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    Klem Jessica Resume Final

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    Jessica Klem is an experienced writer and producer with a background in entertainment media. She has over 15 years of experience creating content across various platforms including television, online, social media and podcasts. She is currently a senior content editor at Shutterfly where she leads content strategy and creation. Previously she has held roles as a supervising producer, writer and launch lead for both national TV shows and digital networks.

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    Klem Jessica Resume Final

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    95 views2 pages
    Jessica Klem is an experienced writer and producer with a background in entertainment media. She has over 15 years of experience creating content across various platforms including television, online, social media and podcasts. She is currently a senior content editor at Shutterfly where she leads content strategy and creation. Previously she has held roles as a supervising producer, writer and launch lead for both national TV shows and digital networks.

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    Jessica Klem is an experienced writer and producer with a background in entertainment media. She has over 15 years of experience creating content across various platforms including television, online, social media and podcasts. She is currently a senior content editor at Shutterfly where she leads content strategy and creation. Previously she has held roles as a supervising producer, writer and launch lead for both national TV shows and digital networks.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    95 views2 pages

    Klem Jessica Resume Final

    Uploaded by

    api-431983426
    Jessica Klem is an experienced writer and producer with a background in entertainment media. She has over 15 years of experience creating content across various platforms including television, online, social media and podcasts. She is currently a senior content editor at Shutterfly where she leads content strategy and creation. Previously she has held roles as a supervising producer, writer and launch lead for both national TV shows and digital networks.

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    of 2

    JESSICA KING KLEM

    Jessica Klem Portfolio


    EXECUTIVE WRITER | SOCIAL MEDIA EXPERT | EXECUTIVE PRODUCER
    408.821.6982 LinkedIn Profile [email protected]

    D ELIVERING MILLIONS OF VIEWERS WITH CLEVER WRITING , S UPERB PRODUCTIONS AND S TRATEGY
    Multi-faceted, process-focused professional skilled at creating, developing and producing high-quality, diversified
    material in the pop culture, lifestyle, and entertainment industries. Expertise in content writing weaved with tight, clean
    video production, strong research, and fact checking. Expert skills developing and leading teams to define and execute
    projects, deliver assignments on time, and facilitate marketing efforts for advertising. Outstanding ability launching
    new shows from scratch and assisting in rebranding and transitioning iconic and trending brands. Uniquely positioned to
    effortlessly transition to technical industries and landscapes bringing a fresh innovative perspective.

    CORE COMPETENCIES
    Writing | Content Creation | Editorial Content | Production | Social Media Verticals | People Management
    B2C & B2B Marketing | Video Editing | Storytelling | Quality Assurance | Blogging | Content Strategy | Copywriting |
    Strategic Thinking | Deadline-Driven

    TECHNICAL SKILLS
    Mac OS X | Microsoft Office | Live Events | WordPress
    SEO | CRO/CRM | Marketing Communications | A/B Testing | Branding | Presenting

    CAREER EXPERIENCE
    SHUTTERFLY , INC. | Redwood City, CA
    Senior Content Editor 07/2019 – Present
    Brought on board to write, review, and curate innovative editorial and video content, resulting in significant lifts in
    click to open rates and revenue. Call upon insights gained from data and analytics to increase customer engagement
    and retention. Collaborate closely with executive staff to gain alignment on content strategy. Work cross-functionally
    with internal and external teams. Successfully define a brand new role for the company as they push to rebrand their
    image and offer a more unique voice.
    ▪ Rebounding from the first-ever revenue decline in Q4 ’18, a new messaging and branding campaign helped
    cards & stationery sales reach over $265M, growing 5% YoY, beating the margin F/C by $914K in Q4 ’19.
    ▪ Overall, Q4 sales beat forecast target by $4,655,000, which was over by +8%. The YoY growth was 10%, beating
    by $1,049,000.

    BOSSIP ON WETV | Los Angeles, CA


    Supervising Content Producer 07/2018 – 10/2018
    Retained to redesign season 2 of a cable entertainment news show, during its transition from a half-hour series to
    one-hour. Produced and wrote creative content for on-air talent. Directed on-air hosts and celebrity guests while
    filming the show. Supervised a team of producers and editors during pre and post-production. Recognized target
    audiences; analyzed their characteristics and media habits. Collaborated with network executives to devise marketing
    strategy for advertisement promotions. Sourced and worked with key stakeholders within marketing agencies to
    deliver advertisement space through TV, digital, and social media platforms.
    ▪ Generated strong uptick in season 2 ratings from 144K to 184K viewers.
    ▪ Stabilized ratings throughout the season, which were previously dropping in season 1.
    ▪ Authored weekly “hot sheet” which was implemented as an episode guide by network executives in order to
    streamline workflow and show rundown.
    ▪ Spring boarded from success with season 2, selected by network executives to produce another pilot episode for
    possible season 3 pick-up.
    JESSICA KING KLEM 408.821.6982 [email protected] Page 2 of 2

    DISH NATION—FOX | Los Angeles, CA


    Senior Writer – Senior Producer 07/2012 – 07/2018
    Stepped in to successfully launch a nationally syndicated entertainment news show from season one through season
    six. Produced, wrote, and directed scripts, facts, and jokes for on-air talent. Managed a team of journalists and editors
    during pre and post-production. Brainstormed, pitched, and developed new show ideas. Developed, wrote, and
    produced on-air, online, and social media advertisements for FOX O&O stations across the country. Analyzed new
    data and trends to keep content current and relevant. Created and implemented the network's vision, mission, and
    overall direction.
    ▪ Delivered #1 ranked show with Adults 18-34 and Adults 18-49 among all freshmen and sophomore first-run
    syndicated programs.
    ▪ Captured new record amongst competitors as the youngest-skewing magazine show, with 49.8 as median age.
    ▪ Drove season 3 viewership to 1.3 million viewers daily, an +8% increase from season 2.
    ▪ Decreased turnaround time on daily project delivery by 46%.
    BLACK HOLLYWOOD LIVE /AFTERBUZZ TV | Los Angeles, CA
    Digital Producer—Host 10/2011 – 12/2016
    Conceptualized and launched the world’s first online broadcast network dedicated to African American entertainment
    news. Spotlighted African American community by interviewing entertainment industry professionals for live podcasts
    and streaming YouTube videos. Established and maintained content development standards and practices.
    ▪ Founded a network that now produces up to 200 hours of weekly programming in both video and audio form,
    broadcasts in over 120 countries, and receives up to 1 billion downloads annually.

    E! NEWS, E! NEWS BUREAU, THE DAILY 10 | Los Angeles, CA


    Associate Producer 02/2009 – 07/2012
    Hired to write and produce entertainment headlines and breaking news for air. Partnered closely with executive
    producers to draft and research ideas, set up interviews, and produce compelling stories. Streamlined processes for
    internal and external teams and supervised interns while assigning and monitoring daily projects.
    ▪ Spearheaded rebranding of E! News as it expanded from a half-hour to one-hour show.

    RELEVANT EXPERIENCE
    YO ON E! SATELLITE RADIO | Los Angeles, CA
    Production Assistant
    LISA TABACK CONSULTING , LLC | Los Angeles, CA
    Publicity Assistant, Seasonal Awards Campaigns
    KSBW ACTION NEWS 8 | Salinas, CA
    News Reporter
    KNTV—NBC | San Jose, CA
    Production Assistant

    EDUCATION
    Bachelor of Arts—Communications: Media Broadcasting & Journalism | Santa Clara University | Santa Clara, CA

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