Table of Contents 
Running
Your
Own
Affiliate
Network .......................................................................................................... 6


Introduction............................................................................................................................................. 6


The
Benefits............................................................................................................................................. 7


Potential
Revenue ................................................................................................................................... 7


Equipment ............................................................................................................................................... 8


Basics ....................................................................................................................................................... 8


How
an
Affiliate
Network
Operates............................................................................................................. 8


Affiliate
Network
Cycle ............................................................................................................................ 8


4
Key
Players.......................................................................................................................................... 10


Example ................................................................................................................................................. 10


Shopping
for
the
Right


























Affiliate
Network
Software............................................................ 11


Research ................................................................................................................................................ 12


Forums
and
Discussions......................................................................................................................... 12


Evaluate ................................................................................................................................................. 12


Affiliate
Network
Software














Features
to
Look
For.......................................................................... 13


Ease
of
Use ............................................................................................................................................ 13


Accessibility ........................................................................................................................................... 14


Reporting
and
Tracking.......................................................................................................................... 14


Customization........................................................................................................................................ 15


Network
Management .......................................................................................................................... 15


Affiliate
Management............................................................................................................................ 15


Payments ............................................................................................................................................... 16


Campaign
Management ........................................................................................................................ 16


Affiliates..................................................................................................................................................... 17


Role
of
the
Affiliate................................................................................................................................ 17


  © 2009 HasOffers  2



 Think
like
an
Affiliate ............................................................................................................................. 17


Understanding
the
Affiliate
Cycle.............................................................................................................. 18


Applying
to
a
Network ........................................................................................................................... 19


Picking
a
Profitable
Niche ...................................................................................................................... 19


Target
the
Audience .............................................................................................................................. 20


Product
Selection................................................................................................................................... 20


How
Affiliates
Promote
Offers................................................................................................................... 21


Affiliate
Planning.................................................................................................................................... 22


Content .................................................................................................................................................. 22


Driving
Traffic ........................................................................................................................................ 22


Target
Audience..................................................................................................................................... 23


Review
Competitors .............................................................................................................................. 23


Links ....................................................................................................................................................... 24


How
Affiliates
Choose
an
Affiliate
Network .............................................................................................. 24


Go
for
Quality ........................................................................................................................................ 25


Viable
Products...................................................................................................................................... 25


Low
Fees ................................................................................................................................................ 26


High
Payouts .......................................................................................................................................... 26


Incentives
and
Bonuses ......................................................................................................................... 26


Tools
and
Resources .............................................................................................................................. 27


Tracking ................................................................................................................................................. 27


Support .................................................................................................................................................. 27


Communication ..................................................................................................................................... 28


Offers ..................................................................................................................................................... 28


Ways
to
Recruit
Affiliates .......................................................................................................................... 28


PPC......................................................................................................................................................... 29


  © 2009 HasOffers  3



 Article
Marketing ................................................................................................................................... 29


Reviews.................................................................................................................................................. 29


Forums................................................................................................................................................... 29


Social
Networks ..................................................................................................................................... 29


Social
Bookmarks................................................................................................................................... 30


Quality
of
the
Site .................................................................................................................................. 30


Links ....................................................................................................................................................... 30


Affiliate
Referrals ................................................................................................................................... 30


Study
your
Competitors......................................................................................................................... 31


Sign
Up
Page .......................................................................................................................................... 31


Retaining
Your
Affiliates ............................................................................................................................ 31


Help
Your
Affiliates ................................................................................................................................ 32


Engage
Your
Affiliates............................................................................................................................ 32


Reward
Your
Affiliates ........................................................................................................................... 32


Notify
Your
Affiliates.............................................................................................................................. 32


Make
Adjustments................................................................................................................................. 33


Introduction
to
Buying
Traffic.................................................................................................................... 33


Methods
of
Buying
Traffic ......................................................................................................................... 34


Pay‐Per‐Click .......................................................................................................................................... 34


Buying
Banner
and
Text
Link
Ads........................................................................................................... 34


Borrowing
Traffic ................................................................................................................................... 35


Buying
Blog
Posts
and
Reviews.............................................................................................................. 35


Market
Forums/Groups ......................................................................................................................... 35


Recruiting
Advertisers ............................................................................................................................... 35


Marketing
Your
Program ....................................................................................................................... 36


Join
online
Websites
and
Forums .......................................................................................................... 36


  © 2009 HasOffers  4



 Keyword
Research ................................................................................................................................. 36


Approach
the
Advertiser
Directly .......................................................................................................... 36


Look
at
your
Competitors ...................................................................................................................... 37


Announce
your
Affiliate
Network
to
the
Press ...................................................................................... 37


Attracting
Advertisers................................................................................................................................ 37


Trusted
Platform.................................................................................................................................... 38


Quality
Affiliate
Base ............................................................................................................................. 38


Targeted
Traffic ..................................................................................................................................... 38


Unique
Visitors ...................................................................................................................................... 39


Global
Reach.......................................................................................................................................... 39


ROI ......................................................................................................................................................... 39


Program
Management........................................................................................................................... 39


Advertise
With
Us .................................................................................................................................. 40


Retaining
Advertiser
Relationships............................................................................................................ 40


Communication ..................................................................................................................................... 40


Account
Managers................................................................................................................................. 40


Support .................................................................................................................................................. 41


Program
Flexibility ................................................................................................................................. 41


Management ......................................................................................................................................... 41


Reporting ............................................................................................................................................... 42


How
Affiliate
Networks


























Benefit
Advertisers....................................................................... 42


Risk
Free
Advertising ............................................................................................................................. 42


Brand
Recognition ................................................................................................................................. 42


Automation............................................................................................................................................ 43


Traffic! ................................................................................................................................................... 43


Conclusion ................................................................................................................................................. 43


  © 2009 HasOffers  5






Affiliate Network Secrets Exposed  

Running Your Own Affiliate Network 
It
is
no
secret
that
affiliate
marketing
is
the
hottest
home
business
opportunity
available
today!
The
real

secret
is
that
with
the
right
strategies,
anyone
can
start
generating
a
solid
passive
income.
If
you
are
one

of
 the
 millions
 of
 people
 interested
 in
 starting
 your
 own
 affiliate
 marketing
 business,
 then
 this
 is
 the

eBook
for
you.

Affiliate
Network
Secrets
Exposed
provides
practical
hands
on
information
and
expert

advice
on
getting
started
and
moving
in
the
right
direction
by
teaching
you
how
to
create
and
manage

your
own
affiliate
network.

Learn
how
to
build
a
profitable
and
long
lasting
affiliate
network
business

right
now.



This
complete
guide
will
take
you
step
by
step
into
setting
up
your
very
own
affiliate
network,
walking

you
 through
 topics
 such
 as
 selecting
 affiliate
 tracking
 software,
 recruiting
 affiliates
 and
 advertisers,

selecting
 offers,
 buying
 traffic
 and
 taking
 all
 the
 essential
 steps
 to
 increase
 traffic,
 sales
 and
 profits.


Though
it
might
sound
a
little
scary
at
first,
we
have
worked
hard
to
provide
each
nugget
of
information

with
clear
and
simple
language
so
that
anyone
can
easily
understand
how
to
get
started
immediately.


There
really
is
no
reason
not
to
start
taking
advantage
now.

All
you
need
is
the
time
and
motivation.


Introduction 
The
Internet
provides
enormous
opportunities
for
people
succeed,
especially
if
they
have
a
real
drive,

and
there
are
so
many
ways
to
capitalize
on
these
online
opportunities.

Whether
you
have
a
product

that
you
would
like
to
sell
(or
know
someone
who
does),
a
service
you
are
trying
to
market,
a
website

that
 gets
 great
 traffic,
 or
 just
 have
 an
 ambition
 to
 make
 money
 online,
 the
 Internet
 can
 provide

maximum
advertising
power
and
exposure
without
draining
your
bank
account
to
get
started.

With
the

ability
 to
 reach
 people
 faster
 than
 any
 other
 medium,
 Internet
 advertising
 has
 quickly
 become
 the


  © 2009 HasOffers  6



number
one
channel
for
advertisers,
manufacturers,
and
retailers
to
drive
sales,
and
this
is
where
you

can
really
start
making
money.



Setting
 up
 your
 own
 affiliate
 network
 gives
 you
 the
 ability
 to
 control
 your
 own
 corner
 of
 the
 online

marketing
 world.
 
 Affiliate
 networks
 spread
 across
 the
 Internet
 as
 hubs
 of
 online
 marketing
 and

promotional
 power,
 filling
 the
 need
 of
 online
 advertisers
 for
 maximum
 exposure,
 and
 providing

inventory
 for
 online
 marketers,
 which
 translates
 into
 profits
 and
 sales.

 Anyone
 with
 the
 right
 tools,

knowledge,
and
drive,
can
benefit
from
the
spectacular
profits
the
Internet
promises
by
creating
their

own
affiliate
network.




The Benefits 
What
are
the
benefits
of
starting
your
own
affiliate
network?

The
benefits
are
infinite.

As
the
managing

founder
of
your
own
affiliate
network,
you
are
the
boss.

You
will
be
able
to
set
your
own
hours;
work

whenever
 and
 from
 wherever
 you
 want,
 provided
 you
 have
 a
 personal
 computer
 and
 an
 Internet

connection.

Imagine,
no
more
daily
commute
to
a
desk
job,
no
more
being
confined
to
a
cubicle
with
a

small
view
of
the
outside.
Imagine
that
sort
of
freedom
and
getting
paid!


As
an
affiliate
network
owner
you
have
total
control
of
every
aspect
of
your
business.
You
can
start
and

stop
anytime
you
want.
You
don’t
need
to
be
an
established
affiliate
network
because
experience
isn’t

required.
 With
 the
 right
 affiliate
 network
 tracking
 in
 place,
 expert
 account
 managers
 and
 solid

relationships
with
advertisers
and
affiliates,
you
can
place
your
business
on
autopilot
and
make
money

while
you
sleep.



Potential Revenue 
The
sky
is
the
limit
with
your
own
affiliate
network.

No
really,
there
is
no
ceiling
to
this
ever
growing

industry,
and
as
long
as
you
make
good
decisions
and
keep
adding
new
advertisers
and
affiliates
to
you

network,
your
profits
will
continue
to
climb.

The
best
thing
about
creating
your
own
network
is
that
you

can
start
anywhere.

The
first
dollar
you
make
in
profit
is
pure
proof
that
you
can
make
money
doing

this.

All
you
have
to
do
is
scale
your
business
to
the
turn
that
single
dollar
into
thousands
and
those

thousands
into
millions.

Most
successful
affiliate
networks
are
already
closing
$85K
per
year
in
profit

within
the
first
year,
but
it
is
not
uncommon
to
break
a
million
dollars
in
profit
in
that
same
amount
of

time.






  © 2009 HasOffers  7



Equipment 
You
 probably
 already
 have
 most
 of
 the
 equipment
 necessary
 to
 begin
 your
 venture
 into
 affiliate

marketing.

All
you
need
is
a
computer
or
laptop
and
a
high‐speed
Internet
connection
to
begin.
Start

your
 journey
 today
 and
 reap
 the
 rewards
 of
 being
 your
 own
 boss
 and
 running
 your
 own
 business,

namely,
 profits,
 freedom,
 and
 cash,
 to
 supplement
 the
 money
 made
 from
 your
 “day
 job”,
 or
 even

surpass
and
replace
that
job
with
a
new
promising
career.
Along
with
the
required
equipment,
you
will

also
need
to
gather
information
on
how
to
build
your
affiliate
network
business.



Basics  
Let’s
 start
 with
 the
 basics.
 What
 is
 an
 affiliate
 network
 and
 what
 do
 affiliate
 relationships
 entail?


Advertisers
 (anyone
 who
 is
 selling
 something
 online)
 enter
 the
 world
 of
 Internet
 marketing
 with

products
 and
 services
 wanting
 to
 gain
 extreme
 exposure
 by
 reaching
 the
 largest
 target
 audience
 with

their
offerings.

One
of
the
most
attractive
and
effective
ways
to
increase
their
customer
base
is
to
start

an
 affiliate
 network
 and
 recruit
 affiliates
 to
 promote
 their
 offers.

 Affiliate
 networks
 act
 as
 mediators

between
 affiliates
 (publishers)
 and
 advertisers.
 They
 recruit
 affiliates
 or
 advertisers,
 track
 all
 activity,

arrange
 payments,
 and
 help
 affiliates
 set
 up
 the
 necessary
 links
 on
 their
 websites.
 Affiliates
 basically

work
 as
 representatives
 of
 affiliate
 networks,
 and
 in
 turn,
 promote
 the
 advertisers
 and
 products
 they

feel
will
have
the
best
results.

Affiliates
agree
to
promote
products
and
services
on
their
own
websites

in
exchange
for
a
payout
of
each
sale
or
lead
resulting
from
their
efforts.



How an Affiliate Network Operates 

Affiliate Network Cycle 
To
be
a
successful
affiliate
network
you
must
understand
the
cycle
of
how
an
affiliate
network
operates.

Advertisers
who
are
interested
in
adding
affiliate
marketing
to
their
online
advertising
mix
will
turn
to

affiliate
 networks
 to
 increase
 their
 exposure
 and
 strengthen
 their
 sales
 channel.
 The
 advertiser
 will

supply
 the
 affiliate
 network
 with
 the
 offer
 details
 (expiration
 date,
 banner
 images
 and
 other
 creative

files,
 and
 special
 instructions)
 along
 with
 the
 actual
 URL
 of
 the
 offer
 page
 where
 users
 must
 go
 to


  © 2009 HasOffers  8



complete
 the
 offer.
 The
 URL
 for
 the
 page
 contains
 several
 pieces
 of
 information,
 including
 an

identification
 number
 for
 the
 affiliate,
 an
 identification
 number
 for
 the
 offer,
 and
 an
 identification

number
for
the
advertiser
and
the
URL
of
the
advertiser’s
site.



The
 offer
 is
 created
 with
 the
 offer
 information
 and
 specifics
 from
 the
 advertiser.
 Offer
 information

should
 include
 the
 name
 of
 advertiser,
 offer,
 and
 description,
 type
 of
 conversion
 tracking,
 URL
 where

the
 traffic
 will
 be
 directed,
 category,
 payout
 type
 and
 countries
 or
 locations
 being
 targeted.
 Once
 the

offer
has
been
created,
an
advertiser
pixel
will
be
generated
by
the
affiliate
network
and
the
advertiser

must
place
the
conversion
tracking
pixel
on
the
confirmation
page
of
their
site.
Placing
the
conversion

tracking
pixel
on
the
confirmation
page
enables
affiliates
to
receive
credit
for
the
sales
they
generate.


After
 the
 offer
 is
 created,
 the
 network
 will
 make
 the
 offer
 available
 for
 the
 affiliates
 by
 generating

tracking
 links.
 The
 affiliate
 network
 should
 walk
 the
 affiliate
 through
 the
 process
 of
 posting
 the

appropriate
 links,
 which
 come
 directly
 from
 the
 network's
 site.
 The
 affiliate
 then
 publishes
 the
 links.

When
 a
 visitor
 clicks
 on
 the
 link,
 the
 network
 records
 a
 click
 on
 that
 particular
 URL,
 which
 tells
 them

which
 affiliate
 sent
 the
 user
 to
 that
 advertiser.
 It
 then
 immediately
 sends
 the
 user
 to
 the
 actual

advertiser’s
 site.
 The
 network
 tracks
 sales
 using
 Internet
 cookies
 containing
 these
 same
 identification

numbers,
 determining
 which
 affiliate
 referred
 the
 user
 to
 the
 advertiser.
 Affiliate
 networks
 set
 up
 an

accounting
system
for
paying
all
of
their
affiliates.

The
advertiser
pays
the
affiliate
network
when
a
sale

is
generated,
and
the
affiliate
network
pays
the
affiliate.

Below
is
a
simple
diagram
that
can
help
you

understand
these
concepts
more
visually.


  © 2009 HasOffers  9



4 Key Players 
An
 affiliate
 network
 can
 be
 broken
 down
 to
 a
 few
 key
 players,
 which
 helps
 simplify
 the
 concept
 and

makes
it
easier
to
understand.

There
are
basically
four
key
players
involved
in
affiliate
marketing.



User:
 
 The
 user
 is
 the
 customer.
 They
 make
 online
 purchases,
 fill
 out
 surveys,
 signup
 for
 services
 and

more.
The
user
is
also
referred
to
as
traffic
or
the
target
audience.


Advertiser:
The
advertiser
is
the
seller.

They
are
looking
for
users,
otherwise
known
as
traffic
specific
to

their
products/services
which
results
in
desired
actions
(purchases,
subscriptions,
etc).
The
advertiser
is

also
referred
to
as
the
merchant.



Affiliate:
The
affiliate
is
the
publisher.

They
often
have
relevant
websites
for
target
audience.

However,

there
are
many
different
kinds
of
affiliates
who
have
access
to
traffic
through
different
means,
such
as

pay
 per
 click
 campaigns
 or
 media
 buys.

 The
 affiliate
 publishes
 links
 to
 an
 advertiser’s
 offers,
 which

direct
users
to
make
purchases
from
the
advertiser
or
fulfill
some
other
desired
action.



Network:
The
network
is
the
relationship
builder.

As
an
affiliate
network,
you
will
look
for
advertisers

with
 offers
 you
 can
 manage
 on
 their
 behalf.

 You
 are
 the
 middle‐man
 and
 act
 as
 a
 broker
 for
 the

advertiser.

It
is
your
job
to
promote
these
offers
by
way
of
your
affiliate
network.

The
network
recruits

affiliates
 to
 promote
 these
 products
 and/or
 services.

 Because
 the
 network
 specializes
 in
 finding
 and

managing
 both
 advertisers
 and
 affiliates,
 value
 is
 added.

 The
 advertisers
 are
 free
 to
 focus
 on
 their

products
instead
of
building
out
an
affiliate
network,
and
the
affiliates
are
free
to
focus
their
efforts
on

publishing
and
promoting
the
offers
instead
of
searching
for
advertisers
and
offers.


Example 
Here
is
an
example
to
fully
illustrate
the
affiliate
network
model.
Let
us
imagine
that
Vita‐Fountain
is
an

online
retailer
that
sells
a
wide
variety
of
health
products.

Vita‐Fountain
is
the
advertiser.

Customers

visit
their
website
to
purchase
vitamins,
health
drinks,
and
diet
supplements.


Vita‐Fountain
 has
 been
 searching
 for
 new
 ways
 to
 drive
 more
 quality
 traffic
 to
 their
 site
 in
 order
 to

generate
leads
and
increase
sales.

They
have
a
smaller
advertising
budget
and
need
solutions
that
focus

on
 results.

 A
 few
 days
 pass
 and
 Vita‐Fountain
 is
 contacted
 by
 Health
 Labs
 Affiliate
 Network,
 who
 is

offering
 to
 directly
 promote
 their
 health
 products.
 This
 affiliate
 network
 pitches
 to
 Vita‐Fountain
 that

they
 have
 a
 network
 of
 specialized
 affiliates
 that
 can
 publish
 links
 to
 their
 offers
 on
 some
 of
 the
 top


  © 2009 HasOffers  10



health
websites
and
blogs,
giving
them
access
to
high
quality
traffic.

Health
Labs
further
explains
how

affiliate
networks
are
a
great
way
to
drive
targeted
users
to
their
site
with
the
intent
to
buy,
and
Vita‐
Fountain
is
only
required
to
pay
when
an
actual
purchase
is
made.


Vita‐Fountain
 is
 intrigued
 by
 this
 and
 decides
 to
 test
 out
 the
 affiliate
 network
 with
 one
 of
 their
 top

selling
products,
an
Acai
berry
drink.

The
Acai
berry
drink
sells
for
$50
and
Vita‐Fountain
agrees
to
pay

Health
Labs
$20
for
each
sale.

Health
Labs
sets
up
the
Acai
berry
offer
in
their
affiliate
tracking
software

where
the
offers
and
sales
are
tracked.

A
unique
advertiser
tracking
pixel
is
auto‐generated.

This
pixel

is
then
sent
to
Vita‐Fountain
to
be
placed
on
the
“Confirmation”
page
of
the
Acai
berry
offer
that
user

receives
 when
 a
 purchase
 has
 been
 completed.
 The
 offer
 is
 then
 tested,
 and
 once
 the
 testing
 is

successful,
the
offer
goes
live.




Health
Lab’s
affiliates
log‐in
to
their
account
and
get
their
unique
tracking
links.

The
affiliates
take
this

tracking
 link
 and
 publish
 it
 on
 their
 websites.

 When
 a
 user
 clicks
 on
 the
 link,
 it
 directs
 them
 to
 Vita‐
Fountain’s
 Acai
 berry
 offer.

 Health
 Lab’s
 affiliates
 are
 paid
 out
 $15
 for
 each
 user
 that
 completes
 the

offer.

The
user
completes
the
purchase
and
on
the
confirmation
page,
the
tracking
pixel
fires
and
tracks

the
sale
as
a
conversion,
giving
the
specific
affiliate
credit
for
the
sale.

Vita‐Fountain
pays
Health
Labs

network
$20
for
the
sale
and
Health
Labs
turns
around
and
pays
the
affiliate
$15
of
that,
keeping
$5
of

profit
off
the
top
for
every
sale.



Shopping for the Right                           
Affiliate Network Software 
As
a
new
affiliate
network
business
owner,
it
is
important
to
seek
the
best
software
that
you
can
find.

Affiliate
 tracking
 software
 helps
 your
 affiliate
 network
 manage
 your
 affiliates
 in
 an
 efficient
 and
 cost‐
effective
manner.

However,
there
are
a
few
software
providers
in
the
market
today.

Each
provider
has

different
 types
 and
 specifications
 for
 their
 product.

 Therefore,
 it
 is
 wise
 for
 you
 to
 choose
 the
 most

appropriate
one
for
your
business
needs.
By
researching
and
reviewing
all
software
packages
available

from
different
affiliate
tracking
providers,
you
will
become
more
educated
on
what
to
look
for
and
make

better
decisions
about
the
software
you
will
use
to
build
your
affiliate
network.




  © 2009 HasOffers  11



Research 
By
 researching
 and
 reading
 reviews
 of
 existing
 affiliate
 network
 software,
 you
 will
 be
 able
 to
 make
 a

more
informed
decision
as
to
what
type
of
affiliate
network
you
would
like
to
start
and
manage.

It
will

be
very
helpful
to
create
a
dialogue
with
several
affiliate
network
managers.


Pick their brain.

Find
out

what
software
they
use,
their
experiences
with
it,
and
evaluate
all
feedback
they
can
provide.

You
will

be
 surprised
 how
 much
 valuable
 information
 you
 are
 able
 to
 gather
 with
 a
 little
 determination
 and

investigation.


One
excellent
way
to
measure
the
performance
of
a
specific
affiliate
network
software
is
by
reading
the

user
reviews
and
testimonials
available.

Examine
how
other
customers
have
benefited
through
the
use

of
 a
 particular
 software
 package.
 Reading
 reviews
 can
 help
 you
 make
 your
 decision
 to
 purchase
 and

participate
easier.


Check
to
see
if
there
is
a
demo
available
for
you
to
look
at
so
you
can
test
out
the

software.
Perhaps
you
don’t
even
know
what
you’re
looking
for
in
affiliate
software.

Find
out
quickly

just
how
each
software
company
handles
their
own
customer
service
department
by
emailing
or
calling

a
 representative.

 Let
 them
 explain
 their
 service
 to
 you
 in
 detail.

 By
 doing
 so,
 you
 can
 determine

whether
their
product
is
the
best
for
your
business.




Forums and Discussions 
There
 are
 so
 many
 places
 where
 you
 can
 learn
 from
 others
 online.
 
 Forums
 like
 Wickedfire,

Warriorforum,
 BlackHat,
 and
 Digitalpoint
 are
 littered
 with
 golden
 nuggets
 of
 advice,
 especially
 for

running
your
own
affiliate
network.

In
these
online
communities
you
can
talk
to
affiliate
managers
and

affiliates
and
start
to
determine
what
you’re
looking
for
in
a
tracking
software.


This
is
also
a
great
time

to
 start
 developing
 affiliate
 relationships
 that
 will
 come
 in
 handy
 later
 down
 the
 road.
 
 You
 will
 really

reap
 the
 rewards
 of
 this
 type
 of
 networking
 when
 you
 are
 looking
 to
 recruit
 affiliates
 to
 join
 your

network.


Evaluate 
Affiliates
and
advertisers
are
certainly
interested
in
the
type
of
software
choose
because
it
will
impact

their
 everyday
 business.
 
For
 this
 reason,
 your
 software
 decision
 is
 extremely
 important
 to
 the
 future

success
of
your
affiliate
network.
Make
sure
you
take
the
time
to
weigh
all
options
before
selecting
an

affiliate
network
software.

Not
only
that,
but
finding
the
right
package
that
suits
your
needs
and
the


  © 2009 HasOffers  12



needs
 of
 your
 affiliates
 and
 advertisers
 is
 essential
 in
 determining
 the
 amount
 of
 success
 you
 will

experience
as
a
network.




It
 is
 essential
 that
 each
 researche
 and
 measure
 each
 prospective
 software
 platform,
 comparing
 and

contrasting
all
of
their
benefits.
This
is
your
livelihood,
and
you
should
never
settle
for
affiliate
network

software
that
you
are
not
confident
with.
How
will
your
affiliates
and
advertisers
feel
confidence
in
you,

if
you
(owner/operator/manager)
don’t?

One
of
the
most
important
aspects
to
consider
is
the
stability

and
reliability
of
the
technology
you
are
considering.

Will
your
affiliates
and
advertisers
feel
that
their

data
is
secure?

 Will
their
tracking
 be
 frequently
 interrupted
 by
 down
 time
 or
 maintenance?
 
 Can
the

software
handle
large
surges
in
traffic?

Reliability
is
an
extremely
important
factor.

It
helps
to
ensure

your
affiliates
and
advertisers
that
the
software
will
indeed
be
up
and
running
when
it
is
needed,
as
well

as
when
it
is
not.



Affiliate Network Software               
Features to Look For 
One
 of
 the
 key
 elements
 of
 making
 a
 solid
 affiliate
 network
 is
 choosing
 the
 best
 affiliate
 network

software.
 
 You
 will
 need
 to
 focus
 on
 the
 functionality
 and
 user‐friendliness
 of
 the
 software
 that
 will

power
 your
 new
 affiliate
 program.
 
 Keeping
 those
 to
 things
 in
 mind
 is
 an
 excellent
 way
 to
 ensure
 a

software
package
is
the
perfect
fit
for
you
and
your
affiliates.


Ease of Use 
Embarking
on
creating
an
affiliate
network
for
a
first‐timer
can
be
difficult
enough;
you
don’t
need
the

complication
of
an
outdated
and
difficult
to
operate
tracking
platform.

Your
affiliate
software
should
be

easy
to
use
and
simple
to
understand.

This
is
especially
important
if
you
are
just
starting
out
or
if
you

have
 affiliates
 that
 are
 new
 to
 publishing.
 
 In
 the
 long
 run,
 you
 will
 need
 something
 that
 has
 a
 wide

feature,
which
can
add
complication,
but
it
will
be
advantageous
to
make
sure
your
software
strikes
a

balance
of
usability
and
functionality.

It
is
also
vital
that
it
comes
with
specific
instructions,
customer

support
 and
 even
 account
 managers
 (by
 chat
 or
 by
 phone)
 that
 will
 help
 with
 the
 installation
 and


  © 2009 HasOffers  13



implementation
 process,
 or
 that
 will
 help
 you
 solve
 problems
 as
 they
 come
 along.
 The
 ease
 of
 use

should
 extend
 into
 all
 areas
 of
 the
 software
 since
 the
 software
 will
 not
 only
 be
 used
 by
 you
 as
 the

affiliate
network
operator,
but
also
by
all
members
(employees,
affiliates,
and
advertisers).

Make
sure

you
take
a
look
at
the
interface
for
each
potential
user
in
your
network.

How
does
the
affiliate
interface

compare
to
the
advertiser
interface?

Is
it
easy
to
create
and
manage
offers?

And
if
you’re
an
affiliate,
is

it
easy
to
find
the
tracking
links
you
need
to
start
promoting?



Accessibility 
Affiliates
must
be
able
to
quickly
access
offers,
alerts,
and
their
campaign
statistics
in
order
to
accurately

track
their
progress,
sales,
and
stay
informed
about
new
offers
and
promotions
that
arise.

The
software

you
select
must
also
support
a
portal
for
your
advertisers
to
successfully
and
easily
track
the
leads
that

are
 being
 provided
 by
 affiliate
 efforts.

 This
 allows
 them
 to
 see
 the
 benefits
 of
 the
 program
 and

encourages
 them
 to
 continue
 sending
 new
 offers,
 products,
 and
 advertisements
 to
 your
 network.


Ensuring
this
portal
is
easily
accessible
to
affiliates
and
advertisers
alike
is
necessity
for
keeping
the
flow

of
offers,
communication,
conversions,
and
compensation,
efficient
and
timely.




Make
 sure
 you
 select
 a
 network
 tracking
 software
 that
 allows
 affiliates
 and
 advertisers
 to
 login
 to
 a

custom
 interface.
 Give
 your
 affiliates
 and
 advertisers
 full
 control
 of
 their
 campaigns,
 organizing
 and

optimizing
them
for
success.
The
more
access
you
provide
your
affiliates
and
advertisers
to
track
their

performance
the
more
successful
their
campaigns
will
be.


Reporting and Tracking 
Up‐to‐the‐minute
 reporting
 enables
 your
 affiliates
 and
 advertisers
 to
 create
 detailed
 reports
 in
 real

time,
 tailored
 to
 their
 specifications.
 The
 speed
 and
 efficiency
 of
 affiliate
 software
 technology
 allows

users
 to
 make
 educated
 adjustments
 to
 their
 campaigns
 immediately
 and
 is
 vital
 to
 your
 success.
 An

affiliate
 network
 must
 be
 able
 to
 accurately
 and
 effectively
 track
 the
 performance
 of
 all
 affiliates
 and

ensure
affiliates
are
paid
on
time
for
their
efforts.
When
affiliates
successfully
encourage
visitors
of
their

websites
to
click
through
to
their
represented
advertiser
site,
any
purchases
made
as
a
result
need
to
be

accurately
tracked
and
attributed
to
that
affiliate.

This
is
the
only
way
to
keep
good
affiliates
and
new

affiliates
are
far
less
likely
to
join
a
network
that
is
poorly
constructed
or
maintained.




  © 2009 HasOffers  14



Some
of
the
reporting
and
tracking
features
may
include,
but
are
not
limited
to,
pixel
tracking
to
ensure

complete
 accuracy,
 measuring
 tools
 for
 fraud
 detection,
 flexible
 affiliate
 and
 advertiser
 reporting,

computation
 and
 display
 in
 real‐time,
 and
 statistics
 viewable
 and
 groupable
 by
 day,
 hour,
 affiliate,

creative,
etc.


Customization 
Most
affiliate
software
allows
for
different
options
in
the
area
of
affiliate
network
customization.

These

customizable
options
are
essential
if
you
wish
to
tailor‐fit
the
support
and
organization
of
your
software

to
 fit
 each
 and
 every
 need
 of
 your
 evolving
 program,
 especially
 in
 its
 infancy.
Having
 several

customization
options
to
choose
from
on
all
sides
of
the
network
(manager,
advertiser/merchant,
and

affiliate)
 can
 allow
 for
 adaptability.
 Networks
 that
 do
 not
 evolve
 and
 change
 with
 the
 market
 will
 be

unable
to
compete
and
less
likely
to
retain
their
current
affiliates
and
advertisers.


The
 affiliate
 network
 software
 you
 select
 should
 include
 a
 web
 based
 interface
 in
 order
 to
 manage

advertisers
 and
 affiliates
 activity
 and
 track
 their
 campaigns
 from
 any
 location
 or
 time
 of
 day.
 A

customized
interface
allows
you
to
manage
the
interface
that
your
affiliates
and
advertisers
see
in
real

time,
 administer
 activity
 and
 track
 campaign
 performance.
 A
 customizable
 interface
 can
 also
 preserve

your
brand
identity
and
give
you
control
of
your
name,
logo,
content
and
legal
disclaimers.




Network Management 
As
 an
 affiliate
 network
 owner,
 look
 for
 an
 affiliate
 tracking
 software
 that
 gives
 you
 control
 of
 every

aspect
of
your
affiliate
network.
Choose
a
platform
that
provides
access
to
manage
and
create
account

users,
control
billing
and
offer
commission
structures,
approve
affiliates
and
advertisers,
send
campaign

alerts,
 and
 more.
 More
 importantly,
 make
 sure
 the
 affiliate
 network
 software
 you
 choose
 offers
 the

highest
level
of
fraud
protection.

These
recommended
features
provide
a
powerful
means
of
managing

your
affiliates
and
advertisers.


Affiliate Management  
Select
affiliate
network
software
that
makes
it
easy
to
create
and
manage
a
number
of
affiliates
under

one
roof.

Make
sure
you
have
a
complete
support
infrastructure
to
ensure
the
success
of
your
affiliates.

You
want
to
select
an
tracking
software
that
provides
portals
of
communication
with
your
affiliates
and

gives
your
affiliates
full
control
of
their
campaigns,
organizing
and
optimizing
them
for
success.



  © 2009 HasOffers  15



Choose
 affiliate
 network
 software
 that
 provides
 your
 affiliates
 with
 easy
 access
 to
 log
 into
 a
 custom

interface,
apply
to
sign
up
to
your
network,
and
receive
access
after
approval.
Make
sure
that
you
can

easily
 set
 payouts
 for
 individual
 affiliates,
 and
 that
 you
 can
 change
 and
 update
 those
 payouts
 at

anytime.
 Confirm
 that
 the
 software
 gives
 you
 the
 ability
 to
 offer
 referral
 commissions
 when
 other

affiliates
 refer
 friends
 and
 colleagues
 to
 your
 network.
 
 
 Also,
 an
 internal
 alert
 management
 system

should
keep
your
affiliates
up‐to‐date
on
your
network
and
campaign
updates.


Payments 
Accurate
and
timely
payments
are
one
of
the
most
valuable
features
an
affiliate
network
can
provide.

Select
an
affiliate
network
software
that
gives
you
the
capacity
to
generate
invoices,
attach
memos
to

invoices,
and
make
adjustments
at
anytime.
Software
that
keeps
track
of
payment
history
and
updates

affiliate
payment
details
at
anytime
is
very
valuable.



Some
 of
 the
 payment
 and
 billing
 features
 may
 include,
 but
 are
 not
 limited
 to,
 pay‐per‐click

(commissions
based
on
viewers
clicking
an
affiliate
link),
pay‐per‐lead
(commissions
based
on
extracting

contact
 information
 including
 emails
 of
 would
 be
 purchasers),
 and
 pay‐per‐sale
 (commissions
 based

upon
 sales).

 The
 payout
 (amount
 paid
 to
 each
 affiliate)
 should
 be
 capable
 of
 manipulation
 as
 well.


While
 some
 offerings
 might
 choose
 to
 pay
 a
 flat
 rate
 per
 sale
 (should
 be
 adjustable
 in
 the
 software

preferences),
it
is
essential
to
be
able
to
vary
this
to
include
percentage
based
systems
on
the
unit
price

of
the
product
or
services
sold.

You
will
need
flexible
payout
options
that
allow
you
to
customize
for

individual
affiliates
and
create
different
payout
tiers
for
your
highest
converters.






Campaign Management 
Managing
 campaigns
 is
 a
 very
 simple
 task
 with
 the
 right
 affiliate
 network
 software
 in
 place.
 Select

software
 that
 provides
 everything
 you
 need
 to
 manage
 and
 optimize
 advertisers'
 offers.
 Some
 of
 the

campaign
management
features
to
look
for
when
choosing
the
right
affiliate
network
software
include,

creating
an
unlimited
number
of
campaign
offers,
categorization
of
offers,
geo‐targeting,
and
campaign

expiration
 dates.
 Make
 it
 easy
 for
 your
 affiliates
 by
 choosing
 a
 platform
 that
 generates
 tracking
 links,

offers
multiple
offer
links
and
allows
you
to
set
private/exclusive
offers.


While
your
software
choice
is
essential
in
attracting
the
best
affiliates,
other
factors
will
be
instrumental

as
 well.

 Understanding
 all
 the
 best
 ways
 to
 attract
 the
 finest
 affiliates
 will
 definitely
 increase
 your


  © 2009 HasOffers  16



traffic,
but
understanding
what
will
help
your
affiliates
succeed
will
keep
them
loyal
and
pave
the
road

to
a
solid
financial
future.


Affiliates 
Affiliate
networks
connect
advertisers
and
affiliates
who
want
to
increase
sales
and
drive
leads
through

affiliate
 marketing.
 In
 this
 section,
 we
 will
 discuss
 how
 to
 find
 and
 retain
 affiliates,
 buy
 traffic,
 and

recruit
and
build
partnerships
with
advertisers.
Affiliate
marketing
is
an
affordable
and
highly
efficient

way
 to
 increase
 website
 traffic
 and
 ultimately
 generate
 more
 sales
 for
 an
 advertiser’s
 website.
 The

affiliate
network
is
the
glue
that
manages
the
relationships
between
affiliates
and
advertisers.
As
a
new

affiliate
 network
 it
 is
 fundamental
 that
 you
 acknowledge
 and
 administer
 the
 value
 of
 your
 role
 as
 a

network.



Role of the Affiliate 
In
order
to
better
manage
the
affiliates
that
will
ultimately
join
your
network,
you
must
first
understand

a
little
about
affiliates
themselves
–
what
they
want,
what
they
look
for
in
networks
they
choose
to
join,

and
 the
 tools
 they
 need
 to
 be
 motivated
 and
 successful.

 One
 of
 the
 most
 important
 things
 to
 every

affiliate
is
the
opportunity
to
represent
a
product
or
offer
in
which
they
have
total
confidence
in;
one

they
would
purchase
themselves
and
use
on
a
daily
basis.

It
is
for
this
very
reason
that
most
affiliates

looking
to
succeed
choose
to
become
involved
in
representing
products
related
to
one
of
their
existing

interests
or
areas
of
expertise.

By
doing
so,
they
can
ensure
they
will
possess
the
drive,
knowledge,
and

interest
necessary
to
devote
time
and
effort
to
the
subject
of
interest
and
promotions
relating
to
it.




Affiliates
offer
one
of
the
most
cost
effective
ways
of
generating
sales
for
little
additional
cost
and
can

enable
 advertisers
 to
 reach
 consumers
 they
 may
 have
 otherwise
 missed.
 Affiliate
 networks
 need
 to

manage
their
affiliates
proactively
to
achieve
the
best
results
possible.
Affiliates
are
without
a
doubt
a

great
asset
in
any
marketing
strategy;
however,
in
order
to
fully
exploit
this
marketing
channel
to
its
full

potential,
you
need
to
think
like
an
affiliate.


Think like an Affiliate  

  © 2009 HasOffers  17



To
 recruit
 affiliates,
 you
 need
 to
 examine
 their
 needs
 and
 think
 like
 an
 affiliate.
 There
 is
 no
 point
 in

trying
to
recruit
affiliates
when
you
don’t
even
know
what
drives
them.

After
all,
your
entire
business

will
be
built
on
the
idea
of
incentivizing
affiliates.
To
begin
with,
you
will
have
trouble
recruiting
affiliates

if
they
are
disappointed
when
they
visit
your
website,
if
they
don’t
like
the
offers
you
are
providing,
or
if

you
are
not
specific
in
your
affiliate
agreement.
When
you
begin
to
see
things
from
the
affiliate’s
point

of
view,
you
will
gain
a
greater
understanding
of
the
types
of
offers
that
are
most
attractive
for
affiliates

to
promote.
Intuitive
and
dedicated
affiliate
management
is
the
key
to
making
your
affiliate
network
a

success.


Hiring
an
experienced,
successful
affiliate
as
an
affiliate
manager
can
give
your
network
a
huge
leg
up
on

the
competition.

Though
it
is
not
vital,
finding
someone
who
knows
what
affiliates
want
and
who
can

speak
 the
 same
 language
 will
 set
 you
 apart
 immediately.
 Some
 one
 like
 this
 can
 really
 take
 care
 of

affiliates,
 build
 up
 their
 trust,
 and
 address
 issues
 in
 a
 timely
 fashion.
 Their
 energy,
 motivation,
 and

expertise
 can
 take
 your
 affiliate
 network
 to
 new
 heights.

 Give
 your
 affiliate
 manager
 an
 incentive
 to

help
your
affiliates
achieve
sales
by
paying
them
performance
bonuses.

Ideally,
managers
provide
your

affiliates
 with
 all
 the
 resources
 and
 tools
 they
 need
 to
 succeed
 allowing
 them
 to
 get
 the
 most
 out
 of

your
affiliate
network,
increase
your
sales,
and
achieve
your
desired
income.


Before
you
can
begin
recruiting
affiliates
exactly
what
an
affiliate
does
and
how
they
go
about
doing
it.

Affiliates
make
money
from
other
people’s
products
by
simply
referring
people
to
designated
site
where

they
 can
 commit
 a
 desired
 action.
 Anyone
 can
 become
 an
 affiliate
 and
 there
 are
 different
 levels
 of

experienced
affiliates.

It
is
crucial
to
provide
your
affiliates
with
a
range
of
complimentary
learning
tools

to
 help
 them
 promote
 offers.
 
 At
 the
 end
 of
 the
 day,
 the
 most
 successful
 affiliate
 networks
 make

everything
easy
for
their
affiliates.




Understanding the Affiliate Cycle 
In
 order
 for
 affiliates
 to
 make
 a
 desired
 income
 from
 affiliate
 marketing,
 they
 have
 to
 do
 research,

choose
their
strategy,
their
niche,
and
then
pick
their
affiliate
network.
Affiliates
begin
by
deciding
who

they
are
going
to
sell
their
products
to.
They
pick
a
niche
market
segment,
and
focus
on
a
specific
niche,

enabling
them
to
promote
and
sell
the
offers
to
a
specific
target
audience.



  © 2009 HasOffers  18



Applying to a Network 
Before
 an
 affiliate
 can
 begin
 promoting
 your
 offers
 they
 must
 apply
 to
 your
 network.
 Becoming
 an

affiliate
 is
 easy.
 The
 affiliate
 will
 go
 to
 the
 affiliate
 network
 site
 and
 fill
 out
 an
 online
 application
 to

become
 a
 member.
 The
 application
 will
 ask
 for
 some
 personal
 information
 (name,
 address,
 payment

method)
 and
 information
 of
 the
 affiliate
 site
 (URL,
 name,
 and
 description
 of
 content)
 and
 a
 service

agreement.
 The
 affiliate
 network
 will
 screen
 and
 approve/deny
 the
 affiliate,
 establish
 payment

arrangements
and
explain
the
tracking
system
to
the
affiliate.


Picking a Profitable Niche 
Most
 affiliates,
 especially
 ones
 just
 embarking
 on
 a
 career
 as
 an
 affiliate,
 find
 that
 focusing
 on
 a

particular
subject
is
very
helpful
and
advantageous
to
their
long‐term
success.

Picking
out
a
niche
is
one

of
the
most
effective
aspects
of
making
money
online.
When
an
affiliate
selects
a
niche
they
get
really

specific.
For
example,
they
would
choose
Hiking
in
Western,
WA
instead
of
hiking.
This
allows
affiliates

to
build
their
own
marketplace
and
target
one
general
audience.

If
an
affiliate
currently
manages
and

maintains
a
website,
perhaps
they
monetize
it
by
placing
affiliate
advertisements
and
directing
some
of

their
 visitors
 toward
 advertisers.

 If
 not,
 it
 will
 be
 necessary
 to
 locate
 new
 avenues
 and
 start
 creating

new
websites
for
generating
profit.

In
order
to
identify
a
niche
market
that
might
be
conducive
to
their

success,
 an
 affiliate
 often
 scrutinizes
 their
 passions,
 interests,
 and
 hobbies;
 by
 analyzing
 the
 interests

they
 hold
 dear,
 they
 become
 one
 step
 closer
 towards
 pinpointing
 the
 best
 products
 to
 represent
 and

achieve
success
with
their
affiliate
website.




Once
the
choices
are
narrowed
down
to
a
few
subjects
that
peak
the
prospective
affiliate’s
interest,
he

will
need
to
perform
adequate
research
to
discern
which
of
his
choices
will
be
most
viable,
most
easily

monetized
 or
 promoted
 for
 profit.
 Affiliates
 research
 the
 demand
 for
 a
 niche
 to
 determine
 what

products
 are
 closely
 related
 to
 their
 chosen
 niche.
 They
 look
 at
 the
 demand
 for
 the
 product
 in
 the

current
 market
 and
 the
 level
 of
 competition
 the
 product
 has.
 Research
 is
 conducted
 by
 keyword

research
in
the
search
engines,
reading
news
articles,
and
talking
with
others
in
forums.
By
looking
at

the
demand
in
a
particular
market
a
good
affiliate
will
distinguish
the
needs,
wants
and
expectations
of

customers
so
that
they
will
go
on
to
purchase
the
products
they
are
promoting.


As
an
affiliate
network,
it
is
important
to
evaluate
the
niches
that
your
affiliates
are
likely
to
choose.
To

get
 a
 better
 understanding
 of
 the
 popular
 niches
 and
 products
 that
 affiliates
 want
 to
 sell,
 you
 should


  © 2009 HasOffers  19



look
at
your
competitors,
learn
from
your
advertisers,
and
collect
information
about
the
products.
Look

at
 your
 competitors
 offers
 and
 evaluate
 the
 hottest
 selling
 affiliate
 products
 and
 start
 creating
 a
 list.


Check
 out
 forums
 and
 posts
 from
 affiliates
 to
 determine
 what’s
 hot
 and
 what’s
 not,
 and
 analyze
 the

information
that
you
collect
to
determine
which
products
are
worthwhile
for
your
affiliates
to
promote.



Target the Audience  
All
successful
affiliates
know
their
audience.
Affiliates
identify
their
target
audience
and
determine
who

to
gear
their
advertising
campaigns
toward.

By
identifying
what
their
audience
wants
and
examining
the

demographics
of
their
audience
they
can
reach
specific
visitors
and
satisfy
their
needs.
Understanding

the
target
needs
is
what
drives
their
niche
and
product
selection.
Affiliates
understand
what
their
target

audience
 needs
 and
 choose
 to
 promote
 offers
 based
 on
 the
 needs
 of
 their
 audience.
 They
 research

everything
about
the
company
that
sells
the
product
and
the
product
itself.
But
more
importantly
they

examine
 the
 market
 that
 buys
 the
 product
 and
 determine
 what
 draws
 the
 market
 to
 it
 and
 why.

 If

people
are
not
interested
in
this
subject
matter
in
a
somewhat
concentrated
way,
it
will
be
difficult
for

even
the
most
persuasive
and
skilled
affiliate
to
promote
products
relevant
to
that
field.




Some
 of
 the
 ways
 that
 affiliates
 identify
 how
 their
 audience
 thinks
 and
 feels
 is
 by
 researching
 their

competition
and
finding
niche
related
blogs
and
news
sites.
It
is
always
a
good
idea
to
encourage
your

affiliates
to
check
out
other
niche
marketers.
Most
affiliates
do
this
anyway,
but
for
the
affiliates
that

are
 starting
 out
 on
 your
 network,
 suggest
 that
 they
 check
 out
 a
 few
 websites
 to
 find
 out
 what
 other

affiliates
are
doing
to
promote
certain
offers.



Product Selection 
One
of
the
most
important
things
to
every
affiliate
is
the
opportunity
to
represent
a
product
or
offer
for

which
they
have
total
confidence;
a
product
they
would
purchase
themselves
and
use
on
a
daily
basis.

It

is
for
this
very
reason
that
most
affiliates
looking
to
succeed
choose
to
become
involved
in
representing

products
that
relate
to
one
of
their
existing
interests
or
areas
of
expertise.

By
doing
so,
they
can
ensure

they
will
possess
the
drive,
knowledge,
and
interest,
necessary
to
devote
time
and
effort
to
the
subject

of
interest
and
products
relating
to
it.




After
an
affiliate
has
analyzed
their
interests
they
are
one
step
closer
to
pinpointing
the
best
products
to

represent.

 Once
 they’ve
 narrowed
 their
 choices
 down
 to
 several
 subjects,
 prospective
 affiliates
 will


  © 2009 HasOffers  20



need
to
perform
thorough
research
to
discern
which
of
their
choices
will
be
most
viable,
or
most
easily

monetized.


Affiliates
 must
 examine
 potential
 products,
 the
 general
 interest
 in
 those
 products,
 the
 level
 of

competition,
and
how
those
products
are
advertised.

In
other
words,
affiliates
research
products
to
see

which
will
meet
the
needs
of
their
audience
and
review
the
demographic
of
people
interested
in
those

products.
The
level
of
competition
in
the
market
for
those
products
should
also
weigh
heavily
on
their

decision.

The
larger
the
market,
the
more
saturated
and
competitive
the
market
is,
making
it
harder
to

sell.
Researching
the
advertisements
for
potential
products
gives
affiliates
an
idea
of
the
approval
of
the

offer.
If
there
are
a
large
number
of
people
advertising
the
product
then
it
is
safe
to
assume
it
has
a
high

conversion
rate
and
it
is
a
hot
product
to
promote.



The
 affiliate
 networks
 and
 affiliate
 chooses
 must
 share
 something
 in
 common
 with
 the
 topic
 the

affiliates
are
interested
in.
The
affiliate
will
create
a
resource
around
that
theme.
They
will
take
the
time

to
 learn
 about
 the
 products
 or
 services
 and
 then
 create
 information
 that
 builds
 their
 credibility.

Credibility
 builds
 trust.
 They
 will
 select
 offers/products
 from
 an
 affiliate
 network
 that
 closely
 fits
 the

theme
 of
 their
 site
 and
 blends
 the
 affiliate
 links
 into
 their
 site(s).
 Consider
 ways
 to
 set
 yourself
 apart

from
 other
 networks
 by
 creating
 and
 offering
 a
 variety
 of
 products
 and
 services.
 Offer
 a
 variety
 of

products
in
order
to
appeal
to
all
of
your
affiliates.

Remember,
think
like
an
affiliate.


How Affiliates Promote Offers 
Affiliates
 know
 how
 to
 market
 their
 site
 effectively
 to
 attract
 thousands
 of
 visitors.
 The
 increase
 in

targeted
traffic
coming
to
their
site
transforms
into
more
sales.
The
faster
they
set
up
a
resource
with

their
affiliate
tracking
links,
the
better
chances
they
have
of
making
money
online.
They
develop
strong

content‐based
 resources
 and
 weave
 affiliate
 links
 throughout
 the
 content
 to
 enhance
 the
 content

quality
and
keep
visitors
coming
back.
Affiliates
that
post
their
affiliate
content
in
areas
such
as
forums,

discussion
boards,
and
online
communities
associated
given
niches
are
granted
more
visibility
and
also

increase
the
likelihood
of
positive
results.


  © 2009 HasOffers  21



Affiliate Planning 
Creating
an
affiliate
website
can
be
quite
an
endeavor
for
a
new
affiliate,
and
it
is
definitely
not
a
task
to

take
 lightly.
If
 an
 affiliate
 has
 no
 experience
 in
 web
 design,
 offer
 them
 tips
 or
 templates
 to
 get
 them

started.

Building
a
website
from
the
ground
up
is
not
for
everyone;
an
affiliate
might
find
that
he
or
she

would
benefit
from
outsourcing
or
receiving
online
help
with
this
integral
part
of
the
affiliate
marketing

process.

An
ideal
affiliate
website
needs
to
be
original
and
creatively
eye‐catching
in
construction
while

maintaining
user‐friendly
straightforwardness,
allowing
it
to
catch
viewers’
attention,
yet
be
functional

and
easy
to
use.




Content 
Once
 an
 affiliate
 website’s
 basic
 construction
 is
 complete,
 they
 begin
 adding
 content.

 Content
 is

essential
 to
 an
 affiliates
 success
 as
 part
 of
 your
 program
 or
 any
 other.

 By
 understanding
 how
 critical

content
 is
 for
 affiliates,
 as
 an
 affiliate
 network
 you
 will
 be
 able
 to
 provide
 encouragement
 and
 even

examples
 of
 viable
 content
 for
 the
 offerings
 your
 network
 is
 running.

 It
 can
 be
 extremely
 helpful
 to

provide
 some
 examples
 of
 affiliate
 copy
 on
 your
 site,
 authored
 by
 you
 or
 one
 of
 your
 valued,
 super‐
selling
affiliates.

Focused
and
quality
content
not
only
helps
to
encourage
purchases
from
prospective

customers,
 but
 it
 also
 increases
 the
 validity
 of
 the
 campaign
 and
 your
 affiliate
 program’s
 reputation.

Content
can
help
motivate
one
of
the
most
important
aspects
of
affiliate
marketing.

Affiliates
must
key

into
 content
 before
 approaching
 advertisers
 or
 networks,
 namely,
 the
 necessity
 to
 possess
 traffic

generated
by
the
website
he
or
she
has
created.
Content
is
an
all‐important
factor
in
generating
traffic

as
well
as
garnering
attention
from
all‐powerful
search
engines
and
getting
great
search
rankings.



Driving Traffic  
As
 an
 affiliate
 involved
 in
 an
 affiliate
 network,
 large
 amounts
 of
 traffic
 is
 crucial
 to
 achieving
 desired

commissions
 and
 is
 what
 makes
 their
 efforts
 worthwhile.

 Simply
 creating
 an
 affiliate
 site
 and
 hoping

people
 visit
 is
 not
 going
 to
 make
 it
 happen.

 Setting
 time
 aside
 each
 and
 every
 week
 to
 add
 to
 and

optimize
an
affiliate
website,
increasing
search
engine
rankings
and
increasing
traffic,
are
essential
parts

of
becoming
a
focused
and
powerful‐promoting
affiliate.





A
 way
 to
 increase
 search
 results
 and
 readership
 is
 by
 consistently
 posting
 new
 and
 fresh
 content

weekly.

Coming
up
with
new
ideas
or
issues
to
discuss
and
making
sure
to
write
about
them
concisely


  © 2009 HasOffers  22



and
 effectively
 can
 help
 motivate
 viewers
 to
 take
 notice.

 By
 using
 search
 engine
 optimization

techniques
picked
up
through
web
research
and
harnessing
the
power
of
social
media
with
each
post,

an
 affiliate
 can
 effectively
 spread
 content
 and
 affiliate
 links
 throughout
 the
 Internet,
 attracting
 more

attention.
 Affiliates
 authoring
 content
 associated
 with
 a
 particular
 niche
 should
 be
 encouraged
 to

become
 a
 regular
 fixture
 in
 the
 areas
 where
 the
 niche’s
 devotees
 congregate.

 Affiliates
 posting
 their

affiliate
content
in
areas
such
as
forums,
discussion
boards,
and
online
community
areas
associated
with

a
given
niche
will
be
afforded
higher
visibility
and
higher
chances
for
positive
results.

By
identifying
and

focusing
marketing
efforts,
affiliates
should
always
tailor
all
advertising
to
the
distinct
and
special
needs

of
devotees
to
the
chosen
niche
market.





Target Audience 
Having
a
target
audience
will
help
with
ideas
for
special
offers
and
incentives
that
will
appeal
directly
to

that
 audience,
 allowing
 for
 greater
 interest
 and
 increased
 sales.
 Becoming
 intensely
 familiar
 with
 a

particular
 target
 audience’s
 issues
 and
 concerns
 is
 a
 tremendous
 way
 of
 identifying
 with
 them
 and

marketing
 to
 them.

 Frequenting
 their
 discussion
 boards,
 becoming
 involved
 in
 conversations
 and

posting
often
can
be
very
beneficial
in
building
a
reputation
as
an
expert
in
the
chosen
area
of
interest

and
these
online
acquaintances
may
ultimately
evolve
into
customers.

Knowing
the
target
audience’s

concerns
and
perhaps
sharing
them
will
allow
an
affiliate
to
speak
to
their
needs
and
thus
endear
them

to
promoted
products
and
offers.




Review Competitors 
When
marketing
to
a
targeted
niche
audience,
it
can
be
extremely
helpful
to
assess
the
competition
in

order
to
discover
how
to
compare
certain
promoted
offers
and
products
against
them,
or
if
that
might

even
 be
 necessary.

 It
 is
 helpful
 to
 read
 their
 advertising
 campaigns,
 read
 the
 reviews
 of
 their
 similar

products.

This
sort
of
analysis
will
undoubtedly
provide
inspiration
for
ideas
on
what
makes
a
promoted

product
and
its
affiliate
marketing
strategy
more
effective.




By
researching
websites
that
are
similar
to
their
own,
affiliates
are
able
to
garner
new
ideas
and
observe

new
techniques
of
how
to
author
more
specialized
content.

By
observing
where
their
competitors
post

their
 links
 and
 content,
 an
 affiliate
 will
 also
 get
 new
 ideas
 about
 where
 to
 post
 their
 links.
 If
 no

competition
exists,
perhaps
that
is
a
sign
that
more
research
and
effort
will
be
necessary
in
order
to
find


  © 2009 HasOffers  23



that
 audience,
 maybe
 even
 help
 in
 creating
 one
 that
 identifies
 with
 and
 needs
 what
 is
 offered
 by
 the

affiliate.




Links 
One
of
the
key
features
that
affiliates
look
for
in
an
Affiliate
Network
is
how
their
sales
are
tracked.
The

affiliate
drives
traffic
to
the
advertiser’s
page
and
the
advertiser
pays
the
affiliate
a
commission
once
the

visitor
 has
 completed
 the
 desired
 action.
 The
 advertiser
 knows
 that
 the
 visitor
 is
 from
 the
 affiliate

through
a
special
affiliate
tracking
link,
which
includes
the
Affiliate
ID
within
the
link.
This
link
is
unique

to
the
affiliate.
Every
affiliate
is
assigned
their
own
affiliate
link
but
all
the
links
point
to
the
same
offer

page
of
the
advertiser’s
website.
The
affiliate
aims
to
drive
as
much
targeted
traffic
as
possible
through

his
or
her
own
unique
affiliate
link.



Affiliates
have
several
sites
and
blogs
that
are
linked
together
as
a
way
to
increase
the
amount
of
traffic

due
 to
 the
 ever‐increasing
 numbers
 of
 ingoing
 and
 outgoing
 links.

 Search
 engines
 will
 undoubtedly

notice
the
links,
provided
they
are
working
properly,
and
index
sites
accordingly,
with
higher
rankings

being
the
end
result.

Encourage
your
affiliates
to
check
that
all
links
are
linking
properly
after
they
are

posted.

Copying
and
pasting
the
links
work
best,
because
when
typed
out
manually,
a
stray
character

here
or
there
will
ruin
the
links,
and
mistakes
are
easily
made.
Make
it
easy
for
your
affiliates
to
create

tracking
links
and
allow
them
to
pass
subIDs
and
unique
user
information
into
their
tracking
URL’s.



By
providing
affiliates
with
the
ability
to
use
additional
tracking
information,
affiliates
can
track
different

campaigns
by
subID
and
tie
unique
data
to
specific
conversions
and
sales.
It
is
also
important
to
offer

pixel
tracking
so
affiliates
can
place
third‐party
pixels
on
their
offers.
Passing
subID
and
other
variables

back
 into
 the
 third‐party
 pixels
 will
 give
 affiliates
 ammunition
 to
 create
 powerful
 campaigns.
 
 It
 is

absolutely
vital
that
your
affiliate
network
software
support
this
kind
of
third
party
tracking
as
well
as
an

easy
way
for
affiliates
to
append
subIDs
and
sourceIDs.



How Affiliates Choose an Affiliate Network 
Understanding
what
seasoned,
veteran
affiliates
are
looking
is
the
best
way
to
recruit
them.

Affiliates

thoroughly
 examine
 affiliate
 networks
 before
 joining
 them.
 They
 look
 for
 affiliate
 networks
 with
 solid


  © 2009 HasOffers  24



reputations.
 They
 join
 forums
 and
 ask
 other
 affiliates
 about
 their
 experience
 and
 they
 research
 the

offers
available.
Make
sure
that
when
you
get
started
you
provide
affiliates
with
as
much
information

about
 your
 network
 as
 possible,
 as
 well
 as
 what
 they
 can
 expect
 to
 receive
 from
 your
 network.
 
 Why

should
they
become
a
part
of
your
network?


Affiliates
dedicate
a
lot
of
time
to
comparison
shopping,
especially
when
scouting
new
networks.

They

look
at
a
large
number
of
networks,
so
make
sure
you
stick
out.
Here
are
some
things
that
will
help
you

set
your
affiliate
network
apart.


Go for Quality  
Many
affiliates
join
networks
associated
with
knowledgeable
affiliate
account
managers.
They
look
for

affiliate
 networks
 offering
 to
 match
 affiliates
 with
 an
 industry
 expert
 who
 are
 available
 to
 share
 their

expertise,
 answer
 any
 questions,
 and
 provide
 account
 support.
 It’s
 a
 great
 idea
 to
 have
 a
 dedicated

account
 manager
 for
 your
 affiliate
 network
 who
 is
 there
 to
 respond
 to
 all
 affiliate
 inquiries.
 Account

managers
 do
 whatever
 it
 takes
 to
 make
 your
 network
 successful
 and
 build
 a
 powerful
 affiliate
 sales

force
 team.
 Dedication
 to
 the
 industry
 and
 the
 trust
 of
 affiliate
 marketing
 experts
 are
 absolutely

essential
in
your
business.



Viable Products 
Affiliates
will
and
should
be
looking
for
the
best
offers
and
products
related
to
their
niche.

As
an
affiliate

network
owner
and
manager,
it
is
essential
to
attract
the
best
offers.
Affiliates
also
examine
offers
that

are
 related
 to
 their
 current
 websites
 and
 interests.
 The
 affiliate
 networks
 they
 choose
 must
 share

something
in
common
with
the
topic
the
affiliates
are
interested
in.

As
an
affiliate
network
owner
and

manager,
it
is
essential
to
attract
those
offers.
Most
affiliates
assess
the
affiliate
network
they
join
on

the
quality
of
the
products
being
offered.
They
join
networks
that
offer
real
and
viable
products.
So
you

need
to
offer
these
types
of
products
if
you
want
to
attract
affiliates.

Offering
irresistible
products
will

get
affiliates
excited
about
joining
your
network.
A
great
offer
will
grab
the
right
person’s
attention
and

make
them
want
to
join
your
network
or
seriously
take
a
look
at
your
business.
Continue
to
update
your

offers
every
month/week
and
offer
special
promotional
offers.



  © 2009 HasOffers  25



Low Fees 
The
amount
of
fee’s
the
affiliate
network
charges
an
affiliate
(percentage
fee’s,
start‐up
fees,
renewal

fees
 etc)
 is
 perhaps
 one
 of
 the
 most
 important
 factors
 in
 their
 decision
 to
 join
 a
 network
 since
 it
 has

direct
 impact
 on
 their
 actual
 profit.
 They
 assess
 the
 fee’s
 they
 will
 have
 to
 pay
 before
 they
 join
 an

affiliate
network.
Most
affiliates
consider
affiliate
networks
that
charge
a
low
fee
or
no
fee
at
all
over

networks
 that
 charge
 a
 number
 of
 fees.
 Since
 you
 are
 a
 new
 affiliate
 network
 and
 you
 are
 primarily

interested
in
promoting
your
network
it
is
recommended
to
charge
the
least
amount
of
fees
or
no
fees

at
all
in
order
to
attract
affiliates.


High Payouts 
Affiliates
look
for
affiliate
networks
that
reward
them
for
their
sales
volume.
Affiliates
are
the
bread
and

butter
of
your
network
and
they
should
be
rewarded
accordingly.

Offering
high
payouts,
incentives
and

commission
 structures
 in
 a
 timely
 fashion
 is
 great
 way
 to
 win
 their
 affection.
 Offer
 flexible
 forms
 of

payment
 by
 checks,
 Pay‐Pal,
 and
 wire
 transfer.
 The
 more
 payment
 options
 you
 have,
 the
 more
 likely

affiliates
will
join
your
network,
and
whatever
you
do,
make
sure
to
pay
them
on
time.
If
you
promise

to
 pay
 weekly
 then
 pay
 your
 affiliates
 weekly.
 The
 network
 that
 offers
 higher
 incentives
 and
 pays
 on

time
has
a
tendency
to
retain
their
members.



Your
affiliates
will
respect
you
and
continue
to
promote
your
offers
provided
you
pay
them
well
and
in
a

timely
 manner.

 Keeping
 your
 commission
 rates
 higher
 or
 at
 least
 competitive
 with
 all
 other
 affiliate

networks
is
also
important
to
keep
making
profits.

Check
out
the
competition;
if
similar
networks
are

offering
their
member
affiliates
five
to
ten
percent
higher
returns
for
their
efforts,
why
would
they
want

to
work
with
your
offers?

Crunch
the
numbers
to
see
exactly
how
high
a
percentage
you
can
offer
on
a

particular
offer
and
still
maintain
a
profit
for
your
program.



Incentives and Bonuses 
Affiliates
are
interested
in
how
much
they
can
earn.

The
more
you
offer,
the
more
affiliates
will
recruit

other
 affiliates
 and
 promote
 your
 site.
 
 Graduated
 commissions
 are
 an
 excellent
 way
 to
 keep
 valued

affiliates
promoting
for
your
program.

Offer
a
special
introductory
higher
commission
for
new
affiliate

efforts
 when
 possible.

 Allowing
 new
 affiliates
 a
 predetermined
 time
 period
 for
 a
 higher
 commission

rate
while
they
become
acclimated
to
representing
a
new
offer
can
be
an
excellent
way
to
entice
new


  © 2009 HasOffers  26



representation
for
your
network’s
products.

Also,
offering
a
cash
bonus
for
first
sales
is
a
fantastic
way

to
wet
your
new
affiliates’
appetites,
motivating
their
performance.

By
continually
offering
incentives

and
 performance
 based
 rewards,
 you
 will
 be
 able
 to
 attract
 and
 keep
 the
 best
 affiliates
 representing

your
network
and
its
offers.


Tools and Resources 
A
powerful
affiliate
network
makes
everything
easy
for
their
affiliates.
The
less
work
the
affiliate
has
to

do
the
better.
Providing
affiliates
with
marketing
and
selling
tools
is
vital
to
your
success.
Sending
out

emails,
offering
system
alerts
about
the
best
offers
and
special
promotions
are
just
a
few
of
the
many

ways
you
can
fuel
your
affiliates
to
help
them
succeed.
Keep
them
up
to
date
on
what's
selling,
what's

hot,
and
what's
coming
soon.
Visit
their
websites.

See
if
there
is
anything
you
see
that
can
help
them

get
better
conversion
rates.
Ask
your
affiliates
for
feedback
about
how
you
can
improve
your
system.

After
you’ve
established
the
tools
and
resources
that
are
necessary
to
help
your
affiliates,
invite
them
to

post
testimonials
so
you
can
attract
new
affiliates.
You
might
be
surprised
by
how
much
affiliates
study

networks
before
ever
signing
up.



Tracking 
Reliable
real‐time
tracking
is
vital
to
running
your
own
affiliate
network.
Your
tracking
technology
helps

you
determine
whether
or
not
an
affiliate
assisted
with
a
sale
and
which
affiliate
it
was.
It
also
allows

affiliates
 to
 experiment
 with
 promotional
 offers
 and
 run
 tests
 to
 determine
 the
 effectiveness
 of
 their

campaigns.
 Real‐time
 tracking
 gives
 affiliates
 immediate
 results.
 The
 right
 tracking
 software
 should

provide
 detailed
 reporting
 for
 you
 (the
 network),
 the
 affiliates,
 and
 for
 your
 advertisers,
 but
 it
 is

especially
important
for
affiliates.

They
will
also
be
looking
at
cookie
durations
and
the
period
of
it
takes

to
be
credited
for
previously
referred
customers.



Support 
Affiliates
 want
 a
 network
 that
 is
 extremely
 responsive
 to
 their
 questions
 and
 concerns.
 
 This
 means

providing
 communication
 through
 email,
 online
 chat,
 email,
 and
 phone.
 It
 is
 recommended
 that
 you

respond
to
all
queries
from
affiliates
through
any
of
these
avenues
as
soon
as
possible,
certainly
within

24hrs.

Being
responsive
lets
your
affiliates
know
that
you
care
about
them.
Affiliate
managers
also
play

a
vital
role
in
helping
support
affiliates.


  © 2009 HasOffers  27



Communication 
Affiliates
 make
 your
 network
 a
 lot
 of
 money
 and
 if
 you
 want
 to
 retain
 them
 you
 have
 to
 build
 solid

relationships.
By
giving
them
enormous
support,
advanced
tools,
knowledgeable
account
managers,
top

offers
and
high
payouts
you
will
keep
great
lines
of
communication
and
provide
them
with
everything

they
need.
Regularly
thank
them
for
their
hard
work
and
show
them
how
much
you
appreciate
them.

Take
their
feedback
and
use
it
to
improve
your
network.
Notify
affiliates
of
sales
and
provide
them
with

creative
 files
 (or
 graphics)
 that
 work
 well
 with
 their
 sites.
 Send
 out
 Newsletters
 to
 get
 information
 to

affiliates,
highlight
tips
that
provide
general
marketing
advice,
and
communicate
alerts
and
updates
on

offers
and
other
network
changes.


Offers 
Affiliates
 will
 and
 should
 be
 looking
 for
 the
 best
 offers
 and
 products
 relating
 to
 their
 niche.

 As
 an

affiliate
network
owner
and
manager,
it
is
essential
to
attract
those
offers.

High‐selling,
super‐affiliates

that
have
been
in
the
game
for
a
long
time
have
worked
with
many
networks,
and
they
become
quite

familiar
with
networks
that
promote
a
variety
of
offers
tailored
to
the
top
niche
markets.
By
researching

and
 seeing
 all
 the
 offers
 available
 from
 different
 affiliate
 networks
 and
 advertisers,
 you
 will
 become

more
educated
on
what
to
look
for
and
make
better
informed
decisions
on
which
offers
you
will
employ

in
your
program.


Ways to Recruit Affiliates 
Marketing
is
the
key.
People
must
know
your
affiliate
network
exists
before
they
can
consider
becoming

a
part
of
it.
You
can
get
the
word
out
by
advertising
in
newsletters
or
ezines,
posting
to
various
websites,

or
mentioning
it
on
your
own
website.
After
you
have
an
interested
affiliate,
make
it
easy
for
them
to

join.
Many
affiliate
networks
will
pay
a
flat
rate
or
a
commission
for
each
person
that
an
affiliate
refers

which
is
another
excellent
and
free
way
to
build
up
a
solid
list
of
affiliates.


  © 2009 HasOffers  28



PPC 
Start
advertising
your
new
affiliate
network
by
running
an
inexpensive
pay‐per
click
campaign
on
Google

Adwords
 Bidvertiser,
 AdBrite,
 Facebook,
 and
 more.
 
 Make
 sure
 you
 target
 keywords
 that
 attract

affiliates.
 With
 PPC
 campaigns,
 you
 only
 pay
 when
 your
 ad
 is
 clicked.
 Bid
 on
 keywords
 and
 keyword

phrases
relevant
to
your
target
market
and
make
sure
you
try
to
target
affiliates
in
those
target
spaces.


What
are
affiliates
in
your
target
markets
searching
for
in
search
engines?

Go
ahead
and
get
start
by

making
some
guess
and
narrowing
down
to
keywords
that
really
increase
your
clicks
and
sign
ups.




Article Marketing 
One
of
the
simplest
ways
to
recruit
affiliates
is
article
marketing.

Write
an
article
emphasizing
one
of

the
 products
 or
 services
 your
 network
 offers
 and
 post
 the
 article
 on
 sites
 like
 Ezine
 Articles.
 You
 will

attract
 only
 those
 who
 actually
 read
 the
 article
 and
 become
 interested
 in
 promoting
 your
 offers.
 The

advantage
of
this
method
is
that
you
are
attracting
only
affiliates
that
are
legitimately
interested
in
your


offers.


Reviews 
Writing
 reviews
 is
 another
 easy
 way
 to
 attract
 new
 affiliates.
 Write
 interesting
 reviews
 about
 the

product
 or
 service
 offerings
 on
 your
 network.
 Make
 sure
 your
 reviews
 read
 as
 unbiased.
 Focus
 on

writing
 some
 comparison
 reviews
 between
 your
 offers
 and
 similar
 products.
 Post
 the
 link
 of
 your

affiliate
page
at
the
end
of
the
review
so
interested
visitors
can
follow
the
link
to
the
 affiliate
sign
up

page.
Reviews
really
have
a
huge
influence
on
readers
and
can
really
make
a
name
for
your
offers
and

therefore
your
network.


Forums 
Post
 comments
 in
 public
 forums
 so
 people
 can
 discuss
 your
 network
 talk
 about
 their
 interest
 in
 your

network.

 Most
 public
 forums
 have
 discussion
 groups
 where
 visitors
 post
 ideas
 and
 responses
 as
 an

ongoing
thread.
You
can
use
these
posts
and
opinions
to
promote
your
affiliate
network
as
well
as
link

to
your
affiliate
signup
page.



Social Networks 

  © 2009 HasOffers  29



Social
networking
sites
are
another
place
for
attracting
the
right
affiliates
to
promote
your
offers.
These

days
 almost
 anyone
 who
 has
 access
 to
 the
 Internet
 is
 a
 member
 of
 a
 social
 networking
 site
 like

MySpace,
Facebook,
Twitter,
or
Yahoo
Groups.
You
can
get
a
lot
of
coverage
advertising
your
network

on
these
sites
and
can
quickly
find
affiliates
for
your
program.


Social Bookmarks 
Social
 bookmarking
 sites
 like
 Digg,
 Del.ico.us,
 Reddit
 and
 many
 others
 are
 excellent
 for
 recruiting

affiliates.
If
a
visitor
enters
your
site
and
likes
it,
they
have
the
choice
to
bookmark
it
and
share
it
with

others.
Over
time
you
will
have
a
number
of
visitors
who
have
bookmarked
your
site
which
creates
an

exponential
number
of
visitors.
Within
this
large
group
of
visitors
you
can
look
for
qualified
and
relevant

affiliates.


Quality of the Site 
You
can
attract
affiliates
to
your
site
but
getting
them
to
sign
up
to
your
affiliate
network
depends
on

the
 quality
 of
 your
 site.
 The
 site
 needs
 to
 be
 appealing
 and
 attractive.
 The
 content
 should
 be
 well

organized
 and
 the
 sign
 up
 procedure
 should
 be
 seamless.
 Include
 the
 benefits
 of
 signing
 up
 for
 your

affiliate
 network.
 Continue
 to
 optimize
 and
 test
 your
 landing
 page
 to
 increase
 traffic
 and
 generate

affiliate
sign‐ups
to
your
network.


 Links 
Another
great
way
to
recruit
affiliates
is
with
internal
linking
in
keyword
rich
content
used
in
resources

to
drive
traffic
to
the
advertiser’s
page.

Make
sure
that
all
the
links
you’ve
submitted
in
blogs,
forums

and
social
bookmarking
sites
etc.,
are
working
properly.
Your
brand
and
your
online
reputation
are
at

risk
if
a
visitor
clicks
on
a
link
and
is
sent
to
an
error
page
or
page
that
no
longer
exists.



Affiliate Referrals 
To
 build
 a
 more
 successful
 affiliate
 network
 it
 is
 recommended
 to
 offer
 affiliate
 referral
 programs.

Referral
programs
reward
affiliates
for
recruiting
other
affiliates
to
sign
up
on
your
network.

This
kind
of

program
encourages
your
affiliates
to
market
the
network
for
you
without
using
additional
resources.


Deciding
 the
 proper
 incentive
 for
 referral
 commissions
 is
 important.
 
 Your
 affiliate
 tracking
 software


  © 2009 HasOffers  30



should
 give
 you
 the
 option
 to
 do
 single
 payouts
 or
 give
 a
 percentage
 of
 revenue
 generated
 by
 the

referred
affiliate.


Study your Competitors 
Studying
your
competitors
is
always
one
of
the
first
places
to
look
for
new
affiliates.

The
best
affiliates

for
your
network
probably
already
affiliates
of
your
top
competitors.

Study
what
your
competitors
are

doing
 to
 retain
 these
 affiliates.
 Look
 for
 forums,
 articles,
 and
 blogs
 about
 your
 competitor.
 Reply
 to

threads
used
by
your
competitor
and
reply
to
the
post
and
try
to
attract
new
affiliates.



Sign Up Page 
The
easiest
way
to
advertise
your
affiliate
network
is
to
have
an
affiliate
sign
up
page
on
your
website,

which
should
explain
clearly
and
concisely
what
your
affiliate
network
is
all
about
and
how
to
join.
The

“Sign
up
Page”
should
link
directly
to
your
affiliate
network,
customized
with
your
brand,
look
and
feel.

Affiliates
don’t
want
to
waste
time
searching
on
how
to
become
a
member
of
your
network.

You
need

to
present
them
the
opportunity
right
away.
When
affiliates
signup
for
your
network
they
want
to
be

approved
quickly
so
that
they
can
start
promoting
your
offers
quickly.
The
longer
you
take
to
approve

them,
the
less
interested
they
become.
Be
sure
your
network
software
automatically
sends
affiliates
a

email
confirming
their
new
account
and
details.

This
should
be
followed
by
a
“Welcome
Email”
where

you
describe
the
benefits
of
your
affiliate
network,
provide
best
ways
to
contact
support,
introduce
their

account
manager
(if
applicable),
and
outline
any
key
points
you
want
affiliates
to
keep
in
mind.


Retaining Your Affiliates 
As
a
network
it
is
important
to
provide
your
affiliates
with
the
campaigns,
payouts,
tools
and
support
to

maximize
their
performance.
The
breadth
of
offers
and
formats
available
through
an
affiliate
network

translates
into
multiple
earning
opportunities
for
efficient
and
innovative
affiliates.


  © 2009 HasOffers  31



Help Your Affiliates 
Give
 affiliates
 all
 the
 tools
 they
 need
 to
 succeed.
 Provide
 plenty
 of
 detailed
 “how‐to”
 marketing
 and

sales
 strategies.
 Include
 tips
 along
 with
 general
 marketing
 advice
 to
 help
 with
 website
 promotion.

Provide
your
affiliates
with
emails
that
can
be
published,
and
give
them
a
variety
of
sales
messages
and

graphics.
 Offer
 them
 a
 variety
 of
 support
 along
 with
 step‐by‐step
 examples
 of
 how
 your
 top
 affiliates

achieve
sales.

And
above
all,
keep
them
enthusiastic.




Engage Your Affiliates 
Affiliates
 work
 for
 you,
 and
 you
 can’t
 create
 an
 affiliate
 network
 without
 them.
 They
 are
 the
 most

essential
 part
 of
 the
 affiliate
 program.
 
 Therefore
 you
 need
 to
 communicate
 the
 details
 of
 an
 offer

throughout
 an
 offer
 life
 cycle.
 Keep
 affiliates
 informed
 about
 new
 product
 information,
 sales,
 new

releases,
 links,
 graphics,
 promotions
 and
 special
 offers.
 Communication
 with
 your
 affiliates
 is
 the
 best

way
 to
 keep
 them
 engaged.
 Send
 out
 newsletters
 and
 mass
 emails
 informing
 them
 of
 updates.
 More

communication
 always
 builds
 more
 trust
 with
 your
 affiliates,
 adding
 to
 the
 credibility
 of
 your
 affiliate

network
and
your
advertisers.



Reward Your Affiliates 
Affiliates
 love
 receiving
 recognition
 for
 reaching
 goals
 and
 sales
 levels.

 Praising
 your
 top
 affiliates

teaches
 other
 affiliates
 what
 works
 and
 increases
 their
 loyalty.
 Pay
 your
 top
 affiliates
 bonuses
 and

special
commissions.
Ask
them
for
feedback
on
how
to
improve
your
affiliate
network.
Keep
in
mind,
not

all
affiliates
are
going
to
produce
a
high
volume
of
traffic.
Talk
with
successful
affiliates.

Find
out
what

they
are
doing
to
effectively
promote
your
 offers
and
use
that
information
to
assist
affiliates
who
are

not
yet
as
successful.


Notify Your Affiliates 
Email
notifications
when
affiliates
make
their
first
sales.

This
is
a
time
to
celebrate,
and
you
should
be

celebrating
with
them.
Sending
notification
emails
along
with
statistics
will
encourage
affiliates
to
make

more
sales.
It
also
makes
it
very
easy
for
affiliates
to
quickly
click
a
link
and
view
their
stats.
Make
sure

all
 reporting
 is
 done
 in
 real‐time
 to
 avoid
 confusion.
 Affiliates
 often
 test
 to
 see
 if
 they
 are
 achieving

results
so
they
can
fix
mistakes
and
maximize
their
sales.

The
more
you
can
help
them
with
the
process,


  © 2009 HasOffers  32



the
better.
Regular
and
helpful
notifications
are
a
sign
of
solid
affiliate
management
and
are
essential
to

keeping
your
affiliate
network
well‐balanced
and
successful.




Make Adjustments  
Ask
 your
 affiliates
 for
 their
 feedback
 and
 make
 adjustments
 according
 to
 their
 needs.
 If
 they
 request

more
offers
in
the
Health
category
go
out
and
find
more
offers
related
to
the
Health
industry.

Let
them

see
that
you
are
fighting
for
them.


Affiliate
networks
need
to
be
able
to
communicate
effectively
with

advertisers
and
affiliates
and
make
adjustments
to
the
network
to
suit
their
needs.
Show
the
members

of
your
network
how
much
you
value
their
feedback
bake
heading
their
advice
and
making
appropriate

adjustments.


Introduction to Buying Traffic 

Many
 advertisers
 turn
 to
 affiliate
 networks
 as
 a
 means
 of
 marketing
 and
 increasing
 revenue
 by

generating
 more
 traffic
 to
 their
 online
 businesses.
 Affiliate
 networks
 are
 responsible
 for
 maximizing

advertisers’
online
exposure
and
sending
highly
targeted
traffic
to
their
sites.
So
how
do
they
do
this?

Affiliate
networks
recruit
an
army
of
affiliates
to
promote
advertiser
products
and
the
advertiser
pays

only
when
an
affiliate
generates
a
sale,
lead,
or
other
desired
action.



As
an
affiliate
network,
it
is
your
duty
to
provide
quality
traffic
and
create
brand
awareness
by
offering

successful
 techniques
 to
 help
 improve
 the
 delivery
 of
 ads.
 Screen
 your
 affiliates
 by
 traffic
 quality
 and

business
practices
before
you
give
them
access
to
display
ads.
This
can
be
done
through
email
or
over

the
phone.

Think
about
the
best
questions
to
ask.

It
is
just
like
giving
a
job
interview
and
it
is
important

to
choose
the
right
candidates
that
will
bring
real
traffic
with
real
interests
in
your
advertisers
products.


  © 2009 HasOffers  33



 Methods of Buying Traffic 
For
advertisers,
getting
visitors
to
their
site
is
a
top
priority.

If
they’re
serious
about
making
their
online

business
 thrive,
 they
 are
 already
 concentrate
 on
 developing
 a
 great
 website
 and
 bringing
 in
 quality

traffic,
either
by
purchasing
it
or
through
other
efforts
like
SEO
or
traditional
advertising.
If
a
website
is

not
getting
very
much
traffic,
even
after
taking
measures
to
increase
online
visibility,
then
there
may
be

other
problems
that
need
to
be
investigated.

Remember,
this
is
part
of
your
research.

The
key
is
to
find

a
product
that
performs
well
on
its
own
and
has
not
yet
saturated
the
online
space.

However,
in
some

cases
it
is
simply
a
question
of
buying
traffic
to
get
the
ball
rolling.





There
are
several
different
methods
of
buying
traffic,
and
the
more
targeted
the
traffic
the
higher
the

conversion
rate
will
be.
Targeted
traffic
will
do
far
more
to
further
your
site
and
promote
your
products

than
just
getting
visitors
to
your
site,
and
there
are
several
ways
to
start
buying
the
right
kind
of
traffic.




Pay­Per­Click  
Pay‐Per
Click
is
a
method
of
buying
traffic
in
which
the
advertiser
only
pays
for
visitors
who
click
through

to
their
site.
They
build
their
own
campaign,
target
their
visitors
with
keywords,
and
bid
on
keywords.

Google
Ad
words,
is
one
of
the
leading
and
largest
places
to
buy
traffic.


Buying Banner and Text Link Ads 
You
can
always
look
for
niche
specific
blogs
and
websites
who
are
selling
advertising
space.

Often
these

sites
will
charge
per
thousand
impressions
or
CPM,
or
they
might
charge
a
single
monthly
fee.

In
any

case,
 this
 is
 a
 great
 way
 to
 get
 your
 link
 placed
 on
 a
 sight
 that
 has
 relevant
 traffic.
 
 You
 can
 place

banners,
 links,
 sponsored
 posts
 or
 anything
 else
 the
 website/blog
 owner
 allows.
 Text
 link
 ads
 are

currently
one
of
the
most
popular
methods
of
driving
highly
targeted
traffic
to
your
site
since
they
can

also
increase
listing
in
major
search
engine
results.
Banner
ads
are
similar
to
text
ads
but
in
image
form

and
 may
 incorporate
 graphics
 or
 flash
 animation.
 
 These
 are
 intended
 to
 attract
 visitors
 and
 redirect

them
 to
 the
 offer
 page.
 By
 placing
 banners
 and
 text
 links
 on
 targeted
 market
 specific
 sites,
 you
 can

quickly
experience
real
results.


  © 2009 HasOffers  34



Borrowing Traffic  
Borrowing
traffic
involves
leveraging
traffic
that
other
site
owners
have
generated.
This
usually
involves

doing
list
swaps,
where
people
will
mail
out
offers
for
you
if
you
mail
out
they’re
offers
for
them.
You

can
also
do
content
swaps
where
you
give
another
site
an
article
to
put
on
their
website
in
exchange

that
you
place
one
of
their
articles
on
your
website.
Borrowing
traffic
is
an
effective
and
efficient
way
to

enhance
your
online
business
and
build
relationships
with
other
websites.



Buying Blog Posts and Reviews  
Much
like
buying
banner
and
text
ads,
you
can
also
purchase
articles
and
reviews
on
industry
specific

blogs.
 
 This
 serves
 as
 excellent
 content
 for
 search
 engines
 because
 it
 actually
 provides
 some
 valuable

information
that
is
keyword
relevant.

It
also
helps
if
the
blog
hosting
the
post
already
has
a
following

and
a
Google
Page
Rank.

Blog
posts
combine
text,
images
and
links
back
to
your
site,
helping
you
build
a

web
audience
and
putting
a
face
with
your
message.


Market Forums/Groups  
Joining
 a
 market
 forum
 is
 a
 popular
 and
 free
 way
 to
 generate
 traffic.
 But
 did
 you
 know
 you
 can
 also

sponsor
 forums?
 Forums
 provide
 a
 great
 way
 to
 generate
 back
 links
 and
 draw
 more
 traffic
 to
 your

website
through
paid
posting,
sponsored
banners,
and
even
email
lists.
There
are
plenty
of
other
online

groups
other
than
forums
that
allow
you
to
borrow
email
lists
and
sponsor
postings.

Check
the
traffic
of

the
 forum
 or
 group
 to
 make
 sure
 that
 the
 members
 are
 actively
 communicating
 regularly
 before
 you

approach
the
forum
administrator
about
buying
traffic.



Recruiting Advertisers 
Advertisers
want
to
know
that
they
will
be
receiving
the
best
representation
for
their
offers,
products,

and
services,
when
joining
any
affiliate
network.
It
is
essential
to
be
extremely
persistent
in
the
first
few

months
of
your
attempts
if
you
hope
to
be
successful
and
build
a
business
with
a
long
future.

There
is
a

fare
amount
of
competition
for
the
offers
available,
so
it
is
essential
to
put
in
the
extra
work
to
make


  © 2009 HasOffers  35



your
program
stand
out.

Once
you
entice
your
first
advertiser
to
come
aboard,
a
watershed
effect
can

happen,
with
others
being
more
inclined
to
add
their
offers
to
your
program.





Marketing Your Program 
To
make
your
affiliate
network
known,
you
must
carve
out
an
Internet
presence
for
yourself.
Marketing

is
 the
 key
 to
 recruiting
 advertisers.
 You
 can
 get
 the
 word
 out
 by
 advertising
 in
 newsletters
 or
 Ezines

(electronic
magazines),
posting
to
various
websites,
or
mentioning
it
on
your
own
website.

People
must

know
 your
 affiliate
 network
 is
 out
 there
 before
 they
 can
 consider
 becoming
 a
 part
 of
 it,
 so
 check
 out

your
competition
and
contact
everyone.
After
you
have
an
interested
affiliate,
you
have
to
make
it
easy

for
them
to
get
started.
Get
involved
in
other
blogs
about
similar
subjects,
make
comments,
exchange

links,
and
more.

The
bottom
line
is
to
get
your
name
out
there.
Advertisers
are
attracted
to
blogs
and

forums
 that
 are
 known
 in
 their
 niche
 because
 that
 makes
 them
 more
 reliable
 and
 more
 stable
 than

other
affiliate
networks
who
may
not
post
as
much
or
are
as
active
in
a
specific
niche
community.



Join online Websites and Forums 
If
a
company
is
willing
to
link
to
your
articles
or
add
you
to
their
website
then
the
chances
are
pretty

great
that
they
will
discuss
advertising
on
your
network.
Keep
track
of
the
incoming
links.
The
same
is

true
of
blogs
and
emails.
If
companies
are
leaving
comments
on
your
blog
or
sending
you
emails,
make

sure
you
reach
out
to
them
and
contact
them
immediately.

By
nurturing
natural
relationships,
you
will

quickly
 be
 able
 to
 incentivize
 those
 relationships
 further,
 but
 incentivizing
 is
 only
 part
 of
 the
 battle,

balanced
with
visibility
and
trust.


Keyword Research 
Keyword
research
is
another
great
way
to
recruit
advertisers.
Think
about
some
of
the
keywords
related

to
your
niche
and
perform
a
Google
search
for
them.
Check
the
sponsored
links
and
text
ads
displayed

and
 contact
 them
 those
 companies
 directly.
 Looking
 at
 popular
 websites
 within
 your
 niche
 is
 another

way
to
find
advertisers.


Approach the Advertiser Directly 
If
there
is
a
product
you
would
really
like
to
endorse,
then
you
need
to
contact
the
advertiser
directly.
It

is
a
good
idea
to
create
a
standard
letter
to
contact
advertisers
in
order
to
save
time
and
make
sure
you


  © 2009 HasOffers  36



have
 a
 high
 quality
 first
 impression.
 Introduce
 yourself
 and
 quickly
 explain
 what
 the
 email
 is
 about.

Make
it
clear
why
you
are
contacting
them
and
why
they
would
gain
from
advertising
on
your
network.

Give
details
about
your
network
(traffic,
affiliates,
niche,
and
audience)
and
give
them
details
about
the

advertising
 opportunities
 (monthly
 price,
 creative
 customization,
 and
 tracking).
 Keep
 this
 email
 short

and
concise.

If
you
send
this
email
out
to
a
mass
list,
then
make
sure
you
study
the
open
rates
and
click

through
rates
to
see
how
you
might
improve
your
communication.


Look at your Competitors 
Join
affiliate
networks
and
find
out
what
offers
they
are
promoting.
Go
to
the
offers
you
are
interested

in
 and
 contact
 the
 advertisers
 directly.
 Give
 them
 an
 incentive
 to
 join
 your
 network
 by
 offering
 lower

start
 up
 fees
 and
 outlining
 all
 the
 benefits
 of
 your
 network.
 Many
 advertisers
 promote
 their
 products

and
services
on
several
affiliate
networks
so
it
doesn’t
hurt
to
approach
them
directly.
Most
advertisers

have
 to
 decide
 between
 multiple
 networks
 and
 sites
 where
 they
 allocate
 their
 monthly
 budgets.
 Also

remind
your
advertisers
that
your
network
offers
the
most
cost
effective
advertising
since
by
allowing

them
to
make
money
before
spending
money
on
advertising.


Announce your Affiliate Network to the Press 
After
 you
 have
 tested
 your
 network
 and
 are
 ready
 to
 get
 started,
 it
 is
 important
 to
 make
 an

announcement
 to
the
press.
You
can
write
press
releases
inviting
affiliates
and
advertisers
to
sign
up.

Briefly
 discuss
 the
 benefits
 of
 joining
 your
 network,
 including
 a
 comparison
 chart
 that
 outlines
 what

makes
 your
 network
 better
 than
 your
 competitor’s.
 Post
 your
 press
 release
 on
 several
 sites
 with
 high

traffic
 and
 visibility.
 Offer
 special
 promotions
 for
 people
 that
 sign
 up
 as
 well
 as
 a
 refer
 a
 friend

commission.


Attracting Advertisers 
Finding
 advertisers
 for
 your
 network
 is
 not
 as
 straight‐forward
 as
 it
 may
 seem.
 Once
 you
 have
 your

affiliate
 network
 established,
 you
 will
 start
 to
 receive
 inquiries
 from
 Advertisers.
 Make
 sure
 you
 have


  © 2009 HasOffers  37



viable
 proof
 to
 show
 that
 their
 business
 will
 get
 real
 attention
 and
 traffic
 by
 becoming
 a
 part
 of
 your

network.
To
do
this,
make
sure
you
have
the
following
features
in
place.


Trusted Platform 
Advertisers
look
for
an
affiliate
network
they
can
trust.
They
look
for
networks
with
a
strong
reputation

for
 delivery
 and
 performance.
 They
 research
 networks,
 join
 forums
 and
 speak
 with
 other
 advertisers

before
 choosing
 an
 affiliate
 network
 to
 join.
 Make
 sure
 as
 an
 affiliate
 network
 that
 you
 post

testimonials,
write
articles
and
join
forums
to
get
the
word
out
about
your
affiliate
network.
You
need
to

provide
value
by
giving
advertisers
information
about
the
types
of
advertising
you
have
available.


Quality Affiliate Base 
Advertisers
join
networks
with
a
large
affiliate
base.
Affiliate
networks
that
screen
their
affiliates
have
a

higher
 sign
 up
 rate
 then
 other
 networks.
 Make
 sure
 every
 affiliate
 is
 reviewed
 before
 being
 offered
 a

place
 in
 the
 network.
 The
 higher
 the
 quality
 of
 affiliate
 base,
 the
 more
 exposure
 an
 advertiser
 can

expect.
If
one
thousand
people
choose
to
sign
up
as
an
affiliate
to
promote
an
advertiser’s
services,
their

services
 will
 be
 visible
 on
 one
 thousand
 websites.
 Increased
 exposure
 leads
 to
 higher
 visibility,
 traffic

and
 sales
 across
 the
 board.
 The
 added
 effect
 of
 adding
 highly‐reputable,
 seasoned
 affiliates
 to
 your

burgeoning
affiliate
network
is
the
boost
they
will
bring
to
your
ability
to
attract
high‐paying
offers
from

established
advertisers.

Advertisers
join
affiliate
networks
with
the
sole
desire
to
gain
more
exposure,

generating
 higher
 quality
 leads,
 and
 experiencing
 more
 sales
 and
 greater
 returns.

 By
 joining
 your

program
 with
 the
 experienced
 affiliates
 you
 have
 recruited,
 advertisers
 are
 signing
 on
 with
 the
 hopes

that
your
program
will
help
them
achieve
all
their
sales
goals
and
more.



Targeted Traffic 
Affiliate
 networks
 understand
 that
 advertisers
 don’t
 want
 to
 reach
 everyone
 with
 their
 marketing

messages,
 only
 those
 most
 interested
 in
 their
 products
 or
 services.
 Affiliate
 networks
 identify
 the

consumers
most
likely
to
respond
to
marketing
messages
through
user
targeting.
User
targeting
includes

country,
state,
city,
zip,
ip
address,
day
part,
browser
type
and
more
and
helps
affiliates
deliver
relevant

ads
 to
 targeted
 audiences.
 Targeted
 traffic
 creates
 an
 extensive
 reach
 for
 the
 network
 to
 quickly
 and

efficiently
build
awareness
for
a
large
audience.
You
can
have
the
best‐looking
affiliate
network,
but
if


  © 2009 HasOffers  38



you
have
not
defined
audience
and
a
clear
niche,
advertisers
will
not
find
your
network
very
attractive.

Advertisers
want
to
deliver
a
message
to
specific
people,
and
the
more
specific
the
better.




Unique Visitors 
All
traffic
delivered
to
your
website
consists
of
totally
unique
visitors.
No
same
person
will
view
your
ad

twice.
 As
 an
 affiliate
 network
 you
 can
 assure
 your
 advertisers
 where
 their
 offers
 are
 being
 viewed.

Before
 advertisers
 decide
 to
 add
 their
 offers
 to
 your
 affiliate
 network,
 they
 most
 likely
 want
 to
 know

who
will
view
their
ads.
You
need
to
know
about
the
users
that
are
visiting
the
offer
page,
reading
blogs

about
 the
 offers,
 responding
 to
 emails
 and
 using
 the
 products
 or
 services.
 Knowing
 the
 demographic

data;
age,
gender,
income,
and
interests
are
a
great
way
to
match
offers
to
your
network.



Global Reach  
Advertisers
have
a
product
message
and
they
look
for
affiliate
networks
that
can
deliver
their
message

in
the
right
context
to
the
right
audience.
They
look
for
affiliate
networks
that
allow
their
products
to
be

targeted
 by
 geography
 and
 give
 them
 the
 control
 over
 where
 their
 products
 are
 viewed.
 Give
 your

advertisers
control
of
where
their
ads
are
displayed
by
country,
region,
state,
etc.


ROI 
Advertisers
 pay
 to
 join
 a
 network.

 Advertisers
 have
 to
 decide
 between
 multiple
 networks
 and
 sites

where
 they
 allocate
 their
 monthly
 budgets. The
 network
 takes
 care
 of
 all
 affiliate
 signups,
 tracking,

reporting
 and
 payment
 processing
 between
 the
 two
 parties
 in
 exchange
 for
 a
 monthly
 fee.
 Offer
 a

hassle
free
environment
for
your
advertisers.
Advertisers
know
what
they
are
paying
for
so
guarantee

that
 their
 objectives
 are
 met.
 Help
 your
 advertisers
 reach
 their
 goals
 by
 communicating
 changes
 and

updates
to
your
affiliates.



Program Management 
Advertisers
pay
to
join
a
network.

The
network
takes
care
of
all
affiliate
signups,
tracking,
reporting
and

payment
 processing
 between
 the
 two
 parties
 in
 exchange
 for
 a
 monthly
 fee.
 Offer
 a
 hassle
 free

environment
 for
 your
 advertisers.
 Advertisers
 know
 what
 they
 are
 paying
 for,
 so
 you
 will
 need
 to

guarantee
 that
 their
 objectives
 are
 met.
 Help
 your
 advertisers
 reach
 their
 goals
 by
 communicating

changes
and
updates
to
your
affiliates
efficiently.


  © 2009 HasOffers  39



Advertise With Us 
Add
 an
 “Advertise
 with
 us”
 page
 to
 your
 website.
 On
 this
 page
 you
 want
 to
 include
 details
 about
 the

network
that
might
be
of
interest
to
potential
advertisers,
such
as
traffic,
audience
and
other
suitable

factors.
Make
 sure
you
provide
 a
 link
 to
 the
 “Advertise
 with
 Us”
 page
 on
 the
 navigation
 bar
 or
in
the

footer
of
the
affiliate
network.
It’s
best
if
you
can
customize
the
“Advertise
with
Us”
page
to
resemble

your
website.


Retaining Advertiser Relationships 
Retaining
 advertisers
 for
 your
 network
 is
 absolutely
 imperative.
 
 If
 you
 have
 a
 high
 turn
 over
 of

advertisers
 it
 will
 be
 difficult
 to
 keep
 affiliates
 due
 to
 a
 high
 fluctuation
 in
 offers.
 
 Concentrate
 on

delivering
results
for
your
existing
advertisers
and
new
advertiser
relationships
will
continue
to
come
on

board.


Communication 
Affiliate
 networks
 connect
 advertisers
 to
 the
 affiliates.
 As
 a
 network
 you
 foster
 the
 relationships
 and

communication
between
the
two.
Your
network
should
strive
to
improve
the
communications
between

advertisers
 and
 affiliates
 so
 that
 each
 party
 has
 all
 the
 information
 they
 need
 to
 fully
 optimize
 their

campaigns.
Open
communication
helps
establish
trust,
protect
brand
identity
and
lays
the
groundwork

for
 open,
 long‐term,
 profitable
 relationships.
 It
 is
 your
 responsibility
 to
 motivate
 your
 affiliates,

communicate
with
them
about
the
offer
status
and
provide
them
with
support
when
they
need
it.
The

advertiser
relies
on
you
to
earn
affiliate
trust
and
loyalty.

Your
network
must
act
as
a
liaison
between

affiliates
and
advertisers,
keeping
communication
lines
open,
and
encouraging
successful
representation

of
existing
advertiser
offers
while
always
looking
to
attract
new
offers
to
the
network.




Account Managers 
Consider
 hiring
 an
 experienced
 account
 manager.
 Like
 with
 affiliate
 managers,
 account
 managers

communicate
with
 advertisers
 from
the
 first
 email
 invitation
 providing
 details
 on
 how
 promotions
are

going
and
showing
results
through
conversions
and
sale
reports.

Your
network’s
reputation
depends
on


  © 2009 HasOffers  40



your
ability
to
communicate
with
advertisers,
and
the
right
account
manager
can
really
help
with
that.


So
whether
you
communicate
directly
with
advertisers
or
us
a
manager,
always
use
your
best
judgment,

be
personal
and
engaging,
and
always
maintain
the
decorum
expected
of
a
business
professional.


Support 
Advertisers
are
your
partners.
Help
them
get
their
programs
launched,
make
creative
suggestions,
and

come
up
with
ideas
to
increase
conversions
and
customer
retention.
Provide
them
with
all
the
tools
and

resources
 that
 they
 need
 to
 improve
 their
 ROI.
 
 Remember
 that
 the
 higher
 the
 ROI,
 the
 money
 going

into
your
network.
Your
success
depends
on
their
success.

From
your
first
email
inviting
an
advertiser
to

bring
 his
 or
 her
 offers
 and
 products
 aboard,
 you
 must
 make
 yourself
 or
 your
 account
 manager
 ever‐
available
 to
 answer
 questions,
 provide
 details
 of
 how
 promotional
 efforts
 are
 going,
 and
 be
 able
 to

quickly
show
results.


Program Flexibility 
Be
flexible
regarding
your
affiliate
network
terms.
Allow
advertising
agreements
on
a
month‐to‐month,

weekly
 or
 trial
 basis
 to
 start
 is
 a
 great
 way
 to
 get
 offers
 in
 the
 door.
 Keep
 your
 terms
 and
 conditions

flexible
 for
 the
 affiliates
 too,
 as
 the
 right
 affiliate
 can
 really
 explode
 an
 advertiser’s
 campaign.
 Allow

advertisers
to
pay
net
15
or
30
and
still
pay
affiliates
on
their
scheduled
payout
schedule,
and
offer
a

free
test
period
whenever
necessary.

No
matter
how
popular
your
network
becomes,
you
will
always

find
potential
advertisers
reluctant
to
spend
real
money.

So
why
not
get
them
to
start
of
with
zero
risk.


Once
they
see
the
conversions
you
can
bring,
they
will
stay
onboard
and
really
invest.





Management 
Advertisers
frequently
make
changes
to
an
offer’s
landing
pages,
creative
files,
emails,
expiration
dates

etc.
 Advertisers
 pay
 high
 fees
 to
 affiliate
 networks
 to
 manage
 their
 campaigns
 so
 make
 sure
 that
 you

make
 adjustments
 when
 they
 request
 them.
 They
 also
 expect
 you
 to
 communicate
 the
 updates
 and

changes
 to
 your
 affiliates.
 So
 as
 an
 affiliate
 network
 it
 is
 your
 responsibility
 to
 launch
 campaigns

smoothly,
 effectively
 and
 efficiently.
 Keep
 your
 affiliates
 updated
 about
 campaign
 developments
 with

regular
 communications.
 If
 an
 offer
 is
 going
 to
 expire,
 make
 absolutely
 sure
 you
 send
 out
 an
 alert
 to

your
affiliates.


  © 2009 HasOffers  41



Reporting 
Tracking
and
reporting
in
real‐time
is
a
given
for
online
advertisers.

They
need
to
be
able
to
login
at
any

time
and
monitor
their
offers.
It
is
critical
for
advertisers
to
be
able
to
track
what
is
coming
in
from
what

affiliate
 to
 ensure
 that
 credit
 goes
 where
 credit
 is
 due.
 Transparency
 is
 another
 area
 that
 advertisers

seek
when
it
comes
to
tracking,
so
your
affiliate
network
must
accurately
track
campaigns
in
order
for

the
 advertiser
 to
 make
 better
 ad
 spending
 decisions.
 As
 an
 affiliate
 network
 you
 not
 only
 supply

advertisers
with
top
performing
affiliates,
but
you
also
provide
them
with
robust
tracking
and
reporting

so
they
can
really
see
the
value
of
that
performance.


How Affiliate Networks                           
Benefit Advertisers 
Affiliate
networks
have
thousands
of
affiliates
that
can
provide
top
quality
and
targeted
traffic
through

multiple
channels.
It
is
one
of
the
best
and
cheapest
ways
to
increase
sales
and
achieve
higher
targeted

traffic.
There
are
a
number
of
benefits
that
advertisers
can
expect
to
receive
from
an
affiliate
network.


Risk Free Advertising 
Advertisers
only
pay
for
results.
Affiliate
networks
only
require
advertisers
to
pay
when
someone
makes

a
sale,
lead
or
other
desired
action.
Advertisers
have
the
ability
to
test
their
ads
on
affiliate
sites
for
free

and
 only
 pay
 when
 affiliates
 make
 them
 a
 profit.
 Affiliate
 network
 tracking
 software
 is
 used
 to
 get

hundreds,
even
thousands
of
people
to
promote
the
advertiser’s
product
or
service
for
free
and
increase

their
 sales.
 There
 is
 absolutely
 no
 better
 way
 to
 promote
 products
 or
 services
 online,
 and
 educating

advertisers
about
this
fact
will
help
you
bring
on
hugely
successful
offers.


Brand Recognition 
Affiliate
 networks
 provide
 unlimited
 growth
 potential
 for
 advertisers,
 especially
 networks
 that
 offer

referral
 programs
 and
 tiered
 commissions,
 which
 encourage
 affiliates
 to
 recruit
 other
 affiliates
 and


  © 2009 HasOffers  42



reward
affiliates
every
time
they
make
a
sale.
Affiliate
networks
with
a
large
affiliate
base
increases
the

visibility
of
the
advertiser’s
brand
through
tracking
links
and
an
increase
in
audience.


Automation 
Affiliate
 network
 tracking
 software
 is
 the
 perfect
 marketing
 tool
 because
 you
 literally
 implement
 an

automated
advertising
campaign
that
will
promote
your
products
or
services
24
hours
a
day,
7
days
a

week.
 And,
 it
 is
 all
 done
 automatically!
 Affiliate
 registrations
 and
 sales
 reports
 are
 processed

automatically.
 Visitors,
 sales,
 leads,
 and
 more
 are
 tracked
 automatically.
 All
 you
 have
 to
 do
 is
 set
 up

advertiser
offers,
recruit
new
affiliates,
train
them,
and
pay
them
for
their
sales.
It
doesn't
get
any
easier

than
that!


Traffic!  
Affiliate
networks
give
advertisers
free
traffic
even
if
the
visitor
doesn’t
buy.
The
traffic
is
highly
targeted

toward
an
audience
that
is
likely
to
buy.
When
affiliates
start
to
promote
an
advertiser’s
affiliate
links,

more
 visitors
 will
 click
 onto
 their
 website
 creating
 increased
 traffic
 and
 generating
 sales.
 Advertisers

look
for
powerful
and
effective
affiliate
networks
that
refer
high
quality
traffic
to
their
sites,
and
they

will
continue
to
bring
their
offers
to
affiliate
networks
provided
that
those
affiliates
promote
efficiently

and
motivate
real
returns.




 Conclusion 
The
 Internet
 represents
 a
 large
 market
 for
 marketers
 and
 those
 intending
 on
 starting
 an
 Internet

business.

Affiliate
networks
are
one
of
the
hottest
business
opportunities
online
today.
It
is
easy
to
start

(low
costs),
and
it
provides
a
great
way
to
increase
your
income.
There
is
no
risk
involved,
you
can
start

an
Internet
business
in
addition
to
working
a
full
time
job
if
you
want,
and
eventually
become
your
own

boss.

If
you
have
the
determination,
zeal,
and
the
right
tracking
system
in
place
you
will
be
able
to
make

money
online.





Whether
you
enjoy
kayaking,
cars,
or
health
and
fitness,
you'll
find
a
new
passion
in
owning
an
affiliate

network.
By
finding
the
best
affiliate
network
software,
understanding
how
affiliates
think,
buying
traffic


  © 2009 HasOffers  43



and
attracting
advertisers
you
are
well
on
your
way
to
becoming
a
success.
It
will
take
some
time
and

effort
 to
 learn
 Internet
 marketing
 techniques,
 but
 the
 earning
 potential
 is
 huge.

 Refer
 back
 to
 this

eBook,
 as
 you
 start
 your
 own
 business,
 and
 search
 for
 tips
 you
 may
 have
 missed
 the
 first
 time.
 By

implementing
 all
 the
 steps
 provided
 here,
 you
 are
 on
 your
 way
 to
 achieving
 your
 goals
 and
 seeing

results.
The
"Performance
Marketing
Secrets"
techniques
DO
work
and
if
you
implement
them,
you
are

guaranteed
 to
 create
 a
 profitable
 online
 business.
 Upon
 finishing
 this
 eBook,
 begin
 creating
 your
 plan

and
develop
a
roadmap
for
the
next
6‐12
months
in
order
to
keep
yourself
on
track.
With
the
knowledge

and
skills
you've
acquired,
you
can
start
your
very
own
profitable
online
business
and
become
the
next

Internet
success
story.


  © 2009 HasOffers  44