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    Time Saving Tips Social Media

    Uploaded by

    Dr. Hitesh Mohapatra
    This summary provides the key points for maximizing the impact of published research through social media in 3 sentences or less: The document provides time-saving tips for using social media to promote research, including spreading information to relevant audiences on platforms like Facebook and Twitter, connecting with other researchers and influencers to gain engagement, and focusing efforts on 1-2 platforms to build influence through strategic goals and relevant hashtags. The tips also suggest engaging networks by sharing others' content, maintaining an authentic profile with clear expertise and affiliations, and mixing topics of passion and expertise with personal interests to develop an audience.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Time Saving Tips Social Media

    Uploaded by

    Dr. Hitesh Mohapatra
    44 views1 page
    This summary provides the key points for maximizing the impact of published research through social media in 3 sentences or less: The document provides time-saving tips for using social media to promote research, including spreading information to relevant audiences on platforms like Facebook and Twitter, connecting with other researchers and influencers to gain engagement, and focusing efforts on 1-2 platforms to build influence through strategic goals and relevant hashtags. The tips also suggest engaging networks by sharing others' content, maintaining an authentic profile with clear expertise and affiliations, and mixing topics of passion and expertise with personal interests to develop an audience.

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    Time Saving Tips Social Media

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    This summary provides the key points for maximizing the impact of published research through social media in 3 sentences or less: The document provides time-saving tips for using social media to promote research, including spreading information to relevant audiences on platforms like Facebook and Twitter, connecting with other researchers and influencers to gain engagement, and focusing efforts on 1-2 platforms to build influence through strategic goals and relevant hashtags. The tips also suggest engaging networks by sharing others' content, maintaining an authentic profile with clear expertise and affiliations, and mixing topics of passion and expertise with personal interests to develop an audience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    44 views1 page

    Time Saving Tips Social Media

    Uploaded by

    Dr. Hitesh Mohapatra
    This summary provides the key points for maximizing the impact of published research through social media in 3 sentences or less: The document provides time-saving tips for using social media to promote research, including spreading information to relevant audiences on platforms like Facebook and Twitter, connecting with other researchers and influencers to gain engagement, and focusing efforts on 1-2 platforms to build influence through strategic goals and relevant hashtags. The tips also suggest engaging networks by sharing others' content, maintaining an authentic profile with clear expertise and affiliations, and mixing topics of passion and expertise with personal interests to develop an audience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    TOP

    Maximize the Impact


    of your Published Research
    Time-Saving Tips for using Social Media
    14
    Social media is one of the most versatile and effective platforms to promote
    your content. It could help you share your research to the wider community
    and interact with them on a personal level, as well as strengthen your name.

    1
    Spread your word
    2Connect and share
    3Be strategic
    to others Having other editors Set 2–3 goals that you can measure.
    Researchers, news agencies, and authors share your posts Build influence and track your
    policy makers, journalists and will provide more engagement. reach, followers, engagements.
    the general public all use social Take advantage of their sphere Drive article visits, track link clicks
    media to engage with others. of influence. to your article (e.g. Bit.ly).

    4 5
    Be specific Be focused
    Who do you want to reach? Facebook, Twitter, Instagram,
    Which platforms and groups LinkedIn, Reddit? WeChat
    are they using? Both Facebook for China? You can’t be
    and Twitter are popular with researchers. everywhere. Focus on 1 (or 2)
    Connect with others, discover and share to build your profile, influence
    information, deepening existing relations. and network.

    6 7 8
    Build your profile Maintain your Build your
    clearly and authenthic profile and keep it up-to-date audience -
    Use a clear image of yourself Insert a link: Where can people people you can engage
    and use your real name find more information about and influence
    so people know it’s you. you/your work? Don’t point to Find/follow relevant people:
    Your bio should show another social platform. Manage institutions, journalists, news
    your expertise, your title(s), your privacy settings especially outlets, influential people in your
    affiliations and advanced on platforms you plan to keep area, science communicators,
    degrees. personal. Then, log out of societies and organisations,
    everything and Google yourself. libraries.

    9 Engage your network


    and build relationships
    Log in and check the
    conversations regularly.
    Build a list of hashtags your
    10 Plan your
    content mix
    Mix topics that you are
    passionate about, that
    are specific to your area
    community uses. Be helpful: Share people’s of expertise, and your own
    content, help them, elevate them. Reply research world and work.
    to other people’s contributions, exchange Also some personal things.
    information, mention people. Remain The weighting may vary depending
    respectful and friendly. on the platform.

    11 12 # 13
    Content types Play around Useful free tools
    and tips with platform- Twitter/Facebook/Instagram/
    Test visual content: images, specific formats LinkedIn analytics
    videos, but keep videos short Use relevant hashtags. Test Hashtagify: search for the
    with 30 seconds and use polls on Twitter, stickers on best hashtags to use.
    subtitles. Edit your photos Instagram stories. Track clicks Followerwonk: search Twitter
    before you post - size, crop, on important links using Bit.ly bios, analyze your audience.
    light, filters etc. (e.g. your articles). Tweetreach: search a tweet
    or hashtag to find reach, top
    contributors.

    14
    Avoid time-eaters
    Set specific times
    each day and stick to
    them, such as 10-20
    “on We don´t have a choice
    whether we do social
    minutes in the morning media. The question is
    and afternoon. Use waiting
    times (e.g. when commuting).
    What works for you? ”
    how well we do it.
    Erik Qualman

    Hitesh Mohapatra
    https://www.linkedin.com/in/hiteshmohapatra/

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