ClickBank Presents

DATABANK
EXCLUSIVE GAME-CHANGING TREND
& DATA ANALYSIS
 WE HAVE
NEVER
SHARED
THIS DATA
BEFORE!

INTRODUCING DATABANK
We want to thank you for taking an approaches that you can leverage into
important step toward improving your increased sales.
business. Trend information and data
insights are powerful tools for online The metrics that follow are time-sensitive
marketers. In the following pages, we so you need to act on them soon. Trends
are going to present real actionable change. Patterns shift. Marketing tech-
information that will help you sharpen niques grow and evolve. The conversion
your marketing focus and improve your rates and hidden gems you will find here
sales. This report contains some will not be the same in one month, so
eye-opening facts that will give you new take action now.
ideas for promotional techniques and

PAGE 1
 Norway

United Kingdom
3
5
Canada Germany
7 Switzerland
6
2
Ireland
9
United States

Australia

1
South Africa

10 New Zealand

TOP 10
Countries by Conversion Rate
You may want to determine how you can Are you a media buyer? Have you stud-
tap into more traffic from Down Under. ied major sources of Singapore display
The Australians are-by far, the highest advertising? You are likely to find lower
converting consumers that visit the Click- competition in some countries, leading
Bank platform. What would an average to a higher return on your investment.
conversion rate of 20.9% mean for your
revenue? That is game-changing. Remember, these rates are already
different today than they were when we
The big United States search engines and built this report for you. Singapore might
social networks may not be the biggest hold the number 10 slot right now, but
game in town in other countries. Take time Germany, France, and Italy are close
to research their online markets and learn behind and rising.
how to build an audience there.

PAGE 2
1. AUSTRALIA 20.9% 6. CANADA 15.0%

2. NEW ZEALAND 20.1% 7. BELGIUM 14.0%

3. SWITZERLAND 18.9% 8. JAPAN 13.3%

4. NORWAY 16.8% 9. IRELAND 12.3%

5. UNITED KINGDOM 15.9% 10. USA 11.4%

1. Australia 2. New Zealand

20.9 %
20.1 %

3. Switzerland 4. Norway

18.9 %
16.8 %

5. United Kingdom 6. Canada

15.9 %
15.0 %

7. Belgium 8. Japan

14.0 %
13.3 %

9. Ireland 10. United States

12.3 %
11.4 %

PAGE 3
BEST DAYS
To Promote Based on Conversion
Do you consider what day you want to send your email promotions? Are you buying
advertising from display networks with the run time set for the right days? Check out the
data below and see what results you find by changing up your promotional efforts.
*Based on rolling 12 months.

1. SUNDAY 11.02%
2. SATURDAY 10.90%

3. MONDAY 10.63%

4. TUESDAY 10.45%

5. FRIDAY 10.16%

6. WEDNESDAY 10.00%

7. THURSDAY 9.94%

PAGE 4
TOP 10
Categories by Conversion Rate
Many of our clients may be stunned to
learn that e-business and e-marketing is
not the highest converting category. In
fact, it barely made position 20 with an
average conversion rate of 4.39%. If all

10. PARENTING /FAMILIES

7. HEALTH & FITNESS

9. SOFTWARE & SVCS

5. GREEN PRODUCTS

8. TRAVEL/TOURISM
your hard work earned you 10 sales for

2. FOOD & WINE

3. SPIRITUALITY

6. LANGUAGES
the e-business category last week, that

4. SELF-HELP
same effort could have earned you 56
customers in the Sports niche. 1. SPORTS

1. Sports 2. Food & Wine

% %
21.71 21.54
“. . .”

3. Spirituality 4. Self-Help 5. Green Products 6. Languages

% %
15.82 13.37 12.59% 12.40%

7. Health & Fitness 8. Travel/ Tourism 9. Software & SVCS 10. Parenting & Families

12.19% 11.74% 10.36% 8.49%

PAGE 5
HIGHEST CONVERTING
Price Points based on Sales Type
You know this is true, but we want to give Use the conversion rates on the price
you a little extra push. Price point testing segments below for the various sale
is important, and finding a tipping point types as a baseline for your own sales in
where your revenue is maximized can comparison. Keep in mind, if you have a
take time. One thing we’ve learned here higher price but it is converting close to
is that an inexpensive single purchase the rates below, you may be making
for a product on a one-time offer of less more money in the end.
than $10 has a great conversion rate.

STANDARD STANDARD
One-Time Sale: Subscription Sale:
Price Segment Price Segment

$0 - $9.99 $30 - $39.99

Avg. Conversion Rate Avg. Conversion Rate

15.6% 13.5%

UPSELL UPSELL
One-Time Sale: Subscription Sale:
Price Segment Price Segment

$0 - $9.99 $0 - $9.99
Avg. Conversion Rate Avg. Conversion Rate

21.4% 21.7%
PAGE 6
TOP 5
Hidden Marketplace Gems
High Quality. High Converting. Low Competition
The marketplace is a vast repository of Right now, the following vendors are
opportunity for you to find great prod- performing well with high quality, high
ucts to promote. Where do you begin converting products. And, the competi-
when you have over 30,000 different tion is lower so your marketing will go
listings to explore? Some say, “choose further. Like the rest of the data in this
high gravity products” and others say, report, these are time-sensitive picks
“pick low gravity products”. Really, the that you’ll want to act on soon.
best method is to really explore Pitch
Pages and review affiliate tools pages for Review this list, and consider promoting
different niches. This time-consuming one of these high converting, low refund,
endeavor can be made a tad shorter under the radar products.
with our current “Hidden Gems” list.

1 AMBREWER 3 Minute Meditations

2 DREAMGOLF Body for Golf

3 CHAGOYA Learn Spanish

4 BESTPALEO Paleo Recipes

5 SUSANT613 Pet Products Consumer Reports

6 BBALLBOX Youth Baseball Systems

7 DORMER Model Railroads for Beginners

(Simply search the vendor names above in our affiliate marketplace to be taken to their marketplace profile.)

PAGE 7
MOBILE SHARE
ClickBank Network Insights
Over 20% of traffic is now on a mobile device. Have you considered this with your landing
pages, campaigns and pitch pages? If you are not testing on an iOS device, you should
be. That is where your customers are coming from.

62.0% 35.3% 2.6%

PAGE 8
EXCLUSIVE PRO TIP
The Top Tip of this Report
As you spend time in the marketplace, your familiarity with the various vendors will
increase. Make sure you are logged into your account and use our bookmarking feature
to keep quick tabs on those vendors that you have an interest in seeing. Check out their
pitch and affiliate pages from time to time to see what they’ve changed. Meanwhile, you
definitely want to keep track of new offers that you can promote, so here is a quick tip
that can help you see them.

How to build a marketplace filter that shows new / potentially high value
promotional opportunities:

STEP ONE:
Conduct a search or log in so that you can
see the Filters & Attributes settings on the
left side.

STEP TWO:
Move the “Date Added To Marketplace”
slider to a date that occurs within the last
30 days.

STEP THREE:
Select the “Must Have Affiliate Tools
Page” option and also select “Pitch Plus”
FINAL STEP:
from the Attributes options.
Review the vendor’s pitch page, vendor
spotlight and their affiliate tools page. These
vendors typically have worked to create a
higher value funnel for their products.

PAGE 9
 Thank You
for Downloading
Stay tuned for more reports in the near future,
designed to help you make your business go even further.

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