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    A Study On The Consumer Expectations and Perceptions Towards Consumer Loans Offered by State Bank of India

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    priyanka pinky
    This document summarizes a study on consumer expectations and perceptions of consumer loans offered by State Bank of India. The study found that most consumers believed SBI provides all banking needs and easy loan facilities. Consumers preferred home loans over other loans and felt SBI offered competitive interest rates and personalized service. The researcher wanted to check customer awareness of loan products and services. Most customers wanted online facilities that are easy to understand and more information about loan types, benefits, and terms. Recommendations included increasing awareness of online facilities, providing more loan interest rate information through a toll-free number, improving the account opening process, and implementing special market strategies to retain customers against private sector competition.

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    A Study On The Consumer Expectations and Perceptions Towards Consumer Loans Offered by State Bank of India

    Uploaded by

    priyanka pinky
    21 views1 page
    This document summarizes a study on consumer expectations and perceptions of consumer loans offered by State Bank of India. The study found that most consumers believed SBI provides all banking needs and easy loan facilities. Consumers preferred home loans over other loans and felt SBI offered competitive interest rates and personalized service. The researcher wanted to check customer awareness of loan products and services. Most customers wanted online facilities that are easy to understand and more information about loan types, benefits, and terms. Recommendations included increasing awareness of online facilities, providing more loan interest rate information through a toll-free number, improving the account opening process, and implementing special market strategies to retain customers against private sector competition.

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    Executive summary

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    This document summarizes a study on consumer expectations and perceptions of consumer loans offered by State Bank of India. The study found that most consumers believed SBI provides all banking needs and easy loan facilities. Consumers preferred home loans over other loans and felt SBI offered competitive interest rates and personalized service. The researcher wanted to check customer awareness of loan products and services. Most customers wanted online facilities that are easy to understand and more information about loan types, benefits, and terms. Recommendations included increasing awareness of online facilities, providing more loan interest rate information through a toll-free number, improving the account opening process, and implementing special market strategies to retain customers against private sector competition.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    21 views1 page

    A Study On The Consumer Expectations and Perceptions Towards Consumer Loans Offered by State Bank of India

    Uploaded by

    priyanka pinky
    This document summarizes a study on consumer expectations and perceptions of consumer loans offered by State Bank of India. The study found that most consumers believed SBI provides all banking needs and easy loan facilities. Consumers preferred home loans over other loans and felt SBI offered competitive interest rates and personalized service. The researcher wanted to check customer awareness of loan products and services. Most customers wanted online facilities that are easy to understand and more information about loan types, benefits, and terms. Recommendations included increasing awareness of online facilities, providing more loan interest rate information through a toll-free number, improving the account opening process, and implementing special market strategies to retain customers against private sector competition.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Executive Summary Mahesh reddy

    Business Communication 191284(sec B1)

    A Study on the Consumer Expectations and Perceptions towards


    consumer Loans offered by State Bank of India

    Statement of problem:
    This research report was conducted to understand the Consumer Expectations
    and Perceptions towards consumer Loans offered by State Bank of India.

    Key findings:
    Most of the consumers believed that SBI provides all Banking needs and
    provides loan Facilities to the customers in an easy manner. Majority of the consumers were
    preferred to take home loans more when compared with other loans. Consumers felt that the
    SBI provides a competitive interest rate and were preferred on personalized service of the
    SBI.

    Problem solution:

    In this research the Researcher wants to check customer awareness of the


    different loan products and also the loan services which are provided satisfying the customer.
    The problem that came to is that most customers are looking for online facilities which can be
    easily understand by the customer. Consumers also wants to know about the different type of
    loans that are offered by the SBI and also about the benefits and terms of the particular loans.
    The banks should provide more information about particular loans.

    Recommendations:

     From the above findings it was found that one of the SBI provided services is Online
    transactions. That is not much known to the customers, so Bank management should
    take efforts to make awareness among the general public about online facilities.
     While discussing with the customers about suggestions they want more information
    on loans with interest rates provided by the Bank. The Bank should employ some
    contact persons through a toll-free number.
     Most of the customers felt that opening of an account is very difficult in the Bank.
    The management should take care on new customers as well as old customers
     Since private sector Banks are the main competitors of the SBI. The Bank
    management should always work out special market strategies to retain the customers
    and also improving service quality as well as introducing new schemes for the
    customers.

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