Ethics 1

School of Business
Department of Management and International Management

BMGT380 – Business Ethics
Group-Project
Spring 2018 - 2019
Type the Title of The Project
By endorsing our signatures, we herein acknowledge and confirm that each of the following
group members equally participated in preparing and completing the assigned course
project and its presentation. We also hereby certify that the outcome of this report is purely
and entirely our work
Group Members:
Student Name Student ID Signature
Alaa Obied 11630939
Nourhan Dgheim 11735721
Noha El-Sabbagh 11735365
Tania Khalaf 11735674
Page 1 of 13
Table of Contents
I. Executive Summary 3
II. Introduction 4
III. Company’s Profile 5
IV. Problem Identification 6
V. Affected Department(s) / Stakeholders 7
VI. Proposed Solution(s) 8
VII. Possible Challenges and Obstacles 9
VIII. Conclusion, Summary, and Recommendations 10
IX. References 11
X. Appendix 12
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I. Executive Summary
A copycat strategy uses visual similarity to an

established leader as a persuasion tool. Although not
uncommon in the marketplace, little is known about
consumer response to such imitation.
Contrary to speculation regarding consumer sensitivity
to salient persuasion tactics, we find only conditional
evidence that consumers spontaneously penalize brands
that blatantly imitate market leaders.
The results are discussed in the context of common
marketing wisdom regarding the virtues of
differentiation.
Trade dress is a legal term of art that generally refers to

characteristics of the visual appearance of a product or
its packaging (or even the design of a building) that
signify the source of the product to consumers.
Trade dress is a form of intellectual property.
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II. Introduction
We are a design company, with a variety of

different designs, new and leading in the market,
with the efforts of our designers who work with us
and our diligent staff. The designs are kept in
secret places until they are taken to the sewing
factory and started to work on them. And we have
the most important and largest number of
customers and because of this we also have a lot of
competitors.
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III. Company’s Profile
Designing your outfit is a Private Limited (Pvt Ltd)

companies which has more than 2 and less than 50
members
●. It works for designing outfits for customers
mostly dresses by creating the latest designs and
keeps its designs up to date with the trend.
●The company owns two branches, Verdun for retail
and Dbayeh for wholesale.
●The Verdun branch includes 7 employees whom
are a receptionist, an auditor, a sales representative,
an accountant, delivery service, the manager and
his secretary.
●The Dbayeh branch has 10 employees, 6
employees working for designing outfits, a
receptionist, supervisor, sales representative and
delivery service.
● The company's mission is to create a unique
lifestyle for many people.
We have a moto that designing clothes should be easy
and fun. It should leave you happy with money in your
pocket since you'll get to choose the budget that suits
you. The designing is done according to our clients'
needs and is totally oriented.
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IV. Problem Identification
are a company that is specialized in industrial section

We in car manufacturing, we deal with the most
important car companies and we focus on overcoming
all challenges and obstacles. Since we are a new
company introduced to the market, we have many
competitors.
As a new company, we had a job vacancy. The job
required a professional mechanical engineer having the
following qualifications:
V. Affected Department(s) / Stakeholders
Consumers: They get affected by the company’s

products in which if the company produces unsatisfying
and unsafe products they won’t be satisfied.
Shareholders: They get affected by the company’s

downfalls. Shareholders invest money in the company
and any decline that happens in the firm, they’ll be
affected negatively.
Employees: Employees rely on the company to get their

earnings, so anything that affects the company will
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affect the employees wither it’s a good thing or a bad
thing.
Competition company: This company will get affected

negatively whenever designer house rises. This means
that anything the other company does, the competition
company must do something to keep up in order not get
eliminated in the market.
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VI. Proposed Solution(s)
We determined to employ as many precautions as
reasonably possible such as we have decided to restrict
access to confidential information physically and
electronically to only those individuals that need to
know the information;
marking documents that they constitute confidential
information;
maintaining information with password or lock
protection;
disposing confidential information by shredding or
other means designed to destroy the information;
ensuring that there are restraints of trade provisions in
the employment contracts.
We should make trade secret as our priority since our
designs are unique and different from other competing
countries.
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VII. Possible Challenges and Obstacles
The remedies available for misappropriation of a trade

secret include:
• injunctions;
• actual damages;
• attorney’s fees;
• punitive damages; and possible federal criminal

prosecution under the Economic Espionage
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VIII. Conclusion, Summary, and Recommendations
Reasons to Consider Not Using Unfair Competition

You should never commit any act that could be
considered unfair competition. Doing so puts you at risk
for legal action. You could also be responsible to pay
monetary damages to the company against which you
committed the action.
Reasons to Consider Using Unfair Competition

The only reason to consider using unfair competition is
if you are using the laws to your advantage. Business
owners should never violate unfair competition laws to
get ahead in their industries. You could face serious
consequences that could bankrupt your business, so it's
never worth it.
Unfair competition laws will not penalize companies

simply because they are successful. They also will not
hold a company liable for using aggressive marketing
techniques to get its products into the market. The
ultimate purpose of unfair competition laws is to restrict
companies from profiting unfairly at the expense of
another company.
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IX. References
●https://www.researchgate.net/publication/46430243_
Sincere_Flattery_Trade-
Dress_Imitation_and_Consumer_Choice
●https://en.wikipedia.org/wiki/Trade_dress
●from our knowledge
●from essentials of Business ethics Book
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X. Appendix
Page 12 of 13
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School of Business

Department of Management and International Management

Type the Title of The Project

Student Name Student ID Signature

Alaa Obied 11630939

Nourhan Dgheim 11735721

Noha El-Sabbagh 11735365

Tania Khalaf 11735674

A copycat strategy uses visual similarity to an

Trade dress is a legal term of art that generally refers to

We are a design company, with a variety of

Designing your outfit is a Private Limited (Pvt Ltd)

are a company that is specialized in industrial section

V. Affected Department(s) / Stakeholders

Consumers: They get affected by the company’s

Shareholders: They get affected by the company’s

Employees: Employees rely on the company to get their

Competition company: This company will get affected

The remedies available for misappropriation of a trade

• punitive damages; and possible federal criminal

Reasons to Consider Not Using Unfair Competition

Reasons to Consider Using Unfair Competition

Unfair competition laws will not penalize companies

●from our knowledge

●from essentials of Business ethics Book

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