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    Amr-2017-Case Study

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    Piyush Mahajan
    This document provides a proposed research methodology for Ayur Herbals, an herbal cosmetics company, to expand into major Indian cities under the "Make in India" campaign. The proposed methodology includes collecting primary data through questionnaires of 100 existing Ayur Herbals users in Mumbai. Secondary research would analyze Ayur Herbals brands and competitors. The research would follow standard steps: defining the problem, reviewing literature, setting objectives, designing the sample and survey instrument, collecting and analyzing data, interpreting results, and reporting conclusions. The descriptive research would use random sampling of 100 people in Mumbai to understand perceptions.

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    Amr-2017-Case Study

    Uploaded by

    Piyush Mahajan
    209 views2 pages
    This document provides a proposed research methodology for Ayur Herbals, an herbal cosmetics company, to expand into major Indian cities under the "Make in India" campaign. The proposed methodology includes collecting primary data through questionnaires of 100 existing Ayur Herbals users in Mumbai. Secondary research would analyze Ayur Herbals brands and competitors. The research would follow standard steps: defining the problem, reviewing literature, setting objectives, designing the sample and survey instrument, collecting and analyzing data, interpreting results, and reporting conclusions. The descriptive research would use random sampling of 100 people in Mumbai to understand perceptions.

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    AMR-2017-CASE STUDY

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    This document provides a proposed research methodology for Ayur Herbals, an herbal cosmetics company, to expand into major Indian cities under the "Make in India" campaign. The proposed methodology includes collecting primary data through questionnaires of 100 existing Ayur Herbals users in Mumbai. Secondary research would analyze Ayur Herbals brands and competitors. The research would follow standard steps: defining the problem, reviewing literature, setting objectives, designing the sample and survey instrument, collecting and analyzing data, interpreting results, and reporting conclusions. The descriptive research would use random sampling of 100 people in Mumbai to understand perceptions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    209 views2 pages

    Amr-2017-Case Study

    Uploaded by

    Piyush Mahajan
    This document provides a proposed research methodology for Ayur Herbals, an herbal cosmetics company, to expand into major Indian cities under the "Make in India" campaign. The proposed methodology includes collecting primary data through questionnaires of 100 existing Ayur Herbals users in Mumbai. Secondary research would analyze Ayur Herbals brands and competitors. The research would follow standard steps: defining the problem, reviewing literature, setting objectives, designing the sample and survey instrument, collecting and analyzing data, interpreting results, and reporting conclusions. The descriptive research would use random sampling of 100 people in Mumbai to understand perceptions.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 2

    ADVERTISING-ADVERTISING & MARKETING RESEARCH-Q&A-2017

    QUESTION NO.1A – CASE STUDY: AYUR HERBALS IS A SOUTH BASED


    COMPANY DEALING IN WIDE VARIETY OF HERBAL COSMETIC
    PRODUCTS. THE COMPANY WISHES TO EXPAND ITS BUSINESS IN
    MAJOR CITIES ACROSS THE COUNTRY UNDER “MAKE IN INDIA
    CAMPAIGN” PROMOTED BY THE GOVERNMENT. AS A RESEARCHER
    SUGGEST AN APPROPRIATE RESEARCH DESIGN, SAMPLING METHOD
    AND RESEARCH PROCESS TO FACILITATE THEIR PLAN.
    ANSWER NO.1A –
    RESEARCH METHODOLOGY
    I would suggest to do research based on primary data collected through questionnaires
    from 100 users of Ayur Herbals within Mumbai. Secondary sources to be used to collect
    information about ‘Ayur Herbals’ brands. Also websites of natural products
    manufacturing company and online. Research methodology is a way to systematically
    solve the research problem. It may be understood as a science of study how research is
    done scientifically. In it we study the various steps that are generally adopted by the
    researcher in studying his research problem along with the logic behind them.
    Research Process:
    Steps in Research Process to follow:
    1. Formulating the Research Problem
    2. Extensive Literature Review
    3. Developing the objectives
    4. Preparing the Research Design including Sample Design
    5. Collecting the Data
    6. Analysis of Data
    7. Generalization and Interpretation
    8. Preparation of the Report or Presentation of Results-Formal writes ups of Conclusions
    reached.
    Research Design:
    A research Design is a complete scheme or programme of the research. It includes an
    outline of what the investigator will do from research problem formulation to final
    analysis of data. Sources of Data:
     Primary Data  Secondary Data
     Primary data: These are those which are collected a fresh (again but in a new or
    different way) and for the first time and thus happen to be original in character and
    known as Primary data. It is based on primary source of information.
     Secondary data: It means that are already available that is they refer to the data,
    which have already been collected and analyzed by someone else for its own use
    and later the same data is used by a different user or person. It is based on
    secondary source of information.
    RESEARCH SOURCE: Research resources are usually thought of as primary sources
    and secondary sources.
    RESEARCH DESIGN
    a) Type of research:  Descriptive
    b) Data collection Technique:  Questionnaire (survey)
    c) SAMPLING:
    I. Sample area – Mumbai (city)
    II. Sample size - 100 people
    III. Sample technique - Random Sampling
    IV. Sample unit - Male/ Female, Age group

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