Environmental Strategy Formulation Strategy Implementation Evaluation and

Scanning Control
Mission
Strengths
 Strong brand image Starbucks aims to Purpose
 Strong financial performance innovate, create and
 Extensive international supply improve its own Starbucks is prepared to SO Strategy
chain standardized and direct its attention on
 Acquisitions enhancing every
diversified high Starbucks is well Policies
 Moderate diversification employee’s
quality products to known for its name. Programs
 Quality, taste and productivity,
standardization
serve as the best To attract new  Salary, overtime pay
capabilities, Budgets
 Efficiency, strategic planning
coffeehouse in every
responsibility and customers and increase and rewards should  Highest quality
part of the globe. motivation to give the its annual revenue, the be given on time. coffee beans  $3 Billion for high
and reinvestment strategy Procedures
 Insurance coverage quality coffee
 Employee treatment best service every company can should only be
and high wages of beans
 Gender Neutral Restrooms customer wants and frequently create a bought directly  High quality Performance
needs. Starbucks will seasonal product or employees.  $5 Billion for
from the small
continue to meet its  Proper training and reusable cups, coffee beans
Weaknesses
high quality product
tribute merchandise recognition of farmers.
straws, and other should only be  Following the strategy
 High prices of products that is timely. For employees.  Acquire the latest bought in Latin- implementation, it is
standards, grow merchandise.
 Imitability of products satisfied customers, example, mango  Seasonal addition of technological America, Africa, expected that monthly RoR is
 Generalized standards for most  $1 Billion for equal to 107.7%
increase annual revenue smoothies topped with products. advancement to and Asia-Pacific.
products and expand its services. purple yam to pay  Supporting third monitor the
technological and  Starbucks is to expect
 European tax avoidance equipment  Employee competent, skilled and
tribute Lebron’s death. world farmers while company’s
 Procurement practices acquiring the highest advancements. minimum wage of motivated new and old
With this, the company inventory, sales 
 Recall of products quality products. $12 Billion for the $8.50 per hour employees and managers
can generate more  Continuous and for the crew’s monthly  Mandatory  Efficient food and drink
profits, expand its improvement of the making of the salary and employee production
Opportunities
business operations company’s product products.  Growing drink combinations
 Expansion in developing insurance trainings and
markets and develop standards.  Employees are coverage. seminars
and menu due to additional
seasonal menus
 Business diversification and partnerships with required to  $6 Million for the  Mandatory health
major firms.  Growth of happy and
products specifications undergo monthly first line care for every contented customers
 Introducing new products behavioural to middle
Another is to create an employee  Increase in market shares and
 Partnership or alliances with improvement managerial
other firms alliance with food  Standard making decrease in capital cost by
seminar and positions. 2023
 Gender neutral restrooms chains and render

of improved and
trainings with $6 Billion for  Growing coffeehouse chain
some Starbuck’s high seasonal products.
professionals as monthly salaries of and globally operating by
Threats quality handcrafted  2% salary 2030.
well as with their executive officers.
 Competition with low-cost beverages. This increase for every
coffee sellers future co-workers  $5 Billion for taxes
strategy will lessen the 20% increase in
and store
 Competition with big outlets competition to other
2 months before
monthly revenue.
 Imitation the actual work. developments.
coffeehouses and 
 Independent coffeehouse  Additional pay $1 Billion for store
improve the overall expansion
movements should be given to
revenue growth
 Controversy on California employees for a  Approximately
warning rule opportunities. $3.5 Billion of
minimum of 20%
 Philadelphia arrests monthly revenue.
increase in
 Corona virus
monthly revenue.  Approximately $40
Billion of annual
revenue.