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    Orange Modern Travel Trifold Brochure PDF

    Uploaded by

    Juan Pablo Rico Ramirez
    The document discusses key trends in the cosmetics industry including 3D and augmented reality skin care tools, a focus on personalization and artificial intelligence, and regulations around cosmetic labeling and ingredients. It also mentions socio-economic factors like interest in vegan and sustainable products. Market forces include competitors like MAC, Maybelline, Dior and Nivea, substitutable products, suppliers that provide stability, an upper middle/high class segment, and customer needs for environmentally friendly options.

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    Orange Modern Travel Trifold Brochure PDF

    Uploaded by

    Juan Pablo Rico Ramirez
    65 views8 pages
    The document discusses key trends in the cosmetics industry including 3D and augmented reality skin care tools, a focus on personalization and artificial intelligence, and regulations around cosmetic labeling and ingredients. It also mentions socio-economic factors like interest in vegan and sustainable products. Market forces include competitors like MAC, Maybelline, Dior and Nivea, substitutable products, suppliers that provide stability, an upper middle/high class segment, and customer needs for environmentally friendly options.

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    Orange Modern Travel Trifold Brochure (1).pdf

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    The document discusses key trends in the cosmetics industry including 3D and augmented reality skin care tools, a focus on personalization and artificial intelligence, and regulations around cosmetic labeling and ingredients. It also mentions socio-economic factors like interest in vegan and sustainable products. Market forces include competitors like MAC, Maybelline, Dior and Nivea, substitutable products, suppliers that provide stability, an upper middle/high class segment, and customer needs for environmentally friendly options.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    65 views8 pages

    Orange Modern Travel Trifold Brochure PDF

    Uploaded by

    Juan Pablo Rico Ramirez
    The document discusses key trends in the cosmetics industry including 3D and augmented reality skin care tools, a focus on personalization and artificial intelligence, and regulations around cosmetic labeling and ingredients. It also mentions socio-economic factors like interest in vegan and sustainable products. Market forces include competitors like MAC, Maybelline, Dior and Nivea, substitutable products, suppliers that provide stability, an upper middle/high class segment, and customer needs for environmentally friendly options.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    KEY TENDENCIES

    TECNOLOGY

    3D o "e-make up" Intelligent Skin Care Tools

    Augmented reality (AR) to improve


    Personalization and
    the experience
    Artificial Intelligence (AI)

    LEGAL REGULATIONS

    Cosmetic Labeling Over-The-Counter (OTC) Drugs

    Cosmetic Ingredient Review (CIR) Expert Panel

    SCIO-ECONOMIC

    SOCIAL & CULTURAL

    Interest in vegan makeup The consumer like more

    More sustainable users personalized products

    interested in brands that


    . not use

    animal testing
    FUERZAS
    *Based on Colombia
    MACROECONÓMICAS

    OVERALL MARKET CIRCUMSTANCES

    An analysis by Inexmoda shows that a Colombian

    invests $192,000 a year in beauty and body care

    products, a figure relatively low compared to

    country.(2018)

    RAW MATERIALS AND OTHER RESOURCES

    FMCG companies to adopt a more circular approach. More and more

    companies are embracing this design ethos, from square bottles

    formed to optimize material and shipping volume, to simplifying

    packaging by removing cross-contaminated materials such as metal

    components or unrecyclable plastic, or companies designing to

    maximise product usage.


    FUERZAS DEL SECTOR

    COMPETITORS

    MAC: It is the leading professional makeup authority in the world. It produces a wide

    range of products for all ages.

    MAYBELLINE: helps women discover new looks and exhibit their own creativity and

    individuality. Provides scientifically-advanced formulas, radical textures, and

    trendsetting shades to enhance the beauty of women.

    DIOR:Their fashion stores are available across the globe. Christian Dior is engaged in

    the production and distribution of consumer goods.

    NIVEA:It is focused on various products for body-care, face, sun, men, and highlights. It

    is considered as one of the leading companies in the field of skin care.

    SUBSTITUTE PRODUCTS AND SERVICES SUPPLIERS AND OTHER ACTORS

    It is a reality that brands of Because the company is part of a

    cosmetics are easily substituted chemical pharmaceutical

    each other, since they create laboratory it generates a

    very similar products (shampoo, correlation between supplier and

    facial creams, lipsticks). company, which gives stability to

    It depends on the customer’s the company as the products are

    decision to choose the brand to generated within the same

    buy company.
    MARKET FORCES

    SEGMENT

    Upper middle and upper high class.

    MARKET ATTRACTIVENESS

    Customers have the facility to get the products. These are

    found in supermarket pharmacies in the world.

    NEEDS AND DEMANDS

    Customers demand that companies offer products that are more

    environmentally friendly. products that customers feel comfortable using.

    they get to feel beautiful in their own beauty statndares

    MARKET PROBLEMS

    the greatest dynamics in this market are presented not only at the level of

    brands and channels, but also in terms of consumers' expectations towards

    the brands, because they are more and more informed; Therefore, they

    deepen their knowledge about the performance of the products and their

    uses.

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