Business Plan

BUSINESS PLAN
FOR RESTAURANT ZAIKA
Name : Adarsh Kumar Gulshan

Reg no:- 11714254
Roll no:- 41
Section: KOE18
Submitted To:- Avinash Kumar Chauhan
Index
 Executive summary
 Company Analysis
 Industry Analysis
 Customer Analysis
 Competitive Analysis
 Marketing Analysis
 Operation Plan
 Management Plan
 Financial Plan
 Appendix
Zaika a complete family restaurant
“YOUR WISH, WE DISH”
Logo Tagline
EXECUTIVE SUMMARY
 Zaika believe in its unique delivery of service as its policy is “Customer is king”. Its traditional as well as
western outlook gives you the feeling as if you are the member of its family. Though we are new but the love
and taste in our foods will be in abundant.
 The location is just a half a kilometer from Phagwara Bus stop near to famous university named LOVELY
PROFESSIONAL UNIVERSITY. It provides top class facilities provided with great infrastructure of 6o * 60
of space.
 This restaurant offers all kinds of items for children, teenager and adults.
 Zaika also provide food deliver at door step through our own mobile application or you can also put your
order through ZOMATO, SWIGGY.
Company Analysis
 Zaika is a startup company with first class amenities and very good infrastructure facilities. This company
believes in serving the society by organizing the social activities such as entertainment programs ‘sacred hearts’
for the physically challenged children.
 It also has in its policy to donate a part of its income as charity to old homage people.
 We will be to exceed the customers’ expectations in every sense by providing good service.
 The atmosphere and food will please the customers hearing, taste, smell, touch and sight, and provide an
exciting creative environment.
 Zaika at present consists of 60 employees overall. There 40 employees and 20 executive staff members. It is
situated in Phagwara, Punjab, near lovely professional university.
Industry Analysis
If we go through industrial analysis of restaurant and café one of the fastest growing industry because people
love to eat and try new cuisine of other state and if people not able to come to my place we provide home delivery.
If we analyze nearby restaurant and café daawat-e- nawab and haveli are big competitor well they provide good
food but their price are high and service are not up to the mark.
Name Service Quality Price parking carwash Home

Delivery
Zaika Good Good Medium YES YES YES
HAVELI Good Good High YES NO NO
Dawat-e- Low Good High NO NO YES

Nawab
Burger king & Good Good High YES NO NO
KFC
Customer Analysis
 The people near café are mostly student who are willing to pay enough for good food.
 People of Punjab are mostly businessman who like to spend more for quality product.
 The per capita income of people in Punjab is increasing gradually which is an indicator of increasing
spending power.
 Punjab is a leisure place with a lake which increase the potentiality of the restaurant.
Competitive Analysis
We are the startup company and looking forward to earn good share of market, we have great strategies to give
tough competition to our future competitors. Currently our main target is HAVELI, DaawateENawab, KFC,
Burger King.
As we know these company are old in this

business And their offer are quite good like
weekly Wednesday And many promotional offer
so as a startup company we have beat him by
our offer and marketing plan.
Marketing Plan
The people near café are mostly students and faculties with their family or stay alone who are willing to pay
enough for quality food so we go with
Market promotion Customer Attraction
 Coupons
 Word of mouth publicity
 Sponsorship
 Shootout on promotion page of
 Discount
nearby colleges and clubs.
 Membership Cards
 Electronic & Print media (We will
 Decoration
email fliers announcing our grand
opening)
 Barter deals with other brands
 Posters & Newspaper Advertise
Operation Plan
 We will do this by providing quality home style meals, prepared with quality ingredients at a reasonable prices.
 Customers will enjoy the quaint surroundings inside with the wood tables and checkered tablecloths.
 Our restaurant will provide a relaxed atmosphere and when customers walk in they will be greeted by warm
smiles and greeted just as they were arriving home.
 Our customers will enjoy our standard menu fare, along with seasonal menus so that we can better take advantage
of cost savings and stay current with some of the food industry trends.
 Our restaurant will provide job opportunities both for the entry level applicant was well as for the part-time
worker searching for flexibly in job hours.
Management Team
Name Mob no Amount of share Position in the

management
Adarsh kumar gulshan 9006388082 20% Director

Abhinav Akhil 8210969232 15% General Manager
Aman 9885623589 12% Food and beverages
director
Vicky 9756698752 10% Human resource

director
Saurabh 8546589245 8% Financial controller

Wakash 9045698756 5% Director of sales and
marketing
Management Team
Required manpower/ Human Resource
 Chefs (Permanent & Part-Time)
 Waiters
 Hosts / Manager
 Bussing
Management Team
Food and beverages
•Palak •Chicken •All cold •Roti/$10
Roti & Rice

veg
Non-veg
Shake, Snack & cold drink

paneer/$150 tikka/$260 drink/$price •Butter
•Matar •Tawa •Mojito/$70 naan/paratha/
paneer/$160 chicken/$300 •Mango $20
•Paneer do •Karahi shake/$50 •Allo
pyaza/$170 chicken/$300 •Lassi/$40 paratha/$25
•Seasonal veg/ •Mutton/$400 •Blueberry/$50 •Stuff
$60 •Fish fry/$260 •Cherry/$50 paratha/$30
•Jeera allo/ $80 •Fish •Badaam •Rumali
•Mix veg/ $100 masala/$320 shake/$80 Roti/$35
•Channa •Tandoori •Black •Egg
masala/ $100 fish/$360 current/$90 paratha/$45
•Dhal fry/ $80 •Fish •Oreo •Kulcha/$30
•Chili tawa/$280 drink/$90 •Methi
paneer/$180 •Kabab/$300 •Burger/$50 paratha/$35
•Biryani/$200 •Sandwich/$60 •Steam
rice/$90
•Jeera
rice/$100
•Curd rice/$110
•Pulao/$120
Financial Plan
Start-up cost
Item
Amount
Rent: (for first month) 20,000
Modernize fee: (Impression, light, music, painting) 40,000
Furniture fee: (Sofa, Cash counter, Tables and Chairs) 70,000
Equipment fee: (Air Conditioning, Modular kitchen, Camera, Billing 2,50,000
machine with computer)
Supplies fee: (All veg and non-veg product with ingredient)/per month 50,000
Employee fee:(for first month) 1,50,000

Advertising fee:(for first month) 10,000
Total(Approx) 5,90,000
Sources of fund.
 Personal saving
 Friends & Family
 Bank Loan: This MSME scheme for entrepreneurs comes with a number of benefits,
including term loans and/or working capital loan facility above 50 Lakhs
(up to almost 200 Lakh) per borrowing unit
Appendix
Rental Agreement Building Permit Vendor Agreement Income tax Return

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BUSINESS PLAN

FOR RESTAURANT ZAIKA

Name : Adarsh Kumar Gulshan

“YOUR WISH, WE DISH”

Name Service Quality Price parking carwash Home

HAVELI Good Good High YES NO NO

Dawat-e- Low Good High NO NO YES

As we know these company are old in this

Market promotion Customer Attraction

Name Mob no Amount of share Position in the

Adarsh kumar gulshan 9006388082 20% Director

Vicky 9756698752 10% Human resource

Saurabh 8546589245 8% Financial controller

Required manpower/ Human Resource

 Chefs (Permanent & Part-Time)

•Palak •Chicken •All cold •Roti/$10

Roti & Rice

Shake, Snack & cold drink

Employee fee:(for first month) 1,50,000

 Friends & Family

Rental Agreement Building Permit Vendor Agreement Income tax Return

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