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    1) Mazda began pickup truck production at its joint venture AutoAlliance Thailand (AAT) with Ford in 1998. 2) In October 2007, Mazda announced it would build a new passenger car plant at AAT. The new passenger car plant opened in July 2009 and Mazda2 production began there in September 2009. 3) In 2009, Mazda Australia achieved its second highest sales volume of 78,000 units and its best ever market share of 8.3%.

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    p19 20

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    1) Mazda began pickup truck production at its joint venture AutoAlliance Thailand (AAT) with Ford in 1998. 2) In October 2007, Mazda announced it would build a new passenger car plant at AAT. The new passenger car plant opened in July 2009 and Mazda2 production began there in September 2009. 3) In 2009, Mazda Australia achieved its second highest sales volume of 78,000 units and its best ever market share of 8.3%.

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    1) Mazda began pickup truck production at its joint venture AutoAlliance Thailand (AAT) with Ford in 1998. 2) In October 2007, Mazda announced it would build a new passenger car plant at AAT. The new passenger car plant opened in July 2009 and Mazda2 production began there in September 2009. 3) In 2009, Mazda Australia achieved its second highest sales volume of 78,000 units and its best ever market share of 8.3%.

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    p19 20

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    chinthaka83
    1) Mazda began pickup truck production at its joint venture AutoAlliance Thailand (AAT) with Ford in 1998. 2) In October 2007, Mazda announced it would build a new passenger car plant at AAT. The new passenger car plant opened in July 2009 and Mazda2 production began there in September 2009. 3) In 2009, Mazda Australia achieved its second highest sales volume of 78,000 units and its best ever market share of 8.3%.

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    Activities by Region Asia, Oceania

    Asia, Oceania
    ・Mazda began pickup truck production at AutoAlliance 2
    Thailand (AAT), a joint venture with Ford, in 1998.
    1
    ・On October 2007, Mazda announced it would build a new 3 4

    passenger car plant at AAT. In July 2009, the new passenger


    car plant's opening ceremony was held. In September the
    same year, Mazda2 production started at AAT.

    ・In 2009, Mazda Australia achieved its second highest sales


    volume of 78,000 units and its best ever share of 8.3%.

    AutoAlliance (Thailand) Co., Ltd. Mazda2 Sedan (produced in AAT)

    Mazda Vehicle Production (As of December 31, 2009) (Units)

    CY2005 CY2006 CY2007 CY2008 CY2009


    Taiwan Ford Lio Ho Motor 23,418 17,735 14,097 6,062 9,491
    Thailand AutoAlliance Thailand 35,003 43,566 51,876 48,238 29,408
    Philippines Ford Motor Company Philippines − − 285 200 180
    Malaysia Associated Motors Industries *2 1,458 540 190 148 −
    Regional Headquarters (As of December 31, 2009)
    India Swaraj Mazda *3 12,607 10,379 2,939 − −
    Country/ Number of *2 Ended production at Associated Motors Industries in March 2008.
    region Company name Location Established employees Primary business Investment ratio *3 Equity in Swaraj Mazda in India was dissolved in August 2005.

    Mazda South East Asia, Ltd. Overall management of


    Thailand 1
    (MSEA)
    Bangkok August 2005 5
    business in the ASEAN region
    Mazda 100% Mazda Sales (As of December 31, 2009) (Units)

    CY2005 CY2006 CY2007 CY2008 CY2009


    Asia (excluding China) *4 61,089 50,099 43,740 31,942 33,696
    Oceania 74,024 71,272 85,883 88,512 84,614
    Production Facilities (As of December 31, 2009) *4 This figure excludes India and includes Taiwan.

    Country/ Start of Mazda Number of


    region
    Company name Location
    production employees
    Primary products Investment ratio Number of Markets, Distributors and Dealerships (As of December 31, 2009)

    Mazda3, Mazda5, Ford 70% Markets Distributors Dealerships


    Taiwan 2 Ford Lio Ho Motor Co., Ltd. (FLH) Chung Li March 1987 1,300
    Tribute Local 30% Asia (excluding China) *4 11 10 229
    Mazda 47% Oceania 8 8 211
    Ford 50% *4 This figure excludes India and includes Taiwan.
    Thailand 3 AutoAlliance (Thailand) Co., Ltd. (AAT) Rayong May 1998 *1 4,300 Mazda2, BT-50
    Mazda Sales
    (Thailand) 3%

    Santa Rosa,
    Philippines 4 Ford Motor Company Philippines, Inc. February 2004 − Mazda3 Ford 100%
    Laguna Major Product Line-up by Market
    *1 Passenger car production started in September 2009. Asia Oceania
    Taiwan Thailand Singapore Philippines Indonesia Hong Kong Malaysia Australia New Zealand
    Mazda2 ● ● ● ● ● ● ● ● ●
    Distributors (As of December 31, 2009) Mazda3 ● ● ● ● ● ● ● ●
    Country/ Number of Mazda5 ● ● ● ● ●
    Company name Location Established employees Investment ratio
    region Mazda6 ● ● ● ● ● ● ● ●
    Mazda 96.1% CX-7 ● ● ● ● ● ● ● ●
    Thailand Mazda Sales (Thailand) Co., Ltd. Bangkok June 1990 66
    KKS 3.9% CX-9 ● ● ● ● ● ●
    Mazda 99.96% Mazda8 ● ● ●
    Indonesia PT. Mazda Motor Indonesia Jakarta February 2006 22
    MSEA 0.04% MX-5 ● ● ● ● ● ● ●
    Mount Waverley, RX-8 ● ● ● ● ● ●
    Australia Mazda Australia Pty Ltd. April 1967 148 Mazda 100%
    Victoria Tribute ●
    Mt Wellington, BT-50 ● ● ● ● ● ●
    New Zealand Mazda Motors of New Zealand Ltd. June 1972 25 Mazda 100%
    Auckland E-series ●

    19 Mazda In Brief 2010 Mazda In Brief 2010 20

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