Article Marketing Explained

One way of promoting your website and product can be achieved for FREE. As an
additional bonus, this “free” method can boost your sites and sales, doubling and even
tripling your income.

Articles. One of the easiest ways to promote your website in order to generate traffic and
increase your earnings.

How does this work?

Write articles relating to your website and submit them to “free content” submission sites.
Easy to do, takes little time and can increase your website traffic, sales and of course,
your income.

How can article writing boost traffic and income?

The article on the free content site contains a link to your own website. Readers, after
reading your articles, may choose to click on the link and pay you an unexpected visit.
Having them on the free content sites is also making these articles available to other
webmasters who may wish to publish that article on their site.

If they do, your article will include a link back to your site. And anyone who reads the
article on that site can still click on the link to visit your site.

As the list of your published articles grow larger, and more and more of them are
appearing on different websites, the total number of links to your site increases also.
Major search engines are placing a lot of significance on incoming links to websites so
they can determine the importance of a certain site.

The more incoming links the website has, the more importance search engines attaches
to it. This will then increase your website’s placement in the search results.

If you site is into promoting a product or service, the links that your articles have
achieved will mean more potential customers for you. Even if visitors only browse
through, you never know if they might be in need of what you are offering in the future.

There are also those who already have specific things they need on their mind but
cannot decide yet between the many choices online. Chances are, they may stumble
upon one of your articles, gets interested by the contents you wrote, go to your site and
became enticed by your promotions.

See how easy that is?

Search engines do not just index the websites, they also index published articles. They
also index any article that is written about your own website’s topic. So once someone
searches for that same topic, the list of results will have your site or may even show the
articles that you have written.

And to think, no effort on your part was used to bring them to your site. Just your
published articles and the search engines.

It is no wonder why many webmasters are suddenly reviving their old writing styles and
taking time to write more articles about their site than doing other means of promotion.

Getting their site known is easier if they have articles increasing their links and traffic and
making it accessible for visitors searching the Internet. Since many people are now
taking their buying needs online, having your site on the search engines through your
articles is one way of letting them know about you and your business.

The good thing with articles is that you can write about things that people would want to
know about. This can be achieved in the lightest mood but professional manner, with a
little not-so-obvious sales pitch added.

If you think about it, only a few minutes of your time is spent on writing one article and
submitting to free content site. In the shortest span of time also, those are distributed to
more sites than you can think of. Even before you know what is happening, you are
getting more visitors than you previously had.

If you think you are wasting your time writing these articles, fast forward to the time when
you will see them printed and wide-spread on the Internet. Not to mention the sudden
attention and interest that people are giving your website and your products or services.
Try writing some articles and you will be assured of the sudden surge in site traffic, link
popularity and interest. Before you know it, you will be doubling and even tripling your
earnings.

Nothing like getting benefits for something you got for free!

The 4 Things ALL Articles Must Have

The importance of articles in today’s websites and Internet based companies are
immeasurable. They dictate a lot in the success and the drive of traffic into one’s site. It
has become a key element in making a site work and earns a profit. A website operator
and owner must have the good sense to include articles in his or her site that will work
for them and earn them the many benefits articles can give to their site.

Articles have been known to be the driving force in driving traffic to a website. Articles
are a factor in giving site high rankings in search result pages. The higher a site ranks
the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there
are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; they have certain requirements as
well. These requirements must be met to obtain the maximum benefits an article will
provide for your site. A well written article will catch the eyes and interest of your
customers and keep them coming back for more. They would also be able to
recommend your site to others.

Here are some tips to help you and assist you in making your articles. Below you will
read about four things all articles must have to make it successful and helpful in making
your site a profit earning and traffic overflowing site.

Keywords and Keyword Phrases.

An article must always be centered on the keywords and keyword phrases. As

each website visitor goes to a site, there are those who are just merely browsing
but actually looking for a specific something. When this happens, a searcher
usually goes to a search engine and types in the keywords they are looking for
(e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything
they want.

The Important thing is that you have an article that has the keywords that are
related to your site. For example, if you maintain an auto parts site, you must be
able t have articles about cars and their parts. There are many tools in the
Internet that provides service in helping a webmaster out in determining what
 keywords and keyword phrases are mostly sought out. You can use this tool to
determine what keywords to use and write about.

Keyword Density

Know that you have your keywords and keyword phrases, you must use them
fully. An article must have good keyword density for a search engine to “feel” its
presence. Articles should at least have ten to fifteen percent of keyword density
in their content for search engines to rank a site high in their search results.
Getting a high rank is what articles do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used on

an article. The number varies depending on the number of words used in an
article. An effective article must have a keyword density that is not too high or too
low. With a very high density, the essence of the article is lost and may turn off a
reader as well as the search engines. It comes off as overeager. A low number
may be ignored by the search engines.

Good Article Content

Like what is stated above, you cannot just riddle an article with keywords. They
must also be regarded as good reading materials. Articles must be able to
entertain people as well as provide good information and help for their needs.
Articles should be written well with correct spelling and good grammar. If you
want people to trust you, make your work good and well thought out.

People respond well to figures, facts and statistics. Try to get great information
and as many facts as you can. A good and well written article will boost your
reputation as an expert in your chosen field or topic. As more people believe in
you. They will be able to trust you and your products.

Linking Articles

And another important thing to remember: if you are going to submit articles to E-
zines and/or contribute your articles to newsletters and other sites, DON’T ever
forget to include a link to your site. A little resource box with a brief description of
your site and you should always be placed right after your articles that you have
submitted. If people like your articles, they will most likely click on the link
directing them to your site.