Activity # 1 in Entrepreneur 9 and 10
Activity # 1 in Entrepreneur 9 and 10
Activity # 1 in Entrepreneur 9 and 10
A Mission Statement defines the company’s business, its objectives and its approach
to reach those objectives. A Vision Statement describes the desired future position of
the company. Elements of Mission and Vision Statements are often combined to
provide a statement of the company’s purposes, goals and values. However,
sometimes the two terms are used interchangeably.
Typically, senior managers will write the company’s overall Mission and Vision
Statements. Other managers at different levels may write statements for their
particular divisions or business units. The development process requires managers
to:
Clearly identify the corporate culture, values, strategy and view of the future
by interviewing employees, suppliers and customers
Address the commitment the firm has to its key stakeholders, including
customers, employees, shareholders and communities
Ensure that the objectives are measurable, the approach is actionable and the
vision is achievable
Communicate the message in clear, simple and precise language
Develop buy-in and support throughout the organization
Internally
Externally
Generally, value has been taken to mean moral ideas, general conceptions or
orientations towards the world or sometimes simply interests, attitudes, preferences,
needs, sentiments and dispositions.
But sociologists use this term in a more precise sense to mean “the generalized end
which has the connotations of rightness, goodness or inherent desirability”.
It is important and lasting beliefs or ideals shared by the members of a culture about
what is good or bad and desirable or undesirable.