Library Management: Article Information
Library Management: Article Information
Library Management: Article Information
Farhad Analoui, (1994),"Training and Development: The Role of Trainers", Journal of Management Development, Vol. 13 Iss
9 pp. 61-72 http://dx.doi.org/10.1108/02621719410072107
Ronald L. Jacobs, Mohammad Jaseem Bu-Rahmah, (2012),"Developing employee expertise through structured on-the-job
training (S-OJT): an introduction to this training approach and the KNPC experience", Industrial and Commercial Training,
Vol. 44 Iss 2 pp. 75-84 http://dx.doi.org/10.1108/00197851211202902
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(2) Informal on-the-job training (OJT), author believes that the identification of OJT
which is mainly practical and prepares a needs can assist in prioritising parameters for
person to use the acquired academic OJT, and the ability to prioritise OJT,
knowledge efficiently and confidently. according to need, may contribute to effective
A customer entering the library does not care OJT, overcome some of the financial
whether the service provider holds a Masters constraints, improve professionalism, and
or a PhD; he/she comes to get information. overall library productivity.
McConnell (1996, p. 36) holds the same
opinion: ``Qualifications relevant to profes-
sionals may be of little immediate interest to Literature review
customers''. It is assumed that if the customer
gets proper attention, the right information in The literature search indicated that OJT is
the right time, he/she will be satisfied. In a not a new concept. However, it should be
service-oriented organisation like a library, noted that not a great deal has been written
customer service is the main objective. A about OJT training in the library world. With
librarian is supposed to leave all other jobs time OJT needs might have changed, but its
at hand to serve the customer. With the importance has been recognised since the
above scenario in mind, the researcher 1970s. On-the-job training was claimed to
be ``the most common, the most widely
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knowledge is longer lasting and easier to learn (1985) pointed out OJT as being among the
and retain than theoretical knowledge. most expensive, and least effective, training
D.E. Jones (1988) recognised OJT's methods used and whimsically compared it to
importance with specific reference to the game of whispering a story in one person's
newcomers by saying that for the incoming ear and passing it around the room.
professional, there is an urgent need for OJT
that will help initiate newly-appointed librar-
ians into the unique rites, procedures, and Research methodology
etiquette of their particular institutions.
S. Jones (1988) advocated the importance This study was carried out by means of a
of OJT in various ways, it: survey involving questionnaires and inter-
. is the best form of training, fitting the views. The interviews were conducted to
employee to the requirement of a job; clarify some points and elaborate issues
. develops confidence and a sense of addressed in the questionnaires. The inter-
productiveness in the trainee; views provided immediate feedback,
. may be applied to improve the skills of a adaptability and allowed direct verbal inter-
new employee from an entry to a mastery action between the researcher and
level; respondents. To obtain feedback from the
corrects a skill deficiency;
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.
users of the library services, 64 library users
. reinforces a formal training programme; were surveyed. The study population com-
and prised all professional librarians and diploma
. enhances an employee's capability and
holders from the Botswana National Library
skills for advancement during his/her
Service. The staff sample was divided into two
career.
categories:
On a similar note, Beardsall (1988, p. 92) (1) professional librarians (referred to as
observed, ``OJT can take place at any level. It librarians); and
is especially useful for new entrants for (2) diploma holders (referred to as library
widening job experience within a department, officers).
on transfer to a new job, or on appointment to In order to analyse the data, 64 staff
a role where no other type of training is questionnaires and 64 library users' ques-
immediately available''. tionnaires were coded after the data
Cevallos and Kratz (1990, p. 42)
collection. This was found to be a more
established that ``Library administrators must
appropriate method as participants were free
place a high priority on and commit resources
to express their opinions without being
to on-the-job training for all library staff''.
influenced by given choices. Data were
Cannell (1996, p. 51) noticed that
entered and analysed using the computer
``although a great deal of training occurs on
program MINI TAB.
the job, training specialists have little invol-
vement and on-the-job trainers receive little The overall OJT needs identified by all
or no guidance on how it should be done''. library staff[1]
On the basis of case studies of the Royal Air (1) Information technology, 51 (80 per cent).
Force, McDonald's Restaurants, the Personal (2) Customer service/public relations, 41 (64
Investment Authority, Barclays Life Assur- per cent).
ance, Ryder, and British Aerospace, Cannell (3) Job orientation, 37 (58 per cent).
(1997) also contended that most people learn (4) Marketing/publicity, 33 (52 per cent).
and retain more from practising activities than (5) Refresher courses, 25 (39 per cent).
reading books, and that more resources are (6) Managerial skill, 22 (34 per cent) (see
put into OJT than into any other form of Figure 1).
training.
The literature has also discussed the short- Data analysis results of librarians and
comings of OJT. For example, in Paris and library officers shown separately
White's (1986) study the respondents per- It was assumed that by analysing the data
ceived OJT as being a luxury. Glogoff and separately for both librarians and diploma
Flynn (1987, p. 529) reported that Birnbraurer holders, clearer information would be
285
On-the-job training: a key to human resource development Library Management
Priti Jain Volume 20 . Number 5 . 1999 . 283±294
obtained about OJT. Figures 2 and 3 repre- (4) Marketing/publicity, 15 (48 per cent).
sent the separate results from both groups. (5) Refresher courses, 14 (45 per cent).
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286
On-the-job training: a key to human resource development Library Management
Priti Jain Volume 20 . Number 5 . 1999 . 283±294
(4) Marketing/publicity, 18 (55 per cent). technology is the most important skill for the
(5) Managerial skill, 13 (40 per cent). information age, and pointed out that usually
(6) Refresher courses, 11 (33 per cent). there is a lack of technological training for the
staff. Information technology encompassed
As can be seen from Figures 2 and 3 (Figure 2
computer literacy, information management
of the librarians and Figure 3 of the library
through technology, and the use of all other
officers), there is no significant difference
equipment such as photocopiers and video
between librarians' and library officers' OJT
cameras. After collecting data the researcher
needs, except some difference in percentages,
went back to interview the participants and
which makes their priorities slightly different.
questioned why the majority emphasised
Librarians identified job orientation as the
information technology training when some
second most important need, while library
of the libraries do not have any such facilities.
officers identified customer services as their
They responded that soon the libraries might
second important need; a similar case was
be computerised, many staff were not com-
observed with continuing education and man-
puter literate, and they could not learn
agerial/supervisory skills. Both librarians and overnight. Everybody seemed to be eager to
library officers identified information technol- be computer literate since they were all aware
ogy and marketing at the same priority level. of its importance.
This would indicate that although there is a ``The new technologies allow completely
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slight difference of percentages between the new solution to old problems, and conse-
two groups, they identified similar OJT needs. quently old services are replaced by new
services'' (Hofmann, 1995 p. 4). True,
technology speeds up work and information is
Summary of research findings disseminated faster. The use of manual
databases contains information that is slow to
The analysis of the data gathered from library trace and use in comparison to an on-line
users indicated that the majority of 45 (70 per public access catalogue. On the Internet, one
cent) customers were students, and 19 (30 can receive and send messages to anywhere in
per cent) were general readers. Out of a total the world within a fraction of a second. The
64 participants, a majority of 39 (61 per cent) BNLS is planning for computerisation; if the
did not receive what they expected, while 25 staff are not computer literate, they will not be
(39 per cent) did. able to cope when the library is equipped with
A majority of 48 (75 per cent) was not all these facilities. Only by accessing and
satisfied with the library services, and 16 (25 learning to use these facilities can librarians
per cent) had been satisfied. A total of 33 (52 provide the quickest, cheapest and best
per cent) library users gave the main reason for available information to their clientele. There
their dissatisfaction as poor customer service. is an imperative need for computer literacy if
Although no direct question was asked as to one has to be productive and efficient. One
whether OJT was necessary or not, as soon as participant observed:
the researcher finished introducing the study, a By new technology literacy people will be using
majority of the participants welcomed the new ways of retrieving and giving information to
research topic and said that it was a very the customer without much delay, serving many
users at a time and that means productivity
important area which should be addressed improvement.
seriously.
After analysing the data, responses above 25 Undoubtedly, it is important to appreciate,
per cent were considered to be significant and understand and learn how to use new
will be followed by discussion; those below 25 technology if one wants to be productive in
per cent were considered to be insignificant this information age. Not only that, ``The
and therefore will not be discussed. application of IT could ease the boredom of
repetitive and tedious work, improve pro-
ductivity within specific processes, as well as
increasing the accuracy and reliability of
Discussion
systems, eliminating duplication and
Information technology producing consistent internal records''
A majority of 51 (80 per cent) respondents (Nkereuwem, 1996, p. 25). Participants also
perceived that the ability to use information felt that IT will improve a library's
287
On-the-job training: a key to human resource development Library Management
Priti Jain Volume 20 . Number 5 . 1999 . 283±294
productivity, because staff will be exposed to become the principal agent of failure in
a new spectrum of information which can many organisations.
motivate them to help the users with recently Customer service training is very important
available information, and at the same time, to fulfil today's customers' expectations,
the job will not be boring. because ``today's public libraries are expected
Some even supported new technology as to respond to customer demands for a greater
being a substitute for a staff shortage: diversity of services and the delivery of
Training in computers is necessary because there services is expected to be quicker, more
is a serious shortage of staff. Computerisation efficient and value for money'' (Goulding,
may help while the department is still trying to 1995 p. 30). Customers are the most
find some ways of filling the vacant posts.
important people in a library; without them
Undoubtedly, there is a need for effective IT the library has no value. Customer service,
training to make the most effective usage of therefore, has an important impact on a
computers and appropriate software applica- library's productivity and effectiveness.
tions pertinent to a specific job. This would ``Increasingly we need to present ourselves;
make the staff feel more professional and lead from giving papers at conferences to demon-
the library to better productivity. strating online databases, from talking to
groups of users about their information needs
Customer service/public relations to showing an individual how to use infor-
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A majority of 41 (64 per cent) participants mation sources. The better we present the
indicated in their questionnaires and inter- information the more the recipient will get out
views that customer service training is very of it'' (Pantry, 1997, p. 171). It was felt that
important. They felt that they lack the skill of the staff were very much aware of the fact that
listening to and understanding their clients, customers are not receiving what they
and listening to and learning from their deserved due to a poor customer service
colleagues. They seemed to believe that attitude. As they indicated earlier, frustrated
customer service and good relations go hand- users make nasty comments upon leaving the
in-hand. Only when they know how to library, only to return as they do not have any
establish good relations with the public and other choice. Some people keep on using the
fellow workers will they be able to provide the library only because there is no other alter-
best services to their customers. They felt they native. The above discussion emphasises the
needed training in effective communication importance of customer services and public
and how to establish good relations with their relations.
colleagues and clientele. It was mentioned
that: Job orientation
Sometimes, frustrated users who are received in Out of the total of 64 respondents, 37 (58 per
a discourteous way, leave the library in anger cent) reported the need for proper job
with some nasty words which will spoil your day, orientation. It was felt from the data analysis
your mood, your image and that of the library. that at present job orientation included just
Yet another member of staff pointed out: showing staff where everything is, but that
There is a choice, I would not like to be at the does not seem to be sufficient for a new
reference desk in the public library, because employee. During this short period a newly-
sometimes customers are so dissatisfied with appointed staff member would not even
library services; of course they have the right to
remember some of his colleagues and yet he
receive good services.
has to work with them. Participants suggested
The study indicates a strong need for customer
service training because we are always directly
that they need to be exposed to each section,
exposed to the public and need to know how to they need an induction for new staff so that
integrate and work with them (a participant). they know the arrangement of the library, its
objectives, policies and operations in order to
Customer service is the backbone of any
best serve their clients.
organisation's success, especially in a
Concerning job orientation, one participant
service-oriented organisation like a library.
observed:
Recently, Kalene (1997), a lecturer at the
The BNLS just sends someone anywhere, where
Botswana Institute of Administration and there is need. They don't train you on-the-job
Commerce, stressed the importance of you are supposed to be doing. One is sent may
customer service by saying that it has be to a special library and does not know
288
On-the-job training: a key to human resource development Library Management
Priti Jain Volume 20 . Number 5 . 1999 . 283±294
anything about it, but is supposed to perform public relations and marketing. We need training
well there. Training in that particular field is very in the above to make us more professional.
much needed.
Yet another commented:
Yet another felt: People are concerned only about certificates,
When one is sent to a special library, he/she diplomas and degrees, but they should focus on
should be trained in that particular field. There on-the-job services equally if not more. After
is need for someone to know very well the finishing our diplomas and degrees we do need
subject, they are dealing with. Because the practical attachment, which is lacking in the
clientele we are dealing with asks us anything, library.
thinking we are expertise in that area.
Definitely, ``A demanding area for any
A significant number of the participants felt information professional, and in particular,
the need for job specific training: the information manager, is the need to
it equips the staff with required skills to perform
acquire marketing and public relations skills.
their job efficiently.
It is no use developing information services if
There is a need for proper job orientation these are not publicised and marketed''
planning from the introduction of the new (Pantry, 1997 p. 171). Towlson (1995) also
arrival to establishing mentorship for him/her. promoted marketing as ``an essential function
The introduction might include: of any service: people are unable to use a
(1) The pre-arrival announcement that the service unless they know that it exists;
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person is joining staff; designing a furthermore, they should know the services
``welcome committee''. offered and how they benefit from those
(2) Introducing the person to staff with a services''. Marketing/publicity training is,
welcoming tea. therefore, a very important means through
(3) Learning about the physical layout of the which one can market the available resources
library might include taking the person to to attract more clients, and improve the
all areas of the library and explaining the
library's image.
role of staff in that area.
``Marketing forces us to identify clearly who
(4) Assigning the new member of staff to a
we are and what we are doing, and forces each
``mentor'', who would be someone who
librarian to consider the particular constitu-
would set a good example for the newly
ency of his or her individual library'' (Kies,
recruited person.
1989, p. 25). A similar situation was observed
(5) Establishing a ``team'' which the new
by some participants: they expressed the need
person can join.
to know more about the purpose of the work
(6) The orientation plan may include the
they are doing, to be able to understand it;
time limit for learning all aspects of the
they need to know who they are in order to be
job, and a ``learning list'' could be
more productive. Someone observed:
prepared as a tool to make him/her aware
We need to know more of the purpose of the
of what the new person is expected to
work we are doing to be able to understand it
learn. Job orientation is very important. (job related training).
other countries, librarians go for refresher attitude, training can do nothing for him/her.
courses. Why not here? For example, one participant noticed:
Certainly, ``no individual can afford to rest on Training can have a positive impact on work if
after being trained one puts what he/she gained
the qualifications gained in previous years''
into practice. It depends on attitude, if an officer
(Pantry, 1997, p. 171). Without a regular has initiative it is likely to have a positive impact.
flow of up-to-date knowledge, the organisa- The prerequisite for training therefore, is the
tion and individual will both remain stagnant. right attitude and commitment to provide better
Pantry further emphasises the need for con- services to the customer and consequently,
tinuous updating of skills learned from becoming more valuable to an organisation.
starting the career. Since some skills may All of this signifies that refresher courses are
become redundant she advocates training, necessary to update the staff's skills.
retraining and training again.
Another participant commented: Managerial skills
Not only information technology, there is a lot to Managerial skills included administrative and
learn for those who started their careers long ago.
supervisory skills. Twenty-two (34.37 per
Users needs have changed and facilities have
changed; we can't resist change according to the cent) participants indicated the need for OJT
change of times, and that is possible only by in managerial skills. One observed:
refresher courses to bring us up to date with on- In the library we are mostly trained in library
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