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    Data Interpretation On Consumer Behaviour

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    Akshay Varpe
    This document provides survey results from questions asked about purchasing electronic products. Key findings include: 47% of respondents were between 40-50 years old, 48% purchase an electronic product every 6-12 months, 30% most often shop at Reliance for consumer goods, 93% consider themselves loyal to the store they shop at most, and 83% are satisfied with salesperson explanations provided.

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    Data Interpretation On Consumer Behaviour

    Uploaded by

    Akshay Varpe
    92 views5 pages
    This document provides survey results from questions asked about purchasing electronic products. Key findings include: 47% of respondents were between 40-50 years old, 48% purchase an electronic product every 6-12 months, 30% most often shop at Reliance for consumer goods, 93% consider themselves loyal to the store they shop at most, and 83% are satisfied with salesperson explanations provided.

    Original Description:

    Data Interpretation on consumer behaviour

    Original Title

    DATA INTERPRETATION ON CONSUMER BEHAVIOUR

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    This document provides survey results from questions asked about purchasing electronic products. Key findings include: 47% of respondents were between 40-50 years old, 48% purchase an electronic product every 6-12 months, 30% most often shop at Reliance for consumer goods, 93% consider themselves loyal to the store they shop at most, and 83% are satisfied with salesperson explanations provided.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    92 views5 pages

    Data Interpretation On Consumer Behaviour

    Uploaded by

    Akshay Varpe
    This document provides survey results from questions asked about purchasing electronic products. Key findings include: 47% of respondents were between 40-50 years old, 48% purchase an electronic product every 6-12 months, 30% most often shop at Reliance for consumer goods, 93% consider themselves loyal to the store they shop at most, and 83% are satisfied with salesperson explanations provided.

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    DATA INTERPRETATION

    1. AGE

    AGE

    20%

    20-30 YEARS
    30-40 YEARS
    47% 40-50 YEARS
    50-60 YEARS

    33%

    2.  How often you purchase electronic product from any store?

    Column1
    7%

    10%

    35% IN 6 months
    Between 6 to 12 months
    Between 1 to 2 years
    Between 2 to 3 yars

    48%
    3. From which store you made any purchase of any consumer durable goods?

    Column1

    20%
    23%

    Reliance
    Croma
    LG
    Sony Mony
    3%
    Others

    30%
    23%

    4. Are you a loyal customer to that store?

    Column1
    7%

    Yes
    No

    93%
    5. Are you satisfied with the explanation provided by the salesman?

    Column1

    17%

    Yes
    No

    83%

    6.Which brand you preferred the most?

    Column1
    7%

    10%
    LG
    Samsung
    43% IFB
    Sony
    17% Whirlpool

    23%

    7.Why you preferred the above brand?


    Column1
    7%
    17%

    23% Lading brand


    Good price
    Brand quality
    Good service

    53%

    8.What satisfy you the most when you buy any product?

    Column1

    17%
    27%

    Quality
    Appearance
    Feature
    Discounts
    23%

    33%

    .
    9.Which is the best way that is adopted by the store to serve the customer better?

    Column1

    17%
    20%

    Calling facility
    Proper complaint resolution
    Free after-sales-service for specif
    period
    staff behavior

    33%
    30%

    10.Which part of the buying process you dislike the most?

    Column1

    27%
    33%
    Billing part
    Delivery of the product
    Installation time

    40%

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