EvaluatePharma ®

World Preview 2019,

Outlook to 2024

12th Edition – June 2019

Welcome to the EvaluatePharma
®

World Preview 2019, Outlook to 2024

The twelfth edition of EvaluatePharma’s World

Preview brings together many of our analyses
to provide a top level insight, from the world’s
financial markets, into the expected performance
of the industry between now and 2024. Based
on EvaluatePharma’s coverage of the world’s
leading pharmaceutical and biotech companies,
the World Preview highlights trends in prescription
drug sales, patent risk, R&D spend, global brand
sales and market performance by therapy area.
Also included this year are analyses on Worldwide
Pharma Innovation with insights into risk and
reward in the pharmaceutical industry, using data
from EvaluatePharma Vision®.
Complimentary copies of the full report can be
downloaded at:
www.evaluate.com/PharmaWorldPreview2019

2 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
Foreword

The EvaluatePharma® World Preview 2019 comes at one of the most exciting
points in the industry’s development. The convergence of tech and health is
becoming reality, while the promise of cell and gene therapy is finally being
delivered to patients.
With such technological advances that could offer hope of real cures and the
growing demand from emerging economies, reaching the report’s forecast of
$1.18trn sales in 2024 could become a reality.
As ever there are potential hurdles to achieve these sales. The advances in cutting
edge science are, for now, outpacing the traditional pricing and reimbursement
systems the industry has been built on. This disconnect is leaving both patients
and payers wondering how accessible these life-altering products will be.

Spark has charged $850,000 for its gene

therapy product Luxturna and many are
expecting Novartis to ask upwards of $2m
for its SMA product Zolgensma.

And as more and more gene therapies enter the market the questions around their
additional burden on an already stretched healthcare industry will only intensify.
The commercialisation of these new technologies come as discussions around
wider drug pricing are heating up ahead of the 2020 US presidential elections – and
regardless of the outcome, the political and social momentum to address rising drug
prices is unlikely to go away.
But the picture is not all gloom. Even with pricing pressure there remains significant
unmet need within the industry, which will continue to drive innovation and drug sales.
One example of this is that the report finds that the most valuable R&D treatment is
Vertex Pharmaceuticals’ orphan drug triplet treatment for cystic fibrosis, with 2024
sales forecast to hit $4.27bn.
The increasing convergence of tech and healthcare will also provide fresh
opportunities for the industry.
We are already seeing the use of real world evidence to measure the actual
performance of drugs post approval and drive future investment decisions. Machine
learning techniques are being employed not only to speed up drug discovery, but
also drug development with the hope that data-driven approaches will help reduce
R&D costs and industry failure rates.

3 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
Foreword

New possibilities are emerging everyday as

these novel approaches to healthcare, which
also include whole genome sequencing and
wearable technology, allow the industry to
move into a new era of healthcare.

Ripping up the old models of drug development, discovery and commercialisation

to take advantage of this new wave of innovation will be hard, but if pharma wants
to meet current growth forecasts change is inevitable.

Ryan Waters Lisa Urquhart

Analyst, Evaluate Ltd Editor, Vantage

4 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
Analysis Highlights

Worldwide Prescription Drug Sales 2019-24 in figures

+6.9% CAGR*
2019 -24

Drivers Brakes

New FDA NME approvals Sales at risk between 2019 and

62 in 2018, up from 55 in 2017 2024 due to patent expiries $198bn

Additional sales in 2024

Anti-rheumatics decline as -1.0%
$109bn from orphan drugs vs. 2018
Humira, Enbrel and Remicade CAGR
face competition 2018-24

Clinical development spend per

Proportion of 2024 industry
approval for cardiovascular drugs,
19.4% sales from oncology therapies
the highest of any therapy area.
$1bn
($237bn)
Is the risk worth the reward?

Number of FDA NME approvals R&D as a proportion of

431 anticipated from current prescription sales in 2024, 18.0%
clinical pipeline down from 21.6% in 2018

* Compound Annual Growth Rate.

• P
 rescription drug sales expected to reach $1.18trn in
2024. Immuno-oncology line extensions significantly
contribute to growth; emergence of novel technologies
such as cell and gene therapy mark an inflection point in
pharma’s evolution

• P
 fizer will be the leading prescription drug company in
2024 with sales of $51.2bn, ahead of Novartis and Roche

5 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
Analysis Highlights

• Keytruda set to be the top selling drug worldwide in 2024, as Humira

loses top spot due to adalimumab biosimilar entry in the EU and
expected USA biosimilar competition from 2023

• Should Bristol Myers-Squibb complete its intended acquisition of

Celgene and forecast projections for a combined portfolio hold, the
combined entity would be the 3rd largest pharmaceutical company
based on 2024 prescription sales

• Vertex’s triple combination, VX-659/VX-445 + Tezacaftor + Ivacaftor,

is anticipated to be the most valuable project in the pharmaceutical
industry pipeline with an NPV of close to $20bn

• Oncology is the area with the largest proportion of clinical development

spending with 40% of total pipeline expenditure, with close to 20%
market share of pharma sales in 2024

• R&D spend is forecast to grow at a CAGR of 3.0% to 2024, lower

than the CAGR of 4.2% between 2010 and 2018, partially driven
by companies focusing on smaller indications with lower clinical
development cost burden

• Roche leads the way in biotechnology, with a forecasted $38.7bn of

biologic sales in 2024, despite a decrease in biotech market share
of -5.4% owing to the effect of biosimilars

• Johnson & Johnson are forecast to narrowly overtake Roche to be

the biggest spender on pharmaceutical R&D in 2024

6 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
Table of Contents

Contents
8 Worldwide Prescription Drug Sales (2010-2024)
10 Worldwide Prescription Drug Sales in 2024: Top 10 Companies
12 Worldwide Prescription Drug & OTC Sales by Technology (2010-2024)
14 Pharma Innovation: Risk & Reward
16 Top 10 Most Valuable R&D Projects (Ranked by Net Present Value)
17 Worldwide R&D Spend by Pharma & Biotech Companies (2010-2024)
19 Pharmaceutical R&D Spend in 2024: Top 10 Companies
20 Worldwide Prescription Drug & OTC Sales by Therapy Area in 2024
22 2024: Top 10 Selling Products in the World
24 2024: Top 10 Selling Products in the USA

7 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
Worldwide Prescription Drug Sales part 1 of 2

(2010-2024)
Prescription drug sales CAGR for 2019 through 2024 three times has been in the news for discussions related to changes to the
that in 2010 through 2018; Orphan drug market to almost double. prescription drug policy which could be implemented in early 2020.
Prescription drug sales for 2010 through 2018 grew at a CAGR of These changes could be challenging for pharmaceutical drug
+2.3%. This can be compared to the forecast annual CAGR of +6.9% manufacturers, as it could affect drug prices in one of the largest
for 2019 through 2024 with expected sales to reach $1.18trn. The markets in the world if implemented. On the positive side, the
growth rate for the prescription market in 2019 is forecast to be industry has seen the launch of Ultomiris (Alexion Pharmaceuticals)
+2.0%, which depicts a decline in growth rate compared to 2018 and Takhzyro (Takeda). Consensus forecasts indicate that $198bn
(+5.0%). So far the industry has seen a major set-back with one of sales are at risk between 2019 and 2024, with 2023 set to see
of the biggest failures, aducanumab, which was discontinued in the expiry of key patents for a number of biologics including Humira
Phase 3 trials for Alzheimer’s disease. The Trump administration and Stelara. Both of these products are still forecast to retain spots
within the world’s top 10 selling drugs in 2024.

Figure 1: Worldwide Total Prescription Drug Sales (2010-2024) Source: EvaluatePharma, May 2019

1,400

1,200 +6.9% CAGR 2019-24

WW Prescription Drug Sales ($bn)

1,000

800
842
788
743
600 698
659
622 629
584 593
589 570 584 570
571
400 557

200 216 239

150 169 191
96 100 109 118 130 135
72 80 84 91
60 66 66 69 75 77 80 78 75 79 84 88 92 96 100
0
2010 201 1 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Prescription excl. Generics & Orphan Orphan Generics

Figure 2: Worldwide Sales At Risk from Patent Expiration (2010-2024) Source: EvaluatePharma, May 2019

80 +7.2% +8%
+6.9%
70 +7%

60 +5.1% +5.2% +6%

WW Sales ($bn)

+4.6% +4.5% +4.7% +4.7% 57

50 +4.2% 52 +4.1% 52 +4.2% +5%
% at Risk

+3.9%
40 +4%
39 39 39 +2.7%
30 34 36 40 +3%
33 31 33
29 30 +1.6% +1.6% 32
20 23 23 23 22 +2%
20 20 20 19
18 18 16 16
10 12 14 14 +1%

0 +0%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Total Sales at Risk Expected Sales Lost % Market at Risk

Patent Analysis: ‘Total Sales at Risk’ represents the worldwide product sales in the year prior to patent expiry but allocated to the year of
expiry. E.g. Plavix had sales of $7.1bn in 2011, this is shown above as ‘At Risk’ in 2012.
8 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
Worldwide Prescription Drug Sales (2010-2024) part 2 of 2

Table 1: Worldwide Prescription Drug Sales (2010-2014) Source: EvaluatePharma, May 2019

WW Prescription Sales ($bn)

Year 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Prescription 689 734 721 730 755 747 772 789 828 844 893 955 1,027 1,100 1,181

Growth per Year +6.6% -1.7% +1.3% +3.4% -1.0% +3.3% +2.2% +5.0% +2.0% +5.7% +7.0% +7.5% +7.1% +7.4%

Change vs. June 2018 ($bn) -2 -28 -34 -43 -43 -34 -23

Generics 60 66 66 69 75 77 80 78 75 79 84 88 92 96 100

Generics as % of Prescription 8.7% 9.0% 9.2% 9.5% 9.9% 10.3% 10.3% 9.9% 9.1% 9.4% 9.4% 9.2% 9.0% 8.7% 8.4%

Prescription excl. Generics 629 668 655 661 680 670 692 710 753 765 809 867 935 1,004 1,081

Growth per Year +6.3% -2.0% +0.9% +2.9% -1.4% +3.3% +2.6% +6.0% +1.6% +5.8% +7.1% +7.8% +7.4% +7.7%

Orphan 72 80 84 91 96 100 109 118 130 135 150 169 191 216 239

Prescription excl. Generics

557 589 571 570 584 570 584 593 622 629 659 698 743 788 842
& Orphan

Prescription incl. Generics CAGR 2019-24 +6.9%

Note: Sales to 2018 based on company reported sales data. Sales forecasts to 2024 based on a consensus of leading equity analysts’ estimates for company product sales and segmental sales.

Table 2: Worldwide Sales At Risk from Patent Expiration (2010-2024) Source: EvaluatePharma, May 2019

WW Prescription Sales ($bn)

Year 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Total Sales at Risk 29 34 52 33 31 52 39 33 39 39 14 16 40 57 32

Expected Sales Lost 12 20 36 23 20 18 18 30 23 20 19 14 16 23 22

% Market at risk 4.2% 4.6% 7.2% 4.5% 4.1% 6.9% 5.1% 4.2% 4.7% 4.7% 1.6% 1.6% 3.9% 5.2% 2.7%

9 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
Worldwide Prescription Drug Sales in 2024: part 1 of 2

Top 10 Companies
Pfizer returns to top spot for worldwide sales of prescription ranking between 2018 and 2024 with an impressive 10.8% CAGR.
drugs in 2024. Bristol-Myers Squibb is unlikely to be outside the top 10 for too
As the top three continue to battle it out, EvaluatePharma® finds long however, as on January 3rd, 2019, the company announced
that Pfizer has once again pushed ahead of Novartis and Roche a $74bn acquisition of Celgene that is yet to complete.
for the Worldwide Prescription Drug Sales number one spot in AstraZeneca has also shown impressive 7.7% CAGR, long promised
2024. Novartis is also due to jump up to the number two spot by CEO Pascal Soriot, due to breakthroughs in the Chinese market
after exhibiting 2.3% CAGR between 2018-24 as opposed to and high sales of its oncology products Tagrisso and Lynparza,
Roche’s 0.8% CAGR. rather than M&A.
Bristol-Myers Squibb has fallen out of the top 10 largely due to Only Takeda and AstraZeneca are able to increase market share
loss of Opdivo market-share to Keytruda and being beaten to between 2018 and 2024. The Top 10 Pharma companies showed
the mega-merger table by Takeda with its acquisition of Shire in -6.6% market share growth overall, with Roche alone contributing
January 2019. As a result, Takeda leaps up seven places in the -1.4% to that figure.

Figure 3: Worldwide Prescription Drug Sales in 2024: Top 10 Companies Source: EvaluatePharma, May 2019

Sales ($bn)
60.0 Ranking Change 2018-24 +20%
51.2 49.8
+0 +1 +18%
46.7 45.8
WW Prescription Drug Sales ($bn)

50.0 -1 42.5
+0 +16%
40.7
+0 38.7
+0

CAGR 2018-2024 (%)

+1 35.0 +14%
40.0
-1 32.3 32.2
+7 +2 +12%

30.0 +10%
+10.8%
+7.7%
+8%
20.0
+6%
+4.0%
+2.8% +2.5% +4%
10.0 +2.1% +2.3% +2.2%
+1.4%
+0.8% +2%

0.0 +0%
Pfizer Novartis Roche Johnson & Merck Sanofi Glaxo- AbbVie Takeda AstraZeneca
Johnson & Co SmithKline

10 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
Worldwide Prescription Drug Sales in 2024: Top 10 Companies part 2 of 2

Table 3: Worldwide Prescription Drug Sales (2018-2024):

Top 10 Companies & Total Market Source: EvaluatePharma, May 2019

WW Prescription Sales ($bn) WW Market Share Rank

Rank Company 2018 2024 CAGR 2018 2024 Chg. (+/-) Chg. (+/-)

1. Pfizer 45.3 51.2 +2.1% 5.5% 4.3% -1.1pp +0

2. Novartis 43.5 49.8 +2.3% 5.3% 4.2% -1.0pp +1

3. Roche 44.6 46.7 +0.8% 5.4% 4.0% -1.4pp -1

4. Johnson & Johnson 38.8 45.8 +2.8% 4.7% 3.9% -0.8pp +0

5. Merck & Co 37.4 42.5 +2.2% 4.5% 3.6% -0.9pp +0

6. Sanofi 35.1 40.7 +2.5% 4.2% 3.4% -0.8pp +0

7. GlaxoSmithKline 30.6 38.7 +4.0% 3.7% 3.3% -0.4pp +1

8. AbbVie 32.1 35.0 +1.4% 3.9% 3.0% -0.9pp -1

9. Takeda 17.4 32.3 +10.8% 2.1% 2.7% +0.6pp +7

10. AstraZeneca 20.7 32.2 +7.7% 2.5% 2.7% +0.2pp +2

Total Top 10 345.4 414.8 +3.1% 41.7% 35.1% -6.6pp

Other 482.3 766.0 +8.0% 58.3% 64.9%

Total 827.8 1,180.8 +6.1% 100.0% 100.0%

Note: Takeda acquired Shire on January 8th 2019 for $64.1bn, thus inheriting all of Shire’s forecast revenue. This accounts for the significant increase in Worldwide Prescription Drug Sales between
2018 and 2024. At the time of writing, Takeda 2018 prescription sales are based on a consensus of leading equity analysts’ estimates.

11 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
Worldwide Prescription Drug & OTC part 1 of 2

Sales by Technology (2010-2024)

Biotech product sales overtake conventional product sales in the sixth largest seller of biotech products in 2024, mostly driven by
top 100 product by sales for the first time. Merck & Co is forecast an increase in Trulicity forecast. Merck & Co, with a CAGR of 10.9%,
to climb to second position after Roche in biotech sales. is forecast to be the best performer in the next six years gaining
The industry uptake of biotech products is forecast to rise from 28% five positions in the ranking from 2018. AbbVie has the lowest
to 32% between 2018 and 2024. In contrast, the top 100 product CAGR (-4.9%) of the top 10 companies, primarily due to Humira’s
sales share of biotech and conventional products is forecast to patent expiry.
stabilise around a 50/50 split in 2024. Eli Lilly is set to become the

Figure 4: Worldwide Prescription Drug & OTC Pharmaceutical Sales:

Biotech vs. Conventional Technology Source: EvaluatePharma, May 2019

90%
82% 82% 80% 79% 78% 77%
80% 75% 74%
Technology % of Prescription & OTC Sales

72% 71% 70% 70% 69% 69% 68%

70%

60%
Biotech Products Within Top 100
50% Rapid increase in share of Top 100 products: 2024 Split:
34%
- 2010: 34% 47% 53% Biotech: n=50 (avg. $4.1bn) 50% 50%
66%
40% - 2018: 53% Conv.: n=50 (avg. $3.2bn)
- 2024: 50%
30%
30% 31% 31% 32%
28% 29% 30%
20% 26%
23% 25%
21% 22%
18% 20%
10% 18%

0%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Biotechnology Conventional/Unclassified

Table 4: Worldwide Prescription Drug & OTC Sales by Technology (2010-2024) Source: EvaluatePharma, May 2019

Technology 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Biotechnology 18% 18% 20% 21% 22% 23% 25% 26% 28% 29% 30% 30% 31% 31% 32%

Conventional/Unclassified 82% 82% 80% 79% 78% 77% 75% 74% 72% 71% 70% 70% 69% 69% 68%

Total Prescription & OTC Sales 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

WW Sales ($bn)
Technology 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Biotechnology 129 140 151 163 176 181 199 217 243 258 277 300 327 356 388

Conventional 439 463 441 433 444 438 443 444 455 455 478 511 547 584 626

Other Unclassified Sales 154 169 166 173 174 163 166 164 165 166 174 182 191 200 209

Total Prescription & OTC Sales 722 771 758 769 794 782 808 825 864 880 929 992 1065 1140 1222

12 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
Worldwide Prescription Drug & OTC Sales by Technology (2010-2024) part 2 of 2

Table 5: Worldwide Prescription Drug Sales from Biotechnology in 2024:

Top 10 Companies Source: EvaluatePharma, May 2019

WW Sales ($bn) WW Market Share

Rank Company 2018 2024 % CAGR 18-24 2018 2024 Chg. (+/-) Rank Chg.

1. Roche 37.5 38.7 +0.5% 15.4% 10.0% -5.4pp +0

2. Merck & Co 15.3 28.3 +10.9% 6.3% 7.3% +1.0pp +5

3. Sanofi 16.8 24.4 +6.4% 6.9% 6.3% -0.6pp +2

4. Amgen 19.2 21.5 +1.9% 7.9% 5.6% -2.3pp -1

5. Johnson & Johnson 16.0 20.9 +4.6% 6.6% 5.4% -1.2pp +1

6. Eli Lilly 12.8 19.8 +7.5% 5.3% 5.1% -0.2pp +2

7. Novo Nordisk 17.1 15.8 -1.3% 7.0% 4.1% -2.9pp -3

8. AbbVie 20.7 15.3 -4.9% 8.5% 3.9% -4.5pp -6

9. Bristol-Myers Squibb 11.2 15.1 +5.1% 4.6% 3.9% -0.7pp +0

10. Pfizer 11.0 14.5 +4.8% 4.5% 3.8% -0.8pp +0

Table 6: Worldwide Prescription Drug Sales from Top 100 Products Source: EvaluatePharma, May 2019

WW Sales ($bn) As a %
Technology 2010 2018 2024 2010 2018 2024

Biologics 88 162 178 34% 53% 50%

Small molecules 174 143 179 66% 47% 50%

Total 262 306 357 100% 100% 100%

13 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
Pharma Innovation: Risk & Reward part 1 of 2

Oncology continues to be the main R&D focus area in the net present value (NPV), or 30.6% of the total NPV resultant from the
biopharma industry. current clinical pipeline. Systemic anti-infectives demonstrate a lower
EvaluatePharma® finds oncology to be the area with the highest clinical development cost per approval with $0.2bn, but the relatively
forecasted clinical development expenditure, unsurprisingly leading lower unmet need and recent pricing pressures lead to NPV of the
to the highest forecast number of FDA approvals of any therapy current pipeline of just $8.3bn. With a forecasted clinical development
area. At $0.7bn of clinical development spend per approval (based cost per approval of $1.0bn, cardiovascular drugs show the highest
on sunk R&D cost, and product-specific PTRS from EvaluatePharma R&D cost burden, due to the large-scale nature of their trials; the low
Vision®), oncology is one of the more expensive areas in which to number of risk adjusted approvals and relatively low NPV of $5.6bn is
develop new therapies, but this cost is forecast to result in $78.2bn in perhaps resultant of this financial barrier to entry.

Figure 5: Clinical Development Spend vs Risk Adjusted

FDA Approvals by Therapy Area Source: EvaluatePharma Vision®, May 2019

100

90 Higher cost per approval Circle Area = Total NPV ($bn)

80
Total Clinical Development Spend ($bn)

Oncology

70

60

50
Central Nervous System
40 Respiratory

30 Cardiovascular
Sensory
Organs Immunomodulators
20
Endocrine
Systemic Anti-infectives Lower cost per approval
10
Gastro-Intestinal
Dermatology
0
0 20 40 60 80 100 120 140

Risk Adjusted FDA Approvals

Fill in the gaps on pharma with EvaluatePharma Vision

 ncology may be one of the most expensive therapy areas, but ________ is forecast
O
to provide the best returns.
On average, it typically costs ________ to run a phase III trial program for ________.
 ithin your portfolio, the product with the highest risk profile is ________ when
W
benchmarked against other drugs in development.

14 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
Pharma Innovation: Risk & Reward part 2 of 2

Table 7: Clinical Development Spend vs Risk Adjusted FDA Approvals

by Therapy Area of Current US Pipeline Source: EvaluatePharma Vision®, May 2019

Percentage of Total Clinical

Clinical Risk Total Clinical Development
Development Adjusted FDA NPV Development Risk Adjusted Spend per
Rank Therapeutic Category Spend ($bn) Approvals ($bn) Spend FDA Approvals NPV Approval ($bn)

1. Oncology 91.1 126 78.2 40.0% 29.1% 30.6% 0.7

2. Central Nervous System 31.0 42 16.7 13.6% 9.7% 6.6% 0.7

3. Musculoskeletal 19.9 24 21.2 8.8% 5.6% 8.3% 0.8

4. Cardiovascular 19.7 19 5.6 8.7% 4.4% 2.2% 1.0

5. Immunomodulators 15.0 27 29.3 6.6% 6.2% 11.5% 0.6

6. Respiratory 9.2 16 32.1 4.0% 3.7% 12.6% 0.6

7. Gastro-Intestinal 8.4 24 17.0 3.7% 5.5% 6.7% 0.4

8. Systemic Anti-infectives 8.2 51 8.3 3.6% 11.9% 3.2% 0.2

9. Blood 6.4 21 20.4 2.8% 4.9% 8.0% 0.3

10. Sensory Organs 4.9 15 11.9 2.1% 3.4% 4.7% 0.3

11. Dermatology 3.9 19 5.9 1.7% 4.4% 2.3% 0.2

12. Endocrine 3.9 11 4.5 1.7% 2.5% 1.8% 0.4

13. Genito-Urinary 2.0 8 0.3 0.9% 1.8% 0.1% 0.3

Various 4.1 29 3.6 1.8% 6.8% 1.4% 0.1

Total 227.5 431 255.2 100% 100% 100%

Inclusion criteria: Analysis refers to products which are in US clinical development (Phase 1-3), or filed with the FDA. Only NMEs with no prior
global approval are included, with risk adjustments applied to approval of US lead indication only, follow-on indications are excluded.
Methodology: ‘Clinical Development Spend’ by Therapeutic Category is calculated using EvaluatePharma Vision’s proprietary R&D
Cost model and represents the sum of the costs of all commercial clinical trials currently listed on ClinicalTrials.gov for products currently
in active clinical development (PI-Filed) – clinical development spend is typically 50% of total R&D expenditure. ‘Risk Adjusted FDA
Approvals’ represents the total number of approvals expected from the industry’s current pipeline by Therapeutic Category after applying
EvaluatePharma Vision’s proprietary product-specific PTRS (Probability of Technical & Regulatory Success) to adjust for the level of risk
associated with each pipeline candidate. NPV sourced from EvaluatePharma Vision on May 14th, 2019.
Colour coding: The colour applied to ‘Risk Adjusted FDA Approvals’ and ‘WW 2024 Sales’ percentages refer to being above (green) or
below (red) the ‘Clinical Development Spend’ percentage. The blue colour scale reflects the range within that column, with the darker shade
representing a higher number.

Curious about the data in the table above?

With EvaluatePharma Vision you can drill deeper into EvaluatePharma Vision fills in the gaps, so you can go
each therapy area to quickly discover which companies beyond top-level trends to understand what they really
and products are best positioned for success. mean for you and your R&D pipeline.

The only single view of the risk and reward of the R&D landscape.

Click to schedule a demo

15 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
Top 10 Most Valuable R&D Projects part 1 of 2

(Ranked by Net Present Value)

Vertex’s triple combination, VX-659/VX-445 + Tezacaftor crowded diabetes drug market. In contrast, Novartis seeks return on
+ Ivacaftor, remains the most valuable project in the investment with Zolgensma’s launch into the spinal muscular atrophy
pharmaceutical industry pipeline. space – Novartis gained the gene therapy (previously AVXS-101)
With Vertex Pharmaceuticals already dominating the cystic fibrosis when it acquired AveXis in May 2018. Novartis also eagerly awaits the
space, its therapy combining ivacaftor (available as Kalydeco) and approval of its wet age-related macular degeneration (AMD) project,
tezacaftor (available in combination with ivacaftor as Symdeko) with brolucizumab; the FDA is set to decide later in 2019.
VX-445 or VX-659, another cystic fibrosis transmembrane regulator Two of Celgene’s acquired assets make it to the list: ozanimod, an
(CFTR) corrector, is looking to further reinforce the company’s position. immunomodulator in development for multiple sclerosis, ulcerative
The list is dominated by large-cap pharma companies, however, a colitis and Crohn’s disease and Liso-cel, its CAR-T cell therapy.
couple of other projects from mid-cap companies join Vertex’s triplet. They originated from Receptos and Juno Therapeutics respectively,
Immunomedics is looking to put its stamp on the oncology market however these projects look likely to change hands again if Bristol-
with its antibody-drug conjugate sacituzumab govitecan. Meanwhile Myers Squibb closes its acquisition of Celgene.
the FDA has agreed to an accelerated approval pathway for Global Despite a wide spread of therapeutic areas represented in the top
Blood Therapeutics’ oral therapy, voxelotor, for sickle cell disease. 10, oncology has the highest number of candidates. Daiichi Sankyo
AbbVie is pushing its own JAK1 inhibitor, upadacitinib, into the prepares for its first regulatory submission of its HER2-targeting
rheumatoid arthritis and ulcerative colitis markets and Eli Lilly, its antibody drug conjugate, DS-8201 (backed by a collaboration
novel dual gastric inhibitory polypeptide (GIP) and glucagon-like agreement with AstraZeneca) – and this joins Liso-cel and
peptide 1 (GLP-1) receptor agonist combination, LY3298176, into the sacituzumab govitecan in the most valuable oncology projects.

Table 8: Top 10 Most Valuable R&D Projects (Ranked by Net Present Value) Source: EvaluatePharma Vision®, May 2019

WW Product Today’s
Phase Sales ($m) NPV
Rank Product Company (current) Mechanism of Action 2024 ($m)

1. VX-659/VX-445 Vertex Phase III Cystic fibrosis transmembrane regulator (CFTR) corrector; 4,274 19,984
+ Tezacaftor + Pharmaceuticals Cystic fibrosis transmembrane regulator (CFTR)
Ivacaftor potentiator
2. Upadacitinib AbbVie Filed Janus kinase 1 (JAK1) inhibitor 2,509 10,246
3. DS-8201 Daiichi Sankyo Phase III Epidermal growth factor receptor ErbB-2 (HER2) antibody 1,790 New Entry 9,111
4. Liso-cel Celgene Phase III B-lymphocyte antigen CD19 CAR-T cell therapy 1,378 8,986
5. Zolgensma Novartis Filed* Survival of motor neuron 1 (SMN1) gene therapy 1,635 New Entry 8,011
6. LY3298176 Eli Lilly Phase III Gastric inhibitory polypeptide (GIP) agonist; Glucagon-like 1,012 New Entry 7,460
peptide 1 (GLP-1) receptor agonist
7. Sacituzumab Go- Immunomedics Filed Tumour-associated calcium signal transducer 2 (TROP2) 1,589 New Entry 6,092
vitecan antibody
8. Ozanimod Celgene Filed Sphingosine 1-phosphate (S1P) receptor 1 regulator; 1,516 New Entry 5,957
Sphingosine 1-phosphate (S1P) receptor 5 regulator
9. Brolucizumab Novartis Filed Vascular endothelial growth factor (VEGF) antibody 1,322 5,907
fragment (Fab)
10. Voxelotor Global Blood Phase III Sickle haemoglobin (HbS) polymerisation inhibitor 1,711 New Entry 5,871
Therapeutics
Top 10 18,737 87,625
Other 175,045 503,317
Total 193,782 590,943
NPV of R&D Pipeline MAY 2018: 576,990

Note: Today’s NPV ($m) relates to the Net Present Value of the product as of the May 10th, 2019, based on the EvaluatePharma Vision® NPV Analyzer.
VX-659/VX-445 + Tezacaftor + Ivacaftor; Includes sales forecasts for Vertex triples, VX-445 + Tezacaftor + Ivacaftor or VX-659 + Tezacaftor + Ivacaftor.
* Zolgensma was approved by the US FDA on May 24th, 2019.

16 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
Worldwide R&D Spend by Pharma & Biotech part 1 of 2

Companies (2010-2024)
Forecast worldwide R&D CAGR lower in 2018 through 2024 and years. This reduction in R&D spend could be an indication
proportion of R&D spend to pharmaceutical revenue to reduce. that companies are investing now to improve their future R&D
Worldwide pharmaceutical R&D spend totalled $179bn in 2018 efficiencies. Use of real world data combined with machine
representing an increase of +6.5% on the previous year. Going learning techniques in addition to collaborative R&D programs,
forward, R&D spend is forecast to grow at a CAGR of 3.0% between are a few of the initiatives being employed by companies to help
2018 and 2024. This is comparable with a CAGR of 4.2% between them stay one step ahead in an era demanding more patient
2010 and 2018, with an average proportion of R&D spend to targeted drug development. Similarly, this reduction in R&D spend
pharmaceutical revenue for the same period of 19.8%, compared to could be an indication that less revenue is being directed towards
20.2% for 2018-24. Despite an initial peak in 2019, the proportion of replenishing pipelines.
R&D spend to pharmaceutical revenue falls quickly in subsequent

Figure 6: Worldwide Total Pharmaceutical R&D Spend in 2010-2024 Source: EvaluatePharma, May 2019

220
+16%
200 213
207 +14%
202
180 196
189
WW Pharma R&D Spend ($bn)

179 182 +12%

160
168 +3.0% CAGR 2018-24

R&D Spend Growth (%)

160 +10%
140 150
145
137 136 138
120 +8%
129 +6.7% +6.5%
+6.2% +4.2% CAGR 2010-18
100 +6%
+4.4%
80
+5.1% +4%
60 +1.8% +3.7% +4.0%
+3.5% +3.2%
+2.8% +2.7% +2%
40
+1.6%
20 +0%
-0.4%
0 -2%
2010 201 1 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

17 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
Worldwide R&D Spend by Pharma & Biotech Companies (2010-2024) part 2 of 2

Table 9: Worldwide R&D Spend by Pharma & Biotech Companies (2010-2024) Source: EvaluatePharma, May 2019

WW Prescription Sales ($bn)

Year 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Pharma R&D Spend 128.6 136.5 136.0 138.4 144.6 149.9 159.8 168.0 178.9 181.7 189.0 195.5 201.8 207.4 213.0

Growth per Year +6.2% -0.4% +1.8% +4.4% +3.7% +6.7% +5.1% +6.5% +1.6% +4.0% +3.5% +3.2% +2.8% +2.7%

WW Prescription Sales 689 734 721 730 755 747 772 789 828 844 893 955 1,027 1,100 1,181

R&D as % of WW 18.7% 18.6% 18.9% 18.9% 19.1% 20.1% 20.7% 21.3% 21.6% 21.5% 21.2% 20.5% 19.7% 18.9% 18.0%
Prescription Sales

Generics 60 66 66 69 75 77 80 78 75 79 84 88 92 96 100

Prescription excl. Generics 629 668 655 661 680 670 692 710 753 765 809 867 935 1,004 1,081

R&D as % of Prescription 20.5% 20.4% 20.8% 20.9% 21.3% 22.4% 23.1% 23.7% 23.8% 23.8% 23.4% 22.6% 21.6% 20.7% 19.7%
excl. Generics

CAGR 2018-24 on Pharma R&D Spend +3.0%. Cumulative 10 year R&D Spend (2009-18) $1,468bn.

Table 10: NME Approvals per Year (2006-2018) Source: EvaluatePharma, May 2019

Year 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Number of NMEs 29 25 31 35 26 35 44 35 51 56 27 55 62

Spend per NME ($bn) 3.8 4.9 4.2 3.6 4.9 3.9 3.1 4.0 2.8 2.7 5.9 3.1 2.9

Spend per NME ($bn) (3 year lag)* 3.2 4.7 3.8 2.9 3.7 2.7 2.4 5.1 2.6 2.4

Note: Forecast pharmaceutical research and development spend based on a consensus of leading equity analysts’ estimates for company level R&D spend, extrapolated to pharmaceutical R&D when a
company has non-pharmaceutical R&D activity.
*Spend per NME ($bn) (3 year lag) uses the R&D expense for 3 years prior to the NME approval instead of the same year. e.g. the 2018 figure of $2.4bn is the R&D expense in 2015 divided by the number
of NMEs in 2018.

18 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
Pharmaceutical R&D Spend in 2024:
Top 10 Companies
Johnson & Johnson leads as biggest spender on pharmaceutical sales in 2024 with 23.6%. GlaxoSmithKline is forecast to have the
R&D in 2024. highest growth in pharma R&D spend of the top 10. With a decrease
EvaluatePharma® finds that J&J just edges Roche to claim the in pharma R&D expenditure vs. total Rx sales of 7.3%, AstraZeneca
position as the forecasted top spender on R&D in 2024, with is forecasted to have the greatest return on R&D investment in
a spend of $9.9bn. Novartis drops to fourth place, with Merck 2024. Overall, total R&D spend is expected to increase by 3.0%
forecasted to claim third position by a fine margin. Of the top 10, each year, reaching $213.0bn in 2024.
Eli Lilly is forecast to invest the highest percentage of prescription

Figure 7: Pharmaceutical R&D in 2024: Top 10 Companies Source: EvaluatePharma, May 2019

12.0
R&D Spend ($bn)
10.0 CAGR 2018-24 (%)
Pharma R&D Spend ($bn)

9.9 9.9
8.0 9.2 9.2
+2.6% +0.1% 8.9
+2.5% +2.0% +1.9%
6.0
6.8 6.7 6.7
6.1 5.9
+5.3% +4.5% +1.2%
4.0 +3.4% +1.8%

2.0

0.0
Johnson & Roche Merck & Co Novartis Pfizer GlaxoSmithKline Bristol-Myers Sanofi Eli Lilly AstraZeneca
Johnson Squibb

Table 11: Pharmaceutical R&D Spend (2018 & 2024):

Top 10 Companies & Total Market Source: EvaluatePharma, May 2019

Pharma R&D ($bn) CAGR R&D As a % of Prescription Sales

Rank Company 2018 2024 2018-24 2018 2024 Chg. (+/-)

1. Johnson & Johnson 8.4 9.9 +2.6% 21.8% 21.6% -0.2pp

2. Roche 9.8 9.9 +0.1% 22.0% 21.1% -0.9pp

3. Merck & Co 7.9 9.2 +2.5% 21.2% 21.6% +0.4pp

4. Novartis 8.2 9.2 +2.0% 18.8% 18.4% -0.4pp

5. Pfizer 8.0 8.9 +1.9% 17.6% 17.4% -0.2pp

6. GlaxoSmithKline 5.0 6.8 +5.3% 16.3% 17.6% +1.3pp

7. Bristol-Myers Squibb 5.1 6.7 +4.5% 23.8% 22.5% -1.3pp

8. Sanofi 6.2 6.7 +1.2% 17.7% 16.4% -1.3pp

9. Eli Lilly 5.0 6.1 +3.4% 25.5% 23.6% -1.9pp

10. AstraZeneca 5.3 5.9 +1.8% 25.5% 18.2% -7.3pp

Total Top 10 68.9 79.1 +2.3% 20.4% 19.6% -0.8pp

Other 110.0 133.9 +3.3%

Total 178.9 213.0 +3.0% 21.6% 18.0% -3.6pp

Note: Forecasted pharmaceutical R&D spend based on a consensus of leading equity analysts’ estimates for company-level R&D spend.

19 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
Worldwide Prescription Drug & OTC part 1 of 2

Sales by Therapy Area in 2024

Merck & Co expected to remain largest oncology player in 2024 CAGR through 2024 of 16.9%, driven by an increase in the incidence
with Keytruda. of chronic diseases and the use of immunotherapeutic agents in
Oncology prevails as the leading therapy segment in 2024, with a clinical development for other therapy areas. Elsewhere biosimilars are
19.4% market share and sales reaching $237bn, driven in large by beginning to make their mark on the anti-rheumatic segment, which
the PD-1 inhibitors Keytruda and Opdivo, as well as Pfizer’s Ibrance is expected to see a decline in its CAGR as we enter 2024, with sales
and AstraZeneca’s Tagrisso. The immunosuppressants space also dipping to $55bn despite the high drive in sales from JAK inhibitors;
continues to see a high level of growth, with the market’s largest upadacitinib and Xeljanz.

Figure 8: Top 10 Therapy Areas in 2024, Market Share & Sales Growth Source: EvaluatePharma, May 2019

24% Key growth drivers: Oncology

22% Upadacitinib (ABBV),
Key growth drivers: Circle Area =
Xeljanz (PFE), Filgotinib (GILD)
Keytruda (MRK), Ibrance (PFE), Tagrisso (AZN), WW 2024 Sales ($bn)
20%
Key growth brakes: Imbruvica (ABBV), Opdivo (BMY)
18% Humira (ABBV), Remicade (JNJ),
Key Anti-neoplastic MAbs launches:
Enbrel (AMGN)
DS-8201 (Daiichi Sankyo) - expected 2020 launch;
WW Market Share (%)

16%
Sacituzumab govitecan (IMMU) - expected 2019 launch
14%
Key growth brakes:
12% Truvada (GILD),
Mavyret (ABBV), Key contributors to CAGR growth:
10% Genvoya (GILD)
Dupixent (SNY), Stelara (JNJ), Ozanimod (CELG),
8% Bardoxolone methyl (Reata Pharmaceuticals)

Anti-rheumatics Anti-diabetics
6%
Anti-virals Sensory Vaccines
Organs Dermatologicals
4%

2%
Bronchodilators Immunosuppressants
0% Anti-coagulants

-2%
-3% -1% +2% +4% +6% +8% +10% +12% +14% +16% +18%
% Sales Growth: CAGR 2018-24

Table 12: Worldwide Prescription Drug & OTC Sales by Evaluate Therapy Area
(2018 & 2024): Top 15 Categories & Total Market Source: EvaluatePharma, May 2019

WW Sales ($bn) CAGR WW Market Share Rank

Rank Therapy Area 2018 2024 % Growth 2018 2024 Chg. (+/-) Chg. (+/-)

1. Oncology 123.8 236.6 +11.4% 14.3% 19.4% +5.0pp +0

2. Anti-diabetics 48.5 57.6 +2.9% 5.6% 4.7% -0.9pp +1

3. Anti-rheumatics 58.1 54.6 -1.0% 6.7% 4.5% -2.3pp -1

4. Vaccines 30.5 44.8 +6.6% 3.5% 3.7% +0.1pp +1

5. Anti-virals 38.9 42.2 +1.4% 4.5% 3.5% -1.0pp -1

6. Immunosuppressants 14.2 36.1 +16.9% 1.6% 3.0% +1.3pp +6

7. Dermatologicals 15.8 32.1 +12.6% 1.8% 2.6% +0.8pp +4

8. Bronchodilators 28.0 30.7 +1.6% 3.2% 2.5% -0.7pp -2

9. Sensory Organs 22.3 30.5 +5.3% 2.6% 2.5% -0.1pp +0

10. Anti-coagulants 19.3 24.6 +4.1% 2.2% 2.0% -0.2pp +0

Top 1 1-15 continued over…

20 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
Worldwide Prescription Drug & OTC Sales by Therapy Area in 2024 part 2 of 2

WW Sales ($bn) CAGR WW Market Share Rank

Rank Therapy Area 2018 2024 % Growth 2018 2024 Chg. (+/-) Chg. (+/-)

11. Anti-hypertensives 22.9 24.1 +0.9% 2.6% 2.0% -0.7pp -4

12. MS therapies 22.7 21.1 -1.2% 2.6% 1.7% -0.9pp -4

13. Anti-fibrinolytics 13.8 18.2 +4.7% 1.6% 1.5% -0.1pp +0

14. Anti-hyperlipidaemics 9.6 17.7 +10.8% 1.1% 1.5% +0.3pp +4

15. Sera & gammaglobulins 10.5 15.1 +6.2% 1.2% 1.2% +0.0pp +0

Top 15 479 686 +6.2% 55.4% 56.2% +0.7pp

Other 385 536 +5.7% 44.6% 43.8% -0.7pp

Total WW Prescription & OTC Sales 864 1,222 +5.9% 100.0% 100.0%

Total ‘Prescription & OTC Sales’ includes:

WW Generic Sales 75.2 99.8 +4.8% 8.7% 8.2% -0.5%

OTC Pharmaceuticals 36.2 41.1 +2.1% 4.2% 3.4% -0.8%

Note: Sales in 2018 based on company reported data. Sales forecasts to 2024 based on a consensus of leading equity analysts’ estimates for product sales and segmental sales.

21 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
2024: Top 10 Selling Products in the World part 1 of 2

Keytruda knocks Humira off the top spot; Revlimid falls out of the sales gap between its competitor Opdivo to over $5bn in 2024.
top 3. Sitting just outside of the top 3 with predicted 2024 sales of $11.3bn,
A $1.5bn increase in sales for Humira ensured AbbVie’s blockbuster the checkpoint inhibitor Opdivo continues to have strong sales
remained the top selling product worldwide in 2018. However, in the anti-neoplastic MAbs segment despite contrasting analyst
following a number of biosimilar launches in Europe and biosimilars views with regards to its trajectory as we move towards 2024.
set to hit the US in 2023, the 2024 EvaluatePharma® consensus Falling out of the top 3 and down the rankings, worldwide sales of
forecast for Humira has decreased by $2.8bn compared to that Revlimid are expected to fall with a CAGR of -3.2% between 2018
given in last year’s report. This decrease, coupled with a strong and 2024 to $8.1bn, with generic versions expected to hit the US
year for Keytruda in terms of product sales, positive data from market in 2022. Gilead’s Biktarvy continues to outshine all other
ongoing clinical trials and further FDA approvals, will allow Keytruda HIV medications and climbs a place to sit in the top 10 this year,
to pip Humira to the post and take the number one spot for 2024 boasting an impressive CAGR of +34.4% going into 2024 and sales
forecasted sales. As a result of this, Keytruda is forecasted to widen of $7.0bn.

Table 13: Top 10 Selling Products WW in 2024 Source: EvaluatePharma, May 2019

WW Product Sales ($m) Market

Rank Product Generic Name Company Mechanism of Action 2018 2024 CAGR Status

1. Keytruda pembrolizumab Merck & Co + Programmed cell death protein 1 (PD1) 7,198 17,009 +15.4% Marketed
Otsuka Holdings antibody

2. Humira adalimumab AbbVie + Eisai Tumour necrosis factor alpha (TNFa) 20,485 12,403 -8.0% Marketed
antibody

3. Eliquis apixaban Bristol-Myers Squibb Coagulation factor Xa inhibitor 6,438 12,021 +11.0% Marketed

4. Opdivo nivolumab Bristol-Myers Squibb + Programmed cell death protein 1 (PD1) 7,574 11,323 +6.9% Marketed
Ono Pharmaceutical antibody

5. Imbruvica ibrutinib AbbVie + Bruton’s tyrosine kinase (BTK) inhibitor 4,454 9,514 +13.5% Marketed
Johnson & Johnson

6. Ibrance palbociclib Pfizer Cyclin-dependent kinase 4 (CDK4) inhibitor; 4,118 9,128 +14.2% Marketed
Cyclin-dependent kinase 6 (CDK6) inhibitor

7. Revlimid lenalidomide Celgene Interleukin-6 (IL-6) antagonist; Natural killer 9,816 8,057 -3.2% Marketed
(NK) cell stimulant; Natural killer T-cell (NKT)
stimulant; Tumour necrosis factor alpha
(TNFa) inhibitor; Vascular endothelial growth
factor (VEGF) inhibitor

8. Stelara ustekinumab Johnson & Johnson + Interleukin-12 (IL-12) antibody; 5,293 7,791 +6.7% Marketed
Mitsubishi Tanabe Pharma Interleukin-23 (IL-23) receptor antibody

9. Eylea aflibercept Regeneron Pharmaceuticals Vascular endothelial growth factor receptor 7,159 7,313 +0.4% Marketed
+ Bayer (VEGFR) antagonist
+ Santen Pharmaceutical

10. Biktarvy bictegravir sodium; Gilead Sciences HIV-1 integrase inhibitor; HIV-1 nucleoside 1,184 6,977 +34.4% Marketed
emtricitabine; tenofovir reverse transcriptase inhibitor (NRTI)
alafenamide fumarate

Total 73,719 101,536 +5.5%

Total WW Individual Products Forecast in EvaluatePharma® 676,147 989,099 +6.5%

Note: Sales represent company reported sales where available, otherwise based on an average of equity analyst estimates.

22 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
2024: Top 10 Selling Products in the World part 2 of 2

Figure 9: Top 10 Selling Products WW in 2024 Source: EvaluatePharma, May 2019

25,000

20,485
20,000
17,009

15,000
WW Sales ($m)

12,403 12,021
11,323
9,514 9,816
10,000 9,128
7,574 8,057 7,791
7,198 7,159 7,313 6,977
6,438
5,293
4,454 4,118
5,000

1,184

0
Keytruda Humira Eliquis Opdivo Imbruvica Ibrance Revlimid Stelara Eylea Biktarvy

CAGR
2018-24 (%) +15.4% -8.0% +11.0% +6.9% +13.5% +14.2% -3.2% +6.7% +0.4% +34.4%

2018 2024

23 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
2024: Top 10 Selling Products in the USA part 1 of 2

Humira to maintain top spot, Eliquis makes top 3. market lead Biktarvy has climbed several spots this year, comfortably
Despite losing out on the top spot worldwide, Humira manages entering the top 10. Eli Lilly’s market lead Trulicity has also climbed
to hold on to the top spot within the US, owing to the product’s several ranks, securing itself a place in the top 10.
continuing strength in the US market, where AbbVie has managed Forecasts are not so bright for Celgene’s Revlimid. The product has
to secure US market exclusivity until 2023. This being said, the seen a sharp decline in consensus forecast sales and, in contrast to
2024 forecast is just over a $1bn less that the 2024 consensus last year’s report where the product ranked 2nd, it now finds itself
forecast from last year. Meanwhile, Keytruda has seen an increase in 6th place. This downgrade is evidently due to the anticipation of
in its 2024 consensus forecast from last year with predicted sales generic competition entering the market. Similarly, other products
to reach $8.7bn, driving itself into second place ahead of Bristol- such as Dupixent and Ocrevus have also seen a steep decline in
Myers Squibb’s lead product Eliquis. Outside of the top 3, Gilead’s sales, causing them to drop out of the top 10.

Table 14: Top 10 Selling Products in the USA in 2024 Source: EvaluatePharma, May 2019

USA Product Sales ($m) US Market

Rank Product Generic Name Company Mechanism of Action 2018 2024 CAGR Status

1. Humira adalimumab AbbVie Anti-tumour necrosis factor alpha (TNFa) 13,685 10,582 -4.2% Marketed
MAb

2. Keytruda pembrolizumab Merck & Co Programmed cell death protein 1 (PD1) 4,150 8,694 +13.1% Marketed
antibody

3. Eliquis apixaban Bristol-Myers Squibb Coagulation factor Xa inhibitor 3,760 6,698 +10.1% Marketed

4. Imbruvica ibrutinib AbbVie Bruton’s tyrosine kinase (BTK) inhibitor 2,968 6,221 +13.1% Marketed

5. Opdivo nivolumab Bristol-Myers Squibb Programmed cell death protein 1 (PD1) 4,239 6,146 +6.4% Marketed
antibody

6. Revlimid lenalidomide Celgene Interleukin-6 (IL-6) antagonist; Natural killer 6,469 5,840 -1.7% Marketed
(NK) cell stimulant; Natural killer T-cell (NKT)
stimulant; Tumour necrosis factor alpha
(TNFa) inhibitor; Vascular endothelial growth
factor (VEGF) inhibitor

7. Biktarvy bictegravir sodium; Gilead Sciences HIV-1 integrase inhibitor; HIV-1 nucleoside 1,144 5,476 +29.8% Marketed
emtricitabine; tenofovir reverse transcriptase inhibitor (NRTI)
alafenamide fumarate

8. Trulicity dulaglutide Eli Lilly Glucagon-like peptide 1 (GLP-1) receptor 2,516 5,350 +13.4% Marketed
agonist

9. Stelara ustekinumab Johnson & Johnson Interleukin-12 (IL-12) antibody; Interleu- 3,469 5,025 +6.4% Marketed
kin-23 (IL-23) receptor antibody

10. Ibrance palbociclib Pfizer Cyclin-dependent kinase 4 (CDK4) inhibitor; 2,922 4,797 +8.6% Marketed
Cyclin-dependent kinase 6 (CDK6) inhibitor

Total 45,322 64,829 +6.1%

Total USA Individual Products Forecast in EvaluatePharma® 340,503 550,034 +8.3%

Note: Sales represent company reported sales where available, otherwise based on an average of equity analyst estimates.

24 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
2024: Top 10 Selling Products in the USA part 2 of 2

Figure 10: Top 10 selling products in the USA in 2024 Source: EvaluatePharma, May 2019

16,000

13,685
14,000

12,000
10,582
10,000
USA Sales ($m)

8,694

8,000
6,698 6,469
6,221 6,146
5,840
6,000 5,476 5,350 5,025 4,797
4,150 4,239
3,760
4,000 3,469
2,968 2,922
2,516
2,000 1,144

0
Humira Keytruda Eliquis Imbruvica Opdivo Revlimid Biktarvy Trulicity Stelara Ibrance

CAGR
2018-24 (%) -4.2% +13.1% +10.1% +13.1% +6.4% -1.7% +29.8% +13.4% +6.4% +8.6%

2018 2024

25 EvaluatePharma® World Preview 2019 Copyright © 2019 Evaluate Ltd. All rights reserved.
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