CHOCOLATE CONFECTIONERY

IN THE UNITED KINGDOM

Euromonitor International
July 2018
CHOCOLATE CONFECTIONERY IN THE UNITED KI NGDOM Passport I

LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1
Prospects ..................................................................................................................................... 1
Health Concerns Cap Growth of Chocolate Confectionary in 2018, But Dynamic Innovation in
Premium Segment Set To Boost Value Growth ........................................................................ 1
Is A Sugar Tax on Chocolate Confectionery A Future Reality? ................................................ 1
Organic Chocolate Tops the Consumer Wishlist in 2018, But Taste Will Dictate Buying
Decisions in the Forecast Period .............................................................................................. 2
Competitive Landscape ................................................................................................................ 2
Traditional Brands Are Losing Out To Premium Mainstream Brands, Such As Lindt and
Thorntons.................................................................................................................................. 2
Reformulation, Variety and Packaging Innovations Will Be Important To Staying Competitive 3
the Growth of Private Label Premium Products Makes Price A Key Factor for Chocolate
Manufacturers ........................................................................................................................... 3
Summary 1 ther Chocolate Confectionery by Product Type: ........................................... 3
Category Data .............................................................................................................................. 4
Table 1 Sales of Chocolate Confectionery by Category: Volume 2013-2018 ............ 4
Table 2 Sales of Chocolate Confectionery by Category: Value 2013-2018 ............... 4
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth
2013-2018 .................................................................................................... 4
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth
2013-2018 .................................................................................................... 5
Table 5 Sales of Chocolate Tablets by Type: % Value 2013-2018 ........................... 5
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2014-
2018 ............................................................................................................. 5
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018 .......... 6
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2013-
2018 ............................................................................................................. 7
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume
2018-2023 .................................................................................................... 8
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2018-
2023 ............................................................................................................. 8
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume
Growth 2018-2023 ....................................................................................... 8
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value
Growth 2018-2023 ....................................................................................... 9

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CHOCOLATE CONFECTIONERY IN THE UNITED KI NGDOM Passport 1

CHOCOLATE CONFECTIONERY IN
THE UNITED KINGDOM
HEADLINES
 Chocolate confectionery registers 1% retail current value and retail volume growth in 2018 to
reach GBP6.4 billion
 Premiumisation and indulgence trend show no sign of slowing down
 Chocolate with toys sees the highest retail value growth of 4% to reach GBP103 million in
2018
 Average unit price increases by 1% as manufacturers pass on higher cocoa prices to
consumers
 Mondelez UK holds on to top spot in chocolate confectionery in 2018, but the popularity of
niche premium brands has seen the leader lose share since 2016
 Retail value sales of confectionery are set to see a 1% CAGR at constant 2018 prices over
the forecast period to reach GBP6.6 billion in 2023

PROSPECTS

Health Concerns Cap Growth of Chocolate Confectionary in 2018, But

Dynamic Innovation in Premium Segment Set To Boost Value Growth
Value and volume growth is expected to be marginal in chocolate confectionery between
2018 and 2023 as the category reaches maturity, but pockets of growth within the premium
segment will boost the overall performance. Growing premiumisation and indulgence trends are
expected to see more consumers turning to premium chocolate as they adopt the “better but
less” approach. Consumers are paying more attention to what they eat and where food comes
from. Increased awareness of cocoa sourcing saw ethically positioned products perform well in
2018, with organic chocolate recording strong retail current value growth. Similarly, the gifting
trend saw more British consumers purchasing chocolates with toys, seasonal chocolate and
boxed assortments for their loved ones in 2018, with leading brands such as Kit Kat expanding
into the “gifting” segment with new launches such as Kit Kat Senses in 2018.
But, increasing concern around sugar consumption and its correlation with weight gain and
food-related diseases is expected to put pressure on chocolate consumption over the next five
years. Chocolate pouches and bags, which have benefited from the “big night in” trend, have
more recently come under fire by public health groups and parents for encouraging over-
consumption. As consumers increasingly pursue a healthy lifestyle for their children and
themselves, it is expected to prompt them to look for healthier and more nutritious snacking
alternatives to chocolate.

Is A Sugar Tax on Chocolate Confectionery A Future Reality?

Whilst the “war on sugar” is not a new topic of debate, it is still headlining the media today.
The sugar tax on soft drinks coming into effect in April 2018 is generating discussion on whether
the tax should extend to a wider range of product types such as confectionery. Already, there
has been considerable steps taken within the industry by leading retailers and manufacturers to
address sugar reduction and a sugar tax on chocolate confectionery may be a probable reality.

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CHOCOLATE CONFECTIONERY IN THE UNITED KI NGDOM Passport 2

A large majority of retailers have now voluntarily removed chocolate and sugar confectionery
from check out aisles, a movement that began in 2014. At the end of 2016, Nestlé announced a
revolutionary new method to cut the sugar content of chocolate confectionery products by an
astonishing 40%, without the use of high intensity sweeteners or a compromise on sweetness.
In April 2018, it launched Milkybar Wowsomes, the first chocolate bar within the Nestlé portfolio
to achieve 30% less sugar using this sugar reduction method. Similarly, in 2017, Nestlé cut
down Kitkat’s sugar content by 10%, replacing the sugar with higher quantities of existing
ingredients or other, non-artificial ingredients to help turn around the recent slump in sales.
Whilst it is too early to tell how Nestlé’s new sugar reduction method will go down with
consumers, the company’s move towards sugar reduction is expected to spur industry-led
innovation in reduced sugar chocolate confectionery.

Organic Chocolate Tops the Consumer Wishlist in 2018, But Taste Will
Dictate Buying Decisions in the Forecast Period
Organic chocolate confectionery outperformed the overall chocolate confectionery category in
2018 in retail value sales as demand for ethical and “healthy” chocolates continues to rise.
Premium chocolate is no longer the preserve of the few; retailers such as Waitrose and Tesco
are dedicating more shelf space to small premium players such as Seed & Bean whose
products are handmade in England, organic and Fairtrade. But, the meaning of premium
chocolate has already started to change as brands such as Green & Blacks, Lindt and Ferrero
Rocher take premium to the masses. Green & Blacks Velvet Edition tablet range launched in
2015 saw double-digit growth in 2017 and 2018 despite moving away from the organic and
Fairtrade labelling that Green & Blacks has built itself upon. Instead, Mondelez’s own Cocoa Life
label is used, suggesting that the importance consumers attach to independent accreditation
and organic sourcing has fallen. And factors such as packaging, such as the introduction of the
120g sharing pouch and 200g box formats in 2018, and indulgent flavour combinations, such as
salted caramel and roasted almond, have overtaken health and ethics for consumers. Even
private label offerings now incorporate unusual flavours and single origin beans. While the
majority of the category will remain in the hands of the big players, high growth in the premium
segment will see more niche entrants and private label innovation in the next five years.

COMPETITIVE LANDSCAPE

Traditional Brands Are Losing Out To Premium Mainstream Brands,

Such As Lindt and Thorntons
The top three companies, Mondelez UK, Mars Food UK and Nestlé UK face increased
competition in chocolate confectionery in 2018 as premium mainstream brands muscle their way
in. Lindt & Sprüngli were the biggest spenders in advertising in 2017, promoting their premium
credentials on TV, in cinemas and press ads. The Thorntons Continental range has become a
popular choice for British consumers during the main holiday and festive seasons and recorded
double-digit retail value growth in 2017.
Premiumisation is the name of the game and leading retailers are having to respond quickly to
retain share. Nestlé launched a range of premium tablets under the brand Les Recettes de
l’Atelier in February 2018 in the UK after huge success in Switzerland and France. The
company claims that the brand has become the fastest-growing confectionery brand in Europe.
Mondelez capitalised on the “big night in” trend in 2018 by introducing new sharing bags in 110g
and 120g formats with miniature versions of its Cadbury’s Dairy Milk, Fudge, Curly Wurly and
Picnic ranges. However, the challenge for premium chocolate brands still remains in scaling up

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CHOCOLATE CONFECTIONERY IN THE UNITED KI NGDOM Passport 3

because the cost and limited availability of ingredients makes it difficult to maintain the high
quality that consumers expect. For these brands, manufacturers should look to focus on new
packaging formats, sophisticated ingredients and cleaner ingredient lists to add value.

Reformulation, Variety and Packaging Innovations Will Be Important To

Staying Competitive
Negative publicity on chocolate confectionery and the desire for guilt-free indulgence will
mean that reformulation, variety and packaging innovations will be important to staying
competitive and manufacturers will need to work harder to increase chocolate’s appeal. Dark
chocolate has registered a strong performance over the last few years because of its ability to fit
the healthy but indulgent brief, but future growth is expected to slow as the category matures.
Instead, the rejection of artificial ingredients and the demand for “all natural” products by
consumers has seen a strong growth for raw chocolate confectionery, with niche brands such as
Mulu, Raw Halo and Chocolate Tree expected to gain share over the forecast period.
American chocolate confectionery brands such as Reese’s have benefited from the appeal of
American culture to British consumers and the “kidulting” trend as adults treat themselves to
child-like moments. The continued success of Reese’s has seen the brand launch a 440g
sharing format of the well-loved Reese’s peanut butter cup and the Reese’s Peanut Butter Cups
Stuffed with Reese’s Pieces in April 2018 backed by a social media campaign expected to reach
over 150 million impressions in 2018. Similarly, Ferrero UK launched Nutella B-Ready in 2017, a
new countline aimed at adults and children alike, hoping to capitalise from the success of its
Nutella spread.
For traditional brands such as Mars and Kit Kat, flavour will remain a key aspect of staying
competitive and already this is happening. Popular flavour combinations such as salted caramel
and cookie dough are being incorporated into classic products such as the new Kit Kat Chunky
New York Cheesecake and Mars Chocolate Brownie, both launched in 2017.

the Growth of Private Label Premium Products Makes Price A Key

Factor for Chocolate Manufacturers
The growing share of private label means chocolate manufacturers will need to prioritise price
in order to win shoppers. There may be stagnated demand for chocolate confectionery, but
consumers are becoming more demanding with their chocolate. Price segmentation has been a
successful strategy for private label products with their ability to appeal to a wide consumer
base through their different economy, standard and premium ranges. The premiumisation trend
has seen a more concentrated expansion within the premium segment, with private label’s
share expected to encroach in the next five years. Increased shelf space and the incorporation
of innovative packaging, high cocoa content, diverse flavours and single origin beans has made
the private label offering more attractive in leading supermarkets. Tesco’s Finest Swiss
Chocolate came in 33% cheaper than the standard Green & Blacks bar in 2018. Discounters
have targeted this segment by extending the ranges of their phantom brands such as Aldi’s
Moser Roth and Lidl’s Bellarom brands through new flavours and pack types. As retailers look to
strip back their chocolate offering in favour of select premium brands and private label products,
leading manufacturers should seek to seek to expand their premium ranges via acquisitions and
in-house brand development to retain shelf space.

Summary 1 ther Chocolate Confectionery by Product Type:

Product type
Chocolate dips

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CHOCOLATE CONFECTIONERY IN THE UNITED KI NGDOM Passport 4

Chocolate lollipops
Other
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

CATEGORY DATA
Table 1 Sales of Chocolate Confectionery by Category: Volume 2013-2018

'000 tonnes
2013 2014 2015 2016 2017 2018

Chocolate Pouches and 72.1 74.9 76.4 77.1 78.0 79.1

Bags
Boxed Assortments 67.3 66.9 66.4 65.0 65.5 66.4
Chocolate with Toys 1.4 1.9 2.2 2.2 2.3 2.5
Countlines 117.1 110.9 111.1 111.8 111.3 110.4
Seasonal Chocolate 65.6 65.8 65.0 66.0 66.7 67.0
Tablets 151.4 151.2 151.3 151.6 151.9 152.7
Other Chocolate 0.8 0.8 0.8 0.8 0.8 0.8
Confectionery
Chocolate Confectionery 475.7 472.4 473.2 474.4 476.5 479.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 2 Sales of Chocolate Confectionery by Category: Value 2013-2018

GBP million
2013 2014 2015 2016 2017 2018

Chocolate Pouches and 907.3 954.4 991.6 999.2 1,010.2 1,024.2

Bags
Boxed Assortments 1,332.6 1,349.8 1,342.4 1,292.4 1,322.7 1,357.7
Chocolate with Toys 60.5 83.9 93.5 95.2 98.3 102.6
Countlines 1,344.0 1,292.9 1,300.5 1,289.3 1,281.0 1,266.6
Seasonal Chocolate 761.2 784.4 773.2 784.7 798.6 818.2
Tablets 1,701.6 1,728.4 1,736.4 1,738.4 1,761.4 1,786.9
Other Chocolate 13.8 14.3 14.5 14.5 14.5 14.4
Confectionery
Chocolate Confectionery 6,120.9 6,208.0 6,251.9 6,213.7 6,286.6 6,370.7
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018

% volume growth
2017/18 2013-18 CAGR 2013/18 Total

Chocolate Pouches and Bags 1.4 1.9 9.7

Boxed Assortments 1.3 -0.3 -1.4
Chocolate with Toys 6.4 12.8 82.8
Countlines -0.8 -1.2 -5.7

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CHOCOLATE CONFECTIONERY IN THE UNITED KI NGDOM Passport 5

Seasonal Chocolate 0.5 0.4 2.3

Tablets 0.5 0.2 0.9
Other Chocolate Confectionery -0.4 0.5 2.6
Chocolate Confectionery 0.5 0.1 0.7
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

% current value growth

2017/18 2013-18 CAGR 2013/18 Total

Chocolate Pouches and Bags 1.4 2.5 12.9

Boxed Assortments 2.6 0.4 1.9
Chocolate with Toys 4.3 11.1 69.6
Countlines -1.1 -1.2 -5.8
Seasonal Chocolate 2.4 1.5 7.5
Tablets 1.4 1.0 5.0
Other Chocolate Confectionery -0.1 0.9 4.3
Chocolate Confectionery 1.3 0.8 4.1
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 5 Sales of Chocolate Tablets by Type: % Value 2013-2018

% retail value rsp

2013 2014 2015 2016 2017 2018

Filled 25.0 26.1 27.7 28.2 28.5 28.9

Plain Dark 11.1 11.3 11.5 11.6 11.8 11.9
Plain Milk 57.5 57.1 56.2 55.8 55.5 55.1
Plain White 6.3 5.5 4.6 4.3 4.3 4.1
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018

% retail value rsp

Company 2014 2015 2016 2017 2018

Mondelez UK Ltd 27.7 27.6 28.1 25.3 24.8

Mars Food UK Ltd 22.1 22.1 22.1 21.8 21.5
Nestlé UK Ltd 14.5 14.4 14.3 14.0 13.8
Ferrero UK Ltd 3.4 4.1 4.4 4.8 5.0
Lindt & Sprüngli (UK) Ltd 3.3 3.7 3.9 4.2 4.6
Thorntons Plc 4.4 4.0 4.1 4.2 4.3
Green & Black's Ltd 1.3 1.5 1.5 1.7 1.7
Carambar & Co - - - 1.9 1.6
Hershey International Ltd 0.3 0.4 0.5 0.5 0.7
Kinnerton Confectionery 0.6 0.5 0.5 0.5 0.5
Co Ltd
Bon Bon Buddies Ltd 0.4 0.4 0.4 0.4 0.4
United Biscuits (UK) Ltd - - 0.1 0.3 0.3
J Sainsbury Plc 0.3 0.3 0.3 0.3 0.3

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Storck UK Ltd 0.4 0.3 0.3 0.3 0.3

Elizabeth Shaw Ltd 0.2 0.2 0.2 0.2 0.2
Tesco Plc 0.2 0.2 0.2 0.2 0.2
Boots UK Ltd 0.1 0.1 0.1 0.1 0.1
Fox's Confectionery Ltd 0.1 0.1 0.1 0.1 0.1
Cadbury UK Ltd - - - - -
Kraft Foods UK Ltd - - - - -
Masterfoods UK Ltd - - - - -
Other Private Label 8.6 8.6 8.8 8.8 8.9
Others 12.2 11.6 10.0 10.5 10.7
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018

% retail value rsp

Brand (GBO) Company (NBO) 2015 2016 2017 2018

Cadbury Dairy Milk Mondelez UK Ltd 10.9 11.0 10.5 10.2

(Mondelez
International Inc)
Galaxy (Mars Inc) Mars Food UK Ltd 4.9 5.1 5.0 5.0
Thorntons (Ferrero Thorntons Plc 4.0 4.1 4.2 4.3
& related parties)
Maltesers (Mars Inc) Mars Food UK Ltd 4.4 4.3 4.3 4.3
Kit Kat (Nestlé SA) Nestlé UK Ltd 4.0 3.9 3.9 3.7
Mars (Mars Inc) Mars Food UK Ltd 2.7 2.6 2.5 2.3
Lindor Lindt & Sprüngli (UK) Ltd 1.8 1.9 2.0 2.1
(Chocoladefabriken
Lindt & Sprüngli AG)
Cadbury Buttons Mondelez UK Ltd 2.0 2.1 2.0 2.0
(Mondelez
International Inc)
Celebrations (Mars Mars Food UK Ltd 1.8 1.8 1.8 2.0
Inc)
Cadbury Twirl Mondelez UK Ltd 1.8 1.9 1.8 1.8
(Mondelez
International Inc)
Green & Black's Green & Black's Ltd 1.5 1.5 1.7 1.7
(Mondelez
International Inc)
M&M's (Mars Inc) Mars Food UK Ltd 1.7 1.7 1.7 1.7
Cadbury (Mondelez Mondelez UK Ltd 1.8 1.8 1.8 1.7
International Inc)
Quality Street Nestlé UK Ltd 2.0 1.9 1.8 1.7
(Nestlé SA)
Terry's (Groupe CPK Carambar & Co - - 1.9 1.6
SA)
Lindt Lindt & Sprüngli (UK) Ltd 1.1 1.2 1.4 1.5
(Chocoladefabriken
Lindt & Sprüngli AG)
Snickers (Mars Inc) Mars Food UK Ltd 1.6 1.6 1.5 1.5
Kinder Surprise Ferrero UK Ltd 1.2 1.3 1.3 1.4
(Ferrero & related
parties)
Ferrero Rocher Ferrero UK Ltd 1.2 1.2 1.3 1.4
(Ferrero & related
parties)

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Smarties (Nestlé SA) Nestlé UK Ltd 1.3 1.4 1.4 1.4

Rolo (Nestlé SA) Nestlé UK Ltd 1.4 1.4 1.4 1.4
Twix (Mars Inc) Mars Food UK Ltd 1.4 1.4 1.4 1.4
Cadbury Heroes Mondelez UK Ltd 1.1 1.2 1.3 1.3
(Mondelez
International Inc)
Cadbury Roses Mondelez UK Ltd 1.2 1.3 1.3 1.3
(Mondelez
International Inc)
Milkybar (Nestlé SA) Nestlé UK Ltd 1.3 1.3 1.2 1.2
Aero (Nestlé SA) Nestlé UK Ltd 1.3 1.3 1.2 1.1
Cadbury Creme Egg Mondelez UK Ltd 0.9 0.9 1.0 1.1
(Mondelez
International Inc)
Cadbury Mini Eggs Mondelez UK Ltd 1.1 1.1 1.1 1.0
(Mondelez
International Inc)
Galaxy Minstrels Mars Food UK Ltd 1.0 1.0 1.0 1.0
(Mars Inc)
Cadbury Crunchie Mondelez UK Ltd 1.1 1.1 1.0 0.9
(Mondelez
International Inc)
Terry's (Mondelez Mondelez UK Ltd 1.9 1.9 - -
International Inc)
Other Private Label Other Private Label 8.6 8.8 8.8 8.9
(Private Label)
Others Others 26.1 25.0 25.5 26.0
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 8 Distribution of Chocolate Confectionery by Format: % Value 2013-2018

% retail value rsp

2013 2014 2015 2016 2017 2018

Store-Based Retailing 95.3 95.0 94.6 94.2 94.0 93.6

- Grocery Retailers 86.7 86.4 86.0 85.9 85.9 85.6
-- Modern Grocery 66.6 66.3 65.9 65.3 65.4 65.2
Retailers
--- Convenience Stores 21.3 21.3 21.4 21.7 22.2 22.5
--- Discounters 3.9 4.2 4.5 5.5 6.6 7.2
--- Forecourt Retailers 5.2 5.2 5.2 5.3 5.2 5.3
--- Hypermarkets 21.2 21.0 20.7 20.1 19.5 19.1
--- Supermarkets 15.0 14.6 14.1 12.8 11.9 11.1
-- Traditional Grocery 20.1 20.1 20.2 20.5 20.5 20.4
Retailers
--- Food/drink/tobacco 11.7 11.8 11.9 12.2 12.2 12.1
specialists
--- Independent Small 8.4 8.3 8.3 8.4 8.3 8.4
Grocers
--- Other Grocery - - - - - -
Retailers
- Non-Grocery Specialists 6.6 6.5 6.3 6.0 5.7 5.4
-- Health and Beauty 1.3 1.3 1.3 1.3 1.3 1.3
Specialist Retailers
-- Other Foods Non- 5.3 5.2 5.0 4.7 4.4 4.0
Grocery Specialists
- Mixed Retailers 2.0 2.1 2.2 2.3 2.4 2.6

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Non-Store Retailing 4.7 5.0 5.4 5.8 6.0 6.4

- Vending 1.1 1.1 1.1 1.1 1.1 1.1
- Homeshopping - - - - - -
- Internet Retailing 3.6 3.9 4.3 4.7 4.9 5.3
- Direct Selling - - - - - -
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023

'000 tonnes
2018 2019 2020 2021 2022 2023

Chocolate Pouches and 79.1 79.7 80.0 80.2 80.3 80.5

Bags
Boxed Assortments 66.4 67.1 67.8 68.7 69.4 70.2
Chocolate with Toys 2.5 2.6 2.7 2.8 2.8 2.9
Countlines 110.4 110.7 111.4 111.9 112.2 112.5
Seasonal Chocolate 67.0 68.0 69.3 70.2 70.9 71.6
Tablets 152.7 153.7 154.3 154.7 154.8 154.8
Other Chocolate 0.8 0.8 0.8 0.8 0.8 0.8
Confectionery
Chocolate Confectionery 479.0 482.5 486.3 489.2 491.4 493.2
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023

GBP million
2018 2019 2020 2021 2022 2023

Chocolate Pouches and 1,024.2 1,031.8 1,038.0 1,042.8 1,045.4 1,049.8

Bags
Boxed Assortments 1,357.7 1,381.8 1,406.8 1,430.3 1,451.5 1,470.8
Chocolate with Toys 102.6 107.2 110.5 113.1 115.0 116.5
Countlines 1,266.6 1,247.1 1,231.6 1,218.1 1,207.6 1,202.2
Seasonal Chocolate 818.2 835.6 846.8 857.1 868.6 881.1
Tablets 1,786.9 1,802.8 1,812.4 1,820.4 1,824.5 1,825.1
Other Chocolate 14.4 14.5 14.5 14.6 14.7 14.8
Confectionery
Chocolate Confectionery 6,370.7 6,420.8 6,460.6 6,496.3 6,527.3 6,560.3
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth

2018-2023

% volume growth
2018/19 2018-23 CAGR 2018/23 Total

Chocolate Pouches and Bags 0.7 0.3 1.7

Boxed Assortments 1.0 1.1 5.7
Chocolate with Toys 5.2 3.0 15.8
Countlines 0.2 0.4 1.9

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Seasonal Chocolate 1.4 1.3 6.8

Tablets 0.6 0.3 1.3
Other Chocolate Confectionery -0.6 -0.2 -0.8
Chocolate Confectionery 0.7 0.6 3.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth

2018-2023

% constant value growth

2018/2019 2018-23 CAGR 2018/23 Total

Chocolate Pouches and Bags 0.7 0.5 2.5

Boxed Assortments 1.8 1.6 8.3
Chocolate with Toys 4.5 2.6 13.6
Countlines -1.5 -1.0 -5.1
Seasonal Chocolate 2.1 1.5 7.7
Tablets 0.9 0.4 2.1
Other Chocolate Confectionery 0.4 0.5 2.3
Chocolate Confectionery 0.8 0.6 3.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

© Euromonitor International