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    RoadMap Marketing 2020

    Uploaded by

    Regi Pratama Rizqi
    1. The document outlines the marketing work program and sub-programs for 2020, including hiring a CMO and marketing staff in January/February, deciding the distribution area, implementing pricing policies, developing distribution channels and networks, and launching an influencing platform. 2. Events and analyzing churn, vendors/partners, and courses are planned from March to April. SEO audits, industry outlooks, data cleansing, diversification, and fintech strategies are scheduled from May to July. 3. Business development, partnerships, and analyzing trends and strategies are planned from July to September. Additional courses, SEO audits, pricing policies, and 2021 plans are scheduled from October to December along with ongoing churn analysis and

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    RoadMap Marketing 2020

    Uploaded by

    Regi Pratama Rizqi
    192 views11 pages
    1. The document outlines the marketing work program and sub-programs for 2020, including hiring a CMO and marketing staff in January/February, deciding the distribution area, implementing pricing policies, developing distribution channels and networks, and launching an influencing platform. 2. Events and analyzing churn, vendors/partners, and courses are planned from March to April. SEO audits, industry outlooks, data cleansing, diversification, and fintech strategies are scheduled from May to July. 3. Business development, partnerships, and analyzing trends and strategies are planned from July to September. Additional courses, SEO audits, pricing policies, and 2021 plans are scheduled from October to December along with ongoing churn analysis and

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    1. The document outlines the marketing work program and sub-programs for 2020, including hiring a CMO and marketing staff in January/February, deciding the distribution area, implementing pricing policies, developing distribution channels and networks, and launching an influencing platform. 2. Events and analyzing churn, vendors/partners, and courses are planned from March to April. SEO audits, industry outlooks, data cleansing, diversification, and fintech strategies are scheduled from May to July. 3. Business development, partnerships, and analyzing trends and strategies are planned from July to September. Additional courses, SEO audits, pricing policies, and 2021 plans are scheduled from October to December along with ongoing churn analysis and

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    192 views11 pages

    RoadMap Marketing 2020

    Uploaded by

    Regi Pratama Rizqi
    1. The document outlines the marketing work program and sub-programs for 2020, including hiring a CMO and marketing staff in January/February, deciding the distribution area, implementing pricing policies, developing distribution channels and networks, and launching an influencing platform. 2. Events and analyzing churn, vendors/partners, and courses are planned from March to April. SEO audits, industry outlooks, data cleansing, diversification, and fintech strategies are scheduled from May to July. 3. Business development, partnerships, and analyzing trends and strategies are planned from July to September. Additional courses, SEO audits, pricing policies, and 2021 plans are scheduled from October to December along with ongoing churn analysis and

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 11

    Q1

    January February March


    Products Release

    Milestone
    Investment Key C level MyUKM Soft Launch
    Task Hire CMO & Manager Strategic Vendors & Partners
    Distribution Channeling & Network
    Decide Distribution Area
    Personel
    Market Influencing Platform
    CMO
    Partnerships
    Marketing
    Hire Marketing Staffs Event Planning
    Pricing Policies Churn Analysis
    Manager
    LKN - MyUKM Finance - Marketing (Strategic Roadmap)

    2020
    Q2 Q3
    April May June July
    MyUKM Grand Launch

    MyUKM Soft Launch Investment


    rategic Vendors & Partners
    Profit Opportunities
    Analyze Trends

    Business Development
    Partnerships Industry Outlook Lead Strategies
    SEO Audit Data Cleansing & Cohort
    Churn Analysis
    Diversification
    UKM Courses UKM Courses
    Fintech
    rategic Roadmap)

    Q3 Q4
    August September October November December
    nd Launch New Business Testing
    Y1 Evaluation

    Investment
    2021 Plans

    Business Development Yearly Report


    Partnerships
    SEO Audit Data Cleansing
    Churn Analysis Pricing Policies Churn Analysis

    UKM Courses UKM Courses

    Yearly #REF!
    NO MONTH WORK PROGRAM
    MARKETING SUB PROGRAM

    • Konsolidasi Peran CMO


    1 Hire CMO + Manager + Marketing Staff
    • Konsolidasi Kebutuhan Manager
    • Validasi Area
    2 Decide Distribution Area •
    FEBRUARY
    •
    • Segmentasi Product
    3 Pricing Policies
    • Pricing Fixing
    • Tracking Saluran Distribusi
    • Tracking terhadap Manajemen Persediaan
    • Tracking terhadap Strategi Distribusi
    4 Distribution Channeling & Network • Fokus ke Local Market
    • Fokus ke Area dan Tipe Saluran / Outlet
    • Analisa Kinerja Saluran / Outlet – Aktivi
    FEBRUARY • Analisa Kinerja Produk – Pengembangan
    MARCH • Buat Akun di berbagai Platform digital
    •
    •
    5 Market Influencing Platform •
    •
    •
    •
    6 Event Planning •
    MARCH
    7 Churn Analysis
    8 MARCH Strategic Vendors & Partners
    APRIL
    9 Partnerships
    10 APRIL MAY UKM Courses
    11 MAY SEO Audit •
    12 MAY JUNE Industry Outlook
    13 Data Cleansing & Cohort
    JUNE
    14 Churn Analysis •
    15 Diversification •
    JUNE JULY
    16 Fintech
    •

    •
    •
    •
    •

    17 Profit Opportunities

    JULY
    •
    17 Profit Opportunities
    •
    JULY

    •
    18 Analyze Trends
    •
    19 Lead Strategies
    20 JULY UKM Courses
    AUGUST

    JULY
    21 AUGUST Business Development
    SEPTEMBER

    22 Partnerships
    SEPTEMBER
    23 Churn Analysis
    24 OCTOBER UKM Courses
    NOVEMBER
    25 SEO Audit
    NOVEMBER
    26 Pricing Policies

    NOVEMBER
    27 2021 Plans
    DECEMBER

    28 Churn Analysis
    29 DECEMBER Data Cleansing
    30 Yearly Report
    WORK PROGRAM 2020 DEP

    MARKETING SUB PROGRAM DOCUMENTS

    Konsolidasi Peran CMO • SOP CMO


    Konsolidasi Kebutuhan Manager • 2020 Plans
    Validasi Area • Informasi
    Observasi area • Data sekunder
    Riset potensi area • Data primer
    • Kategori Product UKM
    Segmentasi Product
    • Standar Product & Harga
    Pricing Fixing • PPOB Product Prices
    Tracking Saluran Distribusi
    Tracking terhadap Manajemen Persediaan
    Tracking terhadap Strategi Distribusi
    Fokus ke Local Market • Riset hingga Validasi
    Fokus ke Area dan Tipe Saluran / Outlet Type
    Analisa Kinerja Saluran / Outlet – Aktivitas Pemasara
    Analisa Kinerja Produk – Pengembangan Lini Produk
    Buat Akun di berbagai Platform digital • HP & No Hp Kantor
    Facebook • E-mail khusus
    Instagram • SOP Influencer Marketing
    WA Grup • Hire CS
    Youtube
    Twitter
    Line
    WORK PROGRAM 2020 DEPARTMENT OF MARKETING

    BUDGET
    PIC DUE DATE HUMAN RESOURCES
    FIX
    Rp20,000,000
    REGI 3-Feb Meeting Level C + Head of

    CRD + Head of Business +


    Brand Manager
    29-Feb
    Head of Business + Sales
    Manager + Partnership
    Fintech
    REGI & Team

    Head of Business + Sales


    31-Mar Manager + Brand Manager
    + Event Manager

    Brand Manager 29-Feb Customer Service Rp3,000,000


    BUDGET
    NOTES
    VARIABLE SEMI VARIABLE
    •
    Rp8,000,000 •
    •
    Rp10,000,000

    Rp1,000,000,000 •
    Rp36,000,000 •
    Rp7,000,000 •
    Rp21,000,000 •
    NOTES

    Choice: Adakan/Tidak adakan CMO, Peran Marketing masuk pada CRD


    Priority Brand Manager, Sales Manager, Event Manager
    Dalam waktu 1 bulan (4 Minggu) melakukan validasi potensi pasar pada
    ploting area dengan estimasi anggaran 2,5jt/minggu untuk memastikan
    potensi user (min. 2000 user)

    Deposit untuk fintech (fixpay or DTU/Postpay)


    Gaji Pokok 1 Head of & 3 Manager
    Estimasi Minimum Project Riset & Validasi
    Estimasi Maksimum Project Riset & Validasi

    https://distribusipemasaran.com/7-step-untuk-meningkatkan-jaringan-distribusi-distribution-network/

    Influencer pada semua flatform


    No Program KPI Goals
    1 3rd Party Leads Generation Registration Better Cost per Acquisition
    2 Brand Ambassador Registration Brand Awareness
    3 Influencer Registration Expand Channeling for Registration
    4 Email Marketing for Registration Registration Improve Conversion from Pending to Paid
    5 Advertising on Television Registration Boost Brand Awareness & Increase Registration
    6 Car Advertising Registration Brand Awareness
    7 Sponsor Event UKM Registration Brand Awareness
    8 Digital Signage Registration Brand Awareness
    9 Radio Registration Brand Awareness
    10 Billboard Registration Brand Awareness
    11 Flyer Registration Brand Awareness
    12 Media Massa Organic Traffick Menambah Organic Traffick / Backlink
    13 Blog di Aplikasi Organic Traffick Tips dan trik info Koperasi
    14 Coffe Morning
    15 Road Show IPW
    Start Date Action Plan

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