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    Matrimonial Market Analysis PDF

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    Rajat Jaat
    This document discusses the online marriage services market in India. It notes that matrimonial sites are very popular with over 12 million Indians using them. The top sites are Shaadi.com, BharatMatrimony.com, and Jeevansaathi.com. Shaadi.com has the most traffic and time spent on site. The online marriage market is growing rapidly at 50% annually and is projected to be worth $63 million by 2010-2011. The document provides an analysis of the major players and their offerings as well as recommendations for new services.

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    Matrimonial Market Analysis PDF

    Uploaded by

    Rajat Jaat
    105 views27 pages
    This document discusses the online marriage services market in India. It notes that matrimonial sites are very popular with over 12 million Indians using them. The top sites are Shaadi.com, BharatMatrimony.com, and Jeevansaathi.com. Shaadi.com has the most traffic and time spent on site. The online marriage market is growing rapidly at 50% annually and is projected to be worth $63 million by 2010-2011. The document provides an analysis of the major players and their offerings as well as recommendations for new services.

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    23966304-Matrimonial-Market-Analysis.pdf

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    This document discusses the online marriage services market in India. It notes that matrimonial sites are very popular with over 12 million Indians using them. The top sites are Shaadi.com, BharatMatrimony.com, and Jeevansaathi.com. Shaadi.com has the most traffic and time spent on site. The online marriage market is growing rapidly at 50% annually and is projected to be worth $63 million by 2010-2011. The document provides an analysis of the major players and their offerings as well as recommendations for new services.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    105 views27 pages

    Matrimonial Market Analysis PDF

    Uploaded by

    Rajat Jaat
    This document discusses the online marriage services market in India. It notes that matrimonial sites are very popular with over 12 million Indians using them. The top sites are Shaadi.com, BharatMatrimony.com, and Jeevansaathi.com. Shaadi.com has the most traffic and time spent on site. The online marriage market is growing rapidly at 50% annually and is projected to be worth $63 million by 2010-2011. The document provides an analysis of the major players and their offerings as well as recommendations for new services.

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    © All Rights Reserved
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    of 27

    Online Marriage

    Service Providers
    Current Scenario
    ØMatrimonial sites are now the 13th most
    popular mainstream online activity
    ØOver 12 million Indians use online
    matrimonial searches

    Ø50% members of marriage portals live in


    the five metros
    Ø79% of online matrimony surfers are well-
    qualified
    ØØ100 odd matrimonial sites exist in India.
    ØThe organized matrimonial business in
    India is worth about Rs 1,000 crore (Rs 10
    billion).
    ØIn a country of 1.12 billion people, Internet
    users number around 45 million. Of those,
    approximately 6 million to 8 million are seeking
    future mates online
    Source: Study by JuxtConsult
    Main Players
     Shaadi.com
     BharatMatrimony.com
     Jeevansaathi.com
     TimesMatri.com
     Simplymarry.com
    Growth Potential
     50% growth rate in marriage site sector.
     Acc. to US-based EmPower Research, the
    online matrimony industry in India may
    reach 21 million registrations with
    revenues of $63 million by 2010-2011
     Current Internet growth rate: 25% to 30%
    YOY
    Competitor Analysis
    Traffic
    Number of people visit sites
    Criteria & Shaadi BM Jeevansathi SimplyMarr
    Change
    People 695,190 34,824 31,339 y21,782
    Average stay (Average no. of min, on the site per visit)
    Avg Stay 6:31 5:23 2:19 4:14

    Source : Compete.com
    According to Ranking.com

    Shaadi.com – 477
    JeevanSathi.com – 1317
    BharatMatrimony – 2215
    SimplyMarry - 11701
    (The lesser the rank - the better of course)
    People Count-Monthly

    Well Shaadi seems to be the clear winner


     Popularity - Internationally
    and amidst NRI’s
    Percentage traffic from various countries
    Shaadi BM Jeevansathi SimplyMarr
    India 53.1 72.5 80.5 y63.2
    USA 11.5 4.6 3.1 4.5
    UK 6.2 - - 2.9
    UAE 3.5 4.0 2.4 10.6
    Traffic rank in various countries
    India 31 28 94 241
    USA 1646 11108 28734 51292
    UAE 276 693 1287 1260
    Ranking

    Google PageRank - Higher the better - Shaadi/SimplyMarry


    AlexaRank - Lesser the better - JeevanSaathi
    Compete Rank - The lesser the better - Shaadi
    Quantcast Rank (Quantcast provides US base site visitor demographic
    statistics) - The lesser the better -BM
    Technorati Links - The more the number of links, the better for a site
    -Shaadi
    Price Comparison

    Duration Shaadi.c JeevanSathi.c BharatMatrimonySimplyMarry


    3 months om
    1595 om
    1350 – 1900 .com
    1590 – 2290 .com
    500
    6 months 2655 1900- 2750 2690 – 3890 1000
    9 months - - 3440 - 4990 -
    12 4250 4100 - 2500 - 3500
    months
    Note: All figures mentioned are in Indian Rupees (INR)

     The name is short and simple and most relevant


      largest NRI audience. 
     nice secure feel about it
     Simple search
     Dynamic testimonial
     Shaaditimes.com – A Wedding Portal of sorts



     Group of 15 portals
     Extremely popular amidst South Indians and for other
    regional services 
     A reason why someone would visit BM before Shaadi
    is:
    - Good advertising by BM
    - Word of Mouth
     The Search is again simple and efficient. 
     Displays results without having to register
     Too aggressive while Marketing themselves
     India's anti-monopoly watchdog, Monopolies and
    Restrictive Trade Practices Commission (MRTPC) asks
    to stop success Ads to matrimony website
    Bharatmatrimony.com
     ISO 9001:2000 certification
     Matrimony Xpress: blogging platform
     JeevanSathi comes from the stable of
    InfoEdge, i.e. it is a Naukri.com group
    company
     Most traffic at least in India
     Too many paid membership options -18!

     Promoted by TimesGroup
     Leading off-line matrimonial service
     Great position to be eventual leaders if they
    can utilize the newspaper matrimonial
    classifieds
     Simple tactic –
    ◦ show the benefit of a free listing on
    SimplyMarry.com 
    ◦ when a person buys a listing for the matrimonial
    classified in the newspaper , later on try to
    convert him into a paid online customer

    Analysis of the Ads
    Shaadi.com
     Target Audience: Youth looking forward to
    marriage in the near future
     Ad emphasis: Finding the right partner
     Ad execution:
    ◦ Fun and enjoyment
    ◦ Ads based on real life examples
    ◦ Animation based ads
     Key message: Helping today's youth in
    making the right decision in marriage
     Reason to believe: Ad presentation
    synchronizes with the youth mind set
    BharatMatrimony.com
     Target Audience:
    ◦ Parents looking for a match for their children
    ◦ Youth looking forward to marriage in the near future
     Ad emphasis: Right combination of cultural and
    modern values
     Ad execution:
    ◦ Endorsement to movies
    ◦ Regional portal ads: websites dedicated to individual
    states
     Key message: Finding a match with the perfect
    blend of modern and traditional values
     Reason to believe: Ad presentation depicts
    present scenario; a spouse who understands
    you and your family needs

    SecondShaadi.com
     Target Audience:
    ◦ Parents looking for a remarriage option for their
    children
    ◦ Close family members and friends
    ◦ Individuals – divorced or widow/widower
     Ad emphasis: Giving marriage a second chance
     Ad execution:
    ◦ Emotional and sensitive
    ◦ Very realistic approach
     Key message: To convince people for remarriage
     Reason to believe: High appeal to the concerned
    segment

    Our Brand
     Brand Name: marriage4nri.com
     Target Audience: Providing a dedicated
    marriage portal for NRIs
    ◦ Huge Market potential
    ◦ No major players in the market
     Brand Positioning:
    ◦ Credibility and authenticity
    ◦ Huge data resource for the customer
     Brand Image:
    ◦ Trusted and reliable source of information
    ◦ Availability of other extended services
    ◦
    Recommendations
    Services and Features
     Services:
    ◦ Verification and stamping of profiles
    ◦ Online dating services
    ◦ Astrological/Horoscopes matching
    ◦ Wedding planning services
    ◦ Honeymoon packages
    ◦ Sending gifts, cards etc
    ◦ Providing online counseling
     Features:
    ◦ Country specific orientation
    ◦ Matchmaking as per: Community, Religion,
    Country, Occupation
    ◦
    Thank You

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