Communication For Social Change: Prepared By: Ivy Bliss D. Pabelico and Ma. Claire C. Daňoso Ab-Communication Arts

Communication for
Social change
Prepared by:
Ivy Bliss D. Pabelico and Ma. Claire C. Daňoso

AB-COMMUNICATION ARTS
• Referred to as communication for sustainable social change and
development.
• It involves the use of variety of communication techniques to address
inefficient systems, processes, or modes of production within a specific
location that has not incurred major technological advances.
• Different mediums and approaches are used to help individuals among the
targeted society to acquire new knowledge and skills.
• This will allow communities not only to experience change but to guide it as
well.
THREE APPROACHES IN ACHIEVING SUSTAINABILITY AND DEVELOPMENT

THROUGH COMMUNICATION:
PARTICIPATORY COMMUNICATION
• It adopt processes and interventions that generate dialogue and

collaboration; they are underpinned by the concept of empowerment and
expression of voice; and they are concerned with challenging power
relations and promoting social change from the bottom-up. In participatory
communication, however, this is achieved specifically through
communication tools.
• It requires a shift from a focus on communication as a dissemination or

campaigning tool, used to inform and persuade people to change their
behavior or attitude – to a focus on communication as an empowering tool.
CROSS CULTURAL DIALOGUE AND OWNERSHIP
• The ways in which people approach and discuss issues or disseminate and
process information can differ greatly from one region to another, and from
one social group to another. It is essential to try to understand cultural
characteristics and to encourage cultural sensitivity in the production and
consumption of communication and information initiatives in order to
facilitate access, participation and empowerment.
SOCIAL ACCOUNTABILITY AND STATE-CITIZEN RELATIONS
• Defined as accountability that relies on civic engagement.
• The term is broadly used to refer to participatory governance practices,

which are closely linked to citizen empowerment and enhanced state-
citizen relations (Malena, 2009). The emphasis is on how citizens and civil
society can push for accountability from government officials and
responsiveness to public demands.
OFFICIAL SET OF UNIVERSAL GOALS CREATED BY MILLENNIUM DEVELOPMENT

GOALS (MDGS) AND WORLD LEADERS:
• Eradicate Extreme Hunger and Poverty
• Achieve Universal Primary Education
• Promote Gender Equality and Empower Women
• Reduce Child Mortality
• Improve Maternal Health
• Combat HIV/AIDS, Malaria and other diseases
• Ensure Environmental Sustainability
• Develop a Global Partnership for Development
DEPARTMENT OF HEALTH (DOH)
• Is the executive department of the Government of the

Philippines responsible for ensuring access to basic public health services by
all Filipinos through the provision of quality health care and the regulation
of all health services and products. It is the government's over-all technical
authority on health.
DOH PROGRAMS
• Committee of Examiners for Undertakers and Embalmers.
• Dengue Prevention and Control Program.
• Dental Health Program.
• Emerging and Re-emerging Infectious Disease Program.
• Environmental Health Programs.
• Expanded Program on Immunization.
• Filariasis Elimination Program.
NON-GOVERNMENTAL ORGANIZATION ( NGOS)
• are organizations independent of any government. They are usually non-

profit and many NGOs are active in humanitarian or social areas; however,
NGOs can also be lobby groups for corporations, such as the World
Economic Forum. NGOs are a subgroup of all organizations founded by
citizens, which include clubs and other associations that provide services,
benefits, and premises only to members. Sometimes the term is used as a
synonym of "civil society organization" to refer to any association founded
by citizens
NGO’S PROGRAMS
• IBON Foundation
• Philippine Center for Investigative Journalism
• Child Hope Asia
• Habitat for Humanity Philippines (HFHP)

• Pro-Life Philippines
• Philippine Red Cross
• Haribon Foundation
• Society for the Conservation of Philippine Wetlands
• Philippine Animal Welfare Society
DEPARTMENT OF ENVIRONMENT AND NATURAL RESOURCES (DENR)
• Is the executive department of the Philippine government responsible for

governing and supervising the exploration, development, utilization, and
conservation of the country's natural resources.
DENR MAJOR PROGRAMS
• National Greening Program
• Cadastral Survey and Land Management and Disposition
• Forest Protection and Anti-illegal Logging
• Protected Areas and Biodiversity Conservation
• Clean Air, Clean Water and Solid Waste Management
• Geo-hazard Assessment and Mapping, and Ecosystems Research and

Development
• Good Governance and Anti-corruption
• Land Administration and Management System (LAMS)

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Communication for

Ivy Bliss D. Pabelico and Ma. Claire C. Daňoso

THREE APPROACHES IN ACHIEVING SUSTAINABILITY AND DEVELOPMENT

• It adopt processes and interventions that generate dialogue and

• It requires a shift from a focus on communication as a dissemination or

CROSS CULTURAL DIALOGUE AND OWNERSHIP

• Defined as accountability that relies on civic engagement.

• The term is broadly used to refer to participatory governance practices,

OFFICIAL SET OF UNIVERSAL GOALS CREATED BY MILLENNIUM DEVELOPMENT

• Eradicate Extreme Hunger and Poverty

• Achieve Universal Primary Education

• Promote Gender Equality and Empower Women

• Reduce Child Mortality

• Improve Maternal Health

• Combat HIV/AIDS, Malaria and other diseases

• Ensure Environmental Sustainability

• Develop a Global Partnership for Development

DEPARTMENT OF HEALTH (DOH)

• Is the executive department of the Government of the

• Committee of Examiners for Undertakers and Embalmers.

• Dengue Prevention and Control Program.

• Dental Health Program.

• Emerging and Re-emerging Infectious Disease Program.

• Environmental Health Programs.

• Expanded Program on Immunization.

• Filariasis Elimination Program.

NON-GOVERNMENTAL ORGANIZATION ( NGOS)

• are organizations independent of any government. They are usually non-

• Philippine Center for Investigative Journalism

• Child Hope Asia

• Habitat for Humanity Philippines (HFHP)

• Philippine Red Cross

• Society for the Conservation of Philippine Wetlands

• Philippine Animal Welfare Society

DEPARTMENT OF ENVIRONMENT AND NATURAL RESOURCES (DENR)

• Is the executive department of the Philippine government responsible for

DENR MAJOR PROGRAMS

• National Greening Program

• Cadastral Survey and Land Management and Disposition

• Forest Protection and Anti-illegal Logging

• Protected Areas and Biodiversity Conservation

• Clean Air, Clean Water and Solid Waste Management

• Geo-hazard Assessment and Mapping, and Ecosystems Research and

• Good Governance and Anti-corruption

• Land Administration and Management System (LAMS)

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