Never change a winning tyre

Versatility has never

been more important
In this current difficult economic climate, one of the best ways to optimise your

transport and fleet operations is to get the greatest possible use out of each

one of your trucks. The ability to use your trucks for a wide variety of different

types of transport is extremely important as it maximises their use, and we all

know that only a truck which is moving is earning.

But using trucks for a variety of different jobs requires tyres which are

just as versatile. Tyres which can cope with regional roads, highways and

even light on/off road use. Bridgestone’s regional tyres offer exactly that kind

of versatility to ensure that your fleet keeps rolling and keeps earning.
Versatility

BRIDGESTONE’S NEW GENERATION REGIONAL TYRES

Truly versatile,
truly multi-purpose
Bridgestone’s new generation of regional tyres, the R-STEER 001 and the R-DRIVE 001,
are the new generation replacing their highly successful predecessors,
the R297 and M729. They are even more versatile, and that’s what counts
when you’re optimising your fleet operations.

The new Bridgestone R-STEER 001 and R-DRIVE 001 have been designed to perform
under an extremely wide range of use, from highway to light on/off road, and
on all types of vehicles. Moreover, all R-DRIVE 001 tyres are suitable for use on
mud and fresh or melting snow (M+S), offering better driving performance
than standard tyres. The 295/80 R 22.5 and 315/70 R 22.5 sizes are also
suitable for winter conditions and therefore marked with the alpine symbol
(identifying snow tyres as defined in UN Regulation R117.02).

You can rely on them to deliver excellent performance on a wide range of

surfaces and in varying of conditions.

Bridgestone’s new generation regional tyres

Never change a winning tyre
It’s their durability
that makes them
so versatile
The R-STEER 001 and R-DRIVE 001 use the

Bridgestone R&D Center’s most advanced

technologies to ensure that they are

Bridgestone’s most durable and robust

truck tyres yet. It’s this ability to stand up

to the toughest use and conditions that

The R-STEER 001 and R-D
makes these new regional tyres so versatile. best ever regional tyre
their successful predec
M729, in several impo

Improved resistance
to irregular wear,

Robust casing lengthening tyre life

Bridgestone’s premium casings have been developed to cope with

high stress and to resist deformation. This extremely r­ obust casing

Improved
is the firm foundation of long tyre life.
regroovability,
also lengthening
tyre life
It gives the tyre higher resistance to overloading and the ability
to cope with poor pressure management.

The benefits:
• Less irregular wear pattern Increased versatility,
enabling better
• Long tyre life
utilisation of
your trucks
 Durability

Specific tyre features

Stone ejector R-STEER 001 Square shoulder

to reduce irregular
reduces stone wear and ensure
retention and drilling, stable cornering
which ultimately behaviour. This results
improves casing in increased tyre life.
retreadability.

DRIVE 001 are Bridgestone’s

es and they outperform
cessors, the R297 and
ortant respects*: Dual sipe improves
Groove fence to
reduce tyre noise
wet weather and winter generation.
performance and reduces
Longer lasting, further reducing stone retention. Optimised pitch
the cost per kilometre This gives excellent variation reduces
handling and improves pattern noise
casing retreadability. generation.

Outstanding traction

R-DRIVE 001

Lower rolling
resistance, Unidirectional pattern
reducing fuel quickly disperses water
from the centre of the
consumption Tie-bar application tyre and into the main
between the tread grooves, allowing a
blocks increases full footprint in wet
stiffness which conditions.
minimises heel and This improves the level
toe wear. This gives of wet handling and
a longer service life, braking for enhanced
NEW
Excellent grip R-STEER 001
as well as reducing ride comfort and safety.
tyre maintenance The unidirectional
in wet weather R-DRIVE 001
costs and tyre noise pattern also improves
conditions PREDECESSORS generation. tyre traction.
R297
M729

(*) Results based on internal field evaluations and tests conducted

within Bridgestone’s research and development facilities.
 R-STEER 001
Load Speed
Size index symbol

295/80 R 22.5 154/149 M D C 68 dB

156/150 L
315/80 R 22.5 D B 73 dB
154/150 M

156/150 L
315/70 R 22.5 D B 72 dB
154/150 M

160 K
385/65 R 22.5 C B 69 dB
158 L

R-STEER 001 EVO

Load Speed
Size index symbol

385/65 R 22.5 164 K

C B 71 dB
158 L

R-DRIVE 001
Load Speed
Size index symbol

295/80 R 22.5 152/148 M D C 75 dB

156/150 L
315/80 R 22.5 D C 75 dB
154/150 M

154/150 L
315/70 R 22.5 D C 73 dB
152/148 M

295/60 R 22.5 150/147 L E C 72 dB

315/60 R 22.5 152/148 L E D 74 dB

New naming information

The new R-STEER 001 and R-DRIVE 001 use Bridgestone’s new user-friendly naming system. Designed to make tyre names more trans-
parent and self-explanatory, the new naming logic reflects the two most important aspects of correct tyre use, the surface type
(R for regional) and axle (Steer or Drive).
 Low cost
per
kilometre

Low cost per kilometre

Premium tyres which help to enhance your operational excellence and

lower your costs is what counts nowadays, isn’t it?

Bridgestone’s new generation regional tyres - more versatile, stronger

and more durable, higher mileage, and an even lower cost per

kilometre than their predecessors.* Never change a winning tyre.

Using reliable, robust and

long-lasting outstanding world-class reduced cost
long-lasting casings in combination casings + new tyres + retreading process = per kilometre

with superior new tyres ensures a

long first life for our tyres,

as well as exceptional

retreadability. Retreading with

premium Bandag products

extends tyre life and further

reduces the overall tyre cost

per kilometre.

This is Total Tyre Life by

Bridgestone.

Calculate your savings at

www.totaltyrelife.eu

(*) Results based on internal field evaluations and tests conducted

within Bridgestone’s research and development facilities.
www.bridgestone.eu
BRIDGESTONE EUROPE NV/SA
Kleine Kloosterstraat 10 - 1932 Zaventem - Belgium
Legal Important Notice:
1. Whilst every effort has been taken in its production, no responsibility can be accepted for any loss or damage arising from any kind of undetected technical or commercial error contained in the brochure.
2. Any data supplied in this publication is subject to possible revision following the date of publication. Due to the constant advance of tyre technology, the contents of this publication are subject to change without notice.
Unides - BS TBR B EU - 10/13 - 1001805