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    Cornetto Mix

    Uploaded by

    nitin saluja
    The Cornetto experience consists of a crispy wafer coated inside with chocolate and filled with ice cream. It was created by an ice cream maker in Naples who found a way to spread the passion for ice cream by covering wafers with chocolate to keep them crisp when filled with ice cream, thus inventing "Cornetto". Kwality Walls is a major Indian ice cream producer that has introduced many new flavors and products to compete with other brands and maintain customer relationships.

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    Cornetto Mix

    Uploaded by

    nitin saluja
    241 views2 pages
    The Cornetto experience consists of a crispy wafer coated inside with chocolate and filled with ice cream. It was created by an ice cream maker in Naples who found a way to spread the passion for ice cream by covering wafers with chocolate to keep them crisp when filled with ice cream, thus inventing "Cornetto". Kwality Walls is a major Indian ice cream producer that has introduced many new flavors and products to compete with other brands and maintain customer relationships.

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    Cornetto mix

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    The Cornetto experience consists of a crispy wafer coated inside with chocolate and filled with ice cream. It was created by an ice cream maker in Naples who found a way to spread the passion for ice cream by covering wafers with chocolate to keep them crisp when filled with ice cream, thus inventing "Cornetto". Kwality Walls is a major Indian ice cream producer that has introduced many new flavors and products to compete with other brands and maintain customer relationships.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    241 views2 pages

    Cornetto Mix

    Uploaded by

    nitin saluja
    The Cornetto experience consists of a crispy wafer coated inside with chocolate and filled with ice cream. It was created by an ice cream maker in Naples who found a way to spread the passion for ice cream by covering wafers with chocolate to keep them crisp when filled with ice cream, thus inventing "Cornetto". Kwality Walls is a major Indian ice cream producer that has introduced many new flavors and products to compete with other brands and maintain customer relationships.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    The Cornetto experience consists of a delicious, crispy-baked

    wafer, coated inside from top to bottom with a chocolate-flavour


    layer, combined with a delicious ice cream.
    Generally people think that Cornetto is the result of a patent or a
    revolutionary invention, but it is actually a beautiful and unique love story.

    Spica, an ice cream manufacturer from Naples, was really passionate


    about ice cream, loving creamy texture, delicious flavours and quality
    ingredients. And when you do something you love, it can only go well.

    One day Spica found a way to spread ice cream passion to everyone
    creating a formula that could not fail. The great idea was to cover the
    inside of the cone with a chocolatey layer allowing the wafer to keep its
    crispiness when filled with ice cream. From this breakthrough innovation
    “Cornetto” was born! From that moment on, people could enjoy their
    crispy, delicious Cornetto whenever they want Kwality Walls is one of the
    main producers of frozen desserts. The Indian company ‘Kwality’ was
    established in the year 1956. It has the distinction of being the first
    company who imported machinery in bulk so that ice cream could be
    produced and sold at a large scale, for commercial benefit. In 1995 Kwality
    merged with Unilever and created a separate brand name Kwality Walls.
    Presently it is a subsidiary company of Hindustan Unilever and is a major
    distributor of ice creams. Most of the products of the brand Kwality Walls
    are not based on milk but are frozen desserts with vegetable fats.

     The ice cream market has become quite competitive because of the entry


    of many wonderful brands. Stiff competition from brands like Amul, Mother
    Dairy, Havmor, Rollick and Vadilal has been a wake-up call for the
    producers of Kwality Walls. They have now incorporated many new flavors
    and variety of products to counter attack their competitors and to maintain a
    long lasting relationship with their consumer base.

    Products in the Marketing Mix of Kwality walls


    In order to entice the customers who were inclined towards traditional
    sweets the company launched a determined campaign to convert them in
    to buyers. Kwality Walls has introduced some blockbuster ice creams with
    new assortment of flavors and ethnic tastes especially for them.

     In 1995, its product ranges ‘Feast’ was launched that dealt with Frozen
    Desserts and ice creams and targeted the Youth. Later delicious products
    like Calypso Punch, Mango Zap and Jaljeera Blast also featured in the
    Feast Range.

    In 1996, Kwality Walls started the mouth watering ‘Cornetto’,


    range, targeting the younger generation. This product was romanticized
    with an apt Tag line – ‘Bite bite Main pyaar’. In 2002, it added Strawberry
    Cornettos, Butterscotch and Chocolate to its portfolio. Two combinations
    Hawaiian Bliss and Jamaican Magic were included to the range of Super
    Cornetto.

    Another product to join this winner club is ‘Almond Praline’. This flavor
    signifies the Love Season and is a delicious combination of Praline and
    Pistachio flavors. It has stuffing of Caramel Sauce and has toppings of
    Almond pieces and Cashew Praline.

    In the year 1999, an ice cream called ‘Max’ came in the market, exclusively
    targeting the children. Its tag line was ‘Masti Kar Befikar’ and it encouraged
    the kids to have a taste. Max123 and Max Cups had the advantage of extra
    vitamin A, whereas Max Joos and Max Orange had Vitamin C with flavor of
    fruit juices.

    Kwality walls introduced the Indian consumers to the concept of Sundaes in


    2001. The Sundae Range included Mango, Chocolate and Strawberry
    flavor. Later Black Currant Dry Fruit pieces and Black Currant Sauce
    became an integrated part of the sundaes.

    Paddle Poop is Kwality Walls’s recent addition for the kids. Its three flavors
    are Candy Cake Explosion, Grape Jelly and Choco Berry Nova. Also, the
    premium ranged Kwality walls Magnum is an upgraded version of Feast
    and has taken the market by storm since the day of its launch.

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