conceptualizations to comprehend the intricacies of t
he fast-changing world of e-commerce.
 Ralph Breaks the Internet (2018)

PG | 112 min | Animation, Adventure, Comedy
Six years after the events of "Wreck-It Ralph," Ralph and Vanellope, now
friends, discover a wi-fi router in their arcade, leading them into a new
adventure.
Directors: Phil Johnston, Rich Moore | Stars: John C. Reilly, Sarah
Silverman, Gal Gadot, Taraji P. Henson
 Deep Web (2015)
TV-MA | 90 min | Documentary
A feature documentary that explores the rise of a new Internet; decentralized,
encrypted, dangerous and beyond the law; with particular focus on the FBI
capture of the Tor hidden service Silk Road, and the judicial aftermath.
Director: Alex Winter | Stars: Nicolas Christin, Cindy Cohn, Joshua L.
Dratel, Andy Greenberg
 Web patronlari (2017)
The successes of the entrepreneurs who are dealing with software and internet
business in Turkey are biographical about the steps that they have taken in this
success and the interesting events that have taken their beginning. We will
closely observe the difficulties these successful entrepreneurs face and the steps
they have taken to achieve, the secret of their success, and their ability to
become bosses despite the difficulties they have experienced
 Patriot Act with Hasan Minhaj (2018– )

Episode: Amazon (2018)
TV-MA | 26 min | Comedy, News, Talk-Show
Hasan explains how Amazon's monopoly in various fields and aggressive and
sometimes shady business practices threaten to create a future where no one will
be able to shop online or use any web service without going through them.
Director: Richard A. Preuss | Stars: Hasan Minhaj, Joyelle Johnson
 The Times Of India highlighting online platform Flipkart on 22nd March,

2020.
 Pamphlets Ads:
Several pamphlets are circulated in market example latest Flipkart pamphlets.
 Magazines Ads:
Filmfare magazine published monthly. Filmfare march 2020 outlining Myntra

ads.
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BUSINESS

 An analysis of factors affecting on online shopping

Mohammad Hossein Moshref Javadi, Hossein Rezaei

 Factors influencing online shopping behavior: the mediating role of

Lim, Yi Jin, Abdullah Osman, Shahrul Nizam Salahuddin, Abdul Rahim

This paper compares and contrasts the differences of gender on online

Khare, Arpita, and Sapna Rakesh. "Antecedents of online

Movies, Audio- video, Documentary source:

 Global E-Commerce and Online Marketing: Watching the EvolutionBy

 Ralph Breaks the Internet (2018)

 Web patronlari (2017)

 Patriot Act with Hasan Minhaj (2018– )

 The Times Of India highlighting online platform Flipkart on 22nd March,

Several pamphlets are circulated in market example latest Flipkart pamphlets.

Filmfare magazine published monthly. Filmfare march 2020 outlining Myntra

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