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    MICE SF Gillane

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    Jeremy Llanderal
    The document contains an essay response from a student named Gillane L. Barranda discussing event marketing, the relationship between public relations and marketing, and how to create a marketing plan for a bartending seminar event as the event manager. The student defines event marketing, explains how public relations and marketing can have a mutually beneficial relationship, and provides a marketing mix and tools for promoting a bartending seminar event through social media, menu promotions, entertainment, seasonal promotions, and partnerships.

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    MICE SF Gillane

    Uploaded by

    Jeremy Llanderal
    39 views2 pages
    The document contains an essay response from a student named Gillane L. Barranda discussing event marketing, the relationship between public relations and marketing, and how to create a marketing plan for a bartending seminar event as the event manager. The student defines event marketing, explains how public relations and marketing can have a mutually beneficial relationship, and provides a marketing mix and tools for promoting a bartending seminar event through social media, menu promotions, entertainment, seasonal promotions, and partnerships.

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    MICE-SF-Gillane

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    The document contains an essay response from a student named Gillane L. Barranda discussing event marketing, the relationship between public relations and marketing, and how to create a marketing plan for a bartending seminar event as the event manager. The student defines event marketing, explains how public relations and marketing can have a mutually beneficial relationship, and provides a marketing mix and tools for promoting a bartending seminar event through social media, menu promotions, entertainment, seasonal promotions, and partnerships.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    39 views2 pages

    MICE SF Gillane

    Uploaded by

    Jeremy Llanderal
    The document contains an essay response from a student named Gillane L. Barranda discussing event marketing, the relationship between public relations and marketing, and how to create a marketing plan for a bartending seminar event as the event manager. The student defines event marketing, explains how public relations and marketing can have a mutually beneficial relationship, and provides a marketing mix and tools for promoting a bartending seminar event through social media, menu promotions, entertainment, seasonal promotions, and partnerships.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Name : GILLANE L. BARRANDA Yr.

    & Sec : 2ND YEAR HM-2B4 Date Passed : April 3, 2020

    ESSAY FORMAT:

    1. Define Event Marketing and include factual concepts to support your answer. (e.g., books if you have, authors,
    websites, etc.) Then, relate its importance as a BSHM student. (10 points)

    - Event marketing is a strategy marketers use to promote their brand, product, or service with an in-
    person or real-time engagement. These events can be online or offline, and companies can participate
    as hosts, participants or sponsors. Marketers use both inbound and outbound event marketing
    strategies for promotional purposes.
    The importance of Event Marketing to our course is development produce an incredible impact on the
    industry as a whole and influence a broad range of human activities: politics, environment, socio-
    cultural, and other aspects. That’s why, when organizing such events, you should consider the possible
    aftermath for each sphere of human activity as well as the potential positive impacts.
    2. How do you create a mutually-beneficial relationship between Public Relations and Marketing? (10 points)

    - Mutually- Beneficial Relationships between Public relations and Marketing together form the avenues
    for Communication within organizations. The two form not a competitive disequilibrium but a corporate
    and marketing equilibrium. The placing of PR or Marketing in separate or discrete boxes or
    compartments adds little or nothing to understanding the complex organizational interactions involved.
    Public relations is of significant value in the marketing domain. But its role extends beyond marketing.
    Likewise however Marketing extends beyond creating quid pro quo exchanges and is of value and
    relevance to corporate communications activities. There does appear to be some evidence of a moving
    together of techniques, tools, and organizational coupling - i.e. the movement toward integration. It is
    too soon in this research process to tell whether marketing PR is the 'new discipline' as proclaimed by
    its adherents. On the other hand the emergence of integrated marketing communications seems to
    herald the juxtaposition of marketing and PR skills.
    3. You are going to create an event, as the Event Manager, how would you market, advertise or promote your
    event? Create a short marketing plan, to include the following: (15 points)
    a. Bartending Seminar
    b. To all 2nd year HM Students I chose it to gain more knowledge and also to know how to mixed drinks.
    c. Set up Facebook page for your bar - create a page on Facebook where customers can interact with
    photos, polls, reviews, and share their feedback on bar event ideas. Experiment with posting at different
    times of day to see which posts your customers interact with the most. You can then find the best time
    range to advertise bar promotions.
    Marketing Mix
    1. Bars Social Media Promotions and Online Advertising
    2. Bar Menu Promotions and Diversification
    3. Bar Entertainment
    4. Seasonal Bar Promotions and Calendar Events
    5. Bar Publicity and Partnerships
    Marketing Tools
    6. Cocktail Jiggers: An essential tool for the measured bartender.
    7. Bar Towel: An essential tool for the tidy bartender.
    8. Bar Spoon: An essential tool for the stir crazy bartender.
    9. Fine Strainer: An essential tool for essential bartender.
    d. A speaker goes rogue. You have two options – decide whether you let them carry on, or cut the mic and butt
    in with an apology. You know your event is going to get some attention for this, but probably not in a good
    way. A speaker drops out. Communicate to your attendees, don’t leave them in the dark and hope they
    won’t mind once they arrive.

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